Pompes Funèbres Générales SA

What Pompes Funèbres Générales SA does

Pompes Funèbres Générales SA (PFG) is a Swiss funeral services provider headquartered at Rue de Maupas 6, 1004 Lausanne, operating as a privately held Société Anonyme. Founded in 1925, the company serves families in mourning across the French-speaking region of Switzerland, primarily the canton of Vaud, through a multi-branch (succursale) network and 24/7 phone availability. Its core offerings are organized around four pillars: secular funerals (Obsèques laïques), religious funerals (Obsèques religieuses), family emergency assistance (SOS Assistance famille), and pre-planning arrangements (Prévoyance) delivered in partnership with the Alea PFG insurance/prepayment brand.

The company's service portfolio is comprehensive and operational rather than technology-driven. In addition to ceremony organization, body transport, and repatriement, PFG offers a broad set of ancillary services including flowers, free obituary notices on its PFG Hommage platform, press notices, family transport, musical accompaniment, funeral processions, catering/collation, administrative support, video and photo souvenirs, and thank-you cards. The "Prévoyance" offering is branded separately as Alea PFG (alea-pfg.ch) and represents a strategic alliance for advance funeral planning and pre-payment. Supporting digital infrastructure includes the main website (pfg.ch), an informational platform (pfg-experience.ch), and social media presence on Facebook, LinkedIn, and YouTube.

PFG's business model is direct-to-consumer professional services, with revenue derived from one-time fees on funeral arrangements rather than recurring contracts. Pricing is quote-based, tailored to each family's selected services, and not publicly disclosed. The company employs approximately 31 staff, is led by Director Edmond Pittet, and exhibits no signals of venture capital, private equity, or parent-company ownership. GTM is executed entirely through physical branch locations and inbound phone contact, with no evidence of enterprise contracts, partnerships beyond Alea PFG, or technology platform monetization.

Name

Pompes Funèbres Générales SA

Legal name

Pompes Funèbres Générales

Website

https://pfg.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pompes Funèbres Générales SA is a Lausanne-based Swiss funeral services provider founded in 1925, operating a multi-branch network across French-speaking Switzerland to deliver secular and religious funerals, family assistance, and pre-planning services to bereaved families.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Funeral Services: One-time service fees for funeral arrangements including secular and religious ceremonies, body transport, ceremony organization, and related services. Also includes ancillary services such as flowers, obituary notices, catering, and repatriement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pompes Funèbres Générales SA is a Swiss funeral services provider that organizes and delivers end-of-life services for bereaved families. Its core offerings include secular funerals, religious funerals, family emergency assistance (SOS famille), and funeral pre-planning, complemented by ancillary services such as flowers, obituary notices, family transport, music, catering, administrative support, and international repatriation. Services are delivered in person through multiple branches across Switzerland with 24/24 phone availability.

Product overview

Pompes Funèbres Générales SA is a Swiss funeral services company offering a comprehensive suite of end-of-life services. The core offerings include secular funerals (Obsèques laïques), religious funerals (Obsèques religieuses), family emergency assistance (SOS Assistance famille), and pre-planning arrangements (Prévoyance). The company also provides ancillary services such as flowers, mortuary notices, press announcements, family transport, musical accompaniment, funeral processions, catering, administrative support, international repatriation, video/photo souvenirs, and thank you cards. The primary service hub is at Rue de Maupas 6, 1004 Lausanne, with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Brands

• PFG: Abbreviated brand name used for the company, appearing in navigation and as the primary brand identifier.
• Alea Prévoyance Funéraire

Products and services

• Obsèques laïques (Secular Funerals) Secular funeral services for families who want an independent, non-religious final tribute to their loved one. Includes ceremony organization without religious rites, tailored to families seeking a non-denominational farewell.
• Obsèques religieuses (Religious Funerals)
• SOS Assistance famille
• Alea Prévoyance Funéraire (Funeral Pre-Planning)
• International Repatriation (Rapatriement)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alea PFG (Prévoyance)coreStrategic or Co-development PartnerAlea PFG is a pre-planning funeral insurance/prepayment product offered in partnership with Pompes Funèbres Générales. The brochure 'Alea Prévoyance Funéraire' is downloadable from the PFG website, indicating a strategic alliance for offering advance funeral planning services.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Carriage Services: US-based funeral and cemetery services provider with multi-location operations and a focus on personalization and pre-need products. Comparable multi-branch service mix and pre-planning orientation.
• StoneMor Partners: US funeral home and cemetery operator with a network of locations and pre-need planning offerings. Comparable as a multi-location death-care services provider with pre-arrangement products.
• Dignity PLC: UK-listed funeral services operator with hundreds of branches offering funerals, pre-arranged plans, and ancillary products. Closest publicly traded analog to PFG in terms of multi-branch full-service funeral model with pre-planning.
• Funeral Partners: UK-based funeral services group operating dozens of branches offering full funeral arrangements and pre-paid plans. Directly comparable branch-network, full-service business model.

Broad incumbents

• Service Corporation International: Largest funeral services and cemetery operator in North America, with global operations. Comparable as a multi-branch full-service funeral provider, but operates at vastly greater scale and geographic breadth than PFG.

Peers

• Foundation Partners Group:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pfgch
• YouTubeyoutube.com/channel/UCqACIToK6jbPwYBYaCqeX8Q
• Facebookfacebook.com/PFGVAUD
• LinkedInlinkedin.com/company/pompes-fun%C3%A8bres-g%C3%A9n%C3%A9rales-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pompes Funèbres Générales SA