PlanCare
PlanCare is a Pakistan-based home healthcare services provider founded in 2022, dispatching qualified nurses, doctors, and physiotherapists to patients' homes across five cities including Lahore and Islamabad, primarily serving elderly, chronic illness, and post-discharge patients.
- Company typePrivate
- Founded2022
- HeadquartersLahore, Pakistan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What PlanCare does
PlanCare is a privately-held, Pakistan-based home healthcare services company founded in 2022 and headquartered in Lahore, with a second office in Islamabad. The company dispatches qualified nurses, physiotherapists, doctors, and OT/LHV/LPN staff directly to patients' homes across five cities — Lahore, Islamabad, Rawalpindi, Faisalabad, and Sialkot — serving primarily elderly patients, chronic illness patients (cancer, cardiac, dementia, stroke), and post-hospital discharge patients along with their family caregivers.
The service portfolio spans home nursing, doctor home visits, in-home physiotherapy, home lab sample collection, elderly care, ICU-level care at home, home injections, counselling, Live-in Care (24/7 residential caregiver), and child care at home. PlanCare positions itself as operating 'Pakistan's largest pool' of qualified home healthcare nurses, with 15,000+ care visits completed to date. The company has no proprietary technology platform — no app, no API, no developer-facing tooling — and operates a pure services model with bookings handled via website form, phone, and WhatsApp. Marketing is driven by content/SEO, Facebook/Instagram organic presence, and location-based search targeting.
Revenue mechanics are professional-services based with no publicly disclosed pricing; prospective customers must contact the company directly for quotes. The company is founder/closely held with no disclosed institutional investors, no funding rounds, and no parent entity. Distribution is direct-to-consumer only, with no enterprise or B2B channel disclosed. The competitive set is fragmented, and PlanCare's primary moat claim is the depth of its qualified nurse pool rather than technology.
PlanCare firmographics
Firmographics- Name
- PlanCare
- Legal name
- PlanCare
- Website
- https://plancare.pk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PlanCare is a Pakistan-based home healthcare services provider founded in 2022, dispatching qualified nurses, doctors, and physiotherapists to patients' homes across five cities including Lahore and Islamabad, primarily serving elderly, chronic illness, and post-discharge patients.
- Ownership category
- akta.pro rank
PlanCare industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (6216), Health Care and Social Assistance (62)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA)
- akta.pro secondary industries
- Home-Based Primary Care / Medical House Call Practices (HLAFAEAI), Comprehensive Geriatric Assessment & Care Planning (HLADALAA), Live-In Caregiver Placement & Matching (HSABAMAD)
Keywords
Where PlanCare is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
PlanCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Home Nursing Services: Professional nursing care delivered at patients' homes, including qualified nurses, OT technicians, and licensed practical nurses providing medical care, injections, wound care, and ongoing patient monitoring.
- Doctor Home Visits: Doctor consultations delivered at patients' homes, providing medical assessments and treatment plans without requiring hospital visits.
- Physiotherapy Services: In-home physiotherapy sessions for rehabilitation, injury recovery, and chronic condition management.
- Laboratory Testing: Home-based lab test sample collection services, bringing diagnostic testing to patients' doorsteps.
- Elderly Care Services: Comprehensive support and care services for senior citizens including daily living assistance and specialized care.
- ICU Care at Home: Intensive care unit level care provided in patients' homes for critical patients.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
PlanCare product offering
Product offeringCore offering
PlanCare delivers professional home healthcare services in Pakistan, dispatching qualified nurses, doctors, physiotherapists, and lab technicians directly to patients' homes. Its core offerings include home nursing, doctor consultations, physiotherapy, elderly care, ICU-level home care, lab sample collection, injections, live-in caregiving, counselling, and child care across Lahore, Islamabad, Rawalpindi, Faisalabad, and Sialkot.
Product overview
PlanCare is a home healthcare services company operating in Pakistan, offering a unified platform of at-home medical and nursing services. The core portfolio includes Home Nursing Services, Doctor Visits at Home, Elderly Care, Physiotherapy, Lab Tests at Home, and Counselling. Additional specialized offerings include ICU Care at Home, Home Injection Services, Live-in Care (24/7 residential caregiver), and Child Care at Home. The company positions itself as a technology-enhanced home healthcare provider with nurses available 24/7 and operates across major Pakistani cities including Lahore, Islamabad, Rawalpindi, Faisalabad, and Sialkot.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Nursing Services
Quantifiable outcome
- 15,000+ care visits completed
Companies that use PlanCare
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
PlanCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlanCare partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
PlanCare competitors and assessment
Company assessmentDirect peers
- Portea Medical: India's largest home healthcare provider offering doctor visits, nursing, physiotherapy, and elder care at home. Comparable as a multi-service South Asian home healthcare operator targeting the same use cases (post-hospital discharge, chronic care, elderly) via a similar labor-based delivery model.
- Healthcare at Home India: India-based provider of home-based medical services including post-hospitalization care, chronic disease management, and ICU-level care at home. Directly comparable for high-acuity home service delivery and hospital-discharge workflows that PlanCare also targets.
- Care24: India-based home healthcare platform providing nursing, attendant, and physiotherapy services delivered to patients' homes. Comparable in service mix, target customer (elderly and chronic patients), and on-demand booking model in a South Asian market context.
Regional players
- Marham: Pakistan-based healthcare platform providing doctor appointment booking, telemedicine, and patient reviews. Comparable as a Pakistani consumer healthcare brand serving the same patient demographic, though primarily a marketplace rather than home service operator.
- Chughtai Lab: Pakistan's leading diagnostic lab network offering home sample collection across major cities. Directly overlaps with PlanCare's "Lab Tests at Home" service line and serves the same urban Pakistani demographic, though Chughtai is diagnostic-only.
- oladoc: Pakistan's largest digital healthcare platform connecting patients with doctors, booking in-person and online appointments. Comparable as a Pakistan-based healthcare consumer brand targeting the same Pakistani urban middle-class demographic, though focused on teleconsultation rather than at-home service delivery.
Broad incumbents
- Bayada Home Health Care: One of the largest US home health providers offering skilled nursing, adult and pediatric care, and hospice. Comparable as an established multi-service home health operator, though serving a far more developed market with regulatory and reimbursement structures that differ materially from Pakistan.
- Modivcare: US-based non-emergency medical transportation and personal care provider including in-home personal care services. Comparable as a publicly-listed operator in home-based personal and clinical care services, though operating at significantly larger scale in a reimbursement-driven market.
- BrightStar Care: US franchised home care and medical staffing network offering skilled nursing, personal care, and elder care. Comparable as a multi-service home healthcare brand with elder care focus; structurally different as a franchise model in a regulated US market.
- Aveanna Healthcare: Large US home healthcare operator providing private duty nursing, adult home care, and medical solutions across pediatric and adult segments. Comparable in offering private duty nursing and home-based skilled services, though operating in a regulated, reimbursement-driven US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PlanCare social profiles
Digital presencePlanCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlanCare leadership team
Management profileNumber of profiles
PlanCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlanCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlanCare
What does PlanCare do?
PlanCare delivers professional home healthcare services in Pakistan, dispatching qualified nurses, doctors, physiotherapists, and lab technicians directly to patients' homes. Its core offerings include home nursing, doctor consultations, physiotherapy, elderly care, ICU-level home care, lab sample collection, injections, live-in caregiving, counselling, and child care across Lahore, Islamabad, Rawalpindi, Faisalabad, and Sialkot.
Is PlanCare a public or private company?
PlanCare is a private company. It is classified as unknown and is currently operating.
When was PlanCare founded?
PlanCare was founded in 2022. It employs 51 to 100 people.
Where is PlanCare based?
PlanCare is headquartered in Lahore, Pakistan, in the Asia region.
How does PlanCare make money?
Six revenue lines are on record. Home Nursing Services are the primary driver. The others are doctor Home Visits, physiotherapy Services, laboratory Testing, elderly Care Services and ICU Care at Home.
Who are PlanCare's main competitors?
Direct peers on record are Portea Medical, Healthcare at Home India and Care24. Regional players are Marham, Chughtai Lab and oladoc. Broad incumbents are Bayada Home Health Care, Modivcare, BrightStar Care and Aveanna Healthcare.
Does PlanCare have an API?
No public API is recorded for PlanCare.
What industry is PlanCare in?
PlanCare's product category is Home Healthcare Services. Its primary akta.pro industry code is HLAFAEAA, Skilled Home Health (Medicare-Certified) Agencies, with a secondary code of HLAFAEAI, Home-Based Primary Care / Medical House Call Practices. Its NAICS code is 6216 and its SIC code is 8082.