Clear Edge
Clear Edge (Guntar Graphics Pty Ltd) is an Australian B2B service provider offering integrated plastic card production, print, mailing, warehousing, and product fulfilment to enterprise loyalty programmes and major consumer brands such as Qantas Frequent Flyer and L'Oréal Professionnel.
- Company typePrivate
- Founded1982
- HeadquartersNorth Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clear Edge does
Clear Edge (legally Guntar Graphics Pty Ltd, ACN 006 342 203) is an Australian B2B service provider specialising in integrated plastic card production, print services, mailing, warehousing, and product fulfilment. Founded in 1982 and headquartered at 215 Arden Street, North Melbourne, Victoria, the company serves enterprise clients — most prominently Qantas Frequent Flyer, L'Oréal Professionnel, Vintage Cellars, and the Australasian Institute of Mining and Metallurgy (AusIMM). Its core offering spans five service lines: plastic card design-to-fulfilment, corporate print collateral (catalogues, menus, signage), mailing campaigns (trigger-driven and one-off), product fulfilment (promotions, incentive programmes, membership enrolment), and warehousing with inventory management. The company's competitive pitch is bundled service delivery rather than any single capability, with a stated focus on customer communications for loyalty and membership programmes.
The underlying operating model is a physical production and logistics business with no disclosed digital platform, proprietary software, or intellectual property beyond operational know-how. Clear Edge operates on a quote-based pricing model with 30-day payment terms, delivering services directly from its North Melbourne facility to Australian-domiciled clients. Distribution is single-country/domestic. The company maintains a client login portal for ongoing account management, and there is no public internet footprint beyond a basic website (last dated 2022) and a contact form. Pricing is bespoke per project; no rate cards, tiers, or subscription mechanics are publicly disclosed. Revenue mixes between project-based one-off work and ongoing managed/contract engagements (warehousing, recurring mailings).
Go-to-market is enterprise field sales: direct outreach to large loyalty programmes and corporate brands, supported by a website contact form, phone, and email. The customer base is concentrated in mature Australian enterprises with recurring communications needs. There is no evidence of recent strategic moves — no funding rounds, acquisitions, divestitures, leadership changes, partnerships, or product launches with disclosed dates — in the available data. The company's strategic positioning rests on integrated service bundling, demonstrated scale in plastic card personalisation (tens of millions of cards across major Australian loyalty programmes), and a referenceable enterprise client portfolio.
Clear Edge firmographics
Firmographics- Name
- Clear Edge
- Legal name
- Guntar Graphics Pty Ltd
- Website
- https://clearedge.net.au
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clear Edge (Guntar Graphics Pty Ltd) is an Australian B2B service provider offering integrated plastic card production, print, mailing, warehousing, and product fulfilment to enterprise loyalty programmes and major consumer brands such as Qantas Frequent Flyer and L'Oréal Professionnel.
- Ownership category
- akta.pro rank
Clear Edge industry classification
Industry- Product category
- Print and Fulfilment Services
- NAICS
- Direct Mail Advertising (541860), Packaging and Labeling Services (56191)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
Keywords
Where Clear Edge is headquartered
LocationHeadquarters
- HQ city
- North Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Clear Edge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Plastic Card Production: Design, production, personalisation and fulfilment of plastic cards for loyalty programs and membership cards. Services are provided on a project/quote basis with custom pricing based on volume and specifications.
- Print Services: Corporate print services including catalogues, menus, signage, and marketing collateral. Billed per project based on specifications and volume.
- Mailing Services: Campaign mailing services ranging from simple one-off campaigns to complex trigger-driven communications. Quoted per project based on volume and complexity.
- Product Fulfilment Services: Custom fulfilment solutions for promotions, incentive programs, and membership enrolment. Billed based on fulfilment complexity and volume.
- Warehousing Services: Inventory management and stock control services for client materials. Operating on ongoing contract basis with flexible arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Clear Edge product offering
Product offeringCore offering
Clear Edge provides end-to-end plastic card services (design, production, personalisation, and fulfilment) alongside corporate print services, direct mailing services for trigger-driven and one-off campaigns, product fulfilment solutions, and warehousing with inventory management. These services are integrated to support customer engagement and loyalty program communications for major Australian enterprise brands.
Product overview
Clear Edge is a single-service provider offering integrated plastic cards, print, mailing, and product fulfillment services with a strong focus on customer communications. The company's core offerings include Plastic Card Services (design through to production, personalization and fulfilment), Product Fulfilment Services (flexible and integrated mailing and fulfillment solutions), Mailing Services (scalable campaign communications), Warehousing Services (stock control and inventory management), and Print Services (corporate print materials). These services are offered as an integrated suite designed to support customer engagement and loyalty programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Plastic Card Services
Quantifiable outcome
- Tens of millions of plastic cards managed for Australia's largest loyalty programs
- +1 more outcomes
Companies that use Clear Edge
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Clear Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clear Edge partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights2 records
Clear Edge competitors and assessment
Company assessmentDirect peers
- IVE Group: IVE Group is Australia's largest diversified print, marketing and communications services company, offering direct mail, packaging, labels, digital print and fulfillment. It is the most direct scaled competitor to Clear Edge in Australian enterprise marketing services.
- Salmat: Salmat is an Australian customer communications and direct marketing services provider covering print, mail, contact center and digital communications. It directly overlaps with Clear Edge's mailing and customer-communication offerings to enterprise clients.
- Colorpak: Colorpak is an Australian printing and packaging company producing labels, cartons and commercial print. It is comparable to Clear Edge on the print and packaging components of the integrated offering.
- Lyrebird Press: Lyrebird Press is an Australian commercial printer providing catalogues, magazines, brochures and direct mail print. It competes with Clear Edge's print services segment for corporate marketing collateral work.
- PMP Limited: PMP Limited is an Australian commercial printing and marketing services group. It competes in the same print, direct mail and marketing collateral segments as Clear Edge, particularly for Australian enterprise accounts.
- SNAP Print: SNAP Print is a large Australian print franchise network providing commercial print, signage and marketing collateral services. It competes for the same corporate print and marketing-fulfillment work Clear Edge performs.
Others
- Toll Group: Toll Group is a major Asia-Pacific logistics and fulfillment provider. While not a direct print/mail competitor, it overlaps with Clear Edge's warehousing and product fulfillment services for enterprise clients.
Regional players
- Datapost (Singapore Post): Datapost is Singapore Post's direct mail and document distribution arm operating across Asia-Pacific. It overlaps with Clear Edge's mailing services but does not directly compete in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Clear Edge social profiles
Digital presenceClear Edge compliance and trust
Trust signalCompliance1 record
Clear Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clear Edge leadership team
Management profileNumber of profiles
Clear Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clear Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clear Edge
What does Clear Edge do?
Clear Edge provides end-to-end plastic card services (design, production, personalisation, and fulfilment) alongside corporate print services, direct mailing services for trigger-driven and one-off campaigns, product fulfilment solutions, and warehousing with inventory management. These services are integrated to support customer engagement and loyalty program communications for major Australian enterprise brands.
Is Clear Edge a public or private company?
Clear Edge is a private company. It is classified as unknown and is currently operating.
When was Clear Edge founded?
Clear Edge was founded in 1982. It employs 11 to 50 people.
Where is Clear Edge based?
Clear Edge is headquartered in North Melbourne, Australia, in the Oceania region.
How does Clear Edge make money?
Five revenue lines are on record. Plastic Card Production is the primary driver. The others are print Services, mailing Services, product Fulfilment Services and warehousing Services.
Who are Clear Edge's main competitors?
Direct peers on record are IVE Group, Salmat, Colorpak, Lyrebird Press, PMP Limited and SNAP Print. Toll Group is listed as an others. Datapost (Singapore Post) is listed as a regional player.
Does Clear Edge have an API?
No public API is recorded for Clear Edge.
What industry is Clear Edge in?
Clear Edge's product category is Print and Fulfilment Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of IMALAKAN, Finishing, Converting & Die-Cutting Services. Its NAICS code is 541860 and its SIC code is 7331.