Hull FC

What Hull FC does

Hull FC (legal name: Hull Football Club; DBA: Hull FC, Black & Whites, The Airlie Birds) is a professional rugby league club founded in 1865 and headquartered in Hull, England, competing in the Betfred Super League at the MKM Stadium. The club generates revenue across five principal streams: match ticket sales (transactional, tiered by seating area and stand), memberships (subscription recurring from £6/month with rolling or annual terms, plus junior £1 introductory tiers), VIP match-day hospitality and corporate packages (professional services, £65 members / £100 non-members), merchandise and retail (online at hullfcshop.com plus two physical stores at MKM Stadium and St Stephen's Shopping Centre), and sponsorship/advertising (principal sponsor PBS Construction, league sponsor Betfred, kit supplier Castore, Centre of Excellence sponsor Cranswick). The go-to-market motion is direct-to-consumer via the eticketing platform, phone sales, retail outlets and the match-day box office, with corporate hospitality additionally distributed through the Seat Unique platform. The product portfolio extends beyond first-team fixtures into women's, wheelchair, reserves and academy teams, the Hull FC Community Foundation (60,000+ engagements annually), the Centre of Excellence and Hull FC Sports College (partnered with the University of Hull), junior fan programs such as Magic Moments, and ancillary revenue such as the Hull FC weekly lottery. Technology is conventional commercial infrastructure (ticketing platform, e-commerce, mobile-wallet membership cards) with no proprietary AI or software product; the underlying "technology" is the team's sporting performance and the venue itself.

Name

Hull FC

Legal name

Hull Football Club

Website

https://hullfc.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional rugby league
• Match day tickets
• Club memberships
• Sports merchandise retail
• Corporate hospitality

Headquarters

HQ city

Kingston upon Hull

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Match Ticket Sales: Revenue from selling tickets for Betfred Super League matches and other competitions at MKM Stadium. Tickets sold online, in-person, and over the phone with various pricing tiers based on seating area.
2. Memberships: Annual and monthly rolling memberships providing access to home matches, member benefits, discounts at local retailers, and exclusive experiences. Prices starting from £6 per month with various age-based tiers.
3. Hospitality & Corporate Packages: VIP match day hospitality in Circle Restaurant including five-course meal, VIP seats, live entertainment, player appearances. Priced at £65 for members and £100 for non-members. Match sponsorship and executive box hire also available.
4. Merchandise & Retail: Online and physical retail stores selling replica kits, apparel, and accessories. Club shop at MKM Stadium and St Stephen's Shopping Centre.
5. Sponsorship & Advertising: Commercial partnerships with brands including principal sponsors, kit suppliers, and regional/national businesses. Brand exposure through stadium signage, match programs, digital channels, and official social media.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Hull FC is a professional rugby league football club competing in the Betfred Super League, operating as a membership-based sports entertainment business. The club's core offering centers on staging professional rugby league home matches at the MKM Stadium in Hull, sold through match tickets, annual ClubHull memberships, and VIP hospitality packages. Surrounding the match product, the club operates a retail merchandise business, a corporate hospitality and sponsorship program, junior fan experiences, and a weekly supporter lottery.

Product overview

Hull FC operates as a professional rugby league club offering a portfolio of products and services centered around match attendance, fandom, and fan engagement. The core offerings include match tickets for Betfred Super League and cup fixtures at MKM Stadium, alongside ClubHull membership packages that provide year-round benefits and priority access. Premium hospitality services in the Circle Restaurant deliver five-course dining experiences with VIP seating. The club also provides corporate membership options, junior membership tiers with reduced pricing, digital membership cards for mobile wallet access, official merchandise through the club shop, Magic Moments experiences for young fans, special events like Party On The Pier, and a weekly lottery programme. The product ecosystem serves both individual supporters and business customers seeking engagement opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Tickets for Hull FC's Betfred Super League home matches, cup fixtures and special events at MKM Stadium. Sold online, by phone, at retail stores and at the match-day box office with tiered pricing by seating area.
• ClubHull Membership Annual and monthly rolling membership package providing access to home matches, exclusive benefits, discounts at 100+ local retailers, priority booking and member-only experiences. Prices start from £6 per month.
• VIP Match Day Hospitality Premium hospitality experience in the Circle Restaurant including five-course meal, VIP seats, live entertainment, player appearances and complimentary extras. £65 per member / £100 per non-member per match.
• Corporate Memberships

Quantifiable outcome

• 90%+ membership retention rate - highest in British game
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• PBS ConstructioncoreOthersPrincipal sponsor of Hull FC. Local construction company providing main sponsorship.
• BetfredcoreOthersTitle sponsor of Betfred Super League and club sponsor. Major UK betting company.
• CastorecoreOthersOfficial kit supplier for Hull FC. Sports apparel manufacturer providing replica and training kits.
• CranswickmajorOthersNamed sponsor of Centre of Excellence. Food production company with local ties.
• University of HullmajorStrategic or Co-development PartnerEducational partner. University provides academic programs through Hull FC Sports College.
• Seat UniquemajorChannel Partner/ Reseller/ DistributorOfficial hospitality ticketing platform partner for VIP match day experiences.
• Hull TrainssupportingOthersRail provider offering match day travel promotions to fans.
• Sports Events ServicessupportingOthersEvent services provider supporting club operations.
• Paragon ServicessupportingOthersElevator services provider for stadium facilities.
• Samba CateringsupportingOthersCatering partner for Magic Moments program and stadium food services.
• Summit DrivesupportingOthersSponsor with stadium branding presence.
• Seafish UKsupportingOthersSeafood industry organization. Sponsor of Andy Last (Interim Head Coach) shirt.
• Smith+NephewsupportingOthersPre-Match Fan Zone sponsor at MKM Stadium.
• Hull FC Community FoundationcoreStrategic or Co-development PartnerOfficial charity arm of the club. Runs community programs, education, health & wellbeing, inclusion, and veterans initiatives. Engages 60,000+ people annually.
• Hull&ProudsupportingOthersClub brand identity and community engagement initiative.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castleford Tigers: Yorkshire-based Super League rugby league club with similar matchday, membership, hospitality, and community foundation operations. Direct competitor in the same league as Hull FC.
• Leeds Rhinos: Major Super League rugby league club with similar ticketing, membership, hospitality and retail operations, plus an extensive community foundation. Comparable scale and product breadth in the same league as Hull FC.
• Warrington Wolves: Super League rugby league club operating with comparable matchday, membership, hospitality and community-foundation offerings. Direct commercial and sporting peer for Hull FC.
• Huddersfield Giants: Super League rugby league club with comparable matchday and membership products, community programs, and league-wide sponsorship dynamics. Direct peer within Betfred Super League.
• Salford Red Devils: Super League rugby league club with parallel ticket, membership, merchandise, and sponsorship products. Direct peer of Hull FC in the same competition and similar commercial structure.
• St Helens R.F.C. Top Super League club with analogous ticketing, membership, merchandise, sponsorship, and academy/community structure. Direct competitor on the field and in the league-wide commercial landscape relevant to Hull FC.
• Wakefield Trinity: Yorkshire Super League rugby league club operating ticketing, memberships, merchandise and community programs in the same league as Hull FC. Direct peer for both sporting and commercial comparison.
• Hull Kingston Rovers (Hull KR): City rival Super League rugby league club sharing the same Hull catchment area. Operates the same core product set (tickets, memberships, hospitality, merchandise, community programs) and competes directly for the same fans, sponsors, and local media.
• Wigan Warriors: Historic Super League rugby league club operating in northern England with a comparable commercial model spanning match tickets, memberships, hospitality, merchandise, and a strong community foundation. The most directly comparable top-tier rugby league peer to Hull FC on geography, scale, and product mix.

Regional players

• Catalans Dragons: Super League rugby league club based in Perpignan, France. Comparable product mix (tickets, memberships, merchandise, sponsorships, community programs) and same league as Hull FC, but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hullfcofficial
• YouTubeyoutube.com/channel/UCeFJGg5V0hEwNozhJ5ozqWw
• Instagraminstagram.com/hullfcofficial
• Facebookfacebook.com/hullfcofficial
• LinkedInlinkedin.com/company/hull-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hull FC