Belhasa Hospitality

What Belhasa Hospitality does

Belhasa Hospitality LLC is a Dubai-based food and beverage operator and a wholly-owned subsidiary of Belhasa Group, a diversified UAE conglomerate with more than 30 subsidiaries spanning hospitality, construction, automotive, education, and trading. The company manages a portfolio of five branded dining concepts: Table Otto (elevated dining), NAC UAE (creative international cuisine), Berenjak UAE (Persian cuisine), Ben's Cookies (a cookie chain originating in Oxford in 1983), and Bachir Ice Cream (a Lebanese ice-cream concept tracing to 1936). It sells directly to end consumers through physical restaurant and retail outlets in the UAE, with an initial international extension into London via the NAC and Berenjak brands in early 2023.

The company operates as a multi-brand restaurant group rather than a technology platform: there is no disclosed proprietary technology stack, digital product, or app, and revenue is generated entirely through on-premise F&B transactions. Its go-to-market is direct-to-consumer via owned-and-operated outlets, and its customer base is general retail diners and food enthusiasts across the UAE, with no enterprise or B2B contract layer. Operations are supported by a six-person leadership team covering general management, finance, marketing, procurement, IT/data, and HR.

Belhasa Hospitality is privately held (an LLC domiciled in Dubai, UAE) with no disclosed funding rounds, external investors, or public listing. Pricing is not publicly disclosed and each brand operates independently. Key constraints visible in the data are: no disclosed revenue, no disclosed founding year for the holding entity itself, and reliance on UAE consumer and tourism demand supplemented by nascent UK exposure.

Name

Belhasa Hospitality

Legal name

Belhasa Hospitality LLC

Website

https://belhasahospitality.ae

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Belhasa Hospitality LLC is a Dubai-based, multi-brand food and beverage operator and a wholly-owned subsidiary of UAE conglomerate Belhasa Group. It runs five branded dining concepts (Table Otto, NAC UAE, Berenjak UAE, Ben's Cookies, Bachir Ice Cream) serving UAE retail consumers, with early UK expansion via London locations.

Ownership category

akta.pro rank

Product category

Restaurant and Hospitality Services

NAICS

Full-Service Restaurants (722511), Baked Goods Retailers (445291), Retail Bakeries (311811), Specialty Food Retailers (4452)

SIC

Retail-Eating Places (5812), Cookies & Crackers (2052), Ice Cream & Frozen Desserts (2024), Sugar & Confectionery Products (2060)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

akta.pro secondary industry

Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Restaurant chain operations
• Food and beverage brands
• Hospitality management
• International dining concepts
• Specialty food retail

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. F&B Outlet Operations: Revenue generated from operating multiple food and beverage restaurant brands across the UAE and internationally. The company operates Table Otto (elevated dining), NAC UAE (international creative cuisine), Berenjak UAE (Persian cuisine), Ben's Cookies (handmade cookies), and Bachir Ice Cream (Lebanese ice cream).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Belhasa Hospitality LLC operates and manages a portfolio of food and beverage restaurant brands in the UAE as a subsidiary of the Belhasa Group conglomerate. The company's brands include Table Otto (elevated dining with multi-cuisine focus), NAC UAE (creative international cuisine), Berenjak UAE (Persian cuisine with reinterpreted Tehran dishes), Ben's Cookies (handmade cookies, heritage UK brand established 1983), and Bachir Ice Cream (Lebanese-origin ice cream brand dating to 1936). The group is expanding internationally with NAC UAE and Berenjak UAE locations opening in London in early 2023.

Product overview

Belhasa Hospitality LLC operates as a hospitality and food & beverage management company within the Belhasa Group, a diversified conglomerate with over 30 subsidiaries in UAE. The company's portfolio consists of multiple distinct restaurant and dining brands managed under its umbrella: Table Otto (elevated dining), NAC UAE (creative cuisine), Berenjak UAE (Persian cuisine), Ben's Cookies (cookie retail chain), and Bachir Ice Cream (ice cream parlour). Rather than a unified platform product, Belhasa Hospitality functions as a restaurant group operating various branded dining concepts.

