VOICE of the Valley

What VOICE of the Valley does

VOICE of the Valley is a privately-held community newspaper founded in 1969, headquartered in Maple Valley, Washington. It serves the Maple Valley, Black Diamond, Covington, and surrounding King County communities with local journalism covering community news, local government, schools, sports, church features, historical content, obituaries, police reports, and classifieds.

The core product is a print newspaper subscription priced at $110 annually, delivering 52 colored print issues per year directly to subscribers' homes via mail. A complementary digital news offering is published on voiceofthevalley.com, built on a WordPress-based content management system, which attracts approximately 10,000 weekly pageviews and thousands of unique monthly visitors. The business extends its surface with a Service Directory, Church Directory, and online Classifieds, each functioning as a modular product line.

Revenue is generated through four primary streams: print subscriptions (recurring annual), display advertising (print and digital packages with up to 50% bundle savings for local businesses), classified advertising (including legal notices and vehicle auctions), and digital advertising (interactive online ads linking to advertiser sites). The go-to-market is sales-led, combining direct mail subscriptions with a local advertising sales team selling packages to small and medium-sized businesses in the catchment. No funding rounds, acquisitions, partnerships, or institutional ownership are disclosed; the publication has operated independently for over 55 years.

Name

VOICE of the Valley

Legal name

VOICE of the Valley

Website

https://voiceofthevalley.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

VOICE of the Valley is a privately-held community newspaper founded in 1969 serving Maple Valley, Black Diamond, and surrounding King County, Washington with weekly print subscriptions ($110/year) and local digital news, classifieds, display advertising, and business directories.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local newspaper
• Community news
• Print subscription
• Classified advertising
• Display advertising

Headquarters

HQ city

Maple Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Subscriptions: Annual subscription revenue from mailing 52 colored print issues per year directly to subscribers' homes
2. Display Advertising: Local businesses purchase advertising packages including display ads, premium placements on high-traffic pages, and custom packages with savings up to 50%
3. Classified Ads: Revenue from classified advertisements including legal notices and vehicle auctions published in the paper
4. Digital Advertising: Interactive online ads with links to advertiser websites, online stores, or email addresses generating additional revenue from website visitors

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

VOICE of the Valley publishes a weekly community newspaper covering local government, schools, events, and human-interest stories for Maple Valley, Black Diamond, and surrounding King County areas. It sells an annual print subscription of 52 issues for $110, provides free digital access to its content online, and monetizes its audience by selling classified advertising, display advertising, a Service Directory, and a Church Directory to local businesses and residents.

Product overview

VOICE of the Valley is a community newspaper offering a single unified product portfolio centered on local journalism and community information services. The core offering is a print newspaper subscription (52 weekly colored issues per year), supplemented by free digital news content available online. Additional revenue-generating modules include classified advertising (with legal notices and vehicle auctions), service and church directories for local organizations, and display advertising packages for local businesses. The product suite serves the Maple Valley, Black Diamond, Covington, and surrounding King County communities with local news coverage since 1969.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McClatchy: National newspaper chain operating local daily and community newspapers in multiple US markets. Comparable as a regional/local newspaper publisher with similar subscription and advertising revenue mix.
• Lee Enterprises: Major US newspaper chain operating daily and weekly community newspapers across dozens of markets. Comparable as a multi-title local news operator using subscription and advertising monetization.
• Sound Publishing: Pacific Northwest newspaper chain that owns and operates dozens of community newspapers across Washington, including many competitors in the greater Seattle/King County area. Comparable as a multi-title operator using the same hyperlocal community newspaper playbook at scale.
• Gannett Co. Largest US newspaper publisher (USA Today Network), operating hundreds of local community newspapers including titles in Washington state. Comparable as a community newspaper operator using subscription + advertising model across many markets.

Direct peers

• Auburn Reporter: Local newspaper serving Auburn, WA and surrounding South King County communities, immediately adjacent to VOICE of the Valley's market. Operates the same print-plus-digital subscription and advertising model for a similar small-city audience.
• Patch: Digital-first local news platform covering thousands of communities across the US. Directly comparable as a hyperlocal news publisher targeting the same end users (local residents and advertisers), though operating in a digital-only model.
• The Issaquah Press: Local community newspaper serving Issaquah and East King County, WA. Operates with a comparable weekly print + digital model targeting a similar suburban Seattle community, making it a strong operational peer.

Regional players

• The Seattle Times: Regional daily newspaper serving the broader Seattle metropolitan area, including some coverage overlap with VOICE of the Valley's King County territory. Comparable as a print + digital news publisher in the same regional market, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voicenewsmv
• YouTubeyoutube.com/@voiceofthevalley
• Facebookfacebook.com/voiceofthevalley
• Instagraminstagram.com/voiceofthevalleynewspaper
• LinkedInlinkedin.com/company/voice-of-the-valley

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOICE of the Valley