What Ceica does

Ceica, S.A. is a Guatemalan-headquartered value-added distributor and solutions integrator for industrial, utility, and commercial electrical infrastructure, operating under the legal entity CEICA, S.A. with a branch in El Salvador (Ceica El Salvador S.A. de C.V.) and a regional office in Quetzaltenango. Founded in 1983 with over 40 years of operating history, the company distributes and integrates products across seven core categories: substations, transmission & distribution, industrial automation, measurement & testing equipment, safety equipment, tools, and lighting. Ceica holds exclusive regional representation rights for multiple globally recognized electrical OEMs including SATEC (power quality meters and ExpertPower cloud EMS), Megger Baker (static motor analyzers such as ADX and AWA-IV), Schweitzer Engineering Laboratories (SEL) for digital protection relays and microgrid controllers, WEG (variable frequency drives and soft starters), EnerSys PowerSafe (industrial battery systems), ORTEA (voltage regulators), Howard Industries (distribution transformers), and Arruti Subestaciones (transmission and distribution connectors).

Beyond product distribution, Ceica operates a professional services business delivering turnkey electrical projects — power quality analysis, static motor testing under EASA AR100-2020 and IEEE standards, capacitor bank maintenance, grounding system design/fabrication to IEEE and IEC specifications, motor control center assembly, and full electrical installation/commissioning. Technical sales engineers engage enterprise customers directly through phone, WhatsApp, email, on-site visits, trade shows, and field training delivered by international and local experts. Pricing is quote-based across multi-year project engagements, with documented case studies showing ROI profiles of 8-18 months on energy and power quality interventions.

The company serves four primary vertical segments: industrial and manufacturing (largest), utilities and energy distribution, commercial buildings and real estate, and infrastructure / critical facilities (hospitals, data centers, telecommunications). Named enterprise engagements include a multinational pharmaceutical manufacturer (244 measurement points, $150K annual savings, SAP-integrated), Montclair State University ($4M/year microgrid savings), a 1,200-bed Israeli hospital, agroindustrial and poultry customers in Guatemala, and multiple Guatemalan industrial plants. Revenue is generated through three streams: (1) equipment and materials distribution (hardware sales across the OEM portfolio), (2) electrical project services (design, installation, commissioning), and (3) on-site technical maintenance, testing, and energy management services. Customer concentration is enterprise-tier with quote-based, project-driven pricing that combines hardware with services attach.

Name

Ceica

Legal name

CEICA, S.A.

Website

https://ceica.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceica is a Guatemalan value-added distributor and integrator of industrial electrical equipment (substations, transformers, drives, power quality analyzers, motor controls) serving enterprise customers across Guatemala, El Salvador, and select cross-border projects, with exclusive regional representation for SATEC, Megger Baker, SEL, WEG, EnerSys, ORTEA, and Howard Industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Materials Distribution: Ceica distributes a comprehensive range of electrical equipment and materials across multiple categories including substation equipment, transmission and distribution components, industrial automation, testing and measurement instruments, and safety equipment. Revenue is generated through product sales, likely with pricing based on equipment type, volume, and brand.
2. Electrical Project Services: Ceica designs and implements turnkey electrical projects including constant pressure systems, motor control centers, capacitor banks, grounding networks, soft/direct starters, transient protection systems, and electrical installations. Services are delivered by trained technical personnel.
3. Technical Maintenance and Testing Services: On-site services including preventive maintenance for electrical panels, capacitor bank analysis and maintenance, static motor testing (Megger Baker), ground system fabrication and measurement, and power quality measurement and analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ceica, S.A. distributes and integrates electrical equipment and materials across substations, transmission and distribution, industrial automation, measurement and testing, safety, and lighting for industrial, utility, commercial, and critical-facility customers in Guatemala and El Salvador. The company is the exclusive regional representative for leading global brands such as SATEC, Megger Baker, SEL, WEG, EnerSys, ORTEA, Howard Industries, and Arruti Subestaciones. In addition to equipment distribution, Ceica delivers turnkey electrical project services including power quality analysis, static motor testing, capacitor bank maintenance, grounding system fabrication and measurement, motor control center design, and electrical installations.

Product overview

Ceica is a distributor and integrator of electrical equipment and materials serving Guatemala and El Salvador. The company operates as a multi-brand portfolio distributor organized into major product categories: Electrical Substations (batteries, chargers, automation controllers, protection relays), Transmission & Distribution (transformers, insulators, connectors, hardware, lightning arresters, ground systems, fuses, circuit breakers), Industrial Automation (soft starters, PLCs, variable frequency drives, motor protection, circuit protection, cabinets), Measurement & Testing Equipment (power quality analyzers, clamp meters, insulation testers), and Safety Equipment. Key brands distributed include SATEC (power quality meters PM335, BFM-II, EM133, PM180 and ExpertPower EMS software), WEG (variable frequency drives CFW series, soft starters SSW, motors), Megger Baker (static motor testers ADX, AWA-IV), SEL (protection relays), ORTEA (voltage regulators), EnerSys (industrial batteries), and Howard Industries (transformers). Beyond product distribution, Ceica provides engineering services including power quality analysis, static motor testing, capacitor bank maintenance, ground system fabrication, and turnkey electrical installation projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Substation Equipment Complete substation equipment portfolio including batteries and chargers, automation controllers, yard equipment, fault indicators and sensors, protection relays, and PCyM panels sold to utility and industrial customers in Guatemala and El Salvador.
• Distribution Transformers (Howard Industries) Distribution transformers including control, current, potential, dry, buck-boost, padmounted, and pole-type configurations distributed under the Howard Industries brand with tamper-proof authenticity certificates.
• Industrial Automation Equipment Industrial automation portfolio spanning soft starters, PLCs, servo drives, variable frequency drives, motor starters and protection, command and signaling, circuit protection, energy compensation components, electrical connections, cabinets, sensors, and switches for industrial customers.
• SATEC PM335 Power Quality Analyzer Class A power quality analyzer compliant with IEC 61000-4-30 Ed. 3.1, with waveform capture, 16GB internal memory, communication protocols IEC 61850, DNP3, and Modbus, and Class 0.2S precision metering for billing and revenue applications.
• SATEC BFM-II Multi-Circuit Energy Meter Modular multi-circuit power and energy meter monitoring up to 54 single-phase, 18 three-phase current channels, or combinations thereof, with Class 0.5S accuracy, up to 72 digital inputs/outputs, relay outputs, and cellular or Ethernet communication for sub-metering and billing.
• SATEC EM133 DIN Rail Power Meter DIN-rail-mounted power meter with MID Class 0.5S certified kWh energy counting for tariff billing, featuring 2 digital inputs, 1 SSR relay output, cellular or Ethernet interface, and Modbus/DNP3/IEC 60870-5-101/104 protocols.
• SATEC PM180 Power and Energy Meter Power and energy meter used in substation monitoring applications with ExpertPower cloud EMS integration for centralized energy and power quality data.
• WEG CFW Variable Frequency Drives Variable frequency drives for intelligent pumping systems and constant pressure applications with integrated PLC functionality supporting SIMPLEX (single pump), MULTIPUMP (up to 4 pumps), and MULTIPLEX (up to 5 pumps with individual drives) configurations.
• WEG SSW Soft Starters Soft starters for controlled starting, stopping, and protection of three-phase induction electric motors in industrial applications.
• Megger Baker ADX Static Motor Analyzer Static motor analyzer for testing up to 15kV, with optional Power Pack coupling for test voltages up to 30kV or 40kV; tests AC motors, DC motors, low-impedance motors, generators, and coils with combined manual and automatic test workflows.
• Megger Baker AWA-IV Static Motor Analyzer Static motor analyzer used for insulation and winding testing, supporting determination and monitoring of machine condition in offline predictive testing programs.
• Sinetamer Transient Protection Systems 4th-generation transient overvoltage protection engineering solution designed for microprocessor-based devices, featuring the lowest residual voltage, multiple protection modes, frequency attenuation technology with fixed threshold, and the fastest response time.
• ORTEA Voltage Regulators European-engineered voltage regulators with high operative capacity and reliability, available in 300kVA, 240V configurations with ±20% regulation range for industrial and commercial customers.
• EnerSys PowerSafe Industrial Batteries Industrial battery systems designed for stationary high-demand applications requiring continuous electrical supply, featuring high reliability, excellent critical discharge performance, long operational life, and low maintenance.
• Plyon-Avery Dennison Insulating Tapes Insulating and vulcanizing tapes with over 60 million m2 manufactured annually, positioned as a quality-and-price combination for electrical insulation applications.
• Telergon Transfer Switches Automatic and manual transfer switches manufactured with European technology, featuring high operational load capacity and reliability for industrial applications.
• ExpertPower Cloud EMS Platform Cloud-based Energy Management System (EMS) platform that integrates with SATEC meters, enabling real-time energy monitoring, sub-metering, automated tenant billing, power quality monitoring, maintenance support, and consumption analytics.
• Power Quality Measurement and Analysis Service Power quality measurement and analysis service including initial technical evaluation, electrical parameter measurements (voltage, current, frequency, power factor, phase imbalance, harmonics, flicker, transients), certified instrumentation, data analysis against standards, and detailed reports with findings and recommendations for industrial, commercial, and utility customers.
• Static Motor Testing Service Static motor testing service per EASA AR100-2020 and IEEE standards including winding resistance, inductance/capacitance analysis, insulation resistance, Polarization Index, Dielectric Absorption, step HiPot testing, EAR+ impulse testing, and Partial Discharge evaluation for motors up to 7,000V and 5,000 HP.
• Capacitor Bank Analysis and Maintenance Service Capacitor bank analysis and maintenance service including capacitor replacement, controller programming, configuration adjustment, advisory from sizing to installation, and component supply for industrial power factor correction applications.
• Grounding System Fabrication and Measurement Service Ground physical system fabrication and measurement service per NEC 250 using methods including Wenner four-terminal soil resistivity measurement, IEEE 81 and BS 7430 standards, ground mesh and ring fabrication, delta-type ground systems, magnetoactive electrode kits, and graphite electrodes for industrial and utility customers.
• Motor Control Center Design and Supply Motor control center design and supply using WEG CWB and MPW lines for starting, stopping, and protection of three-phase induction motors in industrial facilities.
• Ground Network Design and Construction Ground network design, calculation, and construction services certified by IEEE and IEC international standards for fast, efficient, and safe conduction of fault currents and lightning discharges in industrial, utility, and critical facility applications.
• Electrical Installation and Connection Service Design and execution of electrical installations for industrial and commercial environments, including new service connections, three-phase induction motor installations, main and distribution load centers, automatic transfers, capacitor banks, transient suppressor sizing, preventive maintenance, and power quality analysis.

Quantifiable outcome

• Pharmaceutical plant achieved $150,000 in annual energy savings with 8-month ROI through automated energy monitoring across 244 measurement points
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SATECcoreTechnology or IntegrationCeica is the exclusive representative of SATEC in Guatemala. SATEC provides power quality analyzers (PM335, PM335 PRO Series), multi-circuit energy meters (BFM-II, BFM136), and the ExpertPower cloud EMS platform. Ceica implements these solutions across industrial, utility, commercial, and critical facility segments, delivering measurable energy savings and power quality improvements.
• Megger Baker InstrumentscoreTechnology or IntegrationCeica is the exclusive representative of Megger in Guatemala. Megger Baker provides static motor analyzers (ADX, AWA-IV) for predictive testing of motors up to 40kV, including winding resistance, insulation resistance, HiPot, and EAR+ impulse testing. These tools support Ceica's motor testing services for industrial clients.
• Schweitzer Engineering Laboratories (SEL)coreTechnology or IntegrationCeica is the exclusive representative of Schweitzer Engineering Laboratories (SEL) in Guatemala. SEL provides digital protection relays, bay controllers, and microgrid controllers. Ceica has implemented SEL solutions for substation automation and microgrid control projects in the region.
• WEGcoreTechnology or IntegrationCeica distributes WEG products including variable frequency drives (CFW, CFW900), soft starters (SSW900), motor control centers, capacitor banks, and the WEG motopropulsor for electric vehicles. WEG solutions are featured prominently across Ceica's automation and motor control project offerings.
• EnerSyscoreTechnology or IntegrationCeica distributes EnerSys PowerSafe industrial batteries for critical backup power systems. These batteries are used in Ceica's industrial battery bank implementations for critical infrastructure including substations, data centers, and industrial plants requiring uninterrupted power supply.
• Howard IndustriescoreTechnology or IntegrationCeica distributes Howard Industries distribution transformers in Guatemala and El Salvador. The company is an authorized distributor required to provide authenticity certificates with tamper-proof documentation for each transformer, aligned with distributor anti-theft initiatives.
• ORTEAcoreTechnology or IntegrationCeica distributes ORTEA voltage regulators (e.g., 300kVA models) in Guatemala. Ceica successfully installed its first ORTEA voltage regulator at an avícola in Jalapa, achieving a 9-month ROI for the customer by eliminating generator fuel costs.
• ENPRO (System Integrator)minorImplementation/ SI/ Consulting PartnerENPRO is a system integrator partner referenced in Ceica's pharmaceutical case study, implementing a SATEC-based energy monitoring solution using SEDMAX software alongside Ceica-distributed BFM II and EM133 meters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sinetamer (by ECS): Manufacturer of 4th-generation transient overvoltage protection systems that Ceica distributes in Central America. Comparable as a specialist product Ceica bundles with broader power quality solutions to protect microprocessor-based industrial equipment from surges and transients.
• Arruti Subestaciones: Specialist manufacturer of power connectors and substation hardware up to 500kV distributed by Ceica. Comparable as a supplier in Ceica's transmission and distribution portfolio, particularly for utility and substation projects in the Central American market.
• Telergon: European manufacturer of automatic and manual transfer switches distributed by Ceica. Comparable as a niche supplier within Ceica's industrial automation portfolio, serving customers requiring high-reliability transfer switches for critical applications.

Broad incumbents

• EnerSys: Global manufacturer of industrial batteries, including PowerSafe stationary batteries Ceica distributes. Comparable in the critical-power and backup-battery segment, where Ceica delivers integrated solutions for substations, data centers, and industrial plants.
• Schweitzer Engineering Laboratories (SEL): SEL manufactures digital protection relays, automation controllers, and microgrid solutions. Comparable because Ceica is SEL's exclusive Guatemala distributor and the two companies jointly deliver substation automation and microgrid projects (e.g., Montclair State University case study), competing for similar utility and critical-facility opportunities.
• Howard Industries: U.S. manufacturer of distribution transformers with strict anti-theft authenticity requirements for authorized distributors like Ceica. Comparable as Ceica's transformer supply partner serving utilities and commercial customers in Guatemala and El Salvador.
• ORTEA NEXT (ORTEA SpA): Italian manufacturer of voltage regulators and power quality solutions distributed by Ceica. Comparable because Ceica's first ORTEA 300kVA deployment in Jalapa is a representative project for industrial customers seeking voltage stabilization, competing against other voltage-regulator providers in the region.
• Megger Group: Megger is a global manufacturer of electrical test and measurement equipment, including the Baker static motor analyzers Ceica distributes. Comparable as an upstream brand whose products Ceica resells and whose testing methodologies underpin Ceica's motor testing services business across Central America.
• SATEC (SatAware Ltd.): SATEC manufactures power quality analyzers (PM335), multi-circuit meters (BFM-II), and the ExpertPower cloud EMS. Comparable as Ceica's anchor partner for energy monitoring deployments; both serve industrial, commercial, and utility customers in Latin America with overlapping power quality and sub-metering propositions.
• WEG LATIN AMERICA (WEG Local Distributors): WEG is a global manufacturer of motors, drives, transformers, and electrical equipment with a strong Latin American distribution footprint. Directly comparable because WEG is one of Ceica's principal brand partners and competes at the equipment layer where Ceica distributes its products; both serve industrial, utility, and commercial customers in the region.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceica