Reform
Re:State (formerly Reform) is a UK independent think tank that produces policy research, annual reports, and convening events to advance public services reform and government modernisation for UK policymakers and corporate partners.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reform does
Re:State (formerly Reform, operating under legal entity Reform Research Trust) is a UK-based independent, non-party think tank founded in 2002 and rebranded in 2025, structured as a registered charity (no. 1103739) and company limited by guarantee (no. 5064109) headquartered at 5-6 St Matthew Street, London. The organisation produces policy research publications, quick-turnaround 'Re:Act' snap analyses of fiscal events, and events and conferences aimed at advancing ideas to improve UK public services and government functioning. Its core products include four structured research streams (Re:Imagining the State, Re:Imagining Whitehall, Re:Imagining Health, Re:Imagining the Local State), the annual State of the State report co-produced with Deloitte, a Substack newsletter (The Re:View), and parliamentary submissions to committees including PAC, SIT, and HCLG.
Re:State operates as a registered charity rather than a commercial company; its technology footprint is limited to a content publishing website (re-state.co.uk), a Substack newsletter, and standard social media channels (X, LinkedIn, YouTube, Bluesky), with no proprietary software platform identified. The organisation has 11-50 employees led by Chief Executive Charlotte Pickles and Director of Policy and Research Simon Kaye, with a cross-party advisory board and trustee governance.
The business model is grant-and-membership funded, deriving revenue from three streams: a Corporate Partnership Programme (13 disclosed partners including Deloitte, Amazon, Pfizer, BT, KPMG, Workday, Moderna, AbbVie, ABPI, BD, Maximus, PA Consulting, and Newton), individual donations processed through the Director and CAF, and event sponsorship. Pricing is not publicly disclosed, and partnerships are managed through direct outreach by Beth Bradbury (corporate) and Charlotte Pickles (individual). The primary stakeholder audience is the UK Government, Parliament, and Whitehall, with corporate partners, charities, NGOs, and journalists acting as secondary constituencies.
Reform firmographics
Firmographics- Name
- Reform
- Legal name
- Reform Research Trust
- Website
- https://reform.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Re:State (formerly Reform) is a UK independent think tank that produces policy research, annual reports, and convening events to advance public services reform and government modernisation for UK policymakers and corporate partners.
- Ownership category
- akta.pro rank
Reform industry classification
Industry- Product category
- Public Policy Research
- NAICS
- Research and Development in the Social Sciences and Humanities (54172), Executive, Legislative, and Other General Government Support (9211), Public Finance Activities (921130)
- akta.pro primary industry
- Democratic Governance & Public Administration Reform (BPADAGAJ)
- akta.pro secondary industries
- Governance, Public Financial Management & Service Delivery Reform (BPADAEAD), Education Policy Research Institutes & Think Tanks (EDADADAA)
Keywords
Where Reform is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Reform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Corporate Membership Programme: Corporate partnership programme where organisations join as members in exchange for event access, senior management engagement, and regular updates on research work. Partners include major corporations across pharmaceuticals, technology, consulting, and professional services sectors.
- Individual Donations: Registered charity receiving personal donations from individual supporters who contribute to the independent research programme. Donations are solicited through the supporter network and direct contact with the Director.
- Corporate Events and Sponsorship: Revenue generated through event sponsorship opportunities and partner-only events. Sponsors receive recognition and access in exchange for financial support.
Distribution channels4 records
Marketing channels8 records
Reform product offering
Product offeringCore offering
Reform is an independent, non-party think tank that produces research, policy recommendations, and analysis focused on public services reform and economic prosperity in the United Kingdom. It operates as a registered charity and company limited by guarantee.
Product overview
Re:State (formerly Reform) is a UK-based independent, non-party think tank focused on advancing ideas to improve public services and government functioning. The organization operates as a single unified research and policy operation (not a platform-plus-modules architecture), offering research publications, snap policy analysis (Re:Act), annual reports (State of the State), events and conferences, and a newsletter subscription service. Their work covers domains including health and care, local government, devolution, public finances, justice, housing, and digital transformation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Research referenced in parliamentary inquiries and government consultations
- +1 more outcomes
Companies that use Reform
Customer profileSegments4 records
Ideal customer profiles2 records
Reform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reform partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Reform competitors and assessment
Company assessmentDirect peers
- IPPR (Institute for Public Policy Research): UK's leading progressive think tank covering economy, public services, and health; directly comparable as a research-driven competitor targeting UK policymakers, with similar corporate partnership and donor models.
- King's Fund: UK health policy think tank with broad engagement on NHS, social care, and public service reform; competes for the same health-policy corporate partners and parliamentary influence.
- Demos: UK cross-party think tank producing research on public services, democracy, and economics; comparable in operating model, research-driven outputs, and corporate partner monetisation to Re:State.
- Centre for Cities: UK urban policy and economic productivity think tank; directly comparable to Re:State's Re:Imagining the Local State and devolution research streams.
- Institute for Government: UK think tank focused on government effectiveness and Whitehall reform; directly comparable to Re:State's mission of improving public services and government functioning, serving the same policymaker and corporate partner audience.
- Centre for Policy Studies: Long-established UK centre-right think tank focused on public service reform and economic policy; closely comparable in mission, donor base, and policy influence style to Re:State.
- Policy Exchange: UK centre-right think tank producing policy research across public services, economics, and housing; competes with Re:State for the same corporate partner pool and media attention on UK government reform.
- Nuffield Trust: UK health and social care policy research institute; overlaps with Re:State's health and social care research streams and serves similar NHS and government stakeholders.
Emerging players
- Tony Blair Institute for Global Change: Policy advisory organisation operating across the UK and globally on government reform and modernisation; broader scope than Re:State but a comparable operator in the government reform thought-leadership space.
- New Local: UK think tank focused on local government, devolution, and community empowerment; narrower geographic and vertical focus than Re:State but operates in an overlapping policy niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Reform social profiles
Digital presenceReform compliance and trust
Trust signalCompliance2 records
Reform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reform leadership team
Management profileNumber of profiles
Reform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reform
What does Reform do?
Reform is an independent, non-party think tank that produces research, policy recommendations, and analysis focused on public services reform and economic prosperity in the United Kingdom. It operates as a registered charity and company limited by guarantee.
Is Reform a public or private company?
Reform is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reform founded?
Reform was founded in 2002. It employs 11 to 50 people.
Where is Reform based?
Reform is headquartered in London, United Kingdom, in the Europe region.
How does Reform make money?
Three revenue lines are on record. Corporate Membership Programme is the primary driver. The others are individual Donations and corporate Events and Sponsorship.
Who are Reform's main competitors?
Direct peers on record are IPPR (Institute for Public Policy Research), King's Fund, Demos, Centre for Cities, Institute for Government, Centre for Policy Studies, Policy Exchange and Nuffield Trust. Emerging players are Tony Blair Institute for Global Change and New Local.
Does Reform have an API?
No public API is recorded for Reform.
What industry is Reform in?
Reform's product category is Public Policy Research. Its primary akta.pro industry code is BPADAGAJ, Democratic Governance & Public Administration Reform, with a secondary code of BPADAEAD, Governance, Public Financial Management & Service Delivery Reform. Its NAICS code is 54172.