What Metrotile does

Metrotile UK Ltd. (Company No. 2680324) is a privately held UK manufacturer and supplier of lightweight steel roofing systems, incorporated in 1984 and headquartered in Chippenham, Wiltshire. The company operates as the UK arm of a brand that originated in New Zealand over 70 years ago and self-describes as 'Europe's No.1' lightweight steel roofing system, with 40+ years of accumulated UK market experience. It holds multiple third-party certifications (ISO 9001, ISO 14001, BBA, LABC, Constructionline, RIBA-approved CPD) and offers a 40-year weatherproof guarantee.

The core product is a modular steel roof tile made from ZAM (zinc, aluminium, magnesium) coated steel with a 100% natural stone-chip finish, weighing up to 70% less (approximately 1/7th the weight) of traditional concrete or slate alternatives. The portfolio spans 10+ tile profiles (Bond, Shingle, Roman, Slate, Mistral, Woodshake, Vixen, Gallo, iPanel) in 15 colours, plus the eQube integrated solar tile and a full accessories range (ridges, valleys, flashing, vents, barge boards). Installation is differentiated by interlocking edge systems and hidden fixings, allowing two roofers to re-roof a typical 80m² UK home in roughly six hours.

Metrotile monetises primarily through hardware sales via a multi-channel go-to-market: a direct sales team (phone + [email protected]) with next-day delivery, a national network of approved contractor installers offering supply-and-fit packages, distribution via all top UK builders merchants, and major online roofing retailers. Pricing is quote-based and not publicly disclosed. End customers span residential homeowners and self-builders, commercial premises (schools, hospitals, supermarkets, offices), park homes and leisure/modular structures (e.g., The Log Pod Ltd), and conservatory conversions — an addressable mix leaning on both B2C residential volume and B2B/B2G commercial specification work.

Name

Metrotile

Legal name

Metrotile UK Ltd.

Website

https://metrotile.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrotile is a UK manufacturer and supplier of lightweight ZAM-coated steel roof tiles, accessories, and an integrated solar tile (eQube), serving residential homeowners, commercial premises, and modular/leisure builders via direct sales, approved installers, and UK builders merchants.

Ownership category

akta.pro rank

Product category

Lightweight Steel Roofing Systems

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Sheet Metal Work (3444), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Lightweight steel roofing
• Metal roof tiles
• Roofing accessories
• Integrated solar tiles
• Stone-chip roof tiles

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Tiles and Sheets: Sale of lightweight steel roof tiles in various profiles (Shingle, Bond, Slate, Roman, etc.) with stone-chip finish. Sold through direct sales, approved contractors, and distributors.
2. Accessories: Complete range of roofing accessories including ridges, valleys, barge boards, vents, flashing components, and under-tile ventilation products.
3. Solar Tiles: eQube integrated solar tile combining roofing and photovoltaic generation capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Metrotile manufactures and supplies lightweight steel roofing tiles made from ZAM (zinc, aluminium, magnesium) coated steel with a natural stone-chip finish, offering multiple tile profiles and colours for pitched roofing applications. The product range is complemented by a full accessories line and the eQube integrated photovoltaic solar tile, with distribution through direct sales, approved installers, builders merchants, and online retailers.

Product overview

Metrotile is a manufacturer of lightweight steel roofing tiles designed for pitched roofing applications. The product portfolio consists of multiple steel tile profiles (Bond, Shingle, Roman, Slate, Mistral, Woodshake, Vixen, Gallo, iPanel) all made from high-grade steel with zinc-aluminium-magnesium (ZAM) galvanisation and a natural stone-chip finish. The system is completed by the eQube integrated solar tile for photovoltaic energy generation and a comprehensive range of accessories (ridges, valleys, flashing, vents, barge boards). All tiles weigh up to 70% less than traditional materials, feature interlocking edges with hidden fixings, and are backed by a 40-year weatherproof guarantee. The company offers over 10 unique tile designs in 15 colours, serving markets from park homes and conservatories to residential buildings and large-scale commercial projects including schools, hospitals, and supermarkets.

Differentiator

Problem solved

Functional benefit

Brands

• eQube Integrated Solar Tile: An integrated solar tile product within the Metrotile lightweight roofing system, combining roofing and solar energy generation.
• Metrotile 900 Secure Solution

Products and services

• Bond Profile Tile

Quantifiable outcome

• Installation time reduced to 6 hours for complete re-roofing of a traditional UK home (80m2) by two roofers
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• NBS PluscoreTechnology or IntegrationMetrotile is a member of NBS Plus, the leading UK specification service, making their products easily accessible for specification by architects and building professionals.
• NBS National BIM LibrarycoreTechnology or IntegrationMetrotile products are available on the NBS National BIM Library, enabling Building Information Modelling integration for construction projects.
• Autodesk RevitcoreTechnology or IntegrationMetrotile offers Autodesk Revit files for their products to support BIM workflows and 3D design integration.
• LABC (Local Authority Building Control)coreStrategic or Co-development PartnerMetrotile's roofing profiles are registered by LABC, providing building control approval and greater peace of mind for specifiers and contractors.
• ConstructionlinecoreStrategic or Co-development PartnerMetrotile is a member of Constructionline, the UK Government certification scheme, providing confidence for specifiers, contractors and end users.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMI Group: BMI is one of Europe's largest roofing manufacturers, offering pitched and flat roofing systems including tiles, membranes, and integrated components. It competes broadly with Metrotile in pitched-roof specification for commercial and residential projects.
• Tata Steel: Tata Steel is a major producer of coated steel products (including Colorcoat pre-finished steel) used in roofing and cladding across the UK and Europe. It is both a potential upstream supplier to Metrotile and a broad incumbent in metal roofing/cladding systems.
• Wienerberger: Wienerberger is a leading European producer of clay and concrete roof tiles, the dominant traditional roofing material that Metrotile's lightweight steel tiles directly displace. It is a broad incumbent competing on aesthetics, longevity, and price.
• Marley Ltd: Marley is a long-established UK manufacturer of clay and concrete roof tiles, fittings, and roofing systems. It is the dominant incumbent in traditional pitched roofing and competes with Metrotile for residential re-roof and new-build specifications.
• Kingspan Group: Kingspan is a global building envelope manufacturer with roofing, insulated panels, and structural products. While broader than Metrotile, it competes in lightweight roofing and metal building envelope systems across UK and European commercial projects.

Direct peers

• Gerard Roofing Technologies: Gerard is a global manufacturer of pressed metal roof tiles with stone-chip finishes, serving residential and commercial pitched roofing. It overlaps with Metrotile on technology (pressed steel tiles, hidden fixings) and target customer (architects, developers, self-builders).
• Britmet Tileform: Britmet manufactures lightweight metal roof tiles and panels for the UK pitched roofing market, with a similar profile range, tile weights, and installer-network distribution model. It competes with Metrotile in self-build, residential, and light commercial segments.
• Tilcor Roofing Systems: Tilcor produces stone-coated steel roofing tiles with comparable ZAM/coated-steel construction and interlocking installation systems. Like Metrotile, it serves residential and commercial pitched-roof applications globally and competes on aesthetics, weight, and warranty.
• Decra Roofing Systems: Decra is one of the most established lightweight steel roof tile brands in the UK and Europe, offering a near-identical product profile (stone-chip coated steel tiles) across residential and commercial pitched roofing. It is Metrotile's closest direct head-to-head competitor for both new-build and re-roofing specifications.

Emerging players

• Fortiza Roofing Systems: Fortiza is a newer entrant offering modular metal roofing systems with installation-focused design. It represents an emerging direct competitor targeting the same lightweight, fast-install positioning that defines Metrotile's value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/metrotileuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrotile