Myhockey Tournaments

What Myhockey Tournaments does

MYHockey Tournaments LLC is a Chicago-based, privately held operator of youth ice hockey tournaments in the United States and Canada. Founded in 2004 and operating under the dba "MYHockey Tournaments" and "MHT," the company runs more than 90 tournament events annually across 28 cities, serving co-ed and gender-specific teams at every competitive level from 8U through 18U, including AAA, AA, A, B, C, House Select, House/Rec, Girls Tier 1, Girls Tier 2, Girls Rec, and High School Varsity and JV divisions. The customer base consists of USA Hockey- and Hockey Canada-registered travel and competitive teams drawn from a mailing list of 3,000+ youth hockey associations and clubs.

The company operates a web-based tournament registration and management platform that supports online signup, certified roster submission, payment via ACH, credit card, and check, schedule and results publishing, and account management. The underlying product is event-driven rather than a SaaS platform: the core deliverable is a physical tournament experience at partner rinks, with the technology layer handling registration, rostering, scheduling, and post-event results. A mandatory Stay-to-Play hotel program (for teams more than 70 miles from their home rink) and a tiered multi-tournament loyalty discount program (10% to 25% off) sit alongside the core registration offering.

MYHockey earns revenue through two primary streams: per-team tournament registration fees (with a $500 deposit or full payment to hold a spot and the balance due 45 days prior to the event) and hotel commissions negotiated from room blocks at partner properties. Go-to-market is sales-led, with regional account directors assigned to Northeast, Midwest, and West territories handling customer relationships alongside a self-serve website registration flow. Marketing is primarily digital, leveraging the company website, a 3,000+ contact email database, and organic social channels (Facebook, Instagram, X). The company is small (1-10 employees), founder/partner-operated, and has no disclosed external funding.

Name

Myhockey Tournaments

Legal name

MYHockey Tournaments LLC

Website

https://myhockeytournaments.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

MYHockey Tournaments LLC operates 90+ annual youth ice hockey tournaments across 28 US and Canadian cities, serving USA Hockey and Hockey Canada registered teams (8U-18U, all skill levels) through a web-based registration platform, mandatory Stay-to-Play hotel program, and tiered loyalty discounts.

Ownership category

akta.pro rank

Product category

Youth Amateur Hockey Tournament Events

NAICS

Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Amateur & Grassroots Tournament Organizers (MPAKADAH)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Recreational & Intramural Sports Programs (MPAKACAG)

Keywords

• Youth hockey tournaments
• Tournament management services
• Amateur sports event coordination
• Travel hockey tournaments
• Sports registration platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Tournament Registration Fees: Teams pay registration fees to participate in tournaments. Deposit of $500 or full payment required to hold spot, with balance due 45 days prior to event.
2. Hotel Commissions: MHT negotiates room blocks with partner hotels and receives commissions for rooms booked through their program. This is standard practice in youth hockey tournament industry and allows MHT to keep registration fees competitive while maintaining operational infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MYHockey Tournaments organizes and operates 90+ youth and amateur ice hockey tournaments annually across 28 U.S. and Canadian locations, serving boys and girls teams from 8U through 18U and HS Varsity/JV at skill classifications ranging from elite AAA to recreational House/Rec. Teams register online, submit certified USA Hockey or Hockey Canada rosters, and pay registration fees (with a $500 deposit and balance due 45 days before the event). The company also coordinates hotel accommodations through a mandatory Stay-to-Play program for out-of-town teams and publishes tournament schedules and results by city.

Product overview

MYHockey Tournaments operates as a comprehensive tournament management platform for youth hockey, offering a portfolio of 90+ annual tournament events across 26 U.S. locations. The core offering consists of youth hockey tournament events at various skill levels, supported by an online tournament registration service that enables teams to register, submit certified rosters, and make payments. The platform also includes a Stay-to-Play hotel booking program (mandatory for out-of-town teams), a multi-tournament discount program for traveling teams, schedule/results management, and regional customer service support. The products work together as an integrated tournament operations ecosystem serving youth hockey teams across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Hockey Tournament Events
• Tournament Registration Services Online registration service enabling teams to sign up for tournaments, submit certified rosters from USA Hockey or Hockey Canada, and pay via ACH, Credit Card, or Check. Used by team managers and contacts as the entry point to participate in MYHockey tournament events.
• Schedule/Results Management Online schedule and results information system that lets teams and families search and view tournament schedules and results filtered by city and tournament location across all 28 sites.
• Stay-to-Play Hotel Program Mandatory hotel booking program for out-of-town teams traveling 70+ miles from their home rink, with a minimum 24 room nights required per team, providing negotiated room blocks near tournament rinks. Offered to teams as a required component of tournament participation.
• Multi-Tournament Discount Program Loyalty discount program offering 10% off the first out-of-town tournament, 15% off the second, 20% off the third, and 25% off the fourth and additional tournaments per season per traveling team (excludes Grizz Cup/Salt Lake City and Stamford, CT). Available to registered teams as a discounted registration pricing option.
• Regional Customer Service Support Dedicated regional account director and customer service contacts assigned by territory (Northeast, Midwest, West) and by specific tournament location (Charleston, Tampa Bay, Washington, and others), providing team and club support for registration, hotel, and tournament logistics.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner HotelscoreOthersMYHockey Tournaments negotiates room blocks with hotels and receives commissions for rooms booked through their Stay-to-Play program. This arrangement allows MHT to keep tournament fees competitive, secure quality hotels near rinks, and maintain operational infrastructure supporting 90+ events annually.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• USA Hockey (Sanctioning & National Championships): USA Hockey is the national governing body for ice hockey in the US and runs national championship events and certified-roster programs that MHT relies on. Broad incumbent: not a direct commercial competitor for routine tournaments, but the dominant body whose rules and certifications shape MHT's product.

Direct peers

• Pro Ambitions Hockey: Pro Ambitions runs youth hockey showcase and tournament events in the US. Direct peer: similar target market of competitive youth travel teams and a comparable multi-event, multi-city calendar with online registration.
• Labeda Cup: Labeda Cup / Labeda Hockey organizes youth hockey tournament events in the US. Direct peer: same product (youth hockey tournaments), same customer segment (traveling youth teams and associations), and similar operating model.
• Beantown Classic: Beantown Classic is a long-running youth hockey tournament brand based in the Northeast US. Direct peer: competing youth hockey tournament operator with comparable skill-tier coverage and stay-to-play economics.
• Gopher Hockey Events: Gopher Hockey runs youth hockey tournament events primarily in the upper Midwest. Direct peer: comparable tournament portfolio, customer segment, and operational model; competes with MHT in Minneapolis and other Midwest venues.
• Top Shelf Hockey Tournaments: Top Shelf operates a portfolio of youth hockey tournaments across multiple US states. Direct peer: same product (ice hockey tournaments for travel teams), same buyer (team managers booking multi-city seasons), and similar reliance on venue and hotel partnerships.
• TSI Hockey (Tournament Sports International): TSI Hockey runs youth and junior hockey tournaments across North America. Direct peer: comparable tournament portfolio, comparable target customer (youth travel teams), comparable skill-level segmentation and online registration flow.
• Exposure Hockey: Exposure Hockey organizes youth hockey showcase tournaments and events across multiple US cities. Direct peer: both companies target traveling youth hockey teams, operate a multi-city tournament calendar, and rely on a similar stay-to-play / hotel-partner economics.

Emerging players

• NAHL (North American Hockey League): NAHL is a US Tier II junior hockey league that runs showcases and competitive events with an adjacent youth hockey audience. Emerging/adjacent player: not a direct tournament competitor at the youth level MHT serves, but competes for hockey-family wallet share and could be a partner or acquirer of youth-event inventory.

Others

• HockeyTech: HockeyTech provides tournament management and league-operations software used across youth and junior hockey. Other / enabling: not a direct tournament competitor, but the platform vendor that supplies the technology stack on which MHT and its peers run their events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myhockeytourn
• Facebookfacebook.com/MYHockeyTournaments
• Instagraminstagram.com/myhockeytournaments

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myhockey Tournaments