What Artex does

Artex nv is a privately held Belgian full-service advertising agency headquartered in Izegem (West Flanders), operating since at least 2019 with approximately 14–15 team members. The agency delivers integrated marketing services across three pillars: Strategy (communication planning, brand positioning, market analysis, lead generation strategy), Online Marketing (SEO, SEA, social media, email marketing, video marketing, action websites, Google display, lead generation using SharpSpring automation), and Offline Marketing (logo and brand identity, graphic design, POS, media planning and buying, direct mail, trade show booth design, photography, drone and video production). It serves a heterogeneous client base spanning B2B SMEs, multinational enterprises (Honda Motor, Honda Cars, CNH/Case IH/STEYR, IVECO, New Holland, Beaulieu International Group, AVR), B2C brands (Waltson Chips, Caroline Biss, Oresto Food Partners), and B2G/public sector clients (Thuiswest, Woonstart, UNIE-K), with primary geographic focus on Benelux (Belgium, Netherlands, Luxembourg).

The business model is project-based professional services, with revenue generated through bespoke campaign engagements quoted and tailored per client. Pricing is not publicly disclosed. Customer acquisition relies on reputation, portfolio case studies, referrals, and direct outreach rather than formal partnerships or platform-led channels. Distribution is direct sales via website, phone (+32 51 33 54 00), and email ([email protected]). Artex uses an industry-standard martech stack — SharpSpring for marketing automation and lead nurturing, Adobe Creative Suite and Final Cut for creative production, Microsoft Office, and standard SEO/analytics tools — with no proprietary technology, patents, APIs, or AI/ML capabilities disclosed.

Customer concentration spans multiple verticals (automotive, agriculture/farming, food & beverage, fashion, housing/social real estate, healthcare/non-profit, manufacturing), reducing single-sector exposure, though several enterprise accounts (Honda, CNH) appear as repeat clients across multiple engagements. The agency competes on the strength of its regional Benelux presence, bilingual Dutch/French capability, and case-study portfolio rather than differentiated technology. No funding rounds, acquisitions, partnerships, public listings, or material corporate actions are disclosed in the available data, and ownership appears to remain with the operating management team.

Name

Artex

Legal name

Artex nv

Website

https://artex.be

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Artex nv is a privately held Belgian full-service advertising agency based in Izegem, delivering strategy, online, and offline marketing services to B2B SMEs, multinational enterprises, B2C brands, and government clients across the Benelux region.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Paid Social Advertising (BPAFACAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising services
• Marketing agency
• Digital marketing
• Brand strategy
• Video production

Headquarters

HQ city

Izegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Project-based professional services including strategy development, creative design, digital marketing, video production, and branding. Services are quoted and delivered on a per-project basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Artex is a full-service Belgian advertising agency delivering integrated marketing services across three pillars: Strategy (communication planning and brand consultancy), Online Marketing (SEO, SEA, social media, email, websites, video marketing, lead generation), and Offline Marketing (print, POS, media buying, direct mailing, trade shows, photography, video production). Services are delivered as bespoke creative and multi-channel campaigns tailored per client, spanning creative concept, graphic design, branding, photography, video, social media management, and campaign execution.

Product overview

Artex is a full-service Belgian advertising agency that operates as a single integrated offering rather than a modular platform. Their portfolio is organized around three core service pillars: Strategy (communication planning and brand consultancy), Online Marketing (SEO, SEA, social media, email, website, video marketing, and lead generation), and Offline Marketing (print, POS, media buying, direct mailing, trade shows, photography, and video). Services are delivered as bespoke creative and marketing campaigns tailored per client, spanning creative concept development, graphic design, copywriting, logo and brand identity, photography, video production, social media management, and multi-channel campaign execution across both digital and traditional channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Marketing strategy development covering communication planning, brand positioning, market and competitor analysis, differentiator identification, and lead generation strategy. Designed for SMEs, multinationals, and public-sector clients needing an integrated marketing direction.
• Online Marketing Services Full digital marketing service suite including SEO, SEA (Google Ads), social media strategy and advertising, action/landing websites, video marketing, online banner advertising, email marketing, Google display advertising, and lead generation using SharpSpring automation. Delivered to enterprise and SME clients across Benelux.
• Offline Marketing Services Traditional marketing and print services including brand/logo creation, graphic design for brochures and flyers, POS and displays, media planning and buying, postal direct mailing, trade show booth design, photography, video and drone production, and image editing. Delivered alongside online marketing services or as standalone campaigns.
• Video Production Visual communication and video creation service covering product videos, testimonials, corporate videos, recruitment videos, campaign videos, event videos, animations, drone footage, and timelapse content. Serves enterprise and SME clients needing standalone video assets or integrated video within broader campaigns.

Quantifiable outcome

• Generated over 3,200 leads for Honda Motor Experience Days campaign
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Kobalt: Belgian independent agency offering creative, digital, and brand strategy services for ambitious brands. Comparable as a Benelux independent full-service competitor at similar scale.
• Think Yellow: Belgian digital and creative agency offering integrated marketing services to SMEs and larger brands. Comparable as an independent Benelux full-service competitor targeting similar ambitious-SME and mid-market segments.
• These Days: Amsterdam-based independent creative and content agency with a full-service proposition across digital and offline channels. Directly comparable as a Benelux-region full-service boutique of similar positioning and scale.
• Mortierbrigade: Brussels-based independent creative agency offering integrated brand, digital, and campaign work for ambitious brands. Comparable as a Belgian full-service competitor competing for the same enterprise and SME clients, though typically larger in headcount.
• Boondoggle: Belgian independent creative/digital agency of comparable size, also serving enterprise clients with integrated online and offline campaigns. Directly comparable as a Benelux full-service boutique competing for similar mid-market and enterprise briefs.

Broad incumbents

• DDB Brussels: Brussels-based DDB office offering creative, digital, and integrated campaigns for local and international brands. Comparable as an established Benelux network incumbent competing on the same enterprise RFPs.
• Publicis Groupe Belgium: Brussels arm of the global Publicis network, offering the full breadth of advertising, media, digital, and PR services. Comparable as a Benelux incumbent competing for the same enterprise marketing budgets, but operating at vastly greater scale and capability depth.
• FamousGrey: Brussels-based creative agency within the Grey network serving major Belgian and international brands. Comparable as a Benelux full-service competitor with broader network backing and larger resource base.
• BBDO Belgium: Brussels office of the global BBDO network providing creative advertising and brand strategy for multinational clients. Comparable as an incumbent competing for the same Honda/CNH/IVECO-tier multinational accounts in Benelux.
• Wunderman Thompson Belgium: Belgian operation of the global Wunderman Thompson (now VML) network combining creative, data, and technology services. Comparable as an incumbent offering the same integrated marketing proposition at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Waltsonchips
• Instagraminstagram.com/waltson.chips

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artex