Martin Braun-Gruppe

What Martin Braun-Gruppe does

Martin Braun-Gruppe is a German-headquartered B2B supplier of bakery ingredients and premium frozen bakery products, privately held by Geschwister Oetker Beteiligungen KG since 1990. The company traces its origins to 1931 and operates two principal divisions: a Bakery Ingredients Division spanning baking agents, premixes, fillings, glazings, flavorings, fruit purees, and ice cream bases and pastes; and a Frozen Bakery Division spanning viennoiserie, savory snacks, and bread and roll specialties. Products are sold under a multi-brand architecture including Braun and Agrano (bakery ingredients), Capfruit (fruit purees), Cresco Italia (gelato ingredients), Diversi Foods and Wolf ButterBack (frozen bakery), and Montana Bakery (UK artisan), plus local brands tailored to specific geographies.

The company serves professional bakeries and patisseries, ice cream manufacturers, foodservice operators, and food retailers across more than 15 countries in Europe, Asia, and, since February 2025, the United States. Manufacturing facilities are located in Germany (Hannover headquarters, Fürth/Wolf ButterBack), France (Anneyron/Capfruit), Italy, the Netherlands (Kerkrade), Poland, Turkey (joint venture), and the US (Massachusetts/Hoff's Bakery), supported by regional sales offices and a network of field sales representatives. Pricing is quote-based under multi-year contracts, with customized formulations and volume-based terms for enterprise customers. Distribution is direct B2B supplemented by food retail channels for consumer-packaged products.

The go-to-market model combines sales-led engagement with a channel partner architecture that uses global brands for cross-border customers and local brands for regional segments. Marketing channels include major industry trade shows (Sachsenback, IBA, Südback, Gelatissimo), brand ambassador partnerships, customer events at the Backforum venue in Hannover, and corporate venture activity through Martin's Bakehouse. Recent strategic emphasis has been placed on clean label standardization, sustainability initiatives (WNWN Food Labs cocoa-free chocolate investment, LkSG compliance), and integration of acquired brands, evidenced by the October 2025 merger of C. Siebrecht Söhne KG and Martin Braun Backmittel und Essenzen KG.

Name

Martin Braun-Gruppe

Legal name

Martin Braun-Gruppe

Website

https://martinbraungruppe.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Martin Braun-Gruppe is a German B2B supplier of bakery ingredients, fruit purees, ice cream bases, and premium frozen bakery products, serving bakeries, confectioners, ice cream manufacturers, foodservice operators, and food retailers across 15+ countries through brands including Braun, Agrano, Capfruit, Cresco Italia, Diversi Foods, and Wolf ButterBack.

Ownership category

akta.pro rank

Product category

Bakery Ingredients

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Food Manufacturing (311)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Frozen & Par-Baked Bakery Production (THAFAFAK), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Bakery ingredients
• Frozen bakery products
• Ice cream ingredients
• Fruit purees
• Baking premixes

Headquarters

HQ city

Hannover

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bakery Ingredients: Sale of baking agents, premixes, fillings, glazings, flavorings, and decorations to bakeries, confectioners, and food manufacturers.
2. Frozen Bakery Products: Premium frozen bakery products including Viennoiserie, bread specialties, and savory snacks sold to foodservice and retail customers.
3. Ice Cream Ingredients: Fruit purees, ice cream bases, pastes, and toppings for ice cream manufacturers under Capfruit and Cresco Italia brands.
4. Consumer Packaged Products: Products in consumer packaging for retail and wholefood retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Martin Braun-Gruppe manufactures and sells professional B2B bakery ingredients (baking agents, premixes, fillings, glazings, flavorings, cream stabilizers, decorations), premium frozen bakery products (viennoiserie, savory snacks, bread and roll specialties), fruit purees (Capfruit), and ice cream bases, pastes and toppings (Cresco Italia) under a multi-brand portfolio (Braun, Agrano, Capfruit, Cresco Italia, Diversi Foods, Wolf ButterBack, Montana Bakery, plus local brands) to bakeries, confectioneries, ice cream manufacturers, foodservice operators and food retailers across 15+ countries.

Product overview

Martin Braun-Gruppe is a diversified bakery ingredients and frozen bakery products company operating under a multi-brand portfolio architecture. The company bundles food activities of Geschwister Oetker Beteiligungen KG and offers three interconnected product lines: (1) Best Ingredients including backing agents, fillings, glazings, flavors, and premixes under the core Braun brand and Swiss-rooted Agrano brand; (2) Premium Frozen Bakery Products including viennoiserie, savory snacks, and bread specialties under Diversi Foods and Wolf ButterBack brands; and (3) Specialty Products including organic ingredients, ice cream bases and pastes under Cresco Italia and fruit purees under Capfruit. The portfolio serves bakeries, confectioneries, ice cream manufacturers, food service, and food retail through global brands (Agrano, Braun, Capfruit, Cresco Italia, Diversi Foods, Wolf ButterBack) and local brands (Bioreal, Siebin, Arconsa, Bakkerij Kamstra, Dakri, Delite, Grados, Montana Bakery). The company emphasizes clean label initiatives, sustainability, and innovation across its product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Braun: German brand for baking ingredients, fillings, glazings, flavors, and decorations for professional bakers
• Agrano
• Cresco Italia
• Capfruit
• Diversi Foods
• Wolf Butterback
• Montana Bakery
• Martin's Bakehouse

Products and services

• Agrano (bakery ingredients brand) Swiss-origin global brand offering bread and craft baking ingredients including premixes, baking agents, ready mixes, pre-doughs, bread decorations and organic yeast products for professional bakers.
• Braun (bakery ingredients brand)
• Capfruit (fruit purees)
• Cresco Italia (gelato ingredients)
• Diversi Foods (frozen bakery)
• Wolf ButterBack (frozen bakery)
• Bakery Ingredients for Sweet Pastries and Desserts
• Bakery Ingredients for Bread and Rolls
• Ice Cream Ingredients
• Premium Frozen Bakery - Viennoiserie and Sweet Pastries
• Premium Frozen Bakery - Savory Snacks
• Premium Frozen Bakery - Bread and Roll Specialties
• Organic Products (Bio-Produkte)
• Consumer-Packaged Products
• Legumi premix 33% premix product combining legumes (field beans, lentils, peas) with chia, millet and quinoa for high-protein bread and rolls applications, under Agrano brand.
• Porridge-Mix Breakfast porridge mix positioned as versatile meal beyond traditional oat breakfast, under Braun brand.
• American Muffin / American Muffin Schoko Fine backing agents characterized by typical breaking and particularly moist crumb for American-style muffins and chocolate muffins.
• Hefesoft yeast dough concentrate Yeast dough concentrate for making sheet cakes, portioned pastries and yeast fine dough pastries; recognized as Product of the Year.
• Schokobella fillings and garnishing creams High-quality filling and garnishing cream brand since 1988, expanded for 35th anniversary with color variants and special assortment divisions.
• Cocoa-free chocolate alternative Cocoa-free chocolate alternative from partnership with WNWN Food Labs, addressing sustainability and rising cocoa prices.
• Popcorn ice paste (Cresco Italia) Popcorn ice paste introduced as part of Cresco Italia brand relaunch, bringing cinema-style popcorn flavor to gelato.

Quantifiable outcome

• Successful 2023 fiscal year with resilient and growth-oriented performance
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Andrea Schirmaier-HuberminorGTM or Marketing Partner · 4 June 2025Brand ambassador partnership with Andrea Schirmaier-Huber, pastry world champion and confectionery expert from fourth-generation Munich confectioner family, promoting Bakery Ingredients Division brands.
• Hoff's BakerycoreOthers · 24 February 2025Acquisition of Hoff's Bakery with operations near Boston, Massachusetts, marking Martin Braun-Gruppe's entry into the US market.
• MionettominorGTM or Marketing Partner · 1 January 2025Collaboration with Mionetto on Aperitif-Gebäcke (aperitif pastries) bringing Hugo, Spritz, Limoncello and Sarti-Spritz inspired baked goods to the pastry counter.
• EIT FoodcoreStrategic or Co-development Partner · 1 January 2024Partnership with European Institute of Innovation & Technology (EIT) Food, an EU-funded organization, to strengthen startup activities and foster innovation in the food sector.
• Polen GidacoreStrategic or Co-development Partner · 1 January 2016Joint venture with Turkish baking ingredients industry Polen Gida based in Istanbul, Turkey. Dr. Detlev Krüger serves as Chairman of the Board.

Scale indicators5 records

Recent moves15 records

Expansion highlights7 records

Direct peers

• Zeelandia: Dutch family-owned bakery ingredients company producing premixes, bread improvers, and specialty bakery products across 40+ countries. Closely comparable to Martin Braun-Gruppe in heritage, European origin, and multi-country B2B bakery ingredients distribution model.
• Europastry: Spanish-headquartered frozen and chilled bakery products manufacturer serving retail and foodservice globally. Directly comparable to Martin Braun-Gruppe's frozen bakery segment, with similar focus on viennoiserie, breads, and snacks under multi-brand architecture.
• Lesaffre: French global leader in yeast and bakery fermentation products, also active in baking ingredients and sourdough technologies. Directly comparable to Martin Braun-Gruppe's Agrano brand and core ingredient portfolio, serving similar industrial and craft bakeries worldwide.
• PreGel: Italian gelato and pastry ingredients manufacturer offering bases, pastes, variegates, and toppings for professional gelato makers. Directly comparable to Martin Braun-Gruppe's Cresco Italia ice cream ingredients division in product range, customer base, and authentic Italian positioning.
• Vandemoortele: Belgian family-owned food group producing frozen bakery products (breads, viennoiserie, pastry) and margarines/lipids across Europe. Comparable to Martin Braun-Gruppe's frozen bakery and ingredients portfolio with overlapping customer channels in European foodservice and retail.
• Aryzta: Swiss-listed frozen bakery group producing breads, viennoiserie, and snacks for foodservice and retail globally. Directly comparable to Martin Braun-Gruppe's Wolf ButterBack and Diversi Foods divisions, with overlapping customer base in European foodservice chains and retail private label.
• Bakels: Swiss-based family-owned bakery ingredients manufacturer with operations in 50+ countries, offering premixes, fillings, and bakery specialties. Comparable multi-country B2B bakery ingredients player with similar brand architecture and customer focus to Martin Braun-Gruppe.
• Dawn Foods: US-headquartered global bakery ingredients manufacturer serving bakeries, foodservice, and retail with mixes, fillings, icings, and frozen products. Notable that Martin Braun-Gruppe's incoming management board member Gerrit Rosch previously served as Managing Director of Dawn Foods Germany, indicating close competitive overlap.
• Puratos: Belgian-headquartered global bakery, patisserie, and chocolate ingredients specialist with overlapping product lines including premixes, fillings, glazings, and frozen bakery products. Closest direct competitor to Martin Braun-Gruppe's Bakery Ingredients and Frozen Bakery divisions across Europe and global markets.

Broad incumbents

• Barry Callebaut: World's largest chocolate and cocoa products manufacturer supplying the entire food industry, including bakery and confectionery channels. While broader than Martin Braun-Gruppe, it is comparable in addressing bakery ingredient supply chains and represents both a supplier and competitive threat to Schokobella and related product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Braun-Gruppe