Sentrika

What Sentrika does

Sentrika is a privately held Australian accounting and business advisory firm, founded in 2016 and headquartered at City Pods, Robina on the Gold Coast, Queensland. It operates as a boutique public practice under founder and Managing Director Darryl Dyson, with a team of approximately 12 people delivering accounting, tax and compliance, bookkeeping and payroll, self-managed superannuation fund (SMSF) administration, business advisory (including a fixed-monthly Virtual CFO package), lending and finance broking, and a specialised locum-doctor service line. The firm's technology stack is built on mainstream cloud accounting and practice-management platforms — Xero, MYOB and XPM — with no proprietary software, API, or mobile application, and no disclosed AI capabilities.

The firm targets Australian small and medium businesses and micro-businesses across five primary verticals: building and construction (with Queensland Building and Construction Commission compliance expertise), medical and dental practices, franchises, locum doctors, and general SMEs including startups and acquirers. Its revenue is generated entirely through professional-services fees — a mix of billable hours, project-based setup fees (e.g., SMSF establishment), and recurring fixed-monthly subscriptions (Virtual CFO bundle) — with services quoted bespoke rather than via published price lists. Go-to-market is sales-led and relationship-driven, combining direct consultations from the Robina office, content marketing (blog, newsletter, downloadable locum-guide PDF), and referral partnerships such as the Medipeople alliance for locum-doctor lead flow; the firm operates exclusively in Australia with no subsidiaries, external investors, or parent entity.

Name

Sentrika

Legal name

Sentrika Accounting & Business Advisory

Website

https://sentrika.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sentrika is a boutique Gold Coast accounting and business advisory firm offering tax, SMSF, bookkeeping, virtual CFO, lending and locum-doctor services to Australian SMBs in construction, medical, franchise and SME verticals.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Tax Operations Support (Indirect Tax, Withholding, Compliance Admin) (BPAAAGAI)

Keywords

• Accounting services
• Tax compliance
• Business advisory
• SMSF administration
• Bookkeeping services

Headquarters

HQ city

Mudgeeraba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting, Tax and Compliance Services: Core professional services including financial statement preparation, tax return lodgement, BAS preparation, and legislative compliance assurance. Revenue generated through billable professional hours and fixed-fee service packages.
2. Self-Managed Superannuation Fund (SMSF) Services: SMSF setup, administration, auditing, reporting, and compliance services. Quarterly BAS, year-end reports, pension documentation, and contribution strategies. Revenue from ongoing administration fees and project-based setup fees.
3. Business Advisory and Virtual CFO: Strategic advisory services including business structure review, due diligence, exit planning, and virtual CFO bundled packages. Provides analysis of financial performance, budgeting, forecasting, and risk review delivered through regular client meetings.
4. Tax Planning and Minimisation: Tax planning strategies for sole traders, property investors, employees, and businesses. Includes tax minimisation strategy development and long-term financial structuring advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sentrika provides professional accounting, tax, business advisory, bookkeeping, payroll, lending and finance, and Self-Managed Superannuation Fund (SMSF) administration services to individuals, sole traders, small and medium businesses, and specialised industry verticals on the Gold Coast, Australia. The firm combines traditional compliance work with strategic advisory, including a bundled Virtual CFO service delivered on a fixed monthly fee, supported by cloud-based accounting platforms (Xero, MYOB, XPM) and operated as an authorised representative of the Institute of Public Accountants.

Product overview

Sentrika is a professional accounting and business advisory firm offering a unified suite of services rather than a software platform. The core offering encompasses Accounting, Tax & Compliance, Self Managed Superannuation Fund (SMSF) administration, Business Advisory (including Virtual CFO), Bookkeeping & Payroll, Lending & Finance, and Locum Guide services. These services are delivered through a combination of in-house expertise and cloud-based accounting software platforms (Xero, MYOB, XPM) to provide comprehensive financial solutions for individuals, sole traders, SMEs, and specific industry sectors including building & construction, medical & dental, franchises, and startups.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting, Tax & Compliance Services End-to-end accounting, tax lodgement, tax minimisation strategies, and compliance with relevant legislation for individuals, sole traders, and businesses on the Gold Coast.
• Self Managed Superannuation Fund (SMSF) Services Specialist SMSF administration including setup, compliance, quarterly BAS, year-end reports, annual audits, pension documentation, and investment strategy services for SMSF trustees.
• Business Advisory Services Strategic business guidance including structure setup, virtual CFO services, financial analysis, budgeting, forecasting, QBCC compliance, and business due diligence for buying or selling businesses.
• Bookkeeping & Payroll Services

Quantifiable outcome

• Clients can access Virtual CFO services without full-time CFO hiring cost while receiving detailed financial analysis and regular reporting
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• MedipeopleminorGTM or Marketing PartnerSentrika has partnered with Medipeople, medical and allied health recruitment specialists, to provide financial guidance to locum doctors. Medipeople connects locums with placement opportunities across Australia while Sentrika offers specialised accounting and tax advice for self-employed medical practitioners. The partnership provides a referral pathway for locum doctors seeking financial services.
• Institute of Public Accountants (IPA)coreOthersSentrika operates as an authorised representative of the Institute of Public Accountants, a professional accounting body. This membership provides professional credibility, access to resources, and adherence to professional standards. The IPA logo is displayed on the firm's website footer.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• BDO Australia: BDO Australia is a mid-tier accounting, tax, and advisory network with national coverage. Comparable in service mix (accounting, tax, business advisory) but operates at a significantly larger scale and broader industry footprint.
• Crowe Australasia: Crowe Australasia is a mid-tier accounting and business advisory firm with full-service offerings including tax, audit, and advisory. Comparable in service breadth and target SMB/mid-market segments, with deeper geographic reach.
• RSM Australia: RSM Australia is a mid-tier national accounting and advisory firm offering tax, audit, business advisory, and outsourced finance services. Broad incumbent with overlapping services, but a much larger portfolio spanning multiple industries and geographies.
• Pitcher Partners: Pitcher Partners is an Australian accounting, business advisory, and wealth management firm with multiple offices. Comparable across accounting, tax, business advisory, and SMSF services, but with greater geographic and segment coverage.

Direct peers

• Bench: Bench provides outsourced bookkeeping and financial reporting for SMBs, paired with a software platform. Comparable to Sentrika's bookkeeping, BAS, and financial reporting offering, though typically more software-led.
• Heffron SMSF Solutions: Heffron is an Australian specialist in SMSF administration, compliance, and property investment (LRBA) advice. Direct peer in the niche that is a key part of Sentrika's vertical specialisation strategy.
• Pilot: Pilot is a US-based outsourced bookkeeping, accounting, and tax services firm for SMBs, often combined with CFO-level advisory. Direct peer in business model: subscription-based outsourced finance with a mix of compliance and advisory services for small businesses.
• SuperConcepts: SuperConcepts is one of Australia's largest specialist SMSF administration and compliance providers, with a focus on administration, audit, and software. Direct peer in the SMSF segment that underpins Sentrika's property investment advisory service.
• H&R Block Australia: H&R Block Australia provides tax preparation and small business accounting services to individual and SMB clients. Direct peer in tax compliance and small business accounting, though focused more on consumer and basic SMB tax returns.

Emerging players

• Botkeeper: Botkeeper provides automated bookkeeping services combining AI, machine learning, and human accountants for SMBs. Emerging player in the same outsourced accounting space, representing the technology-driven evolution of bookkeeping that Sentrika competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sentrika
• LinkedInlinkedin.com/company/sentrika

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentrika