Medical Design & Outsourcing

What Medical Design & Outsourcing does

Medical Design & Outsourcing is a B2B trade publication covering the medical device industry, operated by WTWH Media, LLC. The core offering is the Medical Design & Outsourcing magazine and companion website, which deliver daily news, analysis, regulatory coverage, M&A reporting, and feature articles across medical device business, applications (cardiovascular, surgical, orthopedic, imaging, implantables), and underlying technologies (components, electronics, extrusions, materials, motion control, tubing, prototyping, pumps). The audience is medical device engineers, R&D professionals, and executives on the reader side, and medtech OEMs, contract manufacturers, and component suppliers on the advertiser side.

The product portfolio extends well beyond the magazine: it includes the MedTech 100 financial index, the annual Medtech Big 100 ranking of the world's largest medical device companies, the DeviceTalks podcast and conference franchise (including DeviceTalks Boston and DeviceTalks Tuesdays), the Medical Design Sourcing supplier discovery platform, the Leadership in Medtech Awards, the Women in Medtech content initiative, eBooks, whitepapers, webinars hosted on ON24, and a Medical Device Handbook. The underlying technology is a digital media publishing platform with associated event management, directory, and data products; the publication operates alongside sister WTWH Media brands including MassDevice, Medical Tubing + Extrusion, and Drug Delivery Business News.

Revenue is generated through three primary streams: advertising and sponsored content (the dominant stream, with clearly labeled sponsored articles from component and technology suppliers), print and digital subscriptions, and events/conferences (sponsorships, exhibitor fees, attendee registrations). Pricing is quote-based for advertising and not publicly disclosed for subscriptions or events. Geographic distribution is global in reach but US-anchored, and the publication is actively operating with content dated through mid-2026.

Name

Medical Design & Outsourcing

Legal name

WTWH Media, LLC

Website

https://medicaldesignandoutsourcing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Medical Design & Outsourcing is a B2B trade publication, operated by WTWH Media, that delivers news, analysis, and industry rankings to medical device professionals, OEMs, and component suppliers via its magazine, website, events, and supplier directory.

Ownership category

akta.pro rank

Product category

Trade Media and B2B Publishing

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Medical device news
• Medtech industry analysis
• Medical device design
• Contract manufacturing coverage
• Medtech business intelligence

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: The primary revenue model is advertising and sponsored content. The site features clearly labeled sponsored content sections with company logos and branded articles covering topics such as sensor technology, battery innovation, and motor components for medical devices.
2. Subscription & Print Magazine: Offers print magazine subscriptions and digital editions for readers seeking in-depth coverage of medical device industry news and trends.
3. Events & Conferences: Revenue generated from DeviceTalks conferences and virtual events including sponsorships, exhibitor fees, and attendee registrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Medical Design & Outsourcing is a B2B trade media publication and digital content platform that covers the medical device industry's design, development, manufacturing, and outsourcing. It delivers daily news, in-depth analysis, technology trend coverage, regulatory updates, and M&A reporting for medtech professionals, complemented by the MedTech 100 financial index, DeviceTalks podcasts and conferences, supplier sourcing tools, eBooks, whitepapers, and webinars. Revenue is generated primarily through advertising, sponsored content, subscriptions to print and digital editions, and event registrations.

Product overview

Medical Design & Outsourcing is a B2B media publication platform offering a unified content ecosystem for medical device professionals. The core offering is the Medical Design & Outsourcing Magazine and website, which provides news, analysis, and feature coverage across medical device business, applications, and technologies. Key complementary products include the MedTech 100 Index (a financial index of medtech companies), the annual Medtech Big 100 ranking report, Digital Editions for magazine archives, DeviceTalks Podcasts & Events for industry discussions, and the Medical Design Sourcing platform for supplier discovery. Additional offerings include Leadership in Medtech Awards, Women in Medtech initiative, eBooks, Whitepapers, Webinars, and the Medical Device Handbook. The portfolio operates as a platform-plus-resources model, with the core publication driving audience engagement while specialized products serve niche needs like supplier sourcing, industry awards, and educational content.

