REENA FOUNDATION
Reena Foundation is a Canadian non-profit charitable organization that raises funds to support housing, day programs, respite services, and supported employment for individuals with developmental disabilities, autism, and mental health challenges across the Greater Toronto Area.
- Company typePrivate
- Founded1973
- HeadquartersThornhill, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What REENA FOUNDATION does
Reena Foundation is a registered Canadian non-profit charitable organization (Charity BN 897952719RR0001) headquartered in Thornhill, Ontario, that serves as the dedicated fundraising arm of the broader Reena Group of Charities. Founded in 1973, Reena Foundation raises money to support transformational housing projects and vital programs for individuals with Autism and other developmental disabilities, mental health challenges, physical disabilities, and other diverse health needs within a framework informed by Jewish culture and values.
The foundation's core programs fall into three categories: Housing (32 group homes, 6 long-term care partnerships, 135 supported independent living beds, and named facilities such as the Lou Fruitman Reena Residence housing 138 individuals, Sandy Keshen Reena Residence, Robbins Family Group Home for women, and the upcoming Frankfort Family Reena Residence, totaling 34 residential locations across the GTA), Day and Respite Programs (structured activities in Toronto and York Region to build social skills, plus caregiver relief), and Supported Employment Programs (job coaching and employer diversity recruitment). Service delivery is delivered through 800+ employees and 200+ volunteers supporting more than 1,000 individuals, making Reena the 4th largest service provider in Ontario for this population, against a backlog of 12,000 Ontarians waiting for specialized housing.
The revenue model is anchored in philanthropic contribution streams rather than product pricing: one-time and monthly individual donations, planned giving and bequests, gifts of publicly traded securities, event-based fundraising (Reena Rumble, Striking for Reena bowling, Golf at the Briars, Reena gala, Legacy Project), designated campaign contributions, and a structured $1,800 Mezuzah dedication-plaque program at named residences. Major capital campaigns have included a $5.4 million gift from the Betsy Fruitman Estate (Lou Fruitman Reena Residence) and a $1.8 million gift from the Robbins Family Foundation (women-only group home). GTM is direct-to-consumer to individual donors via website, phone, email, events, and social channels (Facebook, Twitter/X, Instagram, YouTube, LinkedIn). The organization is private/non-listed, with no proprietary technology platform; it operates as a human-services delivery and fundraising organization rather than a technology vendor.
REENA FOUNDATION firmographics
Firmographics- Name
- REENA FOUNDATION
- Legal name
- Reena Foundation
- Website
- https://reenafoundation.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reena Foundation is a Canadian non-profit charitable organization that raises funds to support housing, day programs, respite services, and supported employment for individuals with developmental disabilities, autism, and mental health challenges across the Greater Toronto Area.
- Ownership category
- akta.pro rank
REENA FOUNDATION industry classification
Industry- Product category
- Developmental Disability Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Rare Disease & Special Needs Support Organizations (BPAGACAM), Respite Care for Families of Children with Disabilities (HSAAAIAL)
Keywords
Where REENA FOUNDATION is headquartered
LocationHeadquarters
- HQ city
- Thornhill
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
REENA FOUNDATION business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations: One-time and monthly donations from individual donors supporting housing projects, programs, and employment services for individuals with developmental disabilities.
- Gifts of Stocks & Securities: Donations of publicly traded securities as an effective way to support the foundation.
- Planned Giving: Deferred giving opportunities including leaving a bequest in will or naming Reena Foundation as beneficiary of insurance policy.
- Event-Based Fundraising: Revenue generated from events including galas, golf tournaments, bowling events, and other community fundraising activities.
- Campaign Contributions: Designated donations to specific campaigns including Housing, Programs, Respite, and Employment initiatives.
- Mezuzah Campaign: Dedication plaques at $1,800 per inscription displayed in residence lobbies, honoring family or memorializing loved ones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-Time Gift |
| Subscription | Monthly | Monthly Gift |
| One time/ perpetual license | Pay-as-you-go | Gift In Honour or In Memory |
| Unit Pricing | Pay-as-you-go | Mezuzah Campaign |
| Other | Pay-as-you-go | Gifts of Stocks & Securities |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
REENA FOUNDATION product offering
Product offeringCore offering
Reena Foundation is the fundraising arm of Reena, raising funds to support three core program categories for individuals with Autism and other developmental disabilities, mental health challenges, and other diverse health needs: Housing (32 group homes, 6 long-term care partnerships, 135 supported independent living beds, and named residences such as Lou Fruitman, Sandy Keshen, Robbins Family Group Home, and the upcoming Frankfort Family Reena Residence), Programs (Day Programs in Toronto and York Region, and Respite Programs for caregivers), and Employment (Supported Employment job coaching and employer diversity recruitment). Services promote dignity, individuality, independence, personal growth and community inclusion within the framework of Jewish culture and values.
Product overview
Reena Foundation is the fundraising arm of Reena, a non-profit organization providing housing, programs, and employment services for individuals with developmental disabilities, autism, mental health challenges, and other diverse health needs since 1973. The organization operates across three core program areas: Housing (including group homes, long-term care partnerships, and supported independent living at facilities such as the Lou Fruitman Reena Residence, Sandy Keshen Reena Residence, and Frankfort Family Reena Residence), Day and Respite Programs (offering social skills development and caregiver relief), and Supported Employment Programs (job coaching and employer diversity recruitment). The portfolio is organized as a unified charitable service model rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing Programs Safe, independent, community-based residential housing for individuals with developmental disabilities, comprising 32 group homes, 6 long-term care partnerships, and 135 supported independent living beds across the GTA, providing personalized care with 24/7 resources.
- Day Programs Structured day program options in Toronto and York Region designed to improve social skills and self-esteem through hands-on experiences and social interactions, incorporating augmented communication styles for individuals with developmental disabilities.
- Respite Programs Provides temporary relief to caregivers by offering safe, caring environments for individuals with disabilities, serving as a vital lifeline for families needing breaks from caregiving responsibilities.
- Supported Employment Programs Helps individuals with developmental or intellectual disabilities secure meaningful and sustainable paid employment in the competitive job market through job coaching and employer diversity recruitment assistance.
- Lou Fruitman Reena Residence A leading example of integrated housing and support services for adults with disabilities, home to 138 individuals with developmental, physical, and/or mental health needs, featuring 24/7 support, Shabbat dinners, life-skills training, cooking classes, movie nights, and social events.
- Sandy Keshen Reena Residence A residential location providing personalized care for individuals with diverse needs and abilities.
- Robbins Family Group Home A group home exclusively for women with disabilities, located within the heart of the Jewish community, providing an environment to live a fulfilling and meaningful life.
- Mezuzah Campaign A donation campaign allowing supporters to dedicate a Mezuzah at $1,800 per inscription, with dedication plaques displayed in residence lobbies to honor family or memorialize loved ones.
Quantifiable outcome
- Supports over 1,000 individuals with disabilities
- +2 more outcomes
Companies that use REENA FOUNDATION
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
REENA FOUNDATION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REENA FOUNDATION partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mitchell Marner (Toronto Maple Leafs)minorToronto Maple Leafs player Mitchell Marner participated in the cheque presentation for the Robbins Family Group Home project to show support and meet special fans. His participation received positivity and gratitude from the Robbins family and Reena residents.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
REENA FOUNDATION competitors and assessment
Company assessmentRegional players
- Ongwanada: Kingston, Ontario-based non-profit providing residential, day, and clinical services for people with developmental disabilities. Comparable service mix to Reena though operating in a different Ontario region.
Direct peers
- Vita Community Living Services: Ontario non-profit providing residential, day, and respite services for adults with developmental disabilities. Closely comparable in operating model and target population to Reena, with overlapping GTA footprint.
- Community Living Ontario: Provincial federation supporting a network of Community Living organizations across Ontario serving people with developmental disabilities. Comparable mission and service mix, with broader provincial reach than Reena.
- Community Living Toronto: Large Ontario non-profit supporting people with developmental disabilities through housing, day programs, and supported independent living. Operates in same Toronto geography with comparable service pillars to Reena.
- Surrey Place: Toronto-based non-profit providing clinical, residential, and community services for individuals with developmental disabilities and autism. Directly comparable to Reena in target population, Greater Toronto footprint, and integrated housing-plus-programs model.
- Christian Horizons: Faith-based Canadian non-profit providing housing and supports for people with developmental disabilities across Ontario. Directly comparable to Reena's faith-anchored service model and residential care focus.
Emerging players
- Kerry's Place Autism Services: Ontario-wide autism services organization providing residential, community, and respite programs for individuals with Autism Spectrum Disorder. Overlaps with Reena's autism-focused programming and Ontario service territory.
Broad incumbents
- March of Dimes Canada: National Canadian charity providing services and fundraising for people with disabilities, including housing, employment, and accessibility programs. Operates at greater geographic scale with overlapping service categories.
- Holland Bloorview Kids Rehabilitation Hospital: Toronto pediatric rehabilitation hospital serving children and youth with disabilities and complex health needs. Comparable in disability-services mission and GTA presence, though focused on children vs. Reena's adult-focused model.
- Centre for Addiction and Mental Health (CAMH): Toronto-based mental health teaching hospital providing services for individuals with mental health challenges, including residential and community programs. Overlaps with Reena's mental health client segment but operates at much greater scale and breadth.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REENA FOUNDATION social profiles
Digital presenceREENA FOUNDATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
REENA FOUNDATION leadership team
Management profileNumber of profiles
Profiles15 records
REENA FOUNDATION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REENA FOUNDATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REENA FOUNDATION
What does REENA FOUNDATION do?
Reena Foundation is the fundraising arm of Reena, raising funds to support three core program categories for individuals with Autism and other developmental disabilities, mental health challenges, and other diverse health needs: Housing (32 group homes, 6 long-term care partnerships, 135 supported independent living beds, and named residences such as Lou Fruitman, Sandy Keshen, Robbins Family Group Home, and the upcoming Frankfort Family Reena Residence), Programs (Day Programs in Toronto and York Region, and Respite Programs for caregivers), and Employment (Supported Employment job coaching and employer diversity recruitment). Services promote dignity, individuality, independence, personal growth and community inclusion within the framework of Jewish culture and values.
Is REENA FOUNDATION a public or private company?
REENA FOUNDATION is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was REENA FOUNDATION founded?
REENA FOUNDATION was founded in 1973. It employs 1 to 10 people.
Where is REENA FOUNDATION based?
REENA FOUNDATION is headquartered in Thornhill, Canada, in the North America region.
How does REENA FOUNDATION make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are gifts of Stocks & Securities, planned Giving, event-Based Fundraising, campaign Contributions and mezuzah Campaign.
Who are REENA FOUNDATION's main competitors?
Ongwanada is listed as a regional player. Direct peers are Vita Community Living Services, Community Living Ontario, Community Living Toronto, Surrey Place and Christian Horizons. Kerry's Place Autism Services is listed as an emerging player. Broad incumbents are March of Dimes Canada, Holland Bloorview Kids Rehabilitation Hospital and Centre for Addiction and Mental Health (CAMH).
Does REENA FOUNDATION have an API?
No public API is recorded for REENA FOUNDATION.
What industry is REENA FOUNDATION in?
REENA FOUNDATION's product category is Developmental Disability Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGACAM, Rare Disease & Special Needs Support Organizations. Its NAICS code is 624190 and its SIC code is 8300.