What UPSKILL PEOPLE LIMITED does

UPSKILL PEOPLE LIMITED is a UK-based elearning and learning & development (L&D) consultancy, founded in 1994 and headquartered in Chandlers Ford. The company designs and distributes digital training content targeted at management, compliance, and wellbeing outcomes for workforces in retail, hospitality, and adjacent sectors. Its customer base includes named UK and international enterprises such as JD Group, Nando's, Poundland, BP, Coca-Cola, The Works, Costcutter, Bestway, Beaverbrooks, and Village Hotels. The business is private, with headcount in the 11–50 range, and remains founder-led by CEO Pete Fullard, who has more than 30 years of L&D experience.

The core product set centres on a 7-episode Managing People series built in a soap-opera narrative format and underpinned by a proprietary framework of 7 competencies and 69 behaviors. Around this sits a catalogue of compliance and wellbeing courses (including Safety Health & Wellbeing, Workplace Sexual Harassment Awareness, and Alcohol Sales Challenge 25), and an audio/content hub plus a podcast extension. Content is delivered through a SCORM-compliant LMS supporting 40 languages, with pre-built integrations to enterprise HR and workforce management systems including Workday, SAP, Ceridian, Kronos, Dayforce, Fourth, Harri, and Okta. The company reports 6M+ courses delivered per year, 250K+ people upskilled annually, 150K+ active learners, and learner satisfaction above 85%, and has expanded geographically into Singapore via a partnership with WingTai Asia.

The business model blends multi-year content licensing to enterprise customers with a CEO-led L&D consultancy priced at £180/hour, plus partnership-driven distribution such as the co-branded wellbeing offering with the UK mental health charity Mind. Go-to-market is enterprise B2B, leaning on named-account credibility and sector specialization (notably UK retail and hospitality) rather than self-serve SMB volume. Adjacent monetization includes authored IP such as the book Better Managers = Better Business and the Managing People Podcast, used as demand-generation assets for the consultancy funnel.

Name

UPSKILL PEOPLE LIMITED

Legal name

Upskill People Limited

Website

https://upskillpeople.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

UPSKILL PEOPLE LIMITED is a UK-based elearning and L&D consultancy, founded in 1994, delivering compliance, management, and wellbeing training content via a SCORM-compliant LMS to enterprise customers across retail, hospitality, and consumer sectors.

Ownership category

akta.pro rank

Product category

Elearning and Learning Management System (LMS) Software

NAICS

Software Publishers (5132), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Online compliance training
• Management development courses
• Elearning platform
• SCORM learning management
• Behaviour change training

Headquarters

HQ city

Chandlers Ford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Licensing / Subscription: Organisations licence or subscribe to access Upskill People's course library (management, compliance, wellbeing, retail, hospitality) via the company's LMS platform or their own SCORM-compliant LMS. Pricing is likely tiered by organisation size or seat count.
2. LMS Platform Access: For organisations without an existing LMS, Upskill People provides access to their own platform for delivering learning, tracking progress, and managing teams across sites. This is offered as part of the overall training solution.
3. Consultancy Services: CEO Pete Fullard offers hands-on L&D consultancy services to CEOs, MDs, and senior leaders at £180 per hour, providing strategy alignment, AI and data tools, impact measurement, and skills development advisory.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Upskill People sells a SCORM-compliant elearning platform together with a scenario-based course library for B2B organisations. Core content covers management development (the 7-episode 'Managing People' series mapped to 7 competencies and 69 behaviours), compliance, wellbeing, retail and hospitality training, with courses available either through the company's own LMS or by integration into the client's existing HR/LMS systems.

Product overview

Upskill People is an elearning and L&D company offering a platform-plus-content architecture consisting of an LMS Platform and multiple course categories (Managing People, Compliance, Wellbeing, Retail, and Hospitality). The flagship product is the 7-episode Managing People series using immersive soap-opera style scenario-based learning with automatic competency measurement against 7 competencies and 69 behaviours. Courses are SCORM-compliant for LMS integration and include CPD accreditation. The company also offers L&D Consultancy Services led by CEO Pete Fullard, along with supporting content including the Managing People Podcast, the Better Managers = Better Business book, and a People Management Hub with free resources. Key differentiators include behaviour change focus over box-ticking, 85%+ learner satisfaction rating, delivery in 40 languages, and measurement of training impact for board-level reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Managing People: A seven-episode immersive elearning course series for managers covering preparation, wellbeing, recruitment, induction, coaching and performance management, appraisals, and talent management.
• Better Managers = Better Business
• Managing People Podcast

Products and services

• Managing People Series A 7-episode immersive elearning series using soap-opera style scenario-based learning to develop managers, with automatic measurement against 7 competencies and 69 behaviours. Covers Preparation, Wellbeing, Recruitment, Induction, Coaching & Performance Management, Appraisals, and Managing Talent. SCORM-compliant with CPD accreditation and Institute of Leadership approval. Target buyer: HR/L&D leaders in organisations needing measurable management development.
• Upskill People LMS Platform SCORM-compliant online learning management system providing personalised learning roadmaps, automated assignment, tracking and reporting, an Easy Course Builder for custom content, and integration with HR and workforce management systems. Target buyer: organisations that need a hosted LMS or want to drop SCORM packages into their own LMS.
• Compliance Course Library Short, practical compliance elearning courses covering health & safety, fire safety, food hygiene, first aid, display screen equipment, equality, data security, anti-bribery, violence and aggression, and workplace harassment. Designed to drive behaviour change rather than tick-box completion. Target buyer: regulated organisations and multi-site operators needing consistent compliance training.
• Wellbeing Course Library Approximately 10-minute wellbeing courses covering mental health, depression, anxiety, stress, burnout, menopause and equality, developed in partnership with Mind, with downloadable summaries, breathing exercises and real-life scenario quizzes. Target buyer: organisations investing in employee wellbeing and mental resilience.
• Hospitality Course Library Hospitality-specific elearning covering compliance (food safety, alcohol service, Challenge 21/25), sales skills (cocktails, beverages, cellar management) and management topics for front-line hospitality staff. Target buyer: hotels, restaurants, pubs and leisure operators.
• Retail Course Library Retail-specific elearning covering Challenge 25 and age-restricted sales (alcohol, tobacco), food safety, customer service, merchandising, stock management, security and management development for retail staff. Target buyer: high-street and large-format retail operators, including co-operatives.
• L&D Consultancy Services Hands-on learning and development advisory led by CEO Pete Fullard for CEOs, MDs and senior leaders, focused on L&D strategy, AI and data tools adoption, impact measurement, and skills development. Charged at £180 per hour. Target buyer: senior leaders of mid-market and enterprise organisations seeking measurable L&D outcomes.
• Better Managers = Better Business (Book) Book authored by CEO Pete Fullard presenting the company's approach to developing managers and measuring the impact of management training, available in print, ebook and audiobook formats on Amazon, iTunes and Audible. Target buyer: managers, HR leaders and L&D professionals.

Quantifiable outcome

• 6 million+ courses delivered each year
• +7 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Mind (mental health charity)coreStrategic or Co-development PartnerUpskill People partnered with Mind to develop an initial series of six wellbeing courses covering mental health, depression, anxiety, stress, and related topics. The partnership brought expert input to the content development for these courses.
• Mind in HaringeycoreStrategic or Co-development PartnerMind in Haringey provided endorsement and expert input for the wellbeing course series, with the CEO of Mind in Haringey quoted as saying the courses 'help businesses equip their people with the awareness and skills they need to change behaviour and make a real difference to good mental health and resilience within their team.'

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 360Learning: Collaborative learning platform with built-in course authoring and a content marketplace. Comparable as an LMS-plus-content business targeting enterprise L&D teams, though differentiated by collaborative authoring.
• Skillsoft: Global corporate learning content and platform provider offering compliance, leadership and management courseware plus an LMS. Most direct comparable in B2B course library + LMS bundling serving enterprise L&D buyers.
• Docebo: AI-powered enterprise LMS with a course marketplace and SCORM support. Directly comparable in serving mid-market and enterprise B2B customers with subscription course licensing and LMS.
• Litmos: LMS with an off-the-shelf course library covering compliance, sales and management training sold to enterprise and mid-market buyers. Closely aligned with Upskill People's course-plus-platform model.
• Mind Tools: Management, leadership and personal-effectiveness training content library sold via B2B subscriptions to enterprises. Closely comparable to Upskill People's behavioural, competency-driven management content.
• Absorb Software: Cloud LMS provider serving enterprise and training businesses with SCORM/xAPI support and a content marketplace. Comparable as a B2B LMS competing for the same corporate training budgets.
• Cornerstone OnDemand: Enterprise talent and learning management suite with a large integrated course catalogue. Comparable as a SCORM-friendly LMS selling into large, multi-site organisations including retail and hospitality.

Emerging players

• Sana Labs: AI-native enterprise learning platform with personalised learning paths and content authoring. Overlaps with Upskill People's personalised learning roadmap and AI-assisted course builder, representing the AI-native direction the category is heading.

Broad incumbents

• D2L (Brightspace): Established LMS provider with corporate and academic editions, supporting SCORM and content marketplace partners. Adjacent competitor in enterprise LMS, though typically anchored in higher education and large institutions.
• Cegos: Global L&D, leadership and compliance training group offering both content libraries and consulting. Overlaps with Upskill People's management, compliance and consultancy offering but operates at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UpskillPeople

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPSKILL PEOPLE LIMITED