Differentiator

Problem solved

Functional benefit

Brands

• MedTech 100 Index: A financial index calculated using the BIG100 companies covered in Medical Design and Outsourcing.
• DeviceTalks
• The Medtech Big 100
• Women in Medtech

Products and services

• Medical Design & Outsourcing Magazine A leading medical design engineering trade publication providing news, analysis, and feature articles covering medical device business, applications, and technologies for engineers, R&D professionals, and executives.
• MedTech 100 Index A financial index tracking the market performance of the world's largest medical device companies, calculated using the Big100 companies covered by Medical Design & Outsourcing.
• Medtech Big 100 Annual Ranking Annual ranking and analysis report of the world's largest medical device companies by revenue, serving medtech industry professionals and business leaders.
• Digital Editions Online archive and subscription service providing access to digital issues of the Medical Design & Outsourcing magazine.
• DeviceTalks Podcasts & Events Weekly podcast series and virtual event platform featuring interviews and discussions with medtech industry leaders, serving medical device professionals seeking industry insights.
• Medical Design Sourcing (Manufacturer Search) Supplier search platform enabling medtech companies to find and connect with manufacturers and component suppliers in the medical device supply chain.
• Leadership in Medtech Awards Annual awards program recognizing excellence and leadership in the medical technology industry for medtech executives and organizations.
• Webinars / Digital Events Live and on-demand webinar content covering medtech topics, product demonstrations, and industry education for medical device professionals.
• Print Magazine Subscription Annual subscription service for physical print editions of the Medical Design & Outsourcing magazine delivered to subscribers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• MedTech 100 IndexcoreStrategic or Co-development PartnerMedTech 100 is a financial index calculated using the BIG100 companies covered in Medical Design & Outsourcing, tracking market performance and providing industry benchmarking for the medtech sector
• DeviceTalkscoreStrategic or Co-development PartnerDeviceTalks is a podcast and conference series produced by Medical Design & Outsourcing covering medtech industry topics, featuring interviews with industry leaders and discussions on medical device development and innovation
• MassDevicecoreStrategic or Co-development PartnerMassDevice is a sister publication under WTWH Media covering medical device business news, telling the stories of the devices that save lives
• Medical Tubing + ExtrusionminorStrategic or Co-development PartnerA related publication under WTWH Media focused on medical tubing and extrusion technologies, cross-linked with Medical Design & Outsourcing coverage
• Medical Design SourcingminorChannel Partner/ Reseller/ DistributorA medtech supplier search platform connected to Medical Design & Outsourcing, enabling readers to find and connect with manufacturers and suppliers in the medical device supply chain
• DeviceTalks TuesdayscoreStrategic or Co-development PartnerA virtual discussion series and platform for ongoing conversations with medtech professionals, accessible through gateway.on24.com virtual events platform
• WTWH MediacoreOthersWTWH Media is the parent company of Medical Design & Outsourcing and related publications including MassDevice, Drug Delivery Business News, Pharmaceutical Processing World, and R&D World

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• In Vivo (Citeline): Citeline's flagship medtech industry publication covering medtech strategy, dealmaking, and innovation. Comparable editorial scope for medtech executive and investor audience, with broader parent portfolio.
• R&D World: Sister WTWH Media publication covering R&D across industries including life sciences. Comparable B2B media model with shared network resources and overlapping research-engineering audience.
• Drug Delivery Business News: Sister WTWH Media publication focused specifically on drug delivery device development, sharing parent-company distribution, sponsor pools, and audience overlap with Medical Design & Outsourcing.
• Medical Tubing + Extrusion: Sister WTWH Media property focused on medical tubing and extrusion technology — a sub-vertical MDO also covers. Shares network-wide distribution and sponsorship relationships with Medical Design & Outsourcing.
• Pharmaceutical Processing World: WTWH Media sister title covering pharmaceutical manufacturing and processing. Adjacent rather than direct, but competes for life sciences manufacturing and engineering advertisers in the same media network.

Direct peers

• MassDevice: Sister publication under WTWH Media covering medical device business news, M&A, regulatory, and financial coverage. Most direct peer given shared ownership and overlapping editorial mandate targeting medtech professionals.
• Fierce Medtech: Fierce's medtech vertical delivers daily news and analysis on medical device companies, FDA approvals, and industry trends. Competes for the same medtech executive and investor audience that MDO serves.
• MDDI (Medical Device + Diagnostic Industry): Long-standing medical device and diagnostics trade publication covering design, manufacturing, and regulatory topics. Direct competitor for medical device engineer and OEM audience and associated ad budgets.
• Medtech Dive: B2B publication providing in-depth coverage of the medical device industry, including device approvals, M&A, and policy. Directly comparable editorial format and target reader (medtech executives, strategists, and regulators).

Emerging players

• MedCity News: Digital health and medtech news outlet covering healthcare innovation, medtech, and digital health startups. Partial overlap — focuses more on digital health and emerging companies versus MDO's broader medtech OEM/supplier coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MedTechDaily
• Facebookfacebook.com/MedicalDesignOutsourcing
• LinkedInlinkedin.com/company/profile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Design & Outsourcing