Roc Eclerc
Roc Eclerc is a French funeral services brand operating 500+ agencies and 1,000+ employees nationwide, offering pompes funèbres, prepaid funeral insurance, marbrerie, and memorial services to individual families under the Funecap Group.
- Company typePrivate
- Founded1986
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Roc Eclerc does
Roc Eclerc is a French funeral services brand operating a network of more than 500 physical agencies and a workforce of over 1,000 employees across metropolitan France. The company delivers four integrated service lines: pompes funèbres (funeral organization, body transport, conservation care, coffin/urn supply, ceremony preparation, and post-death administrative formalities), prévoyance obsèques (prepaid funeral insurance contracts for advance financing of funerals), marbrerie funéraire (tombstone design, fabrication, installation, and epitaph engraving), and hommage (memorial flowers, tribute products, and cemetery maintenance). It also operates the Roc Assistance Décès sub-brand, a 24/7 telephone hotline (3024) for urgent death assistance, and an e-commerce boutique for flowers, plaques, and monument care. The business is licensed as an Opérateur funéraire habilité (n°24-75-0430), a regulatory prerequisite for French funeral operators, and is a wholly-owned brand of the Funecap Group conglomerate.
Revenue is generated through a mix of one-time service contracts (funerals, monuments, retail products) and recurring subscription premiums (prévoyance obsèques insurance), with all services quoted on a free, no-obligation basis. Go-to-market is direct-to-consumer, with no enterprise or B2B customer segment disclosed; the entire customer base consists of individual French families served either at the time of a death or during advance planning. The customer acquisition funnel is supported by an extensive SEO content library of guides covering assurance obsèques, ceremony preparation, bereavement support, and marbrerie, alongside city-specific agency locator pages that drive local organic traffic into the physical agency network. The underlying technology stack is not publicly disclosed and no proprietary software, platform, or AI/ML capabilities are described in available source material.
Founded approximately in the mid-1980s (consistent with the 40+ years of operating history stated by the company) and headquartered in Paris, Roc Eclerc operates as a sub-national, French-only brand with no disclosed geographic expansion beyond France. Ownership sits entirely within Funecap Group; no independent venture, private equity, or public-market ownership is indicated.
Roc Eclerc firmographics
Firmographics- Name
- Roc Eclerc
- Legal name
- Roc Eclerc
- Website
- https://groupe-roc-eclerc.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roc Eclerc is a French funeral services brand operating 500+ agencies and 1,000+ employees nationwide, offering pompes funèbres, prepaid funeral insurance, marbrerie, and memorial services to individual families under the Funecap Group.
- Ownership category
- akta.pro rank
Where Roc Eclerc is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices21 records
Markets served
Roc Eclerc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Funeral Organization Services: One-time services for organizing and conducting funerals including coffin/urn supply, body transport, conservation care, administrative formalities, ceremony preparation. Revenue generated per service contract.
- Funeral Insurance/Prévoyance: Prepaid funeral insurance contracts allowing individuals to finance their future funeral arrangements. Subscription-based with regular premium payments.
- Retail Products (Boutique): Online boutique selling memorial flowers, funeral plaques, and monument maintenance services.
- Marbrerie/Monument Services: Tombstone design, fabrication, and installation services including epitaph engraving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing - custom quotes for each service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Roc Eclerc product offering
Product offeringCore offering
Roc Eclerc operates a national French funeral services network of 500+ agencies providing pompes funèbres (funeral organization including coffin/urn supply, body transport, conservation care, ceremony preparation, and administrative formalities), prévoyance obsèques (prepaid funeral insurance contracts), marbrerie funéraire (tombstone design, fabrication, installation, and epitaph engraving), and hommage (memorial tributes including flowers and plaques). Services are delivered through physical locations, a 24/7 telephone hotline (3024), and an online boutique, supported by more than 1,000 employees and over 40 years of operation.
Product overview
Roc Eclerc is a French funeral services company operating as a unified platform offering four interconnected service lines: Pompes funèbres (funeral organization and ceremony services), Prévoyance obsèques (funeral insurance and pre-planning), Marbrerie (tombstone and monument services), and Hommage (memorial and tribute services). The company operates over 500 agencies across France, supported by a 24/7 assistance hotline (3024), an online boutique for funeral flowers and plaques, and post-death administrative support services. The product portfolio is delivered through physical agency locations supplemented by digital services including online quote requests and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Roc Assistance Décès: Death assistance service brand under the Roc Eclerc umbrella
Products and services
- Pompes funèbres (Funeral Organization) Complete funeral organization services including coffin and urn supply, body transport, conservation and mortuary care, ceremony preparation (civil or religious), and administrative formalities after death. Targeted at French families and next-of-kin at the time of a loved one's death.
- Prévoyance obsèques (Funeral Insurance) Funeral insurance and pre-planning contracts that allow individuals to organize and finance their own funerals in advance, protecting loved ones from organizational and financial burdens. Subscription-based with recurring premium payments. Targeted at French individuals planning ahead, often aged 50+.
- Marbrerie funéraire (Monument Services) Tombstone and cemetery monument services including design, fabrication, installation, renovation, and epitaph engraving. Targeted at French families managing burial and commemoration of a deceased loved one.
- Rendre hommage (Memorial Tributes) Memorial and tribute services including cemetery maintenance, funeral flowers, condolence cards, and commemorative gestures to honor the deceased. Targeted at French families and friends paying tribute to a deceased loved one.
- Boutique Roc Eclerc (Online Memorial Shop) Online shop offering fresh mourning flowers, funeral plaques, and monument maintenance services. Targeted at French families and friends seeking memorial tribute products online.
- Roc Assistance Décès (24/7 Death Assistance) 24/7 death assistance service for families dealing with urgent death situations, accessible via the 3024 telephone hotline. Targeted at French families needing immediate guidance and support at the moment of a death.
- Formalités après décès (Post-Death Administrative Services) Post-death administrative support including correspondence with public and private organizations, contract and subscription cancellations, search for unclaimed capital, and identification and closure of digital accounts. Targeted at French families needing help navigating administrative procedures after a death.
Companies that use Roc Eclerc
Customer profileSegments1 record
Ideal customer profiles3 records
Roc Eclerc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roc Eclerc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Funecap GroupparentRoc Eclerc is a brand belonging to Funecap Group, a funeral services group operating in France.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roc Eclerc competitors and assessment
Company assessmentDirect peers
- Le Choix Funéraire: Cooperative-style French funeral network offering pompes funèbres, marbrerie, and pre-planning contracts through local agencies. Comparable to Roc Eclerc on distribution model and service breadth across France.
- Funéris: Independent French funeral services network offering pompes funèbres and prévoyance obsèques through regional agencies. Comparable as a mid-sized French competitor pursuing the same multi-product funeral strategy as Roc Eclerc.
- PFG (Pompes Funèbres Générales): One of France's largest funeral services networks, offering pompes funèbres, marbrerie, and prévoyance obsèques through hundreds of agency locations. Directly comparable to Roc Eclerc on product mix, distribution model, and target customer base.
- OGF: France's largest funeral operator with a national agency network spanning pompes funèbres, crémation, and cemetery services. Directly comparable to Roc Eclerc in scale, multi-service offering, and 24/7 at-need response.
Emerging players
- CNP Assurances: Major French life and personal protection insurer with funeral-related insurance products. Comparable as a competing provider of prévoyance obsèques contracts, though distribution is through insurer networks rather than funeral agencies.
Broad incumbents
- Carriage Services: US-listed provider of funeral and cemetery services with a multi-location agency model and pre-need funding. Comparable as an incumbent consolidator, though operating in North America rather than France.
- Dignity plc: UK-listed funeral services operator with network of funeral homes and pre-arranged funeral plans. Comparable as an established incumbent in European death care, though UK-focused and not a direct French competitor.
- Service Corporation International (SCI): Largest North American funeral, cemetery, and cremation operator with national agency network and pre-need insurance. Comparable as the global benchmark for multi-service funeral consolidation, though operating in a different geography.
Others
- Anima Care: French pet funeral services operator linked to Roc Eclerc's ecosystem (anima-care.fr referenced on Roc Eclerc site). Comparable as an adjacent death-care service line expanding the addressable bereavement market.
Regional players
- Centre Funéraire de Sannois / Famille Flory: Regional French funeral services operator with agency presence and marbrerie. Comparable as a localized competitor serving similar customer needs, though with smaller national footprint than Roc Eclerc.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roc Eclerc social profiles
Digital presenceRoc Eclerc compliance and trust
Trust signalCompliance1 record
Roc Eclerc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roc Eclerc leadership team
Management profileNumber of profiles
Roc Eclerc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roc Eclerc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roc Eclerc
What does Roc Eclerc do?
Roc Eclerc operates a national French funeral services network of 500+ agencies providing pompes funèbres (funeral organization including coffin/urn supply, body transport, conservation care, ceremony preparation, and administrative formalities), prévoyance obsèques (prepaid funeral insurance contracts), marbrerie funéraire (tombstone design, fabrication, installation, and epitaph engraving), and hommage (memorial tributes including flowers and plaques). Services are delivered through physical locations, a 24/7 telephone hotline (3024), and an online boutique, supported by more than 1,000 employees and over 40 years of operation.
Is Roc Eclerc a public or private company?
Roc Eclerc is a private company. It is classified as corporate owned and is currently operating.
When was Roc Eclerc founded?
Roc Eclerc was founded in 1986. It employs 101 to 250 people.
Where is Roc Eclerc based?
Roc Eclerc is headquartered in Paris, France, in the Europe region.
How does Roc Eclerc make money?
Four revenue lines are on record. Funeral Organization Services are the primary driver. The others are funeral Insurance/Prévoyance, retail Products (Boutique) and marbrerie/Monument Services.
Who are Roc Eclerc's main competitors?
Direct peers on record are Le Choix Funéraire, Funéris, PFG (Pompes Funèbres Générales) and OGF. CNP Assurances is listed as an emerging player. Broad incumbents are Carriage Services, Dignity plc and Service Corporation International (SCI). Anima Care is listed as an others. Centre Funéraire de Sannois / Famille Flory is listed as a regional player.
Does Roc Eclerc have an API?
No public API is recorded for Roc Eclerc.