City of Norcross

Municipal Government Servicesnorcrossga.net

The City of Norcross is a chartered municipal government in Gwinnett County, Georgia, serving approximately 18,902 residents with public safety, electric utility (Norcross Power), sanitation, parks, licensing, and community services, funded by taxes, utility fees, and permits.

Company typePublic
Founded1870
HeadquartersNorcross, United States
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What City of Norcross does

The City of Norcross is a chartered municipal government located in Gwinnett County, Georgia, approximately 25 minutes from downtown Atlanta, serving a population of 18,902 residents across residents, local businesses, and visitors. Founded in 1870 by entrepreneur John Thrasher along the Piedmont Air Line railroad and incorporated by the State of Georgia that same year, it is the second-oldest municipality in Gwinnett County. The city provides a full suite of municipal services — public safety through a CALEA-accredited police department, electric distribution via its municipal utility Norcross Power, sanitation and solid waste, parks and recreation, code enforcement, court services, business licensing, permitting, and community programming — funded by property taxes, utility fees, business licenses, fines, and service charges. Median household income within the city is $75,068 and median age is 34.1.

The city operates a CivicPlus-powered digital platform as its primary citizen-facing technology layer, integrating online bill payment (GovernmentWindow), service-request submission, an ArcGIS-based mapping portal, CivicClerk for council agendas and minutes, GovernmentJobs.com for hiring, and a CrimeReports-powered public safety mapping tool. Identity is federated through Apple, Facebook, Google, and Microsoft SSO. Distribution is direct: walk-in services at City Hall (65 Lawrenceville Street), online self-service, and field-deployed crews for police, public works, and utilities. The go-to-market approach is community-engagement-led via social channels (Facebook, Instagram, YouTube), a monthly newsletter, signature events (Bluesberry Beer & Music Festival, Red White & Boom, Movie Mondays, Day of Play), and earned media through an active Press Room.

Strategically, the city is investing in physical infrastructure (new Public Safety Building), cultural programming (expanded 2026 events lineup), and economic development, while undergoing a leadership transition with an open City Manager search following the passing of Council Member Marshall Cheek. Its competitive positioning rests on a portfolio of more than 15 regional and national designations — including 22 consecutive years as a Tree City USA, Platinum Level Green Community, Bee City USA, Purple Heart City, AARP Age-Friendly Community, National Register of Historic Places, and a Time Magazine ranking of 14th of 100 'Most Genius Places' — which collectively support brand differentiation, grant eligibility, and resident retention.

City of Norcross firmographics

Firmographics

Name: City of Norcross
Legal name: City of Norcross
Website: https://norcrossga.net
Company type: Public
Founded year: 1870
Operating status: Operating
Headcount range: 51–100 employees
Short description: The City of Norcross is a chartered municipal government in Gwinnett County, Georgia, serving approximately 18,902 residents with public safety, electric utility (Norcross Power), sanitation, parks, licensing, and community services, funded by taxes, utility fees, and permits.
Ownership category
akta.pro rank

Where City of Norcross is headquartered

Location

Headquarters

HQ city: Norcross
HQ country: United States
HQ region: North America

Offices1 record

Markets served

City of Norcross business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

Property Taxes: Property tax revenue collected from residential and commercial properties within city limits to fund general government operations and services
Utility Services: Revenue from Norcross Power (electric utility), sanitation/solid waste, and other municipal utility services
Business Licenses and Permits: Fees collected from businesses operating within the city for licenses, permits, and regulatory compliance
Fines and Citations: Revenue from court services, traffic citations, and code enforcement fines
Fees and Charges: Various service fees including facility rental, development fees, and other municipal service charges

Distribution channels3 records

Marketing channels7 records

City of Norcross product offering

Product offering

Core offering

The City of Norcross is a municipal government entity that delivers essential city services to residents and businesses within its jurisdiction. Core offerings include Norcross Power (municipal electric utility), sanitation and solid waste services, police protection through a CALEA-accredited department, parks and recreation facilities, permitting and inspections, business licensing, court services, and property tax administration. The city also runs community events, economic development programs, and historic preservation initiatives.

Product overview

The City of Norcross operates a comprehensive official municipal website powered by CivicPlus CMS, serving as a unified digital platform for all city services and citizen engagement. The platform integrates multiple modules including GIS mapping (ArcGIS), online bill payment, service request submission, event calendars, meeting archives, job postings, business licensing, and utility management. The site also features department-specific portals for the Police Department, Community Development, Finance, and Parks & Recreation, along with community blogs covering tree preservation, local history, and mayoral communications.

Differentiator

Problem solved

Functional benefit

Products and services

Norcross Power (Electric Utility) Municipal electric utility service providing electricity distribution to residents and businesses within Norcross city limits, offering local control over energy services and potential for renewable energy initiatives.
Sanitation and Solid Waste Services Curbside trash and recycling collection services for residential and commercial properties, with a published city-wide schedule for pickup.
Norcross Police Department Services CALEA internationally accredited law enforcement services including patrol, crime reports, vacation security checks, school speed zone cameras, and community programs for residents and visitors.
Parks and Recreation Facilities City parks, recreational spaces, and facility reservations available to residents and visitors for leisure, events, and community programs.
Business Licensing and Permits Online and in-person portal for business license applications, renewals, and operating permits for businesses operating within Norcross.
Permit Applications and Inspections Building permit applications, development permits, and associated inspections administered through Community Development for property owners and developers.
Court Services Municipal court handling citations, fines, and code enforcement violations for residents and visitors.
Property Tax Administration Property tax billing and collection from residential and commercial properties within city limits to fund general government operations.

Companies that use City of Norcross

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

City of Norcross technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

City of Norcross partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

City of Norcross competitors and assessment

Company assessment

Direct peers

City of Smyrna: Suburban Atlanta city with comparable municipal-service portfolio and an active downtown/events programming strategy; benchmark for events revenue and parks-driven resident engagement.
City of College Park: Metro Atlanta small city near the airport with similar municipal-services scope and downtown-revitalization priorities; relevant peer for tourism/event-driven revenue and small-city governance.
City of Woodstock: Suburban Atlanta city of similar scale with an active events and downtown-revitalization strategy, including a Tree City USA-equivalent sustainability program; competes for the same lifestyle-oriented residents and small businesses.
City of Peachtree Corners: Adjacent Gwinnett County municipality of comparable size (~land area larger but similar service profile) operating its own municipal services and economic-development function; competes directly with Norcross for commercial tenants and residents on the same labor and real-estate market.
City of Duluth: Adjacent Gwinnett city operating the same array of municipal services (police, sanitation, parks, economic development) at a similar population scale; competes for the same pool of retailers, restaurants, and small businesses.
City of Brookhaven: Larger but directly comparable metro Atlanta municipality carved out of unincorporated DeKalb; operates police, parks, and a downtown-revitalization effort analogous to Norcross's offerings.
City of Decatur: Metro Atlanta small city with comparable population and a historic downtown identity similar to Norcross; one of the most-recognized small Georgia cities, providing a benchmark for branding and event-driven civic marketing.
City of Suwanee: Gwinnett County municipality with a similar resident base and award-winning sustainability/parks profile that competes directly for both residents and corporate relocations; mirrors Norcross's Tree City and quality-of-life positioning.
City of Chamblee: Inner-ring metro Atlanta small city with a revitalized downtown commercial corridor and similar municipal-services scope; comparable peer for economic-development competition and small-city governance challenges.

Regional players

Town of Cary: North Carolina municipality of similar population scale that operates its own electric, water, and wastewater utilities — the closest U.S. analog to Norcross Power's ownership model. Useful peer for utility-side benchmarking even though geography differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

City of Norcross compliance and trust

Trust signal

Compliance9 records

City of Norcross financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City of Norcross leadership team

Management profile

Number of profiles

Profiles1 record

City of Norcross funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City of Norcross M&A and investment

M&A and investment

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of Norcross

What does City of Norcross do?

Is City of Norcross a public or private company?

City of Norcross is a public company. It is classified as state government owned and is currently operating.

When was City of Norcross founded?

City of Norcross was founded in 1870. It employs 51 to 100 people.

Where is City of Norcross based?

City of Norcross is headquartered in Norcross, United States, in the North America region.

How does City of Norcross make money?

Five revenue lines are on record. Property Taxes are the primary driver. The others are utility Services, business Licenses and Permits, fines and Citations and fees and Charges.

Who are City of Norcross's main competitors?

Direct peers on record are City of Smyrna, City of College Park, City of Woodstock, City of Peachtree Corners, City of Duluth, City of Brookhaven, City of Decatur, City of Suwanee and City of Chamblee. Town of Cary is listed as a regional player.

Does City of Norcross have an API?

No public API is recorded for City of Norcross.