Differentiator

Problem solved

Functional benefit

Brands

• Table Otto: Simple food, strong detail and a grand melting point of cuisines. An introduction to an elevated dining scene, surrounded by nature's gift.
• NAC UAE
• Berenjak UAE
• Ben's Cookies
• Bachir Ice Cream

Products and services

• Table Otto An elevated dining restaurant offering simple food with strong attention to detail, featuring a grand melting point of cuisines in a nature-inspired ambiance for diners in the UAE.
• NAC UAE A restaurant concept offering authentic creative high-quality dishes with excellent hospitality, featuring an international following and vibrant atmosphere. Launched early 2023 as part of the UAE expansion of the London-based NAC brand.
• Berenjak UAE A Persian cuisine restaurant offering a re-interpretation of the signature dishes of Tehran, designed to create memorable dining experiences around the dinner table. Launched early 2023 in the UAE as part of the Belhasa Hospitality brand portfolio.
• Ben's Cookies UAE Cookie retail chain originating from Oxford's Covered Market, established by cookery writer Helge Rubinstein in 1983 with the original shop opening in 1984. Operated in the UAE as part of an international chain of cookie retail outlets.
• Bachir Ice Cream Ice cream business originating from a genuine family story, first established by founding brothers Maurice & Edward Bachir in Bikfaya in 1936. Operated in the UAE as an artisanal Lebanese ice cream concept.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Belhasa GroupcoreStrategic or Co-development PartnerBelhasa Hospitality is a member of Belhasa Group, a well-established group of companies in the UAE with more than 30 subsidiaries operating across hospitality, construction, automotive, education, and trading sectors. The parent group provides organizational backing and brand credibility.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Landmark Group: UAE-headquartered retail conglomerate operating across fashion, home, and hospitality with F&B exposure through concepts like Fitness First and restaurant brands. Comparable as a large UAE conglomerate with hospitality/F&B holdings, though broader in scope than Belhasa Hospitality.
• Yum! Brands: Global multi-brand restaurant franchisor (KFC, Pizza Hut, Taco Bell) operating franchise-driven F&B models across 150+ countries. Comparable as a multi-brand restaurant operator, though a global franchisor rather than regional operator.
• Jumeirah Group: Dubai-based luxury hospitality company operating hotels, resorts, and signature restaurants globally. Comparable as a UAE hospitality group with branded dining concepts and international footprint, though hotel-anchored rather than standalone F&B.
• Sodexo: Global food services and facilities management company with extensive restaurant, catering, and concession operations. Comparable as a multi-format, multi-brand food services platform, though predominantly B2B-focused.
• Majid Al Futtaim: UAE-based conglomerate operating shopping malls, hotels, and a large portfolio of F&B concepts (including own-brand and franchised restaurants). Comparable as a UAE hospitality, retail, and dining operator at much larger scale.
• Compass Group: Global food services and contract catering major operating across multiple cuisines and formats worldwide. Comparable as a scaled multi-brand food services platform, though B2B-contract caterer rather than consumer restaurant operator.

Direct peers

• Americana Group: One of the largest MENA food and beverage operators, running hundreds of restaurants under franchise and own-brand concepts across the GCC and beyond. Directly comparable to Belhasa Hospitality as a multi-brand F&B platform with regional and international footprint.
• Alshaya Group: Kuwait-based conglomerate that operates hundreds of franchise food and beverage brands across the Middle East, North Africa, and beyond. Closely comparable to Belhasa Hospitality as a multi-brand, multi-cuisine F&B franchise and operating partner in the same region.
• Apparel Group: UAE-based multi-brand retail and F&B operator with hundreds of stores and restaurant concepts across the GCC and internationally. Comparable as a UAE-anchored multi-brand lifestyle and F&B platform.

Regional players

• Albatha Holding: UAE diversified group with F&B and consumer brand investments across the GCC. Comparable as a UAE-based diversified group with hospitality/F&B interests, though primarily a holding company rather than an F&B operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/belhasa-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belhasa Hospitality