St.Helens

Name

St.Helens

Legal name

St.Helens R.F.C.

Website

https://saintsrlfc.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Professional Rugby League Club

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (459110), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE), Full-Line Sporting Goods Superstores (CRAMABAA)

Keywords

• Professional rugby league
• Matchday ticketing
• Sports merchandise sales
• Subscription streaming content
• Stadium hospitality services

Headquarters

HQ city

St. Helens

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual match tickets and season memberships for Betfred Super League fixtures and Challenge Cup matches.
2. Merchandise Sales: Sale of club merchandise including kits, training wear, and accessories through the official Superstore.
3. Saints TV Subscription: Subscription-based streaming service offering match replays, behind-the-scenes content, and player interviews. Available from £5.99/month or £69.99 annually.
4. Hospitality: VIP matchday hospitality packages including premium seating, catering, and exclusive experiences at the BrewDog Stadium.
5. Sponsorship & Partnerships: Revenue from principal, platinum, associate, and official club partners across various categories including beverages, retail, and professional services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

St.Helens R.F.C. is a professional rugby league football club competing in the Betfred Super League. The club sells live match tickets, season memberships, official merchandise through its Superstore, subscription-based video streaming via Saints TV, and VIP hospitality packages at the BrewDog Stadium, alongside operating the multi-purpose stadium venue for conferences and events.

Product overview

St.Helens R.F.C. operates a unified digital ecosystem comprising its official website as the central hub, supported by Saints TV (a subscription video streaming service), the Saints Superstore (e-commerce merchandise platform), and hospitality/venue services at the BrewDog Stadium. The club offers matchday memberships and VIP experiences as premium add-ons to its core rugby league content offerings. These products are interconnected: the website drives ticket sales and memberships, Saints TV provides behind-the-scenes content to deepen fan engagement, and the Superstore monetizes the supporter relationship through merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Saints TV A video streaming subscription service for rugby league fans offering full match replays, behind-the-scenes content, player interviews, and exclusive club documentaries.
• Saints Superstore Official online merchandise store selling club home, away, and third kits, training wear, apparel, accessories, and collectibles for supporters.
• Hospitality & VIP Matchday Experiences Premium matchday hospitality offerings with premium seating, catering, and exclusive experiences at the BrewDog Stadium for corporate and individual fans.
• BrewDog Stadium Venue Multi-purpose home stadium venue hosting Super League matches and hireable for conferences, exhibitions, weddings, and private functions.
• 2026 Memberships Season membership packages providing access to home Betfred Super League and Challenge Cup matches, exclusive content, Superstore discounts, and priority access to playoff and cup fixtures.

Quantifiable outcome

• Multiple Super League championships and Challenge Cup victories
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered principal club partner - stadium naming rights and venue partnership, principal club partner, league competition partner, platinum club partner, matchday sponsor, associate club partner, official club partner, sustainable travel partner and community partner.

• BrewDogprincipal club partner - stadium naming rights and venue partnershipStrategic or Co-development PartnerBrewDog holds naming rights to St.Helens R.F.C.'s home stadium (BrewDog Stadium) and serves as Principal Club Partner. The venue hosts Super League matches, hospitality events, conferences, and private functions. BrewDog branding is prominent throughout the stadium facilities.
• Home Bargainsprincipal club partnerStrategic or Co-development PartnerHome Bargains operates as a Principal Club Partner, with branding featured prominently on the club's official website and matchday materials.
• O'Neillsprincipal club partnerStrategic or Co-development PartnerO'Neills is the kit supplier for St.Helens R.F.C., providing official playing kits, training wear, and merchandise for players and fans.
• Betfred Super Leagueleague competition partnerStrategic or Co-development PartnerBetfred is the title sponsor of the Super League competition in which St.Helens R.F.C. competes. The league provides broadcast rights, match scheduling, and official competition branding.
• Elconsplatinum club partnerStrategic or Co-development PartnerElcons provides employment law advice services and operates as a Platinum Club Partner with branding on the official website footer.
• Gorilla Glueplatinum club partnerStrategic or Co-development PartnerGorilla Glue Company is a Platinum Club Partner with branding featured on the club's official website.
• BIFFAplatinum club partnerStrategic or Co-development PartnerBIFFA is a Platinum Club Partner and waste management company serving the UK market.
• Critical Business Solutions (CBS)platinum club partnerStrategic or Co-development PartnerCritical Business Solutions operates as a Platinum Club Partner providing business solutions services.
• ASW Legalplatinum club partnerStrategic or Co-development PartnerASW Legal is a law firm and Platinum Club Partner with branding on the squad number graphics for Harry Robertson and Jack Welsby.
• EFT Groupplatinum club partnerStrategic or Co-development PartnerEFT Group is a DTF printing company and Platinum Club Partner with branding on the official website.
• Acorn Motor Groupmatchday sponsorGTM or Marketing PartnerAcorn Motor Group sponsors the Live Match Centre coverage, bringing fans live updates and matchday content through the official website.
• St Helens Collegeassociate club partnerStrategic or Co-development PartnerSt Helens College is an Associate Club Partner providing educational pathway opportunities for young players and community engagement.
• Gallagherofficial club partnerStrategic or Co-development PartnerGallagher is an insurance broker and Official Club Partner with prominent branding on player imagery and official communications.
• Northernsustainable travel partnerGTM or Marketing PartnerNorthern is Super League's sustainable travel partner, providing travel guide information for fans attending Magic Weekend and other fixtures.
• Saints Foundationcommunity partnerStrategic or Co-development PartnerThe Saints Foundation is the club's community arm (saintsrlfccommunity.com) engaging in social impact programs and youth development beyond professional rugby.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wigan Warriors: Wigan Warriors are St.Helens' fiercest rival in the Betfred Super League, sharing the same league, north-west England catchment, and comparable commercial model spanning tickets, merchandise, streaming and hospitality.
• Warrington Wolves: Warrington Wolves compete in the Betfred Super League with parallel revenue streams including stadium hospitality, merchandise, and partnerships; comparable as a mid-to-large northern English rugby league franchise.
• Leeds Rhinos: Leeds Rhinos are a fellow Betfred Super League club with a similarly diversified commercial mix of tickets, hospitality, retail and digital content, making them a close structural and revenue-model comparable.
• Catalans Dragons: Catalans Dragons are a Betfred Super League club based in Perpignan, France; they compete in the same competition with a similar broadcast, ticketing, and sponsorship structure, providing a peer for international franchise economics.
• Castleford Tigers: Castleford Tigers compete in the Betfred Super League with a similar revenue mix of ticketing, hospitality, and sponsorship; relevant peer as another northern English franchise with overlapping commercial dynamics.
• Salford Red Devils: Salford Red Devils are a Betfred Super League club operating a similar matchday, membership, and sponsorship-driven commercial model, comparable as a UK rugby league franchise peer.
• Huddersfield Giants: Huddersfield Giants compete in the Betfred Super League with the same fundamentals of ticket sales, hospitality and sponsorship; relevant peer for northern English rugby league franchise economics.
• Hull FC: Hull FC is a Betfred Super League rival operating a similar ticket, membership, merchandise and stadium-event model from the MKM Stadium, making them a structurally comparable UK rugby league franchise.
• Hull Kingston Rovers: Hull KR competes in the Betfred Super League out of Hull with a comparable mix of tickets, memberships, retail and venue hire; a direct peer in scale and product offering.
• Wakefield Trinity: Wakefield Trinity is a Betfred Super League club operating a comparable mix of matchday, membership and partnership revenue streams; a direct peer in the same competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Saints1890
• YouTubeyoutube.com/@StHelensRFCOfficial
• Facebookfacebook.com/OfficialSt.HelensRLFC
• Instagraminstagram.com/saints1890
• TikToktiktok.com/@saints1890
• LinkedInlinkedin.com/company/st-helens-r-f-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St.Helens