What ITS Teknik does

ITS Teknik A/S is a Danish family-owned provider of Intelligent Transportation Systems (ITS), established in its current form in 2013 through the merger of Dansk Trafik Teknik A/S (Vejle) and Olsen Engineering A/S (Roskilde), with operational heritage tracing back to predecessor companies ER Electric A/S and Siemens A/S established in 1967. The company is headquartered in Vejle with a second regional office in Roskilde and is described as a market-leading Danish supplier of traffic safety, planning, and registration infrastructure, serving Danish municipalities, the Danish Road Directorate (Vejdirektoratet), and infrastructure operators such as Sund & Bælt. Its customer base includes at least ten named municipalities across Jutland, Funen, and Zealand.

The company's portfolio spans traffic signal systems, cycling infrastructure (bicycle counters, green-wave systems, right-turn accident prevention), variable message signs, speed displays, traffic counting and classification equipment, ANPR cameras, weigh-in-motion systems, and the modular ITS Park parking guidance system. Underlying technology relies on partnerships with Siemens (signal control units) and smartmicro (radar detection), layered with proprietary assets including the CIBOS web-based remote monitoring platform and ITS Teknik's own ITS-Count counting stations. Notable technology firsts in Denmark include 1-Watt LED traffic signals (Horsens, 2021), Scandinavia's first dynamic weaving lane (Odense, 2018), and the first AI-based camera bicycle counter distinguishing cyclists from pedestrians (Nyborg, 2020). The 24V low-voltage signal architecture is positioned as a new national standard, reducing energy consumption by roughly 95% versus traditional systems and improving installation safety.

ITS Teknik operates a B2G, sales-led go-to-market model, with dedicated traffic engineers, bid managers, and consultants engaging municipal traffic planning departments through competitive tenders and consultative selling. Revenue is generated through hardware sales (signals, radar, ANPR, VMS), installation and project services, managed service and maintenance contracts including 24/7 emergency traffic-signal support, traffic-counting services, equipment rental, and recurring CIBOS subscriptions. Pricing is project-based and negotiated per tender rather than publicly disclosed, with multi-year contract structures. Beyond Denmark, the company has delivered cycling barometers and CSR projects to Scotland, England, Brussels, Bogotá, and Havana, though Denmark remains the primary revenue base.

Name

ITS Teknik

Legal name

ITS Teknik A/S

Website

https://its-teknik.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

ITS Teknik A/S is a family-owned Danish Intelligent Transportation Systems provider, founded in 2013, that designs, installs, and services traffic signals, cycling infrastructure, ANPR cameras, parking guidance, and variable message signs for Danish municipalities, the Danish Road Directorate, and infrastructure operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. ITS Equipment Sales: Sale of traffic signal systems, radar detectors, ANPR cameras, variable message signs, cycle counters, parking guidance systems, and related ITS hardware components.
2. Installation and Project Services: Installation, commissioning, and project implementation services for ITS equipment. Includes civil work coordination, equipment setup, and system integration.
3. Service and Maintenance Contracts: Ongoing service agreements including preventive maintenance, repairs, 24/7 emergency traffic signal support, and remote monitoring via CIBOS. Options range from single annual inspections to comprehensive maintenance contracts.
4. Traffic Counting Services: Mechanical and manual traffic counting services, including permanent and ad-hoc measurements. Data includes vehicle classification, speed, and direction.
5. CIBOS Remote Monitoring Subscription: Web-based monitoring system subscription providing access to traffic signal status, counting data, logs, documentation, and GIS visualization.
6. Equipment Rental: Short-term and long-term rental of equipment including counting machines for temporary traffic studies or to evaluate equipment suitability.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ITS Teknik designs, supplies, installs, and services Intelligent Transportation Systems (ITS) for Danish municipalities and infrastructure operators. The offering covers traffic signals, ANPR cameras, radar detectors, variable message signs, bicycle counters, parking guidance, traffic counting stations, and the proprietary CIBOS remote monitoring platform, supported by 24/7 service and maintenance contracts.

Product overview

ITS Teknik is a market-leading Danish provider of Intelligent Transport Systems (ITS) offering customer-tailored integrated solutions for traffic safety, planning, and registration. The portfolio centers on core hardware and software products including signal systems, cycling solutions (bicycle counters, green wave systems, right-turn accident prevention), variable signs, speed displays, traffic counting/registration, and parking guidance systems (ITS Park). These are supported by monitoring platforms (CIBOS), remote monitoring services, and comprehensive maintenance contracts. The company handles all phases from consulting and design through installation and ongoing service, operating 24/7 across Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• CIBOS: Central Internet Based Monitoring System - a web-based monitoring system for traffic signal systems, counting stations and other ITS equipment from ITS Teknik.
• ITS Park
• ITS-Count

Products and services

• Signalanlæg (Traffic Signal Systems) Traffic signal systems regulating vehicle, cyclist, and pedestrian flows at intersections, comprising Siemens controllers, LED lanterns, signal poles, pedestrian push-buttons, acoustic signals, and radar/video detectors. Sold to Danish municipalities and infrastructure operators.
• Cyklisme (Cycling Solutions) Suite of cycling safety and infrastructure products including green wave signal timing, cyclist prioritization, crossing cyclist warnings, right-turn accident prevention with LED lighting in cycle paths, and solar-powered path marking lights. Sold to municipalities.
• Cykelbarometre (Bicycle Counters) Intelligent traffic management products designed and manufactured by ITS Teknik that display real-time cyclist counts to motivate cycling and supply municipalities with traffic data; can show supplementary information such as multimodal transit times.
• Variable Tavler (Variable Signs) Variable traffic signs displaying dynamic wind, weather, and traffic information including warning, prohibition, mandatory, information, speed, lane signals, and portal signs. Compliant with EN12966 standard.
• Fartvisere (Speed Displays) Trailer or pole-mounted rectangular light boards displaying 'Your speed XX km/h' with flashing lights when exceeded. Uses radar or in-ground loop detection; under 5 Watt/hour consumption with optional solar power.
• Trafikregistrering (Traffic Registration) Traffic counting and classification equipment including tube counters, radar detection, and stationary counting machines covering vehicle classification, speed, and direction. Includes proprietary ITS-Count stations.
• Parkering / ITS Park (Parking Solutions) Parking guidance systems directing drivers to available spaces via dynamic P-signs. Uses inductive loops, video cameras, ANPR cameras, or single space detection. Built on the modular ITS Park platform with decentralized controllers and API data exchange.
• CIBOS (Central Internet-Based Monitoring System) Web-based remote monitoring system for traffic signals, counting stations, and other ITS Teknik equipment providing real-time status, fault logs, count data, GIS visualization, and documentation.
• ANPR / Number Plate Cameras Automatic Number Plate Recognition cameras for vehicle counting, parking access control, and toll collection. Custom software supports PayByPlate payment and access management applications.
• Weigh-in-Motion (WIM) Dynamic weight stations installed in road surface for monitoring heavy vehicles. Certified WIM systems collect axle load and total weight data without interrupting traffic flow to identify overloaded vehicles.
• Driftsovervågning (Remote Monitoring Services) Electronic remote monitoring services that detect and resolve technical faults rapidly, reducing costly downtime. Includes CIBOS, Trafikskilt.dk, Cykelfartviser.dk (bicyclecounter.dk), and Detektorhotel data collection server.
• Service & Support Contracts Full-service maintenance including preventive inspections, repairs, 24/7 emergency traffic signal service, equipment rental, and traffic counting services covering all ITS Teknik equipment.

Quantifiable outcome

• Energy savings of ~270 kg CO2 per year per 1 Watt signal installation, equivalent to ~2,000 kWh electricity
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• Emergency Architecture & Human Rights (EA-HR)minorOthers · 1 September 2022EA-HR coordinated a cycling culture project in Havana, Cuba. ITS Teknik supported by sponsoring 37 children's bicycles and providing cycling solutions. The project aimed to promote everyday cycling in three disadvantaged neighborhoods using Danish pedagogical approaches.
• Thisted Kommune / TrygfondenminorStrategic or Co-development Partner · 1 January 2021Collaborative project in Thy (Thisted Municipality) with Trygfonden funding. ITS Teknik delivered innovative traffic calming technology featuring artistic designs by Ejdrup & Ejdrup, including gates with star/banana icons and variable message signs with local dialect phrases.
• SiemenscoreTechnology or IntegrationSiemens is ITS Teknik's key technology partner for traffic signal control systems. ITS Teknik uses Siemens control units which are described as industry-leading globally. This partnership provides access to the latest traffic signal technology and ongoing development. Siemens and ITS Teknik collaborated on the 1 Watt signal technology deployed in Horsens.
• smartmicrocoreTechnology or Integrationsmartmicro provides advanced 2.4 GHz radar sensors for traffic detection. Their radar technology enables ITS Teknik to offer cutting-edge traffic monitoring with the ability to track up to 256 objects simultaneously, measure speed up to 300 km/h, and monitor up to 10 lanes at distances up to 300m.
• COWImajorStrategic or Co-development PartnerCOWI is the engineering firm responsible for software programming (traffic control logic) on the Copenhagen Light Rail project where ITS Teknik is delivering 66 signal installations. The partnership involves collaborative development of control systems using open, standardized programming routines.
• Per Aarsleff A/SmajorImplementation/ SI/ Consulting PartnerPer Aarsleff A/S is the main contractor for civil/construction work on the Copenhagen Light Rail project. ITS Teknik collaborates with Aarsleff for signal installations where Per Aarsleff handles underground infrastructure and ITS Teknik handles above-ground equipment installation.
• Danish Embassy in BogotáminorStrategic or Co-development PartnerThe Danish Embassy in Colombia facilitated the installation of Colombia's first cycling barometer in Bogotá, working with ITS Teknik and Novo Nordisk who donated the equipment.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nedap Identification Systems: Dutch company offering ANPR-based vehicle identification, parking, and access control solutions. Closely comparable to ITS Teknik's PayByPlate and parking-guidance (ITS Park) product lines.
• Yunex Traffic: UK-based ITS company (formerly Siemens ITS) specializing in adaptive traffic control, signal hardware, and urban mobility platforms. Direct competitor in the European municipal traffic-management market where ITS Teknik also competes.
• SWARCO: Austria-based global leader in traffic management and signaling systems, including signal controllers, VMS, parking guidance, and detection. Closely comparable product portfolio to ITS Teknik's signal and parking offerings.
• Q-Free ASA: Norway-headquartered ITS provider offering traffic management, tolling, and cyclist/pedestrian solutions across the Nordics and globally. Most directly comparable Nordic competitor with overlapping traffic-signal, ATMS, and detection capabilities.
• Kapsch TrafficCom: Austria-headquartered provider of ITS, electronic tolling, and connected mobility solutions. Overlaps with ITS Teknik on ANPR-based tolling (PayByPlate at Storebælt) and broader traffic-management deployments.
• Dynniq: Netherlands-based ITS integrator delivering traffic management, signal control, and urban mobility solutions across Europe. Comparable as an integrator-servicer competing for municipal and national infrastructure contracts.

Broad incumbents

• Iteris Inc. US-listed provider of smart mobility infrastructure management, including detection, signal systems, and traffic analytics. Comparable product set (signals, detection, analytics) but operates at broader, US-centric scale.
• FLIR Systems (Teledyne FLIR): US-based provider of thermal imaging and traffic detection sensors widely used in ITS applications. Comparable to ITS Teknik's use of smartmicro radar for traffic detection and counting.
• Cubic Transportation Systems: Large-scale transportation systems integrator delivering traffic management, fare collection, and urban mobility platforms. Overlaps with ITS Teknik on tolling/payment systems and ATMS-class offerings.

Emerging players

• Carmanah Technologies: Canadian supplier of solar-powered traffic signals, school-zone flashers, and pedestrian crossing systems. Comparable to ITS Teknik's variable signs, speed displays, and energy-efficient signal offerings, though smaller and more product-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbD-TG1fAgfUznIqNUTaSqA
• Facebookfacebook.com/ITS-Teknik-AS-503550836369770
• LinkedInlinkedin.com/company/its-teknik-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS Teknik