Alzheimer Society of Ontario

What Alzheimer Society of Ontario does

The Alzheimer Society of Ontario (operating locally as Alzheimer Society of Toronto / AST) is a registered Canadian nonprofit charitable organization founded in 1982, headquartered at 20 Eglinton Avenue West in Toronto with a secondary site at the Mid-Scarborough Hub. The organization delivers free dementia support services to people living with Alzheimer's disease and other dementias and their care partners across Toronto and the Greater Toronto Area, including counseling, support groups stratified by caregiver situation (spousal, adult child, young onset, Lewy Body/Parkinson's, 2SLGBTQIA+), active living programs (Minds in Motion, Dance Fitness, Boxing, Music & Mindfulness, Art Therapy, ROM tours), and First Link care navigation that receives referrals from healthcare professionals and Telehealth Ontario.

Its product surface also includes a fee-based healthcare professional training portfolio — Dementia Foundations, U-First! ($80/participant), Gentle Persuasive Approaches ($87/participant), Knowledge 2 Action (K2A), and Palliative Care training — and a Dementia Friendly Communities program that trains businesses and public-facing organizations. The organization maintains the Toronto Dementia Network (tdn.alz.to) as a wholly-owned online service directory. Underlying technology is a WordPress website with Zoom-delivered virtual programs; there is no proprietary AI/ML stack or software platform.

Revenue is derived primarily from individual and corporate donations and the annual IG Wealth Management Walk for Alzheimer's at Downsview Park, supplemented by training course fees and third-party fundraisers. The organization is governed as a local chapter of the provincial Alzheimer Society of Ontario network, holds Canadian Centre for Accreditation (renewed March 2025), and is registered as a charity (Business Number 10670 5262 RR0001).

Name

Alzheimer Society of Ontario

Legal name

Alzheimer Society of Toronto

Website

https://alz.to

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

The Alzheimer Society of Ontario (locally Alzheimer Society of Toronto) is a nonprofit charitable organization founded in 1982 that delivers free dementia support services, caregiver education, active living programs, and paid healthcare-professional training to people with dementia, their care partners, and allied health providers across Toronto and the GTA.

Ownership category

akta.pro rank

Product category

Dementia Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF), Elder Services & Aging Support (BPAGAEAF), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Dementia support services
• Caregiver education
• Healthcare professional training
• Community health programs
• Nonprofit charitable services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate donors, and general public contributions supporting free dementia support services
2. Fundraising Events: Revenue from flagship events including the annual IG Wealth Management Walk for Alzheimer's and third-party fundraisers
3. Professional Training Course Fees: Fee-based dementia education programs for healthcare professionals including U-First! courses ($80) and GPA training ($87)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Alzheimer Society of Ontario, through its Toronto chapter, provides free dementia support services for people living with dementia and their caregivers—including counseling, support groups, active living programs, and First Link care navigation—and delivers fee-based education and training programs for healthcare professionals (such as U-First!, GPA, Dementia Foundations, K2A, and Palliative Care training). The organization also runs the Dementia Friendly Communities initiative and maintains the Toronto Dementia Network online service directory.

Product overview

The Alzheimer Society of Toronto offers a comprehensive suite of dementia support services organized into three main areas: (1) Direct client programs including Active Living Programs (Minds in Motion, Dance Fitness, Boxing and Brain Fitness, Music & Mindfulness), Support Services (counseling, care navigation), and Support Groups for various caregiver populations; (2) Education and training programs for healthcare professionals including Dementia Foundations, Gentle Persuasive Approaches (GPA), U-First!, Knowledge 2 Action (K2A), and Palliative Care training; and (3) Community initiatives including Dementia Friendly Communities training and the Toronto Dementia Network service directory. The organization operates as a regional chapter of the Alzheimer Society of Ontario serving the Toronto area.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Living Programs Social and recreational programs including Minds in Motion, Dance Fitness, Boxing and Brain Fitness, Music & Mindfulness, Art Therapy, and Royal Ontario Museum (ROM) tours for individuals with dementia and their care partners, designed to enhance social inclusion, physical well-being, and the benefits of creative therapies.
• Support Services Free dementia counseling and care navigation services for individuals with dementia and their families in Toronto, supporting anyone touched by dementia whether they are the person with dementia or a family member, friend, or caregiver.
• Support Groups Free facilitated peer support groups led by registered social workers for caregivers and persons with dementia, covering various situations including spousal, adult child, young onset, Lewy Body/Parkinson's, and 2SLGBTQIA+ communities.
• First Link Care Navigation Referral-based care navigation program enabling healthcare professionals to connect individuals and families living with dementia to timely support and information services early in the dementia journey.
• Dementia Friendly Communities Training program for organizations and community groups (businesses, libraries, restaurants, retail, transportation) to create safe, accessible environments for people living with dementia through symptom recognition, inclusive spaces, and communication strategies.
• Dementia Foundations Training Entry-level dementia education training for front-line healthcare professionals to enhance baseline knowledge of Alzheimer's disease and other dementias, offered as part of the AST courses and programs curriculum.
• Gentle Persuasive Approaches (GPA) Training Evidence-based full-day education session (9am-5pm) priced at $87 per participant for in-person training, teaching team members person-centred, compassionate approaches to caring for older adults with responsive behaviours associated with dementia.
• U-First! for Healthcare Professionals Full-day (9am-4pm) dementia care training program priced at $80 per participant for personal support workers and front-line healthcare workers, building skills and confidence in providing effective, up-to-date care for people living with dementia.
• U-First! Advanced Training 6-hour advanced training course priced at $80 per participant (which includes a $5 materials shipping fee for virtual sessions) for healthcare professionals who have completed the foundational U-First! program.
• Knowledge 2 Action (K2A) Workshop Free 3-hour workshop for healthcare providers who provide direct care to people with behaviour changes due to dementia, using case studies to develop supportive action plans; prerequisites required for participation.
• Palliative Care Training Training program for frontline staff caring for people with dementia using a palliative care approach, focusing on quality of life and comfort during the late stage and at end of life.
• Toronto Dementia Network Online service directory at tdn.alz.to listing dementia-related programs and services across the Greater Toronto Area; funded and maintained by the organization and allowing service providers to register and be featured in the directory.

Quantifiable outcome

• Free support provided to all families touched by dementia regardless of ability to pay
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toronto Dementia Network (TDN)coreOthersThe Toronto Dementia Network is funded and maintained by the Alzheimer Society of Toronto. It serves as a directory connecting individuals to dementia-related services across the GTA, with organizations listed as dementia-friendly providers. The TDN allows service providers to register and be featured in the service directory.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Reena Foundation: Toronto-area nonprofit supporting individuals with developmental disabilities and their families, including aging caregivers. Comparable as a regional nonprofit delivering caregiver support, education, and community navigation services in the GTA.
• Alzheimer Society of Alberta and Northwest Territories: Another provincial Alzheimer Society chapter with comparable programs including First Link, support groups, and healthcare professional training. Useful regional peer for benchmarking program design and revenue models outside Ontario.
• Alzheimer Society of British Columbia: Provincial Alzheimer Society chapter serving British Columbia with the same dementia support, education, and professional training model as AST. Comparable as a sibling regional chapter delivering equivalent programs in a different Canadian province.

Broad incumbents

• Baycrest: Toronto-based global leader in aging and brain health, operating a hospital, long-term care home, and research institute with extensive dementia programs. Overlaps with AST in dementia education, caregiver support, and community-based aging services, though Baycrest also delivers clinical care.
• Alzheimer Society of Ontario: Provincial umbrella organization and AST's parent. Operates the wider Ontario network of Alzheimer Society chapters with broader geographic mandate, public policy advocacy, and provincial research funding programs that complement AST's Toronto-specific service delivery.
• Alzheimer Society of Canada: National federation providing pan-Canadian dementia research funding, awareness campaigns, and policy advocacy. Comparable as the apex body in the same Alzheimer Society ecosystem as AST, though operating at a national rather than municipal level.

Direct peers

• March of Dimes Canada: National nonprofit delivering community-based programs for people with disabilities and seniors, including post-stroke and aging-in-place services. Comparable as a Toronto-headquartered nonprofit providing caregiver support, navigation, and accessible community programs.
• Providence Healthcare: Toronto healthcare organization where AST hosts support groups at its Scotiabank Learning Centre. Comparable as a Toronto-based provider of rehabilitation, long-term care, and caregiver-facing dementia programs with overlapping referral and program delivery models.
• Behavioural Supports Ontario (BSO): Provincial initiative embedded in Ontario's healthcare system providing behavioral support for seniors with dementia and responsive behaviors. Comparable as a direct provider of dementia-specific training, care coordination, and responsive-behavior expertise targeting overlapping healthcare audiences.
• Scarborough Centre for Healthy Communities (SCHC): Community health center in Scarborough co-located with AST's Mid-Scarborough Hub. Comparable as a Toronto-area nonprofit providing community-based health, social, and caregiver support services to underserved populations including seniors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/alzheimertoronto
• Facebookfacebook.com/AlzheimerToronto
• LinkedInlinkedin.com/company/alzheimer-society-of-toronto
• Instagraminstagram.com/alztoronto
• Xx.com/alztoronto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimer Society of Ontario