Lagerlowe

What Lagerlowe does

Lagerl\u00f6we GmbH is a privately held German self-storage operator headquartered in Ainring, with active facilities in Essen, Kiel, Magdeburg, and Leipzig and a planned Regensburg location targeted for 2027. The company rents individually locked, climate-controlled indoor storage units ranging from a Locker Box (under 1 m\u00b3) to Enterprise spaces of 200 m\u00b2 (with select commercial offerings up to 263 m\u00b2), serving both private customers (relocations, renovations, seasonal storage, study abroad) and commercial customers (small businesses, tradespeople, e-commerce operators, event logistics). Access is mediated through personal PIN codes enabling 365-day entry between 06:00 and 22:00, with 24/7 video surveillance and alarm systems forming the security backbone.

The core product is a fully digital, paperless self-storage rental: customers book online in under three minutes, sign contracts digitally, and receive a PIN code for immediate access, with optional in-person consultation at branch locations. The technology stack is operational rather than AI-driven, comprising electronic door locks, climate/humidity regulation, and a self-serve web booking flow. Pricing is dynamic and not publicly disclosed, structured around monthly subscriptions with escalating loyalty discounts at 6+ and 13+ period commitments; notably, the company requires no deposit and no Schufa credit check, distinguishing it within the German self-storage market. Adjacent revenue streams include the L\u00f6wencare Premium insurance/transport add-on, packing material sales, and a dedicated on-site workspace at the Essen location for commercial tenants.

The company reports approximately 1,900 satisfied customers across 3,000+ storage units, with a team of 12 self-storage experts (Selfstorage Experten). It maintains VDS G\u00fctesiegel certification and Fedessa membership, and operates a partner network of 20+ local service providers (movers, decluttering services, DHL Paketshop integration) anchored by a regional THW Kiel sponsorship. Ownership rests with three managing directors (Frank Bernard Pauly, Nolan Grills, Maximilian Spitzy), with no disclosed institutional funding or parent company.

Name

Lagerlowe

Legal name

Lagerlöwe GmbH

Website

https://lagerloewe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lagerl\u00f6we is a German self-storage operator renting climate-controlled indoor units from 1 m\u00b2 to 200 m\u00b2 across four cities (Essen, Kiel, Magdeburg, Leipzig), serving private and small-business customers through a fully digital, deposit-free booking platform with PIN-based 24/7 access.

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Self-Storage Unit Rental: Core recurring rental revenue from renting individually enclosed storage units to private and commercial customers. Units range from Locker Box (<1 m³) to Enterprise (51–200 m²). Revenue is subscription-based, billed monthly with discounts for longer commitment periods (1 period = 4 weeks, 6+ or 13+ periods with escalating loyalty discounts). No deposit or Schufa credit check required.
2. Löwencare Premium: Optional premium add-on service package offering separate insurance coverage for stored goods (both private and commercial), free transport service, and professional packing materials — an upsell to the base rental product.
3. Verpackungsmaterial & Materialshop: Sale of packing materials (boxes, moving boxes, bubble wrap, etc.) and locks directly on-site at each location.
4. Workspace Nutzung: Use of the exclusive on-site quiet workspace at the Essen location is available as an additional service for storage customers, providing an ancillary revenue stream for commercial tenants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lagerlöwe rents individually locked, climate-controlled indoor storage units ranging from Locker Box (<1 m³) to Enterprise (51–200 m²) across four German cities (Essen, Kiel, Magdeburg, Leipzig) with a fifth (Regensburg) planned for 2027. Customers book fully online in under 3 minutes with no deposit and no Schufa credit check, receive a personal PIN code for 06:00–22:00 access, and can add Löwencare Premium insurance, on-site packing materials, transport services, and a dedicated workspace at the Essen location.

Product overview

Lagerlöwe is a German self-storage operator offering a unified self-storage platform with multiple product lines and service add-ons. The core offering is Lagerlöwe Selfstorage — individually locked, climate-controlled storage units available in eight size tiers from Locker Box (<1 m³) to Enterprise (51–200 m²) — across four operational locations (Essen, Kiel, Magdeburg, Leipzig) with additional locations planned. The product portfolio is organized into two customer-facing sub-brands (Privatkunden and Gewerbekunden) and includes three add-on modules: Löwencare Premium (insurance and transport), Lagerlöwe Workspace Essen (dedicated workspace), and Großfläche (large-scale commercial storage up to 263 m²). A public-facing blog serves as an educational resource and SEO-driven customer acquisition tool.

Differentiator

Problem solved

Functional benefit

Brands

• Löwencare Premium: Premium service package offering additional benefits including transport services and professional packing materials.
• Löwencare Basic

Products and services

• Lagerlöwe Selfstorage Flexible self-storage rental service offering individually locked, climate-controlled storage units in eight size tiers from Locker Box (<1 m³) to Enterprise (51–200 m²), with 24/7 video surveillance, PIN-code keyless access, no deposit, and online booking in under 3 minutes for private and commercial customers across Essen, Kiel, Magdeburg and Leipzig.
• Löwencare Premium Optional premium add-on package for both private and commercial customers offering separate insurance coverage for stored goods, free transport service, and professional packing materials as an upsell to the base storage rental.
• Großfläche (Large-Scale Storage) Large-scale storage solutions ranging from 50 m² to 263 m² across multiple locations, designed for commercial customers requiring bulk storage, pallet storage, and project-based warehousing, with unit availability varying by site.
• Garage Mieten Kiel Garage rental service at the Kiel location, positioned as a garage replacement with climate control and enhanced security features instead of a traditional damp outdoor garage.
• Selfstorage for Privatkunden (Private Customers) Self-storage solutions tailored for private individuals covering furniture storage, moving, renovation, and seasonal item storage, with no deposit, no Schufa credit check, and flexible short-term or long-term tenancies.
• Selfstorage for Gewerbekunden (Business Customers) Storage solutions for commercial clients including small businesses, e-commerce retailers, craftsmen, and event logistics, with invoicing options, VAT-compliant billing, short cancellation terms, video surveillance, and flexible unit size adjustments.
• Lagerlöwe Workspace Essen A dedicated quiet workspace available at the Essen location exclusively for storage customers, equipped with WiFi, power outlets, and a comfortable working surface, particularly useful for small businesses and commercial customers managing inventory on-site.
• Verpackungsmaterial & Materialshop Sale of packing materials (boxes, moving boxes, bubble wrap, etc.) and locks directly on-site at each Lagerlöwe location to support customers moving items into storage.

Quantifiable outcome

• 83% of new customers overestimate their required storage space
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered minor and core.

• CarlundCarlaminorGTM or Marketing PartnerGermany-wide flexible van and transporter rental company with digital booking, no deposit, and transparent pricing. Complements Lagerlöwe's service around moving and transport, enabling customers easy access to vehicles for loading and transporting their belongings to and from storage.
• StoringSpotminorGTM or Marketing PartnerOnline marketplace for storage and parking spaces connecting people with available space (garages, basements, storage areas) with those needing short-term or long-term storage. Represents a complementary digital marketplace approach.
• Rümpelwelt GmbHminorGTM or Marketing PartnerProfessional decluttering and household liquidation service based in Leipzig with over 15,000 successfully completed clearances. Partners with Lagerlöwe Leipzig to offer customers a practical combination of professional clearance and secure storage — ideal for household liquidations, apartment changes, or estates.
• Ihr UmzugsserviceminorGTM or Marketing PartnerLeipzig-based moving and renovation service with experience in both private and commercial relocations. Works with Lagerlöwe Leipzig to provide customers comprehensive support for stress-free moves and professional renovation assistance.
• DHLcoreGTM or Marketing PartnerGlobal logistics and parcel service provider with dense German and international network. DHL Paketshop integration at Lagerlöwe locations allows customers to receive and send shipments directly at the storage facility, providing maximum flexibility for private and commercial customers managing goods through the storage location.
• THW KielcoreGTM or Marketing PartnerOne of Europe's most successful handball clubs with numerous national and international titles. The partnership combines regional strength with shared values: reliability, commitment, and team success. Positions Lagerlöwe as a community-connected regional brand in the Kiel market.
• Freetrailer DeutschlandminorGTM or Marketing PartnerInnovative sharing solution for free trailer rental via app, available Germany-wide. Provides Lagerlöwe customers with flexible, cost-effective, and sustainable transport solutions for moving and storage transport needs.
• AltstadtumzügeminorGTM or Marketing PartnerReliable moving and transport service in Magdeburg for private and commercial moves. Long-standing experience and comprehensive service offering supports customers through complete relocation and transport organization and execution.
• Service mit Pfiff – Frank ZumbuschminorGTM or Marketing PartnerReliable decluttering, household liquidation, and small transport service in and around Magdeburg. Engaged team ensures quick and clean execution for apartments, basements, or commercial properties.
• Hausrattaxi – PackeselminorGTM or Marketing PartnerFlexible transport and moving service based in Magdeburg, specialized in smaller moves, furniture transport, and short-notice logistics tasks. Ensures safe, fast, and reliable transportation of household goods within the city or to the storage facility.
• ElbehaiminorGTM or Marketing PartnerCreative children's book project from Magdeburg featuring 'Kai, der kleine Elbehai' where the protagonist solves puzzles with the lion from Lagerlöwe. A community engagement partnership blending local cultural content with brand storytelling.
• Itzehoer Versicherung (Generalvertretung Tasche)minorGTM or Marketing PartnerReputable northern German insurance company offering personal consultation, individual advice, and tailored insurance solutions. Herr Torsten Tasche serves as direct contact for Lagerlöwe's Kiel customers.
• Mirko Soll – Der EntrümplerminorGTM or Marketing PartnerProfessional decluttering and household liquidation provider in the Kiel area with long-standing experience, clear concept, and efficient execution for apartments, houses, or commercial properties.
• Spedition GreweminorGTM or Marketing PartnerExperienced furniture moving and logistics partner based in Eckernförde (near Kiel), serving both private and commercial customers with reliable, professional service and regional roots.
• Olympic AutominorGTM or Marketing PartnerVehicle sales, purchase, and service company with 7 locations in northern Germany based in Kronshagen near Kiel. Offers personal consultation, fair conditions, and quick processing for vehicle-related needs near Lagerlöwe's Kiel location.
• Provinzial Versicherung – Geschäftsstelle Kiel OstuferminorGTM or Marketing PartnerStrong regional insurance partner in Schleswig-Holstein with comprehensive offerings for private and commercial customers. The Kiel Ostufer branch provides personal consultation, tailored insurance concepts, and reliable on-site customer service.
• Agentur-KulturminorGTM or Marketing PartnerCreative communications agency from Leipzig specializing in brand development, event organization, and targeted marketing. Interdisciplinary team develops thoughtful concepts presenting companies authentically — online and offline.
• RS UmzugsserviceminorGTM or Marketing PartnerExperienced moving service based in Leipzig serving both private and commercial customers with reliable, efficient, and careful organization. Offers nearby and long-distance moves, furniture assembly, and transport services.
• Frank Hoffmann Immobilien (Herr Dustin Rogge)minorGTM or Marketing PartnerReal estate broker at Frank Hoffmann Immobilien serving Schleswig-Holstein and beyond. Funded market knowledge, personal consultation, and broad network guide customers through the entire purchase or sale process.
• Immobilienmakler PohlminorGTM or Marketing PartnerEstablished real estate broker for residential and commercial property brokerage and management in Kiel and surroundings. Known for serious consulting, regional market expertise, and individual solutions from first viewing to successful contract.
• Rümpel-EU EntrümpelungminorGTM or Marketing PartnerSpecialized provider for household liquidations, decluttering, and commercial property clearances in Bochum. Distinguished by professional and timely execution, offering full services including value assessment, environmentally responsible disposal, and spotless handover.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyPlace Selfstorage: Austrian-founded self-storage operator with a significant footprint in Germany, offering comparable climate-controlled units, digital booking, and flexible rental terms. Closest direct competitor to Lagerlöwe in the DACH self-storage market, overlapping on product offering, target customer (private and commercial), and technology-driven positioning.
• Lagerbox Holding: Austrian-headquartered self-storage chain expanding across German-speaking markets. Offers similar unit sizes, digital booking, and commercial storage solutions, representing a relevant direct competitor for Lagerlöwe's expansion strategy.
• BOX24 Selfstorage: Established German self-storage brand operating multi-city facilities with similar unit sizes, climate control, and 24/7 access features. A direct head-to-head competitor in several of the same German cities where Lagerlöwe operates.
• Homebox: European self-storage brand with a presence in Germany offering comparable unit sizes, climate control, and flexible rental terms for private and commercial customers. Directly competitive with Lagerlöwe in similar German urban markets.
• STOP+GO Selfstorage: German self-storage operator providing climate-controlled units across multiