What Anderson Harris does

Anderson Harris Limited is a London-based, founder-owned mortgage and protection advisory firm founded in 2011 by Adrian Anderson. The firm operates as a whole-of-market independent mortgage broker, appointed representative of PRIMIS Mortgage Network (which provides FCA authorization and regulatory oversight), delivering personalized mortgage advice to high-earning professionals and private clients seeking UK residential property finance. Its core offering covers residential purchases, remortgages, self-employed and contractor lending, high-value and million-pound mortgages, buy-to-let, bridging finance, and private-bank lending, with a specialized Mortgage Capacity Reports product used in divorce proceedings.

The underlying technology stack is composed entirely of third-party platforms rather than proprietary AI or proprietary systems: Smartr365 provides the client portal for document management and application tracking, Twenty7Tec supplies real-time mortgage-rate sourcing across the market, and standard marketing and analytics tools (Google Analytics, Facebook Pixel, Vimeo, LiveChat, Trustpilot) support the digital front end. There is no evidence of proprietary AI/ML, patents, or in-house models. The firm differentiates through advisory expertise in complex income scenarios (bonus, dividends, self-employed, partnership drawings) and a niche divorce-related reporting capability.

Commercially, Anderson Harris earns revenue from professional services fees and lender commissions on mortgage and protection products. Typical advisory fees are around £500 per case but vary with complexity, with both fee-only and commission remuneration options offered. The go-to-market is enterprise-field-sales style advisory engagement targeted at affluent London and commuter-belt demographics, supported by content-led marketing, local SEO, PR coverage in major UK publications, and a referral network with legal and financial advisers. The firm employs approximately 8 staff.

Name

Anderson Harris

Legal name

Anderson Harris Limited

Website

https://andersonharris.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Anderson Harris is a London-based, founder-owned whole-of-market mortgage and protection advisory firm (founded 2011) serving high-earning professionals and high-net-worth borrowers across London and commuter areas. It specializes in complex-income, high-value, and private-bank lending, plus divorce-related mortgage capacity reports.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage and Protection Advisory

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Insurance Agencies and Brokerages (52421)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH)

akta.pro secondary industry

Real Estate Valuation & Appraisal Advisory (FSAEAJAI)

Keywords

• Mortgage advisory services
• Whole-of-market broker
• High net worth lending
• Self-employed mortgages
• Protection insurance advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Mortgage Advisory Services: Fee or commission-based mortgage advisory services for residential purchases, remortgages, and high-value loans. Fees are agreed upon with clients prior to application, with typical fee around £500 though actual fees may vary based on complexity.
2. Protection Insurance Products: Life insurance, income protection, and other protection products offered alongside mortgage services to manage financial risks associated with property ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Anderson Harris is a whole-of-market UK mortgage and protection advisory firm providing personalised, advice-led mortgage brokerage services to private clients seeking UK residential property financing, with particular specialism in complex-income, high-value and high-net-worth borrowing scenarios. Services span mortgage sourcing, application management and underwriting support, supplemented by life and income protection insurance products, plus specialist Mortgage Capacity Reports used in divorce proceedings.

Product overview

Anderson Harris is an award-winning UK mortgage and protection advisory firm established in 2011, serving high-earning professionals and private clients seeking mortgages for UK residential property. The firm operates as a whole-of-market mortgage broker offering a comprehensive suite of mortgage products and services. The core offering centers on mortgage advisory services with specialized products addressing specific borrower segments including Million Pound Mortgages for high-value borrowing, Self-Employed Loans for business owners and contractors, Bonus Income Mortgages for variable pay earners, and Private Bank Mortgages for bespoke lending needs. The product portfolio spans first-time buyer support through to complex high-net-worth cases, with complementary Insurances products for protection. A specialized Mortgage Capacity Reports service supports divorce proceedings. The firm also provides geographic specialization through location-based mortgage advisory for areas including Islington, Angel, Richmond, and Westminster, reflecting concentrations of City professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgages
• High Value Loans
• Million Pound Mortgages
• Self-Employed Loans
• First Time Buyer Mortgages
• Older Borrowers Mortgages
• Bridging Finance
• Buy-To-Let Mortgages
• Private Bank Mortgages
• Bonus Income Mortgages
• Mortgages for Bankers and Finance Professionals
• Mortgages for Lawyers
• Joint Borrower Sole Proprietor Mortgages
• Remortgages
• High Net Worth Mortgages
• Mortgage Capacity Reports
• Insurances

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PRIMIS Mortgage NetworkcoreChannel Partner/ Reseller/ DistributorAnderson Harris operates as an appointed representative of PRIMIS Mortgage Network, a trading name of Advance Mortgage Funding Limited. PRIMIS is authorised and regulated by the Financial Conduct Authority (FCA). This network relationship provides access to a broader range of mortgage products and lenders while maintaining regulatory compliance under FCA oversight.
• Evelyn & PartnersminorStrategic or Co-development PartnerCollaboration with Evelyn & Partners and their Family Team for mortgage capacity reports used in divorce proceedings. The firms work together to ensure comprehensive support during asset division, with Evelyn & Partners providing financial planning advice connected to the mortgage capacity assessments produced by Anderson Harris.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coutts: UK private bank offering bespoke mortgage solutions to HNW clients as part of a broader banking and wealth management proposition — a larger incumbent with overlapping HNW mortgage capability.

Direct peers

• Private Finance: Long-established London HNW mortgage and wealth advisory practice serving professionals and high-net-worth borrowers with whole-of-market access comparable to Anderson Harris.
• John Charcol: Specialist UK mortgage broker with a strong professional and HNW client orientation, offering whole-of-market advisory services similar in scope to Anderson Harris.
• Enness Global: Specialist UK and international mortgage broker for HNW clients, including complex-income, high-value, and expatriate borrowers — directly overlapping Anderson Harris's premium London segment.
• London & Country Mortgages: One of the UK's largest independent whole-of-market mortgage brokers, covering residential, buy-to-let, and complex-income cases — comparable business model though serving a broader (less HNW-niche) audience.
• Henry Dannell: London-based specialist mortgage broker focused on HNW, complex-income, and high-value property buyers — the closest direct comparable to Anderson Harris's niche positioning and client profile.
• Mortgage Advice Bureau: National UK mortgage broker network offering whole-of-market advice to consumers and professionals — a much larger-scale comparator in the same fee-based broker model.
• SPF Private Clients: HNW-focused mortgage and wealth structuring advisory, now part of St. James's Place, serving affluent clients with complex lending needs similar to Anderson Harris's City professional base.

Emerging players

• Habito: UK digital-first mortgage broker using technology-led advice journeys; competes with Anderson Harris for self-employed and complex-income borrowers with a more automated, lower-fee proposition.
• Better.co.uk: UK online mortgage broker offering whole-of-market advice with a digital experience, increasingly competing for professional and HNW borrowers who previously used traditional brokers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anderson_harris
• Facebookfacebook.com/andersonharrismortgages
• LinkedInlinkedin.com/company/anderson-harris-limited
• Instagraminstagram.com/andersonharrisltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson Harris