Business Alliance

What Business Alliance does

Business Alliance Inc. (BAI), founded in 1991 and headquartered in Tacoma, Washington, operates a US franchise brokerage network that connects prospective franchise owners with franchise brands through a distributed team of independent Registered Franchise Consultants. The company's core offering is free, consultant-led matching services for franchise buyers, while revenue is generated primarily from referral and transaction fees paid by franchise brands when consultants successfully place candidates, supplemented by broker-network membership/support and marketing services sold to franchisors. Customers span three primary segments: aspiring franchise owners (free service), franchise brands and franchisors (paying customers), and the independent consultants who join the BAI network as Registered Franchise Consultants®.

The company's technology backbone is the proprietary FranLink platform, a members-only community hub designed to integrate franchise brokers, brands, suppliers, and buyers, alongside internal CRM and operational systems used by consultants to manage leads and coordinate with franchisors. Distribution runs almost entirely through the independent consultant channel, augmented by direct franchisor sales, a self-service website with state-specific landing pages covering all 50 US states, content marketing (Learn BA blog), social media, and an annual conference (the 2026 "Full Steam Ahead" event scheduled June 1-4 in Salt Lake City). Pricing is freemium for buyers and subscription/transaction-fee for franchisors and consultants.

On April 1, 2026, BAI was acquired by the International Franchise Professionals Group (IFPG), which is using the deal as part of a stated consolidation strategy to build a unified franchise consulting platform serving franchisors, consultants, suppliers, and entrepreneurs. The company continues to operate under the Business Alliance Inc. brand within the IFPG ecosystem.

Name

Business Alliance

Legal name

Business Alliance, Inc.

Website

https://businessallianceinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Alliance Inc. (BAI) is a US franchise brokerage network, founded in 1991 in Tacoma, Washington, that connects prospective franchise owners with franchise brands via independent Registered Franchise Consultants and its FranLink platform, earning revenue from franchisor referral fees, broker memberships, and marketing services.

Ownership category

akta.pro rank

Product category

Franchise Brokerage Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Wholesale Trade Agents and Brokers (425)

SIC

Services-Membership Organizations (8600), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

E-commerce & Digital Business Brokerage (FSAEAIAH)

akta.pro secondary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Franchise brokerage services
• Franchise consulting
• Franchise opportunity matching
• Franchise broker network
• Franchise lead generation

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Referral/Transaction Fees from Franchisors: BAI generates revenue through referral fees and transaction commissions paid by franchise brands when BAI's network of consultants successfully matches prospective franchisees with franchisors. Services are free for franchise buyers, with costs borne by the brands seeking franchisees.
2. Broker Network Membership: Revenue derived from recruiting and supporting independent franchise consultants who join the BAI network as Registered Franchise Consultants. The company provides training, expertise, franchise clients, and operational support to help brokers establish their franchise brokerage businesses.
3. Platform and Marketing Services: Additional revenue streams include marketing services for franchise brands looking to list their opportunities through BAI's platform and reach the network of qualified prospective franchisees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Business Alliance Inc. (BAI) operates a franchise brokerage network that connects prospective franchise owners with franchise brands through a distributed network of independent Registered Franchise Consultants. The company matches entrepreneurs to franchise opportunities based on skills and personality, assists with financing structuring, recruits and trains new franchise brokers, and operates a members-only platform called FranLink that brings together franchise brokers, brands, suppliers, and buyers. Services are provided free of charge to prospective franchise buyers; revenue is generated from franchisors (referral/transaction fees) and from broker network members.

Product overview

Business Alliance Inc. (BAI) operates as a franchise brokerage platform offering multiple interconnected services: a proprietary members-only platform called FranLink that connects franchise brokers, brands, suppliers, and buyers; a BAI Registered Franchise Consultant® program enabling individuals to launch franchise brokerage businesses; BAI Marketing Services for franchise brands; and core franchise brokerage services that match prospective franchisees with appropriate franchise opportunities through free consultant matching. The platform organizes franchise opportunities by area and category including Automotive, Beauty Salon and Spa, Child Education, Fitness, Food and Restaurant, Real Estate, Senior Care, and other sectors.

Differentiator

Problem solved

Functional benefit

Brands

• FranLink: An innovative community hub designed to unite franchise brokers, brands, suppliers, and buyers in a shared mission of expansion and advancement of the franchise space.

Products and services

• Franchise Brokerage Services

Quantifiable outcome

• Six-figure income achievable in first year for consultants
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Franchise Professionals Group (IFPG)coreStrategic or Co-development Partner · 1 April 2026IFPG acquired Business Alliance Inc. in April 2026 as part of its consolidation strategy to build a unified franchise consulting platform. The acquisition adds BAI's broker community to IFPG's growing ecosystem serving franchisors, consultants, suppliers, and entrepreneurs. The deal aligns with projected steady growth in franchising, with franchise units expected to rise from 832,521 to 845,000 in 2026.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• MFV Expositions: MFV operates franchise expos and lead-generation events connecting prospective franchisees with franchisors, with an emerging digital matching platform. Comparable to BAI on the franchisor-to-buyer matching function and event-driven GTM, though distribution is event-led rather than consultant-led.
• Franchise Business Review: FBR provides franchise research, satisfaction surveys, and lead generation for franchisors, intersecting with BAI's buyer-discovery funnel and franchisor marketing services. Comparable on the franchisor-side marketing and buyer-intelligence layer rather than direct broker matchmaking.
• Franchise Brokers Association (FBA): FBA is a newer franchise consulting network offering matchmaking between prospective franchisees and franchisors, with training and support for its member brokers. Comparable to BAI in the franchise brokerage model but smaller and earlier-stage in scale and brand recognition.

Direct peers

• FranChoice: FranChoice is a national franchise consulting firm using a network of independent franchise consultants to match entrepreneurs with franchisors, mirroring BAI's Registered Franchise Consultant model. Direct competitor in the same category with similar value proposition and target buyers.
• FranNet: FranNet is one of the largest and most established franchise consulting networks in North America, with a model very similar to BAI: independent franchise consultants matching prospective franchisees with franchisors for referral fees. Directly comparable in business model, target customers, and distribution approach.
• The Franchise Consulting Company (Franchise Creator): The Franchise Consulting Company is a US franchise brokerage that recruits and trains independent franchise consultants to match buyers with franchisors. Direct peer with virtually identical business model, revenue streams (referral fees plus broker training), and buyer-side value proposition.

Others

• Entrepreneur Media (Franchise 500): Entrepreneur's Franchise 500 ranking and franchise.com lead-gen platform connects prospective franchisees with franchisors via content marketing and rankings. Thematically related as a buyer-discovery and franchisor-marketing channel that overlaps with BAI's top-of-funnel content and SEO strategy.

Broad incumbents

• International Franchise Professionals Group (IFPG): IFPG is the parent company that acquired BAI in April 2026 and is the leading franchise growth platform serving franchisors, consultants, suppliers, and entrepreneurs. It is a broader incumbent in the franchise consulting space with a wider portfolio of services and a consolidation strategy.

Regional players

• Sunbelt Business Advisors: Sunbelt is a large US business brokerage network brokering private business sales including franchise resales. Adjacent to BAI's franchise brokerage franchise, but operates a generalist business-broker model with franchise resale as a subset rather than a core specialization.
• Murphy Business & Financial Corporation: Murphy is one of the largest business brokerage firms in North America, brokering the sale of private businesses including franchises. Comparable to BAI in business brokerage mechanics, but broader in scope (full business sales, not franchise specialization) and weaker in the franchise-specific ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/BusinessAllianceInc
• Facebookfacebook.com/BusinessAllianceInc
• LinkedInlinkedin.com/company/business-alliance-inc-
• Instagraminstagram.com/BusinessAllianceInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Alliance