Croci Spa
Croci Spa (CAMON&CROCI Pet Group S.p.A.) is an Italian pet products manufacturer producing pet food, accessories, and clothing, operating a multi-brand portfolio that includes AMTRA and serving pet owners and retailers through catalog distribution.
- Company typePrivate
- Founded1990
- HeadquartersCastronno, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Croci Spa does
Croci Spa operates as a manufacturing company in the pet care industry, producing pet foods, accessories, and clothing for animals. Founded in 1990 by Dario Croci and headquartered in Castronno, Italy, with its legal registered office in Milan, the company employs between 51 and 100 people and is organized as a public limited company (S.p.A.) under the legal name CAMON&CROCI Pet Group S.p.A., with a fully paid-in share capital of Euro 1,696,937.
The business is structured as a multi-brand pet products portfolio. AMTRA is a featured house brand within the group, and the corporate site references a broader 'I nostri brand' (brands) and 'Le nostre linee' (product lines) architecture, indicating a platform-plus-multiple-brands model spanning different segments of the pet care market. Distribution is conducted through the company's own website, where customers can access downloadable product catalogs, with the site published in six languages (Italian, English, German, French, Spanish, Simplified Chinese) supporting cross-border reach into adjacent European and Chinese-language markets.
The revenue model is not publicly disclosed and pricing is not posted. The customer base spans B2C pet owners and B2B pet product retailers served via catalog distribution. Marketing is limited primarily to a corporate LinkedIn presence and multilingual content on the website. The company is privately held with no public listing, no disclosed institutional shareholders, no recorded funding rounds, no acquisitions, and no partnerships in the available data.
Croci Spa firmographics
Firmographics- Name
- Croci Spa
- Legal name
- CAMON&CROCI Pet Group S.p.A.
- Website
- https://croci-group.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Croci Spa (CAMON&CROCI Pet Group S.p.A.) is an Italian pet products manufacturer producing pet food, accessories, and clothing, operating a multi-brand portfolio that includes AMTRA and serving pet owners and retailers through catalog distribution.
- Ownership category
- akta.pro rank
Croci Spa industry classification
Industry- Product category
- Pet Products Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- akta.pro primary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
- akta.pro secondary industries
- General Pet Supplies Retail (Multi-category) (CRALAHAA), Treats & Chews (CRADAFAE), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)
Keywords
Where Croci Spa is headquartered
LocationHeadquarters
- HQ city
- Castronno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Croci Spa business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels2 records
Croci Spa product offering
Product offeringCore offering
Croci Spa, operating as CAMON&CROCI Pet Group S.p.A., is a pet-products manufacturer that designs pet accessories and produces pet foods and clothing for animals. The company markets its offering through a multi-brand portfolio that includes the AMTRA brand alongside other pet product lines, serving both individual pet owners and pet product retailers.
Product overview
CAMON&CROCI Pet Group is a pet products company operating as a multi-brand portfolio, encompassing brands such as AMTRA and potentially other pet product lines. The company structure includes 'I nostri brand' (brands section) and 'Le nostre linee' (product lines section), indicating a platform-plus-multiple-brands architecture where different brands serve various segments of the pet product market.
Differentiator
Problem solved
Functional benefit
Products and services
- AMTRA AMTRA is a pet product brand featured under 'Il Mondo AMTRA', representing one of the key brands within the CAMON&CROCI Pet Group multi-brand portfolio, serving pet owners and pet product retailers.
- Pet foods Pet foods manufactured by Croci Spa for pet owners and pet product retailers.
- Pet accessories Designed pet accessories produced by Croci Spa for pet owners and pet product retailers.
- Animal clothing Clothing for animals manufactured by Croci Spa for pet owners and pet product retailers.
Companies that use Croci Spa
Customer profileSegments1 record
Ideal customer profiles2 records
Croci Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Croci Spa partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Croci Spa competitors and assessment
Company assessmentDirect peers
- Savic: Belgian designer and manufacturer of pet housing, accessories, and transport products. Comparable to Croci Spa's pet accessories and apparel manufacturing focus, especially in European specialty retail channels.
- Vitakraft: European pet food and accessories manufacturer (Germany) with a multi-category portfolio spanning treats, snacks, and care products. Directly comparable to Croci Spa's combined food-plus-accessories manufacturing platform.
- Ferplast: Italian pet products manufacturer founded in Vicenza, producing accessories, food, and housing for cats, dogs, and small animals. Closely comparable to Croci Spa as a multi-category Italian pet CPG with similar geographic origin and product breadth.
- Trixie: German pet products company offering a broad catalog of pet accessories, food, toys, and care items distributed across Europe. Comparable to CAMON&CROCI for its multi-category pet portfolio and European wholesale/retail distribution model.
- Mealberry: European pet food manufacturer specializing in small animal and specialty pet nutrition (e.g., RIO brand). Comparable as an EU-based multi-species pet CPG with branded portfolio distribution.
Broad incumbents
- Mars Petcare: Global pet food and care powerhouse (Pedigree, Royal Canin, Whiskas). Operates broadly in the same industry with significant European presence, representing the consolidated incumbent tier against which Croci Spa must compete.
- Chewy: Largest US online pet retailer (food, accessories, pharmacy, services). Relevant comparable as the e-commerce incumbent shaping consumer purchase patterns and category trends that Croci Spa's direct-to-consumer channel strategy must address.
- Petco: Major US specialty pet retailer stocking food, accessories, and apparel across categories. Adjacent comparable as a broad incumbent influencing product placement and consumer trends that Croci Spa's brands must align with.
- Nestlé Purina: World's largest pet care company offering food and treats across pet categories under brands like Purina ONE, Felix and Pro Plan. Operates in the same European pet CPG markets as Croci Spa at a much larger scale.
Regional players
- Arcaplanet: Largest Italian pet retail chain selling food, accessories and care for pets; headquartered in Italy. Comparable as a domestic Italian counterpart operating in the same country and category, though in retail (vs. Croci's manufacturer/brand model).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Croci Spa social profiles
Digital presenceCroci Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croci Spa leadership team
Management profileNumber of profiles
Profiles1 record
Croci Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croci Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croci Spa
What does Croci Spa do?
Croci Spa, operating as CAMON&CROCI Pet Group S.p.A., is a pet-products manufacturer that designs pet accessories and produces pet foods and clothing for animals. The company markets its offering through a multi-brand portfolio that includes the AMTRA brand alongside other pet product lines, serving both individual pet owners and pet product retailers.
Is Croci Spa a public or private company?
Croci Spa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Croci Spa founded?
Croci Spa was founded in 1990. It employs 51 to 100 people.
Where is Croci Spa based?
Croci Spa is headquartered in Castronno, Italy, in the Europe region.
Who are Croci Spa's main competitors?
Direct peers on record are Savic, Vitakraft, Ferplast, Trixie and Mealberry. Broad incumbents are Mars Petcare, Chewy, Petco and Nestlé Purina. Arcaplanet is listed as a regional player.
Does Croci Spa have an API?
No public API is recorded for Croci Spa.
What industry is Croci Spa in?
Croci Spa's product category is Pet Products Manufacturing. Its primary akta.pro industry code is CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing), with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 311111.