Name

Paseo La Plaza

Legal name

Paseo La Plaza

Website

https://paseolaplaza.com.ar

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Live Theater & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live theater performances
• Entertainment venue
• Corporate event hosting
• Theater ticket sales
• Restaurant and dining

Headquarters

HQ city

Ciudad Evita

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales: Primary revenue stream from theater ticket sales across multiple venues (Salas Pablo Neruda, Pablo Picasso, and alternative spaces) and Teatro Metropolitan. Ticket prices range from $33,000 to $60,000 ARS per show.
2. Gastronomy and Food & Beverage: On-site dining through multiple restaurants and bars including Manduca, Las Cañas, The Cavern Café, Cervelar, Lalo, Club Temple, and Nixxon. Serves theatergoers before and after shows with open-air terrace dining options.
3. Parking Services: 24-hour parking facility with 500-vehicle capacity at Montevideo 350 location. Offers 1 hour free parking with theater tickets.
4. Corporate Events and Private Functions: Enterprise division offering exclusive theater functions, gift certificates, bulk ticket purchases, corporate events, team building, and year-end celebrations. Includes streaming event capabilities and branded presence options.
5. Event Venue Rental: Rental of fully equipped auditoriums and meeting spaces for corporate events, congresses, conventions, dance exhibitions, musical performances, and virtual streaming events. Services include technical production, catering, and professional event management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Paseo La Plaza operates a multi-purpose cultural and entertainment complex on Avenida Corrientes in Buenos Aires, Argentina, operating theater halls (Salas Pablo Neruda and Pablo Picasso), an alternative theater circuit (La Plaza Off), restaurants and bars, parking facilities, and a dedicated corporate events division (La Plaza Para Empresas). The company also owns and operates Teatro Metropolitan, acquired in 2013.

Product overview

Paseo La Plaza is a multi-venue cultural and entertainment complex in Buenos Aires (Corrientes 1660), operated by Grupo La Plaza — the leading theatrical production company in the Spanish-speaking market. The venue offers a portfolio of distinct products: (1) main-stage theater via the Salas Pablo Neruda and Pablo Picasso with ticketing through Plateanet; (2) La Plaza Off — a circuit of alternative bar-theater venues (Club de Humoristas, Terraza Teatro Bar, Konzert Café, Sala Cortázar, Sala Casals Orsai) for comedy, stand-up, improvisation, and musical shows; (3) Manduca — an open-air gastronomic terrace serving Argentine and international cuisine; (4) supplementary dining and bar venues (Club Temple, The Cavern Café, Las Cañas, Cervelar, Lalo, Nixxon); (5) La Plaza Para Empresas — corporate event services including private theater functions, gift vouchers, bulk tickets, hybrid streaming, and brand presence; (6) a 500-vehicle parking facility; and (7) Teatro Metropolitan, the group's second major venue at Corrientes 1343. The ecosystem is tied together by a voucher and reservation system (vouchers.paseolaplaza.com.ar) and a weekly agenda tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Theater Programming (Salas Pablo Neruda y Pablo Picasso) Live theater productions staged in the two main theater halls of Paseo La Plaza, serving individual ticket-buying audiences seeking mainstream theatrical performances.
• La Plaza Off (Alternative Theater Circuit) An alternative/off-the-mainstream theater circuit offering independent productions, experimental works, and emerging productions within the Paseo La Plaza complex, targeting culturally engaged theater audiences.
• Teatro Metropolitan A subsidiary theater venue acquired in 2013, expanding the company's live theater footprint beyond the main Paseo La Plaza complex in Buenos Aires.
• La Plaza Para Empresas (Corporate Events Division) Dedicated B2B division offering corporate event hosting, branded experiences, private functions, bulk ticket sales (minimum 50 tickets), and gift certificates (minimum 100 units) for businesses seeking entertainment and event solutions.
• On-site Restaurants and Bars Multiple restaurant and bar sub-brands operating within the Paseo La Plaza complex, offering food and beverage services to theater patrons and walk-in customers.
• Parking Services On-site parking facility (Estacionamiento) serving theater patrons, restaurant customers, and corporate event attendees at the Paseo La Plaza complex.

Quantifiable outcome

• 400+ seat capacity across multiple venues
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• PlateanetcoreChannel Partner/ Reseller/ DistributorOfficial online ticketing partner for all Paseo La Plaza productions. Provides digital ticket sales platform for show reservations and purchases across both Paseo La Plaza and Teatro Metropolitan venues.
• Santander RíocoreGTM or Marketing PartnerFinancial institution partner offering 15% discount on tickets for Santander Río cardholders. Cross-promotional marketing with banners on Paseo La Plaza website and promotional materials.
• Swiss MedicalcoreGTM or Marketing PartnerHealthcare/prepaid medicine provider offering 15% discount on tickets for Swiss Medical members. Promotional logo placement on website and marketing materials.
• Diagnóstico MaipúminorGTM or Marketing PartnerHealthcare diagnostic center partner with promotional banner placement on Paseo La Plaza website.
• Coca-Cola ArgentinaminorGTM or Marketing PartnerBeverage brand partner with promotional presence on website and social media content featuring Coca-Cola branding in event imagery.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Níquel Grupo (Níquel Teatro): Argentine independent theater production company producing and staging comedies and dramas in Buenos Aires venues — directly comparable theatrical content competitor sourcing shows for Paseo La Plaza and competitor Corrientes theaters.
• Teatro Lola Membrives: Corrientes Avenue commercial theater offering staged productions in a similar mid-size venue format, competing head-to-head for theater bookings, comedy shows, and corporate event clients.
• Teatro Astral: Buenos Aires commercial theater also located on Corrientes Avenue with comparable live theater programming, ticket sales, and on-site concessions — directly competes for the same theater-attending public.
• Teatro General San Martín: Major CABA performing arts complex operated by the city government; offers multiple stages, broad programming (drama, dance, music), and is a top alternative for the same live performance audience that attends Paseo La Plaza.

Broad incumbents

• Really Useful Group (Andrew Lloyd Webber): Operates West End and Broadway theaters plus theatrical IP (Phantom, Cats, Les Mis). Comparable as a vertically integrated theater producer-operator developing Spanish-language/global IP that Paseo La Plaza could co-produce.
• Shubert Organization: Largest theater landlord and operator on Broadway, New York; comparable at scale as a multi-venue commercial theater operator running flagship houses, food and beverage, and corporate events in a marquee theater district.
• Cirque du Soleil: International large-format theatrical production company producing high-ticket live shows globally — peers with Grupo La Plaza as a premium theatrical content producer and venue operator serving Spanish-speaking markets.
• Live Nation Entertainment: Global live entertainment venue operator and promoter with theaters, ticketing infrastructure, and corporate event divisions; provides a benchmark for vertical integration of venues, F&B, and corporate hospitality that Paseo La Plaza partially replicates.
• Teatro Nacional Cervantes: Argentina's national theater and largest dedicated dramatic venue in Buenos Aires — a broader-scoped incumbent operating across the same national and Spanish-language theatrical production ecosystem that Grupo La Plaza develops.

Others

• Ticketek Argentina: Dominant Argentine ticketing platform — adjacent/competing distribution infrastructure to Plateanet (Paseo La Plaza's ticketing partner); illustrates the alternative channel control that exists for tickets to competitor theaters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/paseolaplazaok
• Facebookfacebook.com/PaseoLaPlazaOK
• Instagraminstagram.com/paseolaplazaok
• LinkedInlinkedin.com/company/grupo-la-plaza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paseo La Plaza