What La Cuarta does

La Cuarta is a Chilean daily tabloid newspaper and digital media property founded in 1984, headquartered in Santiago (Las Condes), Chile, and operated as part of the Grupo Copesa media conglomerate alongside sister publications La Tercera, Icarito, Duna, and Auto.cl. The publication serves the Chilean general public with a broad mix of national news, celebrity gossip, sports coverage, entertainment, international news, urban music, lifestyle, horoscopes, and entrepreneurship content, organized into multiple vertical sections including Chile, Espectáculos, Deportes, Tendencias, Mundo, Servicios, Urbana, Glamorama, Emprendimiento, Constructor, and Comerciante.

The platform is built on a digital news publishing architecture accessible via the lacuarta.com website and a multi-channel social media presence across X, Instagram, Facebook, YouTube, and TikTok. Content production is led by editor Raúl Álvarez Malebrán. The technology stack includes standard third-party advertising integrations (eXelate for ad serving and measurement via cookies and pixel tracking) and vertical-branded partnerships such as the Constructor section presented with Easy Pro.

The business model is advertising-supported, with revenue generated through third-party ad networks that serve banner advertising on the site; no subscription, paywall, or direct content pricing is disclosed. Audience reach is horizontal, targeting Chilean general news consumers across interest segments rather than enterprise or vertical-specific customer bases. As a privately held subsidiary within Grupo Copesa, La Cuarta has no disclosed funding rounds, headcount, or audited financials, and operates with no publicly stated AI/ML capabilities or proprietary technology beyond standard digital publishing and ad-tech integrations.

Name

La Cuarta

Legal name

La Cuarta

Website

https://lacuarta.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

La Cuarta is a Chilean digital tabloid newspaper founded in 1984 and operated within Grupo Copesa, delivering national news, entertainment, sports, celebrity gossip, and lifestyle content to Chilean general audiences via its website and multi-platform social channels, monetized through advertising.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

Keywords

• Digital news publishing
• Tabloid journalism
• Entertainment media
• Online news portal
• Chilean newspaper

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital advertising: The publication generates revenue through third-party advertising networks including eXelate and other advertising companies that serve banner advertisements on the website.

Distribution channels2 records

Marketing channels6 records

Core offering

La Cuarta is a Chilean daily tabloid newspaper and digital news portal that publishes national and international news, entertainment, sports coverage, celebrity gossip, lifestyle, and urban music content. The publication operates a free-access website organized into multiple themed content sections including Chile, Espectáculos, Deportes, Mundo, Urbana, Glamorama, Constructor, Emprendimiento, and Servicios, monetized primarily through digital advertising.

Product overview

La Cuarta is a Chilean newspaper and digital media platform offering a unified news and entertainment portal with multiple specialized content sections. The core La Cuarta website serves as the primary product, while themed vertical sections including Glamorama (celebrity/entertainment), Constructor (home improvement), Urbana (urban music), Servicios (horoscopes/events), Emprendimiento (entrepreneurship), and Mundo (international news) extend the offering. Content covers national news, entertainment, sports, trends, and lifestyle services. The platform also integrates sister media brands including La Tercera, Icarito, Auto.cl, and Duna through the Copesa media group.

Differentiator

Problem solved

Functional benefit

Brands

• Glamorama: Entertainment and celebrity news section covering celebrity gossip, television personalities, and social events
• Constructor
• Emprendimiento
• Urbana
• Servicios

Products and services

• La Cuarta (Main Website)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• BioBioChile: Major Chilean digital-native news outlet. Comparable as a competitor for Chilean digital news audiences and advertising budgets, with a heavy national news and entertainment mix.
• Meganoticias: Chilean news site operated by Mega (part of Bethia group). Comparable as a domestic multiplatform news publisher competing for the same Chilean mass-market digital audience and ad spend.
• La Última Noticia (LUN): Chilean tabloid newspaper and the most direct competitor to La Cuarta in the popular/tabloid segment. Comparable in audience positioning, digital advertising model, and Chilean domestic coverage mix.
• Cooperativa: Chilean radio and digital news outlet. Comparable as a domestic multi-platform news publisher competing for advertising and audience share in Chile.
• SoyChile: Chilean regional/national digital news network. Comparable as a domestic digital-first news publisher competing for advertising and reader attention in the Chilean market.
• Publimetro Chile: Chilean free-distribution newspaper with strong digital presence. Comparable as a Chilean tabloid-style daily targeting commuters and mass audiences with advertising-supported revenue.
• La Tercera: Flagship newspaper of Grupo Copesa and direct sister publication of La Cuarta. Highly comparable as a Chilean digital news outlet operating under the same parent, sharing advertising infrastructure and cross-promotional audience flows.

Broad incumbents

• 24 Horas (TVN): Digital arm of Televisión Nacional de Chile. Comparable as a Chilean mass-market multiplatform news publisher competing for national digital advertising.
• El Mercurio: Chile's largest traditional newspaper group operating El Mercurio and Las Últimas Noticias. Comparable as a Chilean daily with digital presence, broader portfolio, and dominant advertising relationships.

Regional players

• The Clinic: Chilean online magazine/news outlet with strong celebrity, gossip, and political coverage. Comparable to La Cuarta's entertainment and celebrity-oriented verticals like Glamorama.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/lacuarta
• YouTubeyoutube.com/@lacuarta
• Facebookfacebook.com/DiarioLaCuarta
• Instagraminstagram.com/lacuartacom
• TikToktiktok.com/@lacuartacom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cuarta