What Belhasa Projects does

Belhasa Projects LLC is a Dubai-based design, construction, and maintenance company specializing in outdoor infrastructure — pools, landscapes, aquascapes, and supporting facilities — for the GCC and broader MENA region. Founded in 1980 and operating as a subsidiary of the diversified Belhasa Group, the company serves luxury hospitality, high-end residential, government, education, fitness, and retail clients through two integrated service lines: a core Design, Consultancy & New Constructions offering covering concept development, 3D visualization, civil and MEP construction, hardscape/softscape installation, and luxury pool and wellness builds; and a Belcare Facility Management sub-brand that delivers Annual Maintenance Contracts and Fastrack responsive-repair services across installed pools, landscapes, irrigation, and villa systems.

The business is delivered via an enterprise field-sales motion targeting property developers, hotel operators, government entities, and villa owners, with projects executed by an in-house workforce spanning design, MEP, irrigation, and landscape trades. The technology base is conventional construction engineering — automated smart irrigation, MEP integration, and 3D design visualization — with no disclosed AI, data platform, or software product. Revenue is generated through project-based one-time construction contracts supplemented by recurring Belcare AMC subscriptions, with pricing quote-based and fully project-specific. The company operates from a Dubai head office and an Abu Dhabi branch, with a Ras Al Khor operations-support facility, and advertises presence across 13 MENA countries.

Belhasa Projects is privately held, founder-led (Ahmed Saif Belhasa), and sits within the Belhasa Group ecosystem alongside sister companies in construction, real estate, hospitality, facilities management, and IT. The company has no disclosed funding rounds, no public revenue, no certifications listed, and no patent or trademark activity in the source data. Its differentiation rests on 40+ years of regional execution history, a 26,750+ project track record, named-account depth in luxury hospitality, and the construction-to-maintenance handoff that produces a recurring revenue stream on the back of its installed base.

Name

Belhasa Projects

Legal name

Belhasa Projects LLC

Website

https://belhasaprojects.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Belhasa Projects LLC is a Dubai-based design, build, and maintenance firm specializing in pools, landscapes, aquascapes, and outdoor facilities for luxury hospitality, residential, government, and institutional clients across the GCC and MENA region. Founded in 1980, it is part of the Belhasa Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design, Consultancy & Construction Services: One-time project-based revenue from design, consultancy, and new construction services including luxury pools, wellness facilities, landscaping, outdoor living spaces, and irrigation systems
2. Belcare Facility Management (AMC): Annual Maintenance Contracts (AMC) providing scheduled visits, responsive repairs, and ongoing maintenance for pools, landscapes, and villa systems. Generates recurring revenue from existing client base.
3. Fastrack Maintenance Services: Responsive maintenance and repair services for pools, landscapes, and facilities, billed as one-time or short-term engagements

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Belhasa Projects designs, supplies, installs, renovates, and maintains swimming pools, landscapes, aquascapes, and outdoor facilities for commercial and residential clients. The company operates two integrated service lines: Design, Consultancy & New Constructions covering concept development, 3D visualization, civil and MEP construction, hardscape and softscape installation, and luxury pool and wellness builds; and Belcare Facility Management providing scheduled maintenance, Annual Maintenance Contracts, and Fastrack responsive repairs for completed assets.

Product overview

Belhasa Projects operates as a single unified service offering focused on outdoor space design, construction, and maintenance. The company's portfolio consists of two primary offerings: Design, Consultancy & New Constructions (the core service covering full lifecycle from concept to completion of pools, landscapes, aquascapes, and outdoor facilities) and Belcare Facility Management (a sub-brand providing ongoing maintenance and aftercare services). These offerings are integrated, with the core construction division handing initial builds and Belcare providing long-term upkeep for completed projects across sectors including schools, hotels, health clubs, villas, and communities.

Differentiator

Problem solved

Functional benefit

Brands

• Belcare Facility Management: Expert maintenance services for pools, landscapes, villa systems, and outdoor facilities, covering scheduled visits and responsive repairs. Operated through teams in Dubai and Abu Dhabi.

Products and services

• Design, Consultancy & New Constructions End-to-end concept, design, consultancy, and construction service for swimming pools, landscapes, aquascapes, wellness facilities, infinity pools, spa areas, lagoons, water recreation zones, and outdoor living spaces. Targeted at hospitality operators, residential developers, and commercial facility owners undertaking new builds or major renovations.
• Belcare Facility Management Tailored scheduled maintenance, Annual Maintenance Contract (AMC), and Fastrack responsive repair services for completed pools, landscapes, villa systems, and outdoor facilities. Targeted at schools, hotels, health clubs, residential villas, and community operators that require ongoing maintenance support.

Quantifiable outcome

• 26,750+ projects completed successfully
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Belhasa InternationalcoreStrategic or Co-development PartnerParent company within Belhasa Group of Companies. Belhasa Projects is a subsidiary operating under the Belhasa Group umbrella, benefiting from group synergies across construction, hospitality, industrial, and other sectors.
• Belhasa HospitalitycoreStrategic or Co-development PartnerPart of the same group focused on hospitality operations. Natural synergy with Belhasa Projects for hotel pool and landscape construction and maintenance projects.
• Belhasa Real EstatecoreStrategic or Co-development PartnerGroup company focused on real estate development. Works with Belhasa Projects for property development projects including residential villa communities.
• Belhasa Construction (BH-EC)coreStrategic or Co-development PartnerGroup construction entity. Collaborates with Belhasa Projects on large-scale construction projects requiring integrated construction and landscape solutions.
• Inaya (Facilities Management)minorStrategic or Co-development PartnerGroup company providing facilities management services. May provide complementary FM services alongside Belhasa Projects' specialized pool and landscape maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Desert Group: UAE-based landscape architecture, irrigation, and outdoor infrastructure specialist active across the Gulf. Comparable to Belhasa Projects' landscape design and installation work and a direct competitor for premium hospitality and residential projects in the Emirates.
• Proscape LLC: UAE-based landscape design, installation, and irrigation firm serving commercial, residential, and hospitality clients. Directly comparable to Belhasa Projects' core landscape and irrigation business in the same regional market with overlapping customer segments.
• Etihad Facility Management: UAE-based integrated facilities management company serving commercial, residential, hospitality, and public-sector clients. Direct peer to Belhasa's Belcare FM offering, competing for hotel, school, and community maintenance contracts in the same regional market.
• Compass Pools: UK-based designer and installer of one-piece ceramic composite swimming pools with global franchise network. Directly comparable to Belhasa Projects' pool design and construction offering, particularly at the premium residential and hospitality end of the market.
• Farnek Services LLC: Leading UAE-based integrated facility management company offering maintenance services across commercial, hospitality, and residential properties. Directly comparable to Belhasa Projects' Belcare Facility Management division, particularly for hotels, schools, and community maintenance contracts.

Broad incumbents

• Fluidra SA: Spanish-headquartered global leader in pool and wellness equipment, water treatment, and connected pool solutions. A broad incumbent in the pool industry whose equipment and services portfolio overlaps with Belhasa's pool construction and water-management offering, but at a global scale rather than regional specialty.
• Pentair plc: US-headquartered global water solutions company serving pool, residential flow, and industrial water markets. Broad incumbent whose pool and water-treatment equipment overlaps with Belhasa's MEP and water-management scope, but at a global, product-focused scale.
• Hayward Holdings Inc. US-based global manufacturer of pool equipment, automation, and water treatment systems. Broad incumbent in the pool industry whose equipment, sanitizers, and automation products are commonly specified in projects like Belhasa's, though Hayward is equipment-focused rather than a design/build competitor.

Regional players

• Imdaad LLC: Qatar-headquartered integrated facility management provider serving commercial, residential, and public-sector clients. Comparable in FM operating model and customer mix to Belcare, with a primary focus on the Qatari market rather than the UAE.
• Al Naboodah Construction Group: UAE-based diversified construction and engineering group active in civil, mechanical, and landscape works across the GCC. Comparable as a regional specialty contractor pursuing large-scale landscape and infrastructure projects, with a broader civil-engineering portfolio than Belhasa's niche focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bhpmarketing
• Facebookfacebook.com/belhasaprojectsllc
• LinkedInlinkedin.com/in/belhasa-projects-a9a294158
• Instagraminstagram.com/belhasaprojectsllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belhasa Projects