What Jordan Ford does

Jordan Ford is a privately held, family-owned Ford franchise dealership headquartered at 13010 IH 35 North in San Antonio, Texas. Founded in 1919 by Charles Jordan, it is the oldest Ford dealership in San Antonio and operates as the core business of the Jordan dealership group, alongside the adjacent Jordan Motorcars San Antonio used-vehicle store and the Jordan Work Trucks commercial division. The company sells new Ford vehicles (F-150, Super Duty, Bronco, Explorer, Mustang, and the electric F-150 Lightning, Mustang Mach-E, and E-Transit), certified pre-owned and used vehicles, and supports the full Ford ownership lifecycle through its on-site parts, service, collision, Quick Lane, and Mobile Service operations.

The dealership monetizes across five streams: new vehicle sales (front-end gross plus Ford holdback), used and certified pre-owned sales (with the Ford Blue Advantage 172-point inspection and 7-year / 100,000-mile powertrain warranty), service and parts (oil, tire, brake, battery, collision, and Mobile Service), finance and insurance products arranged through Ford Motor Credit and the proprietary Jordan Ford Option Plan, and commercial and fleet sales through the Jordan Work Trucks division and Commercial Pro Service Center. Pricing is delivered through Ford's Menu Pricing no-haggle framework, with customer-facing online purchase supported by the Express Shop platform. A notable specialty is one of the nation's largest Ford Mobility centers, supplying accessibility-modified vehicles to mobility-impaired customers.

Operationally, Jordan Ford serves a hybrid segmentation: individual retail consumers as the primary segment, with secondary segments in commercial and fleet buyers, mobility-impaired customers, military and first responders, and Spanish-speaking customers backed by a bilingual sales and service staff. Distribution is omnichannel across the physical dealership, the Express Shop e-commerce platform, dedicated commercial sales (jordanford.worktrucksolutions.com), and mobile service units that travel to homes and offices in the San Antonio metro and surrounding South Central Texas corridor. The dealership is a multi-year Ford President's Award recipient (2022, 2023, 2024) and has been recognized with the Ford Triple Crown, Ford Premier Club, and Ford One Hundred Club awards, while operating with a 251-500 employee footprint.

Name

Jordan Ford

Legal name

Jordan Ford

Website

https://jordanford.net

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Jordan Ford is a privately held, family-owned Ford franchise dealership founded in 1919 in San Antonio, Texas, selling new, certified pre-owned, and used Ford vehicles alongside service, parts, collision, commercial fleet, and Ford Mobility specialty operations, and serving individual consumers, commercial fleet buyers, mobility-impaired customers, and military and first-responder segments across South Central Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New Ford): Sale of new Ford vehicles including F-150, Super Duty trucks, SUVs (Explorer, Bronco, Expedition), cars (Mustang), and electric vehicles (F-150 Lightning, Mustang Mach-E). Revenue generated from the difference between wholesale acquisition cost and retail selling price.
2. Used Vehicle Sales: Sale of pre-owned Ford vehicles and certified pre-owned (CPO) vehicles. CPO vehicles include 172-point inspection, 12-month/12,000-mile warranty, and 7-year/100,000-mile powertrain warranty.
3. Service and Parts: Automotive service repairs, maintenance, collision repair, and sale of OEM Ford parts and accessories. Services include oil changes, tire services, brake service, battery replacement, and mobile service units.
4. Finance and Insurance Products: Auto loan financing arranged through Ford Motor Credit and other lenders, plus vehicle protection products, warranties, and insurance offerings.
5. Commercial/Fleet Vehicle Sales: Specialized sales to commercial customers including work trucks, fleet vehicles, and commercial vans (Transit, Super Duty) through dedicated Jordan Work Trucks division.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Jordan Ford is an authorized Ford franchise dealership that sells new, certified pre-owned, and used Ford vehicles (trucks, SUVs, cars, and EVs) and operates an integrated service department offering maintenance, collision repair, OEM parts, and Quick Lane services. The dealership also provides vehicle financing through Ford Credit and its own Option Plan, plus a dedicated commercial/work truck sales division and a Ford Mobility center that delivers accessibility-modified vehicles.

Product overview

Jordan Ford is a Ford automotive dealership offering vehicle sales, service, and financing. The core product portfolio includes new and certified pre-owned Ford vehicles (trucks, SUVs, cars, electric vehicles), complemented by an online buying platform (Express Shop) and transparent Menu Pricing. Supporting services include vehicle service and collision repair, commercial/work truck sales, Ford Mobility adaptations, Ford parts, and financing options through Ford Credit and proprietary payment plans. The dealership primarily represents Ford Motor Company's vehicle lineup rather than operating as a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Jordan Motorcars San Antonio: Used vehicle dealership operated under the Jordan dealership group.
• Jordan Work Trucks

Products and services

• New Ford Vehicles Sale of new Ford vehicles including F-Series trucks (F-150, Super Duty), SUVs (Explorer, Expedition, Bronco, Bronco Sport), cars (Mustang), and electric vehicles (Mustang Mach-E, F-150 Lightning). For individual consumers, families, and commercial buyers in South Central Texas.
• Ford Blue Advantage Certified Pre-Owned Vehicles

Quantifiable outcome

• Menu Pricing provides lowest upfront price within 15 minutes with no haggling
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorJordan Ford operates as an authorized Ford franchise dealership, selling new Ford vehicles, using Ford's proprietary systems, pricing tools (Menu Pricing), and Express Shop platform. The dealership is part of Ford's authorized dealer network and receives inventory allocation, marketing support, and manufacturer incentives.
• Jordan MotorcarsminorOthersRelated automotive dealership within the Jordan dealership group, mentioned as a separate location serving the San Antonio market.
• Jordan Work TrucksminorOthersDedicated commercial vehicle division of Jordan Ford serving work truck and fleet customers, accessible at jordanford.worktrucksolutions.com.
• San Antonio Blood BankminorGTM or Marketing PartnerJordan Ford supports the San Antonio Blood Bank through donations and blood drives, including a drive that saved over 70 lives.
• Leukemia & Lymphemia SocietyminorGTM or Marketing PartnerJordan Ford makes annual donations to the Leukemia and Lymphoma Society as part of their community giving program.
• St. Philip's CollegeminorGTM or Marketing PartnerJordan Ford supports St. Philip's College through donations including a $15,000 contribution to the Cowboy Breakfast benefiting the college.
• SA Food BankminorGTM or Marketing PartnerJordan Ford partners with the San Antonio Food Bank through donation events and food drives.
• The Children's ShelterminorGTM or Marketing PartnerJordan Ford participates in volunteer events and donations to The Children's Shelter in San Antonio.
• Race For The CureminorGTM or Marketing PartnerJordan Ford is a sponsor of the Race for the Cure event supporting breast cancer awareness and research.
• Valero Texas OpenminorGTM or Marketing PartnerJordan Ford serves as the Official Truck Sponsor for the Valero Texas Open, with all sponsor donations going to local charities.
• Warrior Family and Support CenterminorGTM or Marketing PartnerJordan Ford supports the Warrior Family and Support Center through volunteer events and donations.
• Judson Independent School DistrictminorGTM or Marketing PartnerJordan Ford partners with Judson ISD high schools and middle schools for community support and educational initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Group 1 Automotive: Large US/UK publicly traded automotive retailer with a full mix of new vehicle franchise, used, F&I, and aftermarket service operations, including dedicated commercial vehicle exposure. Comparable franchise-dealer operating model to Jordan Ford, but with geographic and brand diversification.
• AutoNation: Largest US publicly traded automotive retailer, operating new and used vehicle stores across multiple OEMs with full F&I, service, and parts operations. Comparable to Jordan Ford in core franchise dealer business model (new, used, F&I, service) but at vastly broader geographic and brand scale.
• Sonic Automotive: US publicly traded automotive retailer with EchoPark used-vehicle stores and franchise new-car dealerships across multiple manufacturers. Comparable franchise dealer and used-vehicle mix to Jordan Ford, plus an explicit omnichannel digital retailing push that mirrors Jordan Ford's Express Shop strategy.
• Hendrick Automotive Group: Largest privately held US automotive dealer group, operating over 100 franchise dealerships across multiple brands with full service, parts, and F&I operations. Comparable diversified-dealer revenue model to Jordan Ford, including high-end OEM franchises and a similar family/independently-run private culture.
• Lithia Motors: Largest US auto retailer by revenue and one of the most acquisitive, operating franchise stores across numerous OEMs as well as used-vehicle and commercial channels (including driver-education fleets). Comparable end-to-end (retail, F&I, service, parts, commercial) but at national multi-brand scale versus Jordan Ford's single-brand, single-metro focus.
• Asbury Automotive Group: US publicly traded franchise automotive retailer with full dealership operations (new, used, F&I, service, parts), and a growing Clicklane digital retailing initiative. Comparable franchise dealership operating model and digital-buying approach to Jordan Ford's Menu Pricing and Express Shop.
• Holman Automotive: Large privately held automotive group operating franchised dealerships alongside fleet management, parts, and commercial vehicle services. Comparable private multi-brand dealer and commercial/fleet orientation to Jordan Ford, including fleet and work-truck capabilities.

Emerging players

• Carvana: Online-first used-vehicle retailer offering vehicle purchase, financing, and home delivery at national scale. Competes with Jordan Ford's used-vehicle operations via digital convenience and no-haggle pricing, representing a structural disruption to traditional dealer used-car revenue.

Direct peers

• CarMax: Largest US used-vehicle retailer with no-haggle pricing, in-house financing, and a national store footprint. Directly comparable to Jordan Ford's used and certified pre-owned vehicle business and shares Jordan Ford's no-haggle pricing philosophy via Menu Pricing and Express Shop.
• Rush Enterprises: Largest network of commercial truck dealerships in North America (Peterbilt, International), with dedicated commercial service centers and a focus on fleet/work-truck buyers. Directly comparable to Jordan Ford's Jordan Work Trucks division and its dedicated Jordan Ford Pro Commercial Service Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/pg/JordanFordSA/reviews/?ref=page_internal
• YouTubeyoutube.com/channel/UCNQM-_gO06bkgxC5oONRlkg
• Facebookfacebook.com/JordanFordSA
• LinkedInlinkedin.com/company/jordan-ford
• Instagraminstagram.com/jordanfordsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Ford