London Property Match

What London Property Match does

London Property Match is a privately held, owner-operated property buying agency founded in 1999 and registered in England, United Kingdom, serving mid-market residential buyers, renters, and investors across Central, West, North-West, and South-West London. The firm is fully owned by Tamara Colton, who took sole ownership in 2024 after joining as a director in 2012, and operates without a central office or staff overheads, meeting clients in person, by video call, or by phone. Its core offering is the Full Property Search Service, providing end-to-end acquisition support including property sourcing (on and off-market), accompanied viewings, offer negotiation, and transaction management, alongside a modular suite of Bite Size Services covering purchase preparation, negotiation, rental search, property previews, managed sale guidance, and advice sessions. Revenue is generated via transactional fees: the higher of £6,250 or 1.25% of purchase price on acquisitions, and the higher of £4,250 or 10% of annual rental on lettings, with an initial retainer of up to £2,000 deducted from the final invoice.

The business runs on no proprietary technology; its tools are standard off-the-shelf products (Google Analytics, Wordfence, MailChimp, Dropbox, OneDrive, Microsoft Office 365). Customer acquisition is almost entirely word-of-mouth-driven, with repeat clients and referrals forming the primary channel, supplemented by a blog, MailChimp newsletter, Instagram, and LinkedIn, and earned media coverage in Time & Leisure, Daily Telegraph, Evening Standard, and Financial Times. The firm is a member of The Property Ombudsman and is GDPR-compliant, positioning itself as a buyer-only representative that never takes on two clients with the same brief, an off-market access broker built on 25+ years of personal relationships across the London property ecosystem. It is a solopreneur lifestyle business with no venture capital involvement, no parent company, and no subsidiaries.

Name

London Property Match

Legal name

London Property Match Ltd

Website

https://londonpropertymatch.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

London Property Match is a privately held, owner-operated London property buying agency founded in 1999 that represents residential buyers and renters across Central, West, North-West, and South-West London via Full Property Search and modular Bite Size Services, earning transactional fees from individual mid-market clients almost entirely through word-of-mouth referrals.

Ownership category

akta.pro rank

Product category

Residential Property Buyer Agency Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Property buying agents
• Buyer representation services
• Off-market property sourcing
• Property search consultancy
• Relocation property services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full Property Search - Purchase: For property purchases, clients pay an initial retainer fee of up to £2,000 (plus 20% VAT), which is deducted from the final invoice. Upon exchange of contracts, the client pays the higher of £6,250 or 1.25% of the purchase price (plus 20% VAT), less the retainer already paid. This is a one-time fee triggered by successful property acquisition.
2. Full Property Search - Rental: For rental property searches, clients pay the higher of £4,250 or 10% of the annual rental (plus 20% VAT), less the initial retainer. Payable on the first day of tenancy. This is a one-time fee for successful rental placement.
3. Bite Size Services: Customized partial services including purchase preparation, negotiation and managed purchase, rental search, property previews, managed sale guidance, and advice sessions. Pricing varies and clients are directed to contact for quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

London Property Match is a London-based property buying agency that exclusively represents buyers in residential property transactions. The firm provides end-to-end property search services including search brief creation, on- and off-market property sourcing, accompanied viewings, offer negotiation, and transaction management through to completion. It also offers bite-size ancillary services such as rental search, property previews, managed sale guidance, and consultation advice sessions, operating across Central, West, North-West, and South-West London since 1999.

Product overview

London Property Match offers a range of property buying and rental search services led by Tamara Colton. The core offering is the Full Property Search Service, a comprehensive end-to-end property acquisition service. Additional bite-size modules include Negotiation and Managed Purchase, Purchase Preparation, Rental Search, Property Previews and Summaries, Managed Sale and Guidance, and Advice Sessions. The services are designed for buyers, renters, investors, and those relocating to London, covering Central, West, North-West, and South-West London areas since 1999.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Property Search Service Comprehensive end-to-end property search covering initial consultation, search brief creation, on- and off-market property sourcing, accompanied viewings, offer negotiation, and transaction management through to key handover. Priced at the higher of £6,250 or 1.25% of purchase price plus VAT for purchases, and the higher of £4,250 or 10% of annual rent plus VAT for rentals.
• Purchase Preparation Prepares buyers before they start searching, including search brief creation, market advice, paperwork preparation, and financial and legal readiness so clients can act quickly when the right property appears. Priced on application as a bite-size service.
• Negotiation and Managed Purchase Supports clients who have found a property themselves with offer negotiation, paperwork preparation, legal coordination, and purchase management through to completion. Priced on application as a bite-size service.
• Rental Search Bite-size rental search service including property previews, viewings, and rental negotiation support for individuals and families looking to rent in London. Priced on application.
• Property Previews and Summaries Viewing service for clients who cannot attend property viewings personally, providing detailed written reports and video feedback on properties of interest. Priced on application as a bite-size service.
• Managed Sale and Guidance Advisory service for clients selling property, providing guidance on achieving the best price, finding suitable buyers, and full process management. Priced on application as a bite-size service.
• Advice Sessions Consultation sessions providing tailored property market advice, area guidance, and expert recommendations for buyers, renters, and investors. Priced on application.

Quantifiable outcome

• Clients have secured properties below asking price through expert negotiation
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Property OmbudsmanminorOthersLondon Property Match is a member of The Property Ombudsman scheme, a consumer protection organization that provides dispute resolution services. The company adheres to the ombudsman's code of practice and provides clients with information about the complaints procedure. This is a regulatory/compliance membership rather than a commercial partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights7 records

Others

• Rightmove / Zoopla (portals): UK residential property portals that aggregate listings (including off-market ones to a growing degree) and increasingly offer buyer tools. Not a direct competitor to the advisory relationship, but the dominant consumer-facing surface for property search that LPM must work alongside and around.

Direct peers

• Jefferies James: London-focused buyers' agent helping clients find, negotiate and acquire residential property. Directly comparable buyer-side advisory service with similar target client (time-poor professionals, families relocating/upsizing) in overlapping London neighbourhoods.
• Middleton Advisors: Prime Central London buying and acquisition advisory firm serving high-net-worth buyers. Comparable buyer-representation model with similar pricing tied to transaction value, operating in overlapping London postcodes.
• Anderson Harris: London-based property finding and buying agent representing buyers across prime London. Comparable buyer-only service proposition and geography, though operating at a higher price point in the prime market.
• Black Brick: Independent London buying agent focused on Central and West London, representing buyers on search, negotiation and acquisition. Very similar model to London Property Match in terms of geography, fee structure, and reliance on off-market relationships.
• Property Vision: One of the longest-established London buying agents, founded 1997, similarly representing buyers exclusively across prime central London. Directly comparable in service scope (search, negotiation, management) and target client (relocating, upsizing, downsizing buyers), making it the closest analogue to London Property Match.
• Henry & James: Independent London buying and acquisition agent with a similar client-led, off-market-access proposition. Comparable service catalogue and price band, serving overlapping buyer segments in West and Prime Central London.

Broad incumbents

• Savills (Acquisitions desk): Large UK and global estate agency and residential property services firm that also offers buyer-representation/acquisition services in London through dedicated desks. A much larger incumbent overlapping with LPM on buyer advisory, but operating as part of a broader sales, lettings and investment portfolio.
• Knight Frank (Buying Agency): Major global residential agency with a buyer-representation/acquisitions offering in London. Compares to LPM on the buyer-advisory dimension but as part of a much wider prime resi, new homes and country houses practice.

Emerging players

• Jo Eccles (Sourcing Property): London buying agent/broker for prime central London, slightly more boutique and lifestyle-oriented. Overlapping buyer-side service model and client demographic, useful comparable for niche positioning within London property search.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/tamara-colton-7718378b
• Instagraminstagram.com/londonpropertymatch
• Facebookfacebook.com/lpmltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about London Property Match