Buho Media

What Buho Media does

Buho Media (legal name buho Media S.A.S, marketed as buho™ Clarity for Leaders) is a Bogotá-headquartered strategic communication consultancy founded in 2008 by Carlos Villa and Juan Fernando Giraldo. The firm serves enterprise and mid-market clients across Latin America with four integrated service lines: Brand Research (audience, industry, and competitor analysis to guide communication decisions), Public Influence (monitoring and managing public conversation via a real-time "Strategic Reputation Radar"), Culture & Team Performance (internal communication strategy and corporate culture measurement), and Innovation Management Software via its proprietary Verne platform. Underlying the offering is a five-phase proprietary methodology called the Measurement Journey (Screening, Game Plan, The Match, Pulse, Strategic Foresight), developed through the in-house buho LAB innovation laboratory. The technology stack combines Machine Learning for data organization and prediction, AI models for unstructured data analysis, and Design Thinking methodology for the Verne software, which includes modules for gamification, indicators, dashboards, idea profiles, committee voting, and evaluator committee management, and is reported to reduce innovation project documentation and tracking time by more than 40%.

The business model is primarily a quote-based professional services engagement model targeting enterprise clients under multi-year "permanent strategic ally" relationships, with Verne providing an emerging subscription/recurring software revenue stream layered on top. Go-to-market is consultative and relationship-led rather than self-serve, with no public pricing and a regional focus anchored in Latin America and a stated presence in 16+ countries. The firm is a permanent member of AMEC (the International Association for Measurement and Evaluation of Communications) since 2015 and has accumulated multiple international awards, including the 2024 AMEC Gold, 2021 Silver, and 2021 Bronze, with named enterprise clients including Rappi, Diageo, Bancóldex, ACP, and the World Bank. Headcount stands at 51–100 (with 70+ multidisciplinary consultants spanning mathematics, political science, and international relations), the company is privately held and founder-controlled, and there are no disclosed external investors, subsidiaries, or M&A activity.

Name

Buho Media

Legal name

buho Media S.A.S

Website

https://buho.media

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Strategic Communication Consulting

NAICS

Public Relations Agencies (541820), Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (MPAAADAC), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Strategic communication consulting
• Reputation measurement services
• Innovation management software
• Corporate communications research
• Brand research consulting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Strategic Communication Consulting: Professional consulting services for brand research, public influence, and culture and team performance. Delivered through permanent strategic ally relationships with enterprise and mid-market clients.
2. Innovation Management Software (Verne): Customized innovation management software sales and implementation. Includes personalized software that articulates ideas, processes, and innovation results with dedicated modules for gamification, indicators, and committee evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Buho Media is a strategic communication consultancy that sells four advisory service lines — Brand Research, Public Influence, Culture & Team Performance, and Innovation Management — to enterprise and mid-market clients in Latin America. Its proprietary Verne software platform operationalizes innovation program management for clients. Engagements combine data-driven analysis, Machine Learning-enabled processing of unstructured information, and the firm's proprietary Measurement Journey methodology to convert communication activity into measurable reputation and business outcomes.

Product overview

Buho Media (buho™ Clarity for Leaders) is a Colombian strategic communication consultancy offering a portfolio of four core consulting services plus a proprietary innovation management software called Verne. The consulting services include Brand Research (audience and competitor analysis), Public Influence (public conversation management), Culture & Team Performance (internal communication strategy), and buho insights (thought leadership content). Verne is their customized innovation management software that includes modules for Gamification, Indicators/Dashboard, Idea Profiles, Committee Voting, and Evaluator Committee. The company also employs a proprietary methodology called The Measurement Journey (Viaje de la Medición) with five phases: Screening, Game Plan, The Match, Pulse, and Strategic Foresight. The overall offering is structured as consultancy services complemented by specialized software for clients seeking innovation management capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Verne: Innovation management software developed by buho™. A personalized innovation platform guided by Design Thinking, featuring modules for gamification, innovation indicators, dashboards, idea profiles, committee voting, and evaluator committee management. Verne was initially built as buho's own internal innovation system and is now offered as a product to clients to align innovation management systems with organizational strategy.

Products and services

• Brand Research Strategic consulting service that analyzes target audiences, industry landscapes, and competitors to guide brand communication decisions and accelerate growth. Target users are enterprise and mid-market organizations seeking data-driven brand strategy.
• Public Influence Strategic consulting service that helps organizations understand public conversations, manage present challenges, learn from past experiences, and prepare for future communication needs via the Strategic Reputation Radar.
• Culture & Team Performance Internal communication consulting that helps organizations understand their corporate culture, listen to teams, and build measurable communication strategies aligned with organizational objectives.
• Verne Innovation Management Software Customized innovation management software that enables organizations to align innovation systems with strategy, connect with internal audiences, and guarantee future value creation. Includes modules for Gamification, Indicators/Dashboard, Idea Profiles, Committee Voting, and Evaluator Committee. Reduces documentation and tracking time by over 40%.

Quantifiable outcome

• 40%+ reduction in time dedicated to documentation and tracking of innovation projects
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AMEC (International Association for Measurement and Evaluation of Communications)coreStrategic or Co-development PartnerPermanent member since 2015. AMEC is the world's largest professional organization for media intelligence and knowledge, representing organizations and professionals providing media evaluation and communication research. Has over 160 members in 86 countries worldwide. Buho Media participates in AMEC events and awards, winning multiple awards including GOLD 2024, SILVER 2021, BRONZE 2021, and recognition in 2018 and 2015.
• Global Data Quality InitiativeminorStrategic or Co-development PartnerBuho Media participates in the Global Data Quality Initiative led by AMEC Measurement and Evaluation, addressing data quality challenges in reputation management as unstructured data grows 55-65% annually representing over 80% of all global information.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: The world's largest PR firm offering a full portfolio of communications, measurement, and reputation services including the Edelman Trust Barometer — a broad incumbent whose measurement practice overlaps with Buho's reputation analytics.
• Hill & Knowlton: Global communications consultancy with corporate reputation, public affairs, and measurement capabilities — a comparable incumbent pitching to the same enterprise and government clients as Buho.
• FleishmanHillard: Global public relations and communications agency with a dedicated TRUE Global Intelligence measurement practice; directly comparable in scope to Buho's research and measurement consulting offer.
• Burson (BCW): Global communications group formed through the Burson-Cohn & Wolfe merger; offers integrated public relations, public affairs, and communications intelligence at scale, competing for the same multinational enterprise measurement engagements.
• Kantar (Reputation & Insights): Global data and insights group offering reputation intelligence, brand measurement, and communications research — overlapping with Buho's machine-learning-driven measurement and reputation analytics.

Direct peers

• Kreab: Global public affairs and communications consultancy founded in Sweden with significant presence across Latin America, competing directly in corporate communications, reputation management, and stakeholder advisory services.
• Atrevia: Spanish and Latin American communications and public affairs consultancy offering strategic communication, corporate reputation, and stakeholder engagement services comparable to Buho's Public Influence and Brand Research offerings.
• LLYC (formerly Llorente & Cuenca): Madrid-headquartered communications and marketing consultancy with deep Latin America operations across brand, corporate comms, and public affairs — the most direct regional comparable in terms of service mix and LatAm footprint.

Emerging players

• Meltwater: Media intelligence and external monitoring SaaS platform serving PR and communications teams; comparable as a technology-enabled alternative for the same brand-research and reputation-monitoring use cases.
• Brightidea: Innovation management software provider offering idea management, gamification, and evaluation workflows — directly comparable to Buho's Verne innovation management product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/buho_media
• YouTubeyoutube.com/channel/UCEMzuMI3QKCeXS_dCsPrPUQ
• Facebookfacebook.com/buho.media
• LinkedInlinkedin.com/company/buhomedia/posts
• Instagraminstagram.com/buho_media
• TikToktiktok.com/@buho_media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buho Media