Selway
Selway Machine Tool Co is a family-owned West Coast US distributor, founded in 1963, that sells, services, and integrates CNC machine tools, automation systems, and related manufacturing equipment for industrial manufacturers across California, Nevada, Oregon, Washington, and Utah.
- Company typePrivate
- Founded1963
- HeadquartersUnion City, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selway does
Selway Machine Tool Co is a family-owned, West Coast US distributor of CNC machine tools, automation systems, and related manufacturing equipment, founded in 1963 by Bill Selway and now led by Chairman, President and CEO Gary Sekulski. The company sells and services vertical machining centers, horizontal machining centers, 5-axis mills, turning centers, vertical turning centers, bridge/boring mills, CNC routers, additive manufacturing systems, and CMM/measurement equipment across more than 20 represented brands including Haas Automation, Matsuura, Hwacheon, Eurotech, JTEKT, Muratec, Enshu, CR Onsrud, SMEC, MCM, Universal Robots, Fastems, Trinity, SCHUNK, Mitutoyo, and Desktop Metal.
The business operates from six regional branch locations — Union City (headquarters), Ontario, Sacramento, Wilsonville, Auburn, and Salt Lake City — covering California, Nevada, Oregon, Washington, Utah, Idaho, and Montana. Its go-to-market is direct enterprise field sales supported by regional showrooms, live demonstration events (Machine Madness, Legacy Expo, WESTEC participation), and a dedicated service organization described as the West Coast's largest. The SWAT bundle (Software/Workholding/Accessories/Tooling) and the Selway Automation practice (pallet loading, linear pallet systems, robotic machine tending) extend the offering beyond pure equipment resale into integration and recurring service revenue.
Revenue is generated primarily through one-time CNC machine sales (new, used, and demo), hardware sales of automation and SWAT products, service contracts and preventative maintenance, parts, and software licenses. Pricing is quote-based with no public disclosure; financing options including Section 179 tax incentives are promoted. The company is privately held with no institutional backing, no disclosed funding rounds, and no M&A activity in the available data.
Selway firmographics
Firmographics- Name
- Selway
- Legal name
- Selway Machine Tool Co
- Website
- https://selwaytool.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Selway Machine Tool Co is a family-owned West Coast US distributor, founded in 1963, that sells, services, and integrates CNC machine tools, automation systems, and related manufacturing equipment for industrial manufacturers across California, Nevada, Oregon, Washington, and Utah.
- Ownership category
- akta.pro rank
Where Selway is headquartered
LocationHeadquarters
- HQ city
- Union City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Selway business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- CNC Machine Sales: Sale of new, used, and demo CNC machines including vertical mills, horizontal mills, 5-axis machining centers, turning centers, and specialty equipment. Revenue generated through direct sales with various financing options including Section 179 tax incentives.
- Service and Parts: Revenue from service contracts, preventative maintenance, parts sales, and repair services. The company operates a large service organization supporting equipment across the West Coast.
- Automation Solutions: Sale and installation of automation equipment including pallet loading systems, robotic machine tending, and linear pallet systems. Complementary to CNC machine sales.
- SWAT Products (Software, Tooling, Accessories): Sales of software licenses (Autodesk CAD/CAM), workholding, tooling, and accessories. Includes both direct product sales and through partner networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Selway product offering
Product offeringCore offering
Selway Machine Tool Co distributes and supports CNC machine tools, automation systems, CAD/CAM software, workholding, measurement equipment, and additive manufacturing solutions across the West Coast United States. Operating through six regional locations, the company sells new, used, and demo CNC machines from brands such as Haas, Matsuura, Hwacheon, Eurotech, JTEKT, and C.R. Onsrud, complemented by Trinity pallet loading, Fastems linear pallet systems, Universal Robots cobots, Autodesk software, SCHUNK workholding, and Mitutoyo metrology. Selway also provides preventative maintenance, repair services, parts, engineering support, and operator training, positioning itself as a one-stop distribution and integration partner for industrial manufacturers.
Product overview
Selway Machine Tool Co is a regional distributor of CNC machine tools and manufacturing equipment serving the West Coast United States. The company operates as a multi-brand distributor offering a portfolio of CNC machining equipment across multiple categories: CNC machine brands (Haas, Matsuura, Hwacheon, Eurotech, JTEKT, Muratec, Enshu, CR Onsrud, SMEC, MCM), automation systems (Trinity pallet loading, Fastems linear pallet systems, Universal Robots), measurement equipment (Mitutoyo CMM), software (Autodesk CAD/CAM, Mastercam, Gibbscam), workholding (SCHUNK), and 3D printing/additive manufacturing (Desktop Metal, BigRep, Makerbot). The portfolio is organized by equipment type (Vertical Mill, Horizontal Mill, 5-Axis Mill, Turning, Vertical Turning, Bridge & Boring Mill), by industry (Semiconductor, Medical, Automotive, Aerospace, Firearms, Consumer Goods), and includes service, parts, engineering, and training capabilities. Selway functions as a distribution and integration partner rather than a product manufacturer.
Differentiator
Problem solved
Functional benefit
Brands
- SWAT: Software, Workholding, Accessories, and Tooling division of Selway Machine Tool Co
Products and services
- CNC Machine Tools
Quantifiable outcome
- Reduce spindle idle time through automation
- +3 more outcomes
Companies that use Selway
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Selway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Selway partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- C.R. OnsrudcorePartnership since 2014. C.R. Onsrud manufactures high-quality CNC routers including moving gantry, fixed bridge, dual process, and 5-axis routers for wood, metal, composites, and plastics. Headquartered in Troutman, North Carolina.
- HwacheoncorePartnership since 2001 representing Hwacheon CNC turning centers, vertical turning centers, vertical machining centers, horizontal machining centers, and 5-axis machining centers. Hwacheon is Korea's leader in machine tool technology.
- Haas AutomationflagshipHaas Factory Outlet for Northern California since 1982. Selway represents Haas CNC machines, automation, and tooling products. Partnership includes exclusive territory rights and comprehensive factory support. Longest-standing partnership, over 40 years.
- MatsuuraflagshipStrategic distribution partnership since 1977. Selway was one of the first West Coast dealerships to represent Japanese CNC technology. Over 2,300 Matsuura machines installed. Partnership includes 5-axis VMCs, horizontal machining centers, and the MAM72 series for automated production.
- EurotechcoreRepresents Eurotech multi-axis turn/mill machines including Rapido, Trofeo, and VOLAR TTL series. Known for 'The Fastest Multi-Axis Turn/Mills on Earth' with up to 14-axis capability. Includes free lifetime training for customers.
- Trinity AutomationcoreRepresents Trinity AX Series pallet loading systems and automation solutions. Trinity AX2 and AX4 systems connect to existing VMCs to improve spindle utilization and enable lights-out production.
- FastemscoreRepresents Fastems linear pallet systems for multi-machine, multi-process automation. Enables flexible manufacturing systems with automated pallet handling across multiple CNC machines.
- Universal RobotscoreOffers Universal Robots collaborative robots for CNC machine tending applications. Robotic automation solutions for loading/unloading CNC machines and improving production efficiency.
- JTEKTcoreRepresents JTEKT (formerly Toyoda) CNC machine tools including horizontal machining centers and turning equipment. Japanese precision machine tool manufacturer.
- SCHUNKminorRepresents SCHUNK workholding solutions including chuck systems, toolholders, and gripping systems for CNC machining applications.
- AutodeskcoreProvides Autodesk CAD/CAM software solutions including PowerMill for CNC programming. Software services include programming, simulation, and machine-optimized G-code generation.
- MitutoyominorRepresents Mitutoyo metrology equipment including coordinate measuring machines (CMM), precision measuring instruments, and quality control solutions.
- Stewart-Haas RacingminorNASCAR partnership featuring Stewart-Haas #41 race car at Selway events. Marketing partnership since 1988 with Haas Automation that extends to event sponsorship and brand visibility.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Selway competitors and assessment
Company assessmentDirect peers
- TIE Industrial: Midwest US distributor of CNC machine tools and automation products; comparable multi-OEM representation and customer base in metalworking manufacturing.
- Hartwig: Midwest-headquartered CNC machine tool distributor with automation integration; highly comparable business model (multi-brand OEM representation, regional showrooms, service/parts/support).
- Methods Machine Tools: US-based multi-brand CNC machine tool distributor and automation integrator; direct comparable given nearly identical product portfolio, manufacturer representation model, and value-add automation/services layer.
- MC Machinery Systems: US distributor for Mitsubishi, Makino, and other precision machine tool brands with EDM and 5-axis offerings; directly comparable as a multi-brand machine tool and automation distributor.
- Ellison Technologies: Multi-brand CNC machine tool distributor with regional coverage and automation services; direct comparable given shared focus on premium Japanese/Korean brands and full-service support.
- Modern Machine Tool Company: Regional CNC machine tool distributor and integrator; similar business model with manufacturer partnerships, automation integration, and field-service offerings.
- Gosiger: US CNC machine tool distributor and automation system integrator; competes head-to-head with Selway on factory automation, robotic tending, and multi-OEM representation across the US.
- Productivity Inc: US-based machine tool distributor representing Makino and other premium CNC brands, plus automation solutions; competes with Selway in the high-precision machining segment and supporting automation.
Regional players
- Premier Equipment: Canadian CNC machine tool distributor (Mori Seiki/DMG MORI). Same multi-brand machine tool + automation distribution model but serves Canada rather than the US West Coast.
Broad incumbents
- Sandvik Coromant: Global industrial tooling and digital manufacturing solutions incumbent within Sandvik; comparable adjacent offering of cutting tools, workholding, and digital machining software that competes/overlaps with Selway's SWAT bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Selway social profiles
Digital presenceSelway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selway leadership team
Management profileNumber of profiles
Profiles2 records
Selway subsidiaries and ownership
Company hierarchySubsidiaries1 record
Selway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selway
What does Selway do?
Selway Machine Tool Co distributes and supports CNC machine tools, automation systems, CAD/CAM software, workholding, measurement equipment, and additive manufacturing solutions across the West Coast United States. Operating through six regional locations, the company sells new, used, and demo CNC machines from brands such as Haas, Matsuura, Hwacheon, Eurotech, JTEKT, and C.R. Onsrud, complemented by Trinity pallet loading, Fastems linear pallet systems, Universal Robots cobots, Autodesk software, SCHUNK workholding, and Mitutoyo metrology. Selway also provides preventative maintenance, repair services, parts, engineering support, and operator training, positioning itself as a one-stop distribution and integration partner for industrial manufacturers.
Is Selway a public or private company?
Selway is a private company. It is classified as family owned and is currently operating.
When was Selway founded?
Selway was founded in 1963. It employs 101 to 250 people.
Where is Selway based?
Selway is headquartered in Union City, United States, in the North America region.
How does Selway make money?
Four revenue lines are on record. CNC Machine Sales are the primary driver. The others are service and Parts, automation Solutions and SWAT Products (Software, Tooling, Accessories).
Who are Selway's main competitors?
Direct peers on record are TIE Industrial, Hartwig, Methods Machine Tools, MC Machinery Systems, Ellison Technologies, Modern Machine Tool Company, Gosiger and Productivity Inc. Premier Equipment is listed as a regional player. Sandvik Coromant is listed as a broad incumbent.
Does Selway have an API?
No public API is recorded for Selway.