Peter Storm
- Company typePrivate
- Founded1954
- HeadquartersBury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Peter Storm firmographics
Firmographics- Name
- Peter Storm
- Legal name
- Peter Storm
- Website
- https://peterstorm.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peter Storm industry classification
Industry- Product category
- Outdoor Apparel
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (4582), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661), Women's, Misses', And Juniors Outerwear (2330), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)
- akta.pro secondary industries
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Outdoor, Hiking & Trail Footwear Retail (CRAAADAE)
Keywords
Where Peter Storm is headquartered
LocationHeadquarters
- HQ city
- Bury
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Peter Storm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels3 records
Peter Storm product offering
Product offeringCore offering
Peter Storm designs and supplies a range of outdoor clothing, footwear, and accessories suitable for walking, hiking, and general outdoor use in British weather conditions. The brand markets its products to families through wholesale partnerships with UK outdoor retailers, with no direct-to-consumer online store of its own.
Product overview
Peter Storm is a British heritage outdoor clothing brand established in 1954, offering a range of outdoor clothing for all the family. The company operates as a single product line of outdoor apparel rather than a platform architecture. Products are sold through third-party retail partners including GO Outdoors, Millets, and Tiso. No individual product modules, sub-products, or named product offerings are detailed in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- Peter Storm outdoor clothing range A family-oriented outdoor clothing, footwear, and accessories range suitable for walking, hiking, and general outdoor wear in unpredictable British weather conditions; sold wholesale to UK outdoor retailers rather than direct to consumers.
Companies that use Peter Storm
Customer profileSegments1 record
Ideal customer profiles1 record
Peter Storm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peter Storm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GO OutdoorscoreGO Outdoors is a major UK outdoor retail chain that stocks Peter Storm outdoor clothing products. The partnership allows Peter Storm products to reach customers through GO Outdoors physical retail locations and online store.
- MilletscoreMillets is a UK outdoor clothing and equipment retailer that carries Peter Storm products. The partnership provides distribution through Millets retail stores across the UK.
- TisocoreTiso is a Scottish outdoor retailer chain that stocks Peter Storm outdoor clothing products. The partnership extends Peter Storm's reach to customers in Scotland and the surrounding region.
Recent moves3 records
Peter Storm competitors and assessment
Company assessmentBroad incumbents
- Rab: British technical outdoor clothing and equipment brand serving more performance-led users. Comparable on UK heritage and outdoor apparel specialism, though it competes primarily on technical mountain use cases rather than family weatherproofing.
- The North Face: Global outdoor apparel brand with deep UK presence through the same specialist retail chains. Competes with Peter Storm for family and general outdoor consumer wallet share at a higher price tier.
- Berghaus: Major UK-rooted outdoor apparel and equipment brand owned by a larger group (Fenix Outdoor via JD Sports history). Overlaps with Peter Storm on UK outdoor apparel but operates at a larger scale and broader product range.
Regional players
- Mountain Equipment: UK-based outdoor and mountaineering apparel manufacturer. Adjacent comparable on UK heritage and outdoor apparel focus, though skewed more toward technical users than the family weatherproofing niche Peter Storm occupies.
- Jack Wolfskin: German outdoor brand with growing UK presence in family outdoor apparel and footwear. Comparable through mid-tier family outdoor positioning and European heritage brand equity, with overlap rather than direct competition in the UK.
Direct peers
- Mountain Warehouse: Vertically integrated UK outdoor retailer and brand selling its own-label outdoor apparel for families. Comparable both as a competitor on the same shelves as Peter Storm and as a benchmark for UK family-focused outdoor pricing/positioning.
- Trespass: UK-based outdoor and ski clothing brand stocking waterproofs, jackets, and footwear for the whole family. Comparable through family-oriented positioning, British retail focus, and overlapping product categories.
- Karrimor: Long-established British outdoor brand offering backpacks, outdoor clothing, and footwear. Comparable to Peter Storm through UK heritage positioning, multi-category outdoor assortment, and presence on the same UK outdoor retail shelves.
- Regatta: UK outdoor and family-focused clothing brand offering waterproofs, fleeces and footwear at value-to-mid price points. Directly comparable to Peter Storm on customer segment (UK families), product mix (weatherproof outdoor apparel), and broad retail distribution.
- Craghoppers: British heritage outdoor and travel clothing brand sold through UK outdoor and travel retailers. Closely comparable to Peter Storm on British heritage positioning, family/casual outdoor use case, and third-party retail distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Peter Storm social profiles
Digital presencePeter Storm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Storm leadership team
Management profileNumber of profiles
Peter Storm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Storm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Storm
What does Peter Storm do?
Peter Storm designs and supplies a range of outdoor clothing, footwear, and accessories suitable for walking, hiking, and general outdoor use in British weather conditions. The brand markets its products to families through wholesale partnerships with UK outdoor retailers, with no direct-to-consumer online store of its own.
Is Peter Storm a public or private company?
Peter Storm is a private company. It is classified as unknown and is currently operating.
When was Peter Storm founded?
Peter Storm was founded in 1954. It employs 11 to 50 people.
Where is Peter Storm based?
Peter Storm is headquartered in Bury, United Kingdom, in the Europe region.
Who are Peter Storm's main competitors?
Broad incumbents on record are Rab, The North Face and Berghaus. Regional players are Mountain Equipment and Jack Wolfskin. Direct peers are Mountain Warehouse, Trespass, Karrimor, Regatta and Craghoppers.
Does Peter Storm have an API?
No public API is recorded for Peter Storm.
What industry is Peter Storm in?
Peter Storm's product category is Outdoor Apparel. Its primary akta.pro industry code is CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing), with a secondary code of CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 45911 and its SIC code is 5661.