Simply Organic Beauty

What Simply Organic Beauty does

Simply Organic Beauty, legally Simply Organic Hub S.r.l., is an Italian private beauty manufacturer founded in 1990 and headquartered in Rome at Via del Vignola, 5. The company designs and produces clean, natural, organic, vegan, and waterless beauty formulations across seven core product categories: Haircare, Scalpcare, Elements/Colours, Bodycare, Suncare, Style & Finish, and Hair Color. Its technology stack centers on concentrated waterless formulas, ammonia-free professional hair color, naturally derived fragrance systems, and targeted cosmeceutical scalp solutions; these are positioned around a "Slow Beauty" philosophy that frames haircare as a sensorial ritual rather than a routine task.

The company operates a hybrid go-to-market spanning direct-to-consumer e-commerce via simplyorganichub.com (available in Italian, English, and Spanish), a structured Salon Partner program offering exclusive products and training to professional hair salons, and a Pro Distributor Program for wholesale distribution. Revenue mechanics are transaction-based across all three channels: retail unit sales to consumers, professional channel sales to salons, and wholesale sales to distributors. Supporting assets include the Perfect Match / Personal Routine consultation tool, ritual retreat programs (Sensorial Experience, Haircare Ritual Retreats, Scalpcare Ritual Retreat, Colour Experience), and content marketing through a Journal/blog and email newsletter. Headcount is reported at 51–100 employees, with no disclosed revenue, funding rounds, certifications, patents, or named institutional investors in the available source material.

Name

Simply Organic Beauty

Legal name

Simply Organic Hub S.r.l.

Website

https://simplyorganicbeauty.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Simply Organic Beauty is an Italian private manufacturer of clean, vegan, waterless haircare, scalpcare, bodycare, suncare, and color products, serving professional salons, distributors, and direct consumers via e-commerce and ritual-based service programs.

Ownership category

akta.pro rank

Product category

Professional Organic Haircare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Organic haircare products
• Professional salon cosmetics
• Vegan beauty products
• Waterless beauty technology
• Natural skincare formulations

Headquarters

HQ city

Otricoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (B2C E-commerce): Direct-to-consumer sales of professional haircare, scalpcare, bodycare, suncare, and styling products through the company's e-commerce platform.
2. Professional Salon Products: B2B sales of exclusive professional products to salon partners who use them for client services.
3. Distributor Sales: Wholesale distribution of Simply Organic products through distributor channel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Simply Organic Beauty manufactures and sells a complete range of organic, vegan, and natural haircare, scalpcare, bodycare, suncare, styling, and color products. The portfolio is built on a waterless beauty formulation technology aimed at reducing environmental impact while delivering professional-grade performance. Products are sold both to professional salon clients and direct to consumers via e-commerce.

Product overview

Simply Organic Beauty is an Italian organic beauty brand offering a unified portfolio of natural, vegan, and waterless beauty products. The core product line spans Haircare, Scalpcare, Elements/Colours, Bodycare, Suncare, Style & Finish, and Hair Color categories. These are complemented by ritual-based service experiences (Sensorial Experience, Haircare Ritual Retreats, Scalpcare Ritual Retreat, Colour Experience) designed for professional salon partners and home care users. A Personal Routine tool enables customers to build customized product routines. The company operates B2C e-commerce alongside professional programs for salons and distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Simply Organic Beauty Haircare Line Organic and vegan haircare products formulated with waterless beauty technology for professional salon use and consumer home use.
• Simply Organic Beauty Scalpcare Line Scalpcare products using organic and natural formulations to support scalp health, sold through professional and consumer channels.
• Simply Organic Beauty Bodycare Line Organic and vegan bodycare products for personal use, formulated with natural ingredients and aligned with the brand's waterless beauty approach.
• Simply Organic Beauty Suncare Line Organic and natural suncare products providing UV protection as part of the broader clean beauty portfolio.
• Simply Organic Beauty Styling Line Hair styling products using organic and vegan formulations, designed for professional salon use and consumer home use.
• Simply Organic Beauty Color Line Hair color products formulated with organic and vegan ingredients, positioned for professional salon color services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Davines: Italian professional haircare brand with a strong sustainability and natural-formulation positioning; the closest direct competitor to Simply Organic given shared Italian heritage, salon channel focus, and B Corp-style clean beauty ethos.
• Rahua: Clean, plant-derived professional haircare brand built around natural Amazonian ingredients; comparable premium natural positioning and salon channel origins.
• Maria Nila: Swedish vegan, cruelty-free professional haircare brand; direct overlap in vegan/clean formulation philosophy and multi-channel salon + D2C distribution.
• Oway: Italian biodynamic and organic professional haircare and scalp care brand; highly comparable to Simply Organic's professional salon model, natural ingredient sourcing, and scalp-care product emphasis.
• Kevin Murphy: Professional salon haircare brand with a clean, performance-driven positioning; competes for the same salon partner relationships and offers overlapping styling, treatment, and color categories.

Broad incumbents

• Weleda: Established natural and biodynamic personal care brand with broader bodycare and skincare scope; comparable clean/natural formulation philosophy and natural fragrance approach, though not focused on professional salons.
• Schwarzkopf Professional: Major professional salon brand under Henkel; competes for the same salon partnerships and shelf space in hair color, care, and styling.
• L'Oréal Professionnel: Global market-leading professional haircare division of L'Oréal; competes in every category Simply Organic serves (color, care, scalp, styling) but at vastly larger scale and with broader geographic reach.

Emerging players

• Olaplex: Professional-grade bond-building haircare brand that originated in salons and scaled into D2C; relevant as a benchmark for what a well-funded professional-to-consumer haircare brand can achieve in scale and pricing power.
• Briogeo: Clean, naturally-derived haircare brand with strong D2C presence; competes for the same clean-conscious consumer and adjacent product categories (scalp care, treatments) with greater digital marketing scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SimplyOrganicMugOfficial
• LinkedInlinkedin.com/company/simply-organic-beauty-so-mug

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Organic Beauty