DIR.BG
DIR.BG is a Bulgarian internet company operating the dir.bg web search portal and offering digital content and email services to Bulgarian-language users. Founded in 1998 and headquartered in Sofia, it is a privately held for-profit entity with 51–100 employees.
- Company typePrivate
- Founded1998
- HeadquartersSofia, Bulgaria
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
DIR.BG firmographics
Firmographics- Name
- DIR.BG
- Website
- https://dir.bg
- Company type
- Private
- Founded year
- 1998
- Headcount range
- 51–100 employees
- Short description
- DIR.BG is a Bulgarian internet company operating the dir.bg web search portal and offering digital content and email services to Bulgarian-language users. Founded in 1998 and headquartered in Sofia, it is a privately held for-profit entity with 51–100 employees.
- Ownership category
- akta.pro rank
DIR.BG industry classification
Industry- Product category
- Web Portal and Online Directory
- NAICS
- Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (5192), Directory and Mailing List Publishers (51314)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where DIR.BG is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
DIR.BG business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
DIR.BG product offering
Product offeringCore offering
DIR.BG operates the dir.bg web search portal, providing Bulgarian internet users with directory/search functionality, digital content, and consumer email services. The company functions as a long-standing national web portal brand serving individual users.
Differentiator
Problem solved
Functional benefit
Products and services
- dir.bg Web Search Portal
Companies that use DIR.BG
Customer profileIdeal customer profiles1 record
DIR.BG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DIR.BG competitors and assessment
Company assessmentDirect peers
- OLX: OLX operates a Bulgarian-localized classifieds and listings portal, competing with DIR.BG for local advertising and user attention in Bulgaria.
- Seznam.cz: Czech web search portal and email provider that competes against Google in its home market. Highly comparable to DIR.BG as a country-level portal with search, content, and email services in a Central/Eastern European market.
- Start.bg: Bulgarian web directory and portal that directly competes with DIR.BG in the local search and directory category within the same national market.
Broad incumbents
- Yandex: Russia-headquartered search, portal, and email ecosystem that serves as the leading local-language alternative to Google in its region. Analogous in model (local search + portal + email + content) though at vastly greater scale.
- Mail.ru (VK): Russian internet platform combining email, content, and portal services. Shares the regional/Eastern European portal-plus-email model that DIR.BG operates at a national level.
- Yahoo: Global web portal combining search, news, content, and email. While far larger, Yahoo is the archetype of the legacy portal business model that DIR.BG operates at a national scale.
Regional players
- Yell.com (Yell Group): UK-based online business directory and search portal. Comparable as a directory-first portal model, though operating in a different geography than DIR.BG.
Emerging players
- SuperJob: Russian/CIS classifieds and listings portal. Comparable to DIR.BG in operating a local-language listings/portal model in Eastern European markets.
Market position
Customer concentration
DIR.BG social profiles
Digital presenceDIR.BG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIR.BG leadership team
Management profileNumber of profiles
DIR.BG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIR.BG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIR.BG
What does DIR.BG do?
DIR.BG operates the dir.bg web search portal, providing Bulgarian internet users with directory/search functionality, digital content, and consumer email services. The company functions as a long-standing national web portal brand serving individual users.
When was DIR.BG founded?
DIR.BG was founded in 1998. It employs 51 to 100 people.
Where is DIR.BG based?
DIR.BG is headquartered in Sofia, Bulgaria, in the Europe region.
Who are DIR.BG's main competitors?
Direct peers on record are OLX, Seznam.cz and Start.bg. Broad incumbents are Yandex, Mail.ru (VK) and Yahoo. Yell.com (Yell Group) is listed as a regional player. SuperJob is listed as an emerging player.
Does DIR.BG have an API?
No public API is recorded for DIR.BG.
What industry is DIR.BG in?
DIR.BG's product category is Web Portal and Online Directory. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories. Its NAICS code is 519290.