Pan Arab Media
Pan Arab Media is a Cairo-based full-service digital agency offering digital marketing, social media management, content creation, and software development alongside proprietary e-commerce and video platforms, serving retail, entertainment, and consumer goods clients across the Middle East.
- Company typePrivate
- Founded2017
- HeadquartersCairo, Egypt
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pan Arab Media does
Pan Arab Media Inc. (PAM) is a Cairo-based, privately held full-service digital agency operating across the Middle East and Arab region. Founded in 2017 according to the company's own website copyright (with third-party firmographic data indicating 2012), the company is led by Founder and CEO Moustapha Bekheet and operates with a team of 1-10 employees organized into four branded units: Astros (content), Tech-Wizards (software development), Mavericks (design), and Thunderbolts (business development).
The company delivers an integrated portfolio spanning digital marketing, social media management, content creation, and custom software development (native apps, websites, UI/UX design, agile methodology, cloud computing), alongside three proprietary technology products: Retailak (a secure e-commerce platform), OVP (an Online Video Platform built for regional media transitioning from traditional TV), and Gomla.Online (a wholesale dry-food marketplace). The underlying technology stack is conventional web and mobile engineering with stated exploration of VR/AR and Blockchain for future offerings.
Pan Arab Media's business model combines project-based professional services with managed proprietary software products, targeting enterprises and SMBs in retail and e-commerce, entertainment and media, and food and consumer goods verticals. Named clients include Egyptian celebrity Sherine Abdel-Wahab, Al Doha, and The God Father Series campaign. Pricing is custom-quoted per engagement with no public disclosure. Revenue, funding, and ownership structure are undisclosed.
Pan Arab Media firmographics
Firmographics- Name
- Pan Arab Media
- Legal name
- Pan Arab Media Inc.
- Website
- https://panarab-media.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pan Arab Media is a Cairo-based full-service digital agency offering digital marketing, social media management, content creation, and software development alongside proprietary e-commerce and video platforms, serving retail, entertainment, and consumer goods clients across the Middle East.
- Ownership category
- akta.pro rank
Pan Arab Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (513210), Motion Picture and Video Distribution (51212)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Distribution (7822), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Content Distribution & Syndication Services (BPAFAIAK), General Entertainment AVOD Platforms (MPACAAAB)
Keywords
Where Pan Arab Media is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Pan Arab Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Brand positioning, buzz creation, clear messaging delivery, and loyalty increase through digital channels including social media management and targeted campaigns.
- Social Media Services: Social media management including content creation, engagement, viral promotion, analytics, and detailed reporting for celebrities and brands.
- Content Creation: Professional content writing and creation services including reading, writing, critical thinking, brainstorming, and idea analysis.
- Software Development: Native apps and websites development with UI/UX design, Agile methodology, and cloud computing services for clients.
- Software Products: Proprietary software products including Retailak e-commerce platform and OVP video platform delivered as managed services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Pan Arab Media product offering
Product offeringCore offering
Pan Arab Media is a full-service digital agency that provides digital marketing, social media management, content creation, and software development services to clients across the Middle East and Arab region. Alongside its agency services, the company builds and operates proprietary software products including the Retailak e-commerce platform, the OVP online video platform, and Gomla.Online, a wholesale dry-food e-commerce marketplace delivered via website and mobile applications.
Product overview
Pan Arab Media Inc. is a full-service digital agency offering a portfolio of proprietary products and professional services. Core proprietary products include Retailak (a secure ecommerce platform for online retail), OVP (Online Video Platform for digital video content), and Gomla.Online (a wholesale e-commerce marketplace for dry food products). These are complemented by service offerings spanning digital marketing, social media services, content creation, and software development (native apps, websites, UI/UX, cloud computing, VR/AR, and blockchain exploration). The company operates as a catalyst to accelerate businesses and develop talents in the digital space.
Differentiator
Problem solved
Functional benefit
Brands
- Retailak: An online retail solution built to help businesses expand by selling goods online on a secure ecommerce platform.
- OVP
- Gomla.Online
Products and services
- Retailak An online retail solution built to help businesses expand by selling goods online on a secure e-commerce platform, with seamless functionalities for customer connection and competing in the digital era. Used by retail and e-commerce businesses.
- OVP (Online Video Platform) A world-class online video platform with features blending best practices, highest technologies, and local culture awareness, designed for TV shows and traditional media moving to digital platforms. Used by entertainment and media companies.
- Gomla.Online A first-of-its-kind e-commerce platform that sells leading dry food products at wholesale discounted prices directly to final consumers (not merchants) through a website and free mobile applications on Google Play and App Store. Used by wholesale food distributors and consumer goods companies.
- Digital Marketing Services Services that position brands, create buzz, deliver clear messages, increase loyalty, and acquire new territories cost-effectively. Used by brands and enterprises seeking digital transformation and brand acceleration.
- Social Media Services Social media management services including content creation, customer engagement, viral promotion, analytics, and detailed reporting to turn celebrities and brands into digital-native brands. Used by entertainment clients and brands.
- Content Creation Services Professional content writing and creation services including research, brainstorming, critical thinking, and idea analysis for compelling content production. Used by brands and entertainment clients.
- Software Development Services Native mobile applications and website development with UI/UX design, agile methodology, and cloud computing, plus exploration of VR/AR and Blockchain technologies for client solutions. Used by enterprises and digital-native businesses.
Companies that use Pan Arab Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Pan Arab Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pan Arab Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pan Arab Media competitors and assessment
Company assessmentDirect peers
- Kijamii: Egyptian independent digital agency offering social media, content creation, digital marketing, and mobile/app development for regional brands. Closely comparable to PAM in geography, size, and service mix, and similarly built a portfolio spanning celebrity and consumer-facing clients.
- Chain Reaction: MENA-based digital agency delivering digital marketing, content, social media, and technology solutions across the Arab region. Comparable to PAM as a regional full-service digital agency with overlapping service lines and a similar enterprise client focus.
- Socialeyez: Middle East-focused digital and social media agency headquartered in Dubai with delivery across the Arab region, offering social media management, content, and influencer campaigns — directly comparable to PAM's social media and digital marketing services and its celebrity/entertainment client work.
- Watch iT: Egyptian OTT video platform delivering premium Arabic film and series content. Directly comparable to PAM's OVP from a product/category standpoint as a regionally localized online video platform targeting Arab audiences.
Broad incumbents
- Shahid (MBC Group): Leading Arabic OTT streaming platform operated by MBC Group, offering SVOD/AVOD content across MENA. Comparable to PAM's OVP product as a regional OTT destination, but vastly larger in scale, content library, and capital backing.
- Leo Burnett MEA: Global advertising network with a substantial Middle East and Africa footprint, delivering creative, digital, and content services. Competes with PAM for regional digital and content engagements but serves a wider spread of categories and geographies.
- FP7 McCann MENA: One of the largest advertising networks in the Middle East, providing integrated digital, social, and creative services across the region. Comparable to PAM on the digital/social service side, with overlapping enterprise and consumer brand client rosters but a much broader portfolio.
- Wunderman Thompson MENA: Global creative, technology, and digital agency network with a sizeable MENA presence, offering digital marketing, content, and platform builds. Overlaps with PAM's service portfolio but operates at much greater scale and brand breadth across the region.
Emerging players
- Anghami: MENA-focused music and audio streaming platform with a large Arab user base. Adjacent peer to PAM's OVP given overlapping regional media-streaming thesis and customer demographics, though focused on audio rather than video.
- Telfaz11: Saudi Arabia-based digital media company producing Arabic YouTube content and operating subscription streaming products across MENA. Comparable to PAM on the cultural-localization and Arabic-first video thesis, though focused on content production rather than platform tooling.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pan Arab Media social profiles
Digital presencePan Arab Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pan Arab Media leadership team
Management profileNumber of profiles
Profiles1 record
Pan Arab Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pan Arab Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pan Arab Media
What does Pan Arab Media do?
Pan Arab Media is a full-service digital agency that provides digital marketing, social media management, content creation, and software development services to clients across the Middle East and Arab region. Alongside its agency services, the company builds and operates proprietary software products including the Retailak e-commerce platform, the OVP online video platform, and Gomla.Online, a wholesale dry-food e-commerce marketplace delivered via website and mobile applications.
Is Pan Arab Media a public or private company?
Pan Arab Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pan Arab Media founded?
Pan Arab Media was founded in 2017. It employs 1 to 10 people.
Where is Pan Arab Media based?
Pan Arab Media is headquartered in Cairo, Egypt, in the Africa region.
How does Pan Arab Media make money?
Five revenue lines are on record. Digital Marketing Services are the primary driver. The others are social Media Services, content Creation, software Development and software Products.
Who are Pan Arab Media's main competitors?
Direct peers on record are Kijamii, Chain Reaction, Socialeyez and Watch iT. Broad incumbents are Shahid (MBC Group), Leo Burnett MEA, FP7 McCann MENA and Wunderman Thompson MENA. Emerging players are Anghami and Telfaz11.
Does Pan Arab Media have an API?
No public API is recorded for Pan Arab Media.
What industry is Pan Arab Media in?
Pan Arab Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of BPAFAIAK, Content Distribution & Syndication Services. Its NAICS code is 516210 and its SIC code is 7372.