Hawthorn-Melbourne
Hawthorn-Melbourne is a Melbourne-based ELICOS provider (founded 1986, part of the Navitas group) that teaches 1,900+ international students annually, delivering English pathway programs including the sole external University of Melbourne Bridging Program from a CBD campus opened in 2024.
- Company typePrivate
- Founded1986
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hawthorn-Melbourne does
Hawthorn-Melbourne is a Melbourne-based English Language Intensive Courses for Overseas Students (ELICOS) provider founded in 1986 and operated as a wholly-owned subsidiary of Navitas Pty Ltd, the global education group serving over 60,000 students annually. The school delivers English programs to more than 1,900 students per year drawn from over 40 countries, with its flagship offering being the University of Melbourne English Language Bridging Program (UMELBP), for which Hawthorn-Melbourne is the sole external provider. The product portfolio spans General English, English for Academic Purposes (EAP), English for High School (EfHS), IELTS Preparation, Intensive Academic Preparation (IAP), English for Business, Study Tours, and a July Holiday Program, supported by ancillary services including myEssentials personalized learning support, the Hawthorn Activity Program, homestay and independent accommodation, and airport reception.
The technology platform is built on a customized Moodle learning management system that provides online study materials and self-study activities, complemented by interactive SMART boards in all 28 classrooms. The school's purpose-designed campus at 333 Exhibition Street in Melbourne CBD opened in January 2024, occupying two levels of a multi-story building within walking distance of the University of Melbourne, and was awarded GOLD in the Melbourne Design Awards 2024.
The business model is B2C education services revenue, primarily weekly tuition at $540–$695 per week depending on course level, supplemented by one-time enrolment fees ($295), material fees ($20–25/week), accommodation placement ($360) and weekly homestay fees ($440–$460), airport reception ($210 per one-way transfer), and Overseas Student Health Cover commissions through Allianz Care. Distribution combines a self-serve direct application channel via the website with a global network of independent education agents operating in multiple countries, supported by localized content in 10+ languages. The institution is regulated under CRICOS, ESOS, TEQSA, and ASQA frameworks, and is a member of English Australia.
Hawthorn-Melbourne firmographics
Firmographics- Name
- Hawthorn-Melbourne
- Legal name
- Hawthorn Learning Pty Ltd
- Website
- https://hawthornenglish.edu.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hawthorn-Melbourne is a Melbourne-based ELICOS provider (founded 1986, part of the Navitas group) that teaches 1,900+ international students annually, delivering English pathway programs including the sole external University of Melbourne Bridging Program from a CBD campus opened in 2024.
- Ownership category
- akta.pro rank
Hawthorn-Melbourne industry classification
Industry- Product category
- English Language Education (ELICOS)
- NAICS
- Other Schools and Instruction (6116), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- English Language Schools (ESL/EFL) (EDAIAEAB)
- akta.pro secondary industries
- Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF), Academic Language Support (ESL/EFL for School & University) (EDANACAB), Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC)
Keywords
Where Hawthorn-Melbourne is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hawthorn-Melbourne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Tuition Fees: Core revenue from English language courses including General English ($540/week), English for High School ($550/week), UMELBP ($695/week), with material fees of $20-25/week.
- Accommodation Services: Homestay placement services and accommodation management for international students, including placement fees ($360) and weekly homestay fees ($440-460/week).
- Airport Reception Services: Airport pick-up and reception services for arriving students at $210 per one-way transfer.
- Enrolment Fees: One-time enrolment fee of $295 charged to new students.
- Health Insurance (OSHC): Overseas Student Health Cover arrangements through Allianz Care, including single ($74-77/month), dual family ($419-503/month), and multi-family ($812-893/month) policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | General English, English for Business, EAP, IAP, IELTS Preparation |
| Subscription | Weekly | English for High School |
| Subscription | Weekly | University of Melbourne English Language Bridging Programs (UMELBP Prep & UMELBP) |
| Subscription | Weekly | July Holiday Program |
| Unit Pricing | Weekly | Homestay Accommodation (18+ years) |
| Unit Pricing | Weekly | Homestay Accommodation (14-17 years) |
| Unit Pricing | Pay-as-you-go | Airport Reception |
| Subscription | Monthly | Overseas Student Health Cover (OSHC) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hawthorn-Melbourne product offering
Product offeringCore offering
Hawthorn-Melbourne is an English Language Intensive Courses for Overseas Students (ELICOS) provider in Melbourne, Australia, delivering academic and general English programs to international students. Its flagship offering is the University of Melbourne English Language Bridging Program (UMELBP), the sole external pathway endorsed by the University of Melbourne, supplemented by General English, English for Academic Purposes, IELTS Preparation, English for High School, English for Business, and Intensive Academic Preparation courses. Supporting services include homestay accommodation, airport reception, myEssentials personalized academic support, and the Hawthorn Activity Program.
Product overview
Hawthorn-Melbourne is an English language intensive courses provider (ELICOS) offering a comprehensive portfolio of English language programs as a pathway to further education in Australia. The core offering centers on the University of Melbourne English Language Bridging Program (UMELBP), which is the sole externally endorsed pathway to the University of Melbourne, supplemented by General English, English for Academic Purposes, IELTS Preparation, Intensive Academic Preparation, English for High School, and English for Business courses. Supporting services include myEssentials (personalized academic support), the Hawthorn Activity Program, homestay accommodation services, and airport reception. The institution serves over 1900 students annually from more than 40 countries and is part of the Navitas global education group.
Differentiator
Problem solved
Functional benefit
Products and services
- University of Melbourne English Language Bridging Program (UMELBP)
- General English
- English for High School (EfHS)
- English for Academic Purposes (EAP)
- IELTS Preparation
- Intensive Academic Preparation (IAP)
- English for Business
- Study Tours
- July Holiday Program
- myEssentials
- Homestay Accommodation
- Independent Accommodation
- Airport Reception Service
- Hawthorn Activity Program (HAP)
Quantifiable outcome
- Successful completion of UMELBP provides direct entry to the University of Melbourne without requiring additional English tests.
- +1 more outcomes
Companies that use Hawthorn-Melbourne
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hawthorn-Melbourne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hawthorn-Melbourne partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- University of MelbournecoreHawthorn-Melbourne is endorsed by the University of Melbourne as a provider of English language intensive courses for overseas students. It is the sole external provider of the University of Melbourne English Language Bridging Program (UMELBP), which serves as an established pathway for international students to the prestigious University of Melbourne.
- Allianz CarecorePreferred Overseas Student Health Cover (OSHC) provider for Hawthorn-Melbourne international students. Provides comprehensive health insurance policies including single, dual family, and multi-family coverage options for student visa holders.
- Australian Homestay Network (AHN)coreRegistered homestay provider for Hawthorn-Melbourne, arranging accommodation and welfare arrangements for underage student visa holders (14-18 years) who require a Confirmation of Appropriate Accommodation and Welfare (CAAW) letter.
- English AustraliacoreMember of English Australia, an association representing over 100 English language education providers committed to delivering the highest quality education and support services. Members must comply with a Code of Conduct and are subject to formal Disciplinary Procedures.
- Navitas Pty LtdcoreHawthorn-Melbourne is part of the wider Navitas education group, a leading global education provider that helps transform lives through education. Navitas delivers educational services to over 60,000 aspirational students across its global network each year.
- TEQSA (Tertiary Education Quality and Standards Agency)coreAustralian Government agency that monitors and regulates quality of international education. Registered on Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS).
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
Hawthorn-Melbourne competitors and assessment
Company assessmentDirect peers
- ILSC Education Group: Large multi-national ESL and EAP provider with campuses in Australia. Direct overlap in core ESL/EAP course portfolio, intake flexibility, and international student recruitment model via global agent networks.
- ELC English Language Centres: Australian ELICOS provider closely comparable to Hawthorn-Melbourne: General English, EAP, IELTS prep, and Cambridge preparation for international students, with multiple campuses and a pathway focus toward Australian universities.
- Navitas English: Sister company of Hawthorn-Melbourne under the same Navitas parent, also delivering ELICOS programs in Australia with a similar pathway positioning. Direct overlap in product (General English, EAP, IELTS prep) and customer base (international students seeking entry to Australian universities).
- Lexis English: Australian-focused ELICOS provider with multiple campuses offering General English, EAP, and IELTS preparation, plus pathway arrangements with Australian universities. Closely comparable in scale, course mix, and pathway orientation.
- Embassy Study Group (Study Group): International education provider combining English language preparation with direct pathway programs to partner universities. Operates Australian centres and is closely comparable in EAP/pathway model and target international student segment.
- EC English Language Centres: Global chain of English language schools with Australian campuses, offering General English, Academic English, and IELTS prep to international students. Comparable product mix and student demographic to Hawthorn-Melbourne.
- Embassy English: Established global ESL school brand with Australian campuses offering General English, IELTS, and EAP. Similar customer base (international students) and product structure to Hawthorn-Melbourne.
- Kaplan International Languages: Global English language school operator with a strong Australia presence, offering General English, EAP, and IELTS preparation. Comparable in scale, course portfolio, and target customer (international students pursuing university pathway).
Broad incumbents
- IDP Education: Larger global player in international student placement, IELTS testing, and English language services. Comparable in serving the same international student funnel into Australian universities, but operates at much greater scale and breadth across the international education value chain.
Regional players
- RMIT English Worldwide: University-owned ELICOS program based at RMIT in Melbourne, offering General English, EAP, and direct entry pathways into RMIT programs. Directly comparable in course portfolio, Melbourne-based delivery, and pathway positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hawthorn-Melbourne social profiles
Digital presenceHawthorn-Melbourne compliance and trust
Trust signalCompliance7 records
Hawthorn-Melbourne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawthorn-Melbourne leadership team
Management profileNumber of profiles
Profiles1 record
Hawthorn-Melbourne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawthorn-Melbourne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawthorn-Melbourne
What does Hawthorn-Melbourne do?
Hawthorn-Melbourne is an English Language Intensive Courses for Overseas Students (ELICOS) provider in Melbourne, Australia, delivering academic and general English programs to international students. Its flagship offering is the University of Melbourne English Language Bridging Program (UMELBP), the sole external pathway endorsed by the University of Melbourne, supplemented by General English, English for Academic Purposes, IELTS Preparation, English for High School, English for Business, and Intensive Academic Preparation courses. Supporting services include homestay accommodation, airport reception, myEssentials personalized academic support, and the Hawthorn Activity Program.
Is Hawthorn-Melbourne a public or private company?
Hawthorn-Melbourne is a private company. It is classified as corporate owned and is currently operating.
When was Hawthorn-Melbourne founded?
Hawthorn-Melbourne was founded in 1986. It employs 51 to 100 people.
Where is Hawthorn-Melbourne based?
Hawthorn-Melbourne is headquartered in Hawthorn, Australia, in the Oceania region.
How does Hawthorn-Melbourne make money?
Five revenue lines are on record. Tuition Fees are the primary driver. The others are accommodation Services, airport Reception Services, enrolment Fees and health Insurance (OSHC).
Who are Hawthorn-Melbourne's main competitors?
Direct peers on record are ILSC Education Group, ELC English Language Centres, Navitas English, Lexis English, Embassy Study Group (Study Group), EC English Language Centres, Embassy English and Kaplan International Languages. IDP Education is listed as a broad incumbent. RMIT English Worldwide is listed as a regional player.
Does Hawthorn-Melbourne have an API?
No public API is recorded for Hawthorn-Melbourne.
What industry is Hawthorn-Melbourne in?
Hawthorn-Melbourne's product category is English Language Education (ELICOS). Its primary akta.pro industry code is EDAIAEAB, English Language Schools (ESL/EFL), with a secondary code of EDAIAJAF, Integrated Language + Academic Skills (EAP) Bridging Programs. Its NAICS code is 6116 and its SIC code is 8200.