Shoreline Properties
- Company typePrivate
- Founded1980
- HeadquartersOcean City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Shoreline Properties firmographics
Firmographics- Name
- Shoreline Properties
- Legal name
- Shoreline Properties Inc.
- Website
- https://shorepro.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Shoreline Properties industry classification
Industry- Product category
- Vacation Rental Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Beachfront & Lakefront Homes (THAMAAAF)
Keywords
Where Shoreline Properties is headquartered
LocationHeadquarters
- HQ city
- Ocean City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shoreline Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vacation Rental Management: Shoreline Properties earns revenue by managing vacation rental properties for property owners, charging rental fees to guests. The company collects rental payments from guests and remits a portion to property owners while retaining management fees. Rental periods include weekly, mini-week, and seasonal stays.
- Real Estate Sales: The company facilitates real estate sales through MLS listings, earning commissions on property transactions in the Ocean City area.
- Damage Waiver Program: Optional non-refundable fee of $70-$100 added to reservations, covering accidental damages up to $1,000. This is a supplementary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vacation rental pricing varies by property type, location, and season |
| One time/ perpetual license | Pay-as-you-go | Damage Waiver Program - Optional coverage for accidental damages |
| Other | Pay-as-you-go | Tax and Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Shoreline Properties product offering
Product offeringCore offering
Shoreline Properties is a family-owned vacation rental management company that books and manages condos, houses, oceanfront, and bayside properties in Ocean City, Maryland. It operates an online search-and-book platform (ShorePro.com) for guests, an owner portal for property owners, and an MLS-based real estate sales service for property purchases in the same market. The company also runs a 365-day office providing reservation support, owner property management, and ancillary services such as an optional Damage Waiver Program.
Product overview
Shoreline Properties is a vacation rental management company operating in Ocean City, Maryland. The company offers a property booking platform accessible via ShorePro.com, allowing guests to search and reserve vacation rentals including condos, houses, oceanfront units, and bayside properties. The platform provides search functionality for various rental types, booking management, and property listings, along with associated services such as real estate sales and property management for property owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rental Bookings Search-and-book reservations for condos, houses, oceanfront, and bayside properties in Ocean City, Maryland, offered weekly, mini-week, or seasonal with online and phone reservations.
- Real Estate Sales (MLS) MLS-based brokerage service for buying property in the Ocean City area, with online MLS search and dedicated sales agents.
- Property Management for Owners Full-service rental management for owners of Ocean City properties, handling listings, bookings, guest relations, maintenance, and owner performance reporting through the OwnerNet portal.
- Damage Waiver Program Optional non-refundable fee of $70-$100 added to reservations, covering accidental damages to the rental unit up to $1,000.
Companies that use Shoreline Properties
Customer profileSegments3 records
Ideal customer profiles2 records
Shoreline Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shoreline Properties partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Shoreline Properties competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Vacation rental marketplace owned by Expedia Group, focused on whole-home rentals in beach and leisure destinations; directly competitive with Shoreline's beachfront rental inventory and guest funnel.
- Airbnb: Global vacation rental marketplace connecting guests with property owners; competes with Shoreline for direct bookings and increasingly offers host services that overlap with management agency offerings.
- Sonder: Tech-enabled short-term rental and apartment operator with professionally managed units in leisure destinations; competes for standardized short-stay demand in coastal and resort markets.
- Marriott Homes & Villas: Marriott's curated whole-home rental program combining vacation rental management with Bonvoy loyalty; competes for premium beachfront inventory and guest mindshare in destinations like Ocean City.
Emerging players
- RedAwning: Vacation rental distribution platform and management company that partners with local managers like Shoreline to distribute inventory across OTAs; comparable as an emerging channel and service alternative for owner-side management.
Direct peers
- Evolve: Vacation rental management company with a light-touch, owner-friendly model across U.S. leisure markets; competes for owner management contracts and offers technology-enabled services Shoreline currently lacks.
- Casago: Vacation rental management company operating in destination and resort markets across the U.S.; comparable to Shoreline as a professional third-party manager competing for owner contracts in leisure geographies.
- Vacasa: Largest U.S. vacation rental management company with full-service property management across hundreds of destinations; competes directly with Shoreline's core business of managing individual vacation properties for owners in beach markets.
Regional players
- Holiday Real Estate: Established Ocean City, MD vacation rental and real estate agency operating in the same single-market geography as Shoreline; directly comparable as a local competitor for both rental management and MLS sales.
- Berkshire Hathaway HomeServices: National real estate franchise network with vacation rental divisions in coastal communities; competes with Shoreline for both MLS sales and vacation rental management contracts in beach markets like Ocean City.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shoreline Properties social profiles
Digital presenceShoreline Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoreline Properties leadership team
Management profileNumber of profiles
Shoreline Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoreline Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoreline Properties
What does Shoreline Properties do?
Shoreline Properties is a family-owned vacation rental management company that books and manages condos, houses, oceanfront, and bayside properties in Ocean City, Maryland. It operates an online search-and-book platform (ShorePro.com) for guests, an owner portal for property owners, and an MLS-based real estate sales service for property purchases in the same market. The company also runs a 365-day office providing reservation support, owner property management, and ancillary services such as an optional Damage Waiver Program.
Is Shoreline Properties a public or private company?
Shoreline Properties is a private company. It is classified as family owned and is currently operating.
When was Shoreline Properties founded?
Shoreline Properties was founded in 1980. It employs 1 to 10 people.
Where is Shoreline Properties based?
Shoreline Properties is headquartered in Ocean City, United States, in the North America region.
How does Shoreline Properties make money?
Three revenue lines are on record. Vacation Rental Management is the primary driver. The others are real Estate Sales and damage Waiver Program.
Who are Shoreline Properties's main competitors?
Broad incumbents on record are Vrbo, Airbnb, Sonder and Marriott Homes & Villas. RedAwning is listed as an emerging player. Direct peers are Evolve, Casago and Vacasa. Regional players are Holiday Real Estate and Berkshire Hathaway HomeServices.
Does Shoreline Properties have an API?
No public API is recorded for Shoreline Properties.
What industry is Shoreline Properties in?
Shoreline Properties's product category is Vacation Rental Management. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 531311 and its SIC code is 7000.