CAN/AM Hockey Group

What CAN/AM Hockey Group does

CAN/AM Hockey Group is a privately held sports-event and training operator founded in 1969 and headquartered in Williams Bay, Wisconsin, with a Canadian office in Welland, Ontario. The company organizes hockey tournaments and camps across North America, hosting 65+ tournaments and serving over 1,400 youth teams and 63,000+ players, parents, and family members annually. Its tournament portfolio includes the Challenge Cup series segmented by gender and age (Boys 10U-18U, Girls 10U-19U, Men's 21+-60+, Women's 21+-40+) plus the Pond Hockey Tournament on Lake Placid's Olympic Oval, held across 15+ U.S. and Canadian cities. The camp portfolio includes youth camps at Lake Placid NY, Boston (Braintree) MA, and Shelton CT; adult camps at Lake Placid and Niagara ON (Brock University); and a family camp at Lake Placid.

The business operates an event-management technology stack centered on an online registration platform (registration.canamhockey.com) integrated with HockeyShift for live scoring, standings, and tournament results (canam.hockeyshift.com). Digital marketing is conducted through the company website, Facebook, Instagram, YouTube, email (iContact), and SMS channels. All sales are direct-to-consumer with no channel partners or resellers; participants self-register online. The company leverages exclusive venue relationships — including the Lake Placid Olympic Center, USA Arena, Northwood School, Thayer Sports Center, Sports Center of Connecticut, and Seymour-Hannah Sports Centre — which function as a durable distribution advantage.

Revenue is generated primarily through one-time tournament registration fees and camp tuition, with pricing ranging from $175 (Local Goalie day session) to $2,715 (Youth Individualized Training Residential at Lake Placid) per participant. Adult camp pricing is $1,099-$1,669 USD at Lake Placid and $1,700-$2,225 CDN at Niagara. Customer segments are horizontal — youth players, adult players, families, and youth teams — with no enterprise accounts, no B2B channel partners, and no disclosed institutional investors. The company employs 11-50 people and has operated continuously for 55+ years.

Name

CAN/AM Hockey Group

Legal name

CAN/AM HOCKEY GROUP

Website

https://canamhockey.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hockey Training & Tournament Services

NAICS

Sports and Recreation Instruction (611620), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Youth hockey camps
• Adult hockey tournaments
• Hockey training programs
• Hockey tournament hosting
• Sports event management

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Tournament Fees: Teams and individuals pay registration fees to participate in hockey tournaments. Pricing varies by tournament type, location, and package selected (Gold Package with accommodations vs Tournament Only).
2. Youth Hockey Camps: Residential (overnight) and day camp programs for youth ages 8-17. Pricing varies by location, program type, and accommodation selection.
3. Adult Hockey Camps: Weekend and one-week adult hockey camps in Lake Placid and Niagara. Pricing includes day and resident options.
4. Family Camps: Family hockey programs where parents and children participate together in Lake Placid.
5. Merchandise & Souvenirs: Official CAN/AM jerseys, souvenirs, and commemorative items sold during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

CAN/AM Hockey Group organizes and operates youth and adult hockey tournaments (the Challenge Cup series for Boys, Girls, Men's, and Women's divisions plus the Lake Placid Pond Hockey tournament) and hockey training camps (youth camps at Lake Placid, Boston/Braintree, and Shelton; adult camps at Lake Placid and Niagara; and Family Camps). Programs are held at Olympic-legacy and professional-grade venues with on-ice instruction, video analysis, off-ice conditioning, and structured curricula for players ranging from recreational to elite/travel level. The company also provides supporting digital infrastructure including an in-house online registration platform and a HockeyShift-powered live scoring and standings system.

Product overview

CAN/AM Hockey Group operates a multi-format sports event and training business organized into two core service lines: (1) Tournament programs spanning the CAN/AM Challenge Cup series for Boys, Girls, Men's, and Women's hockey, plus Pond Hockey tournaments on Olympic ice in Lake Placid; and (2) Hockey camps including Youth camps (Lake Placid, Boston, Shelton) with specialized programs for Individualized Training, Skating/Shooting/Scoring, Positional & Game Play, Specialized Goaltending, Girls Elite, High Level Training, and Local Goalie tracks; Adult Weekend and One-Week camps in Lake Placid and Niagara; and Family Camps. The company also provides a digital platform via HockeyShift for live scoring, standings, and stats, and maintains an online registration system. All programs emphasize state-of-the-art facilities and Olympic venues, with over 55 years of operating history since 1969.

Differentiator

Problem solved

Functional benefit

Products and services

• CAN/AM Youth Hockey Camps Overnight and day hockey training camps for youth players ages 8-17 at three U.S. locations (Lake Placid, NY; Braintree, MA; Shelton, CT), with multiple specialized programs covering individualized training, skating/shooting/scoring, positional play, goaltending, girls elite, and high-level development tracks.
• CAN/AM Adult Weekend Camp - Lake Placid Weekend hockey camp for adult players at the Lake Placid Olympic Center (June 11-14, 2026), with separate Skater and Goalie programs, 12 hours of on-ice instruction, power skating, lectures, and a banquet.
• CAN/AM Adult One-Week Camp - Niagara Week-long adult hockey camp in Niagara, Ontario (July 19-25, 2026) at Brock University and the Seymour-Hannah Sports and Entertainment Centre, with Skater and Goalie programs, 21+ hours of on-ice instruction, video analysis, and residence accommodations.
• Family Camp - Lake Placid Family hockey camp in Lake Placid, NY (June 12-14, 2026) for parents and children ages 6-14, with shared on-ice sessions, drills, and off-ice activities.
• Boys Challenge Cup Tournaments Youth boys hockey tournament series for the 2026-2027 season spanning age divisions 9U through 18U and skill levels AAA, AA, A, BB, and House, hosted at 11+ destinations across the U.S. including Ann Arbor, Austin, Chicago, Denver, Lake Tahoe, Las Vegas, Pittsburgh, Salt Lake City, Seattle, Tampa Bay, and Washington DC.
• Girls Challenge Cup Tournaments Girls hockey tournament series for the 2026-2027 season across age divisions 10U through 19U and skill levels AAA, AA, A, BB, and B, held in Madison WI, Montreal QC, and Shelton CT.
• Men's Challenge Cup Tournaments Adult men's hockey tournament series with age divisions 21+, 30+, 40+, 50+, and 60+, held in Atlantic City, NJ and Boston, MA.
• Women's Challenge Cup Tournaments Women's hockey tournament series for the 2026 season across age divisions 21+, 30+, and 40+ and skill levels B, C, and D, held in Fort Lauderdale FL, Nashville TN, and Toronto ON.
• Pond Hockey Tournament Outdoor pond hockey tournament held January 29-31, 2027 on the Olympic Oval in Lake Placid, NY, with Gold Package accommodations and Tournament Only options across age divisions 21+ through 60+.
• CAN/AM HockeyStats (Live Scoring & Standings Platform) Online stats platform providing live scoring, standings, tournament schedules, team stats, and player statistics for CAN/AM tournaments and camps, powered by HockeyShift integration.
• Online Registration System Web-based registration platform for tournament and camp sign-ups, managing team deposits, individual player registrations, and account creation for CAN/AM participants.

Quantifiable outcome

• Over 1,400 youth teams and 63,000+ participants annually across tournament programs
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hockey North America: Organizes adult recreational hockey tournaments across the U.S. and Canada; directly comparable to CAN/AM's adult tournament business (Men's and Women's Challenge Cup), with similar package-tournament economics and age/skill divisions.
• Brick Hockey: Operates youth and adult hockey tournaments primarily in Atlantic Canada with a package tournament format similar to CAN/AM's Challenge Cup series; directly comparable in product offering, target customer (recreational and competitive hockey teams), and destination-tournament model.
• Pro Ambitions Hockey: Runs youth hockey showcases, tournaments, and development programs across North America; comparable in targeting competitive travel-level youth players and offering multi-destination events with premium coaching.
• MyHockey Tournaments: Aggregates and operates youth hockey tournament listings and events across North America; competes in the same customer acquisition funnel for traveling youth hockey teams and serves a similar club/travel-level demographic.

Broad incumbents

• US Sports Camps / Nike Sports Camps: National operator of residential and day sports camps across multiple sports; comparable camp business model (overnight programs, instructor-led, multi-location) although not hockey-specific.
• NAHL (North American Hockey League): Operates a junior hockey league and surrounding showcases/tournaments across the U.S.; competes for the same elite youth hockey family's travel and development budget at a higher competitive tier.
• USA Hockey: National governing body for amateur hockey in the United States; not a direct commercial competitor but sets participation rules, sanctions events, and represents the broader amateur hockey ecosystem in which CAN/AM operates.
• IMG Academy: Premier multi-sport training and boarding destination with hockey programming; comparable destination sports-training business model with similar premium pricing and instructor-led development positioning.

Others

• Total Hockey: Hockey equipment retailer with in-store and on-ice training programs; adjacent to CAN/AM's instructional side and shares the hockey-specific customer demographic, though primary business is retail rather than events.
• Lake Placid Olympic Center: Regional Olympic-legacy venue operator that hosts CAN/AM's Lake Placid camps and tournaments; an infrastructure partner rather than a competitor, but a useful benchmark for venue economics in the destination-hockey business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7MsGoiW7BLgxjW-0_m_9nQ
• Facebookfacebook.com/canamhockey
• Instagraminstagram.com/canamhockey
• Xx.com/canamhockey
• LinkedInlinkedin.com/company/can-am-hockey-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAN/AM Hockey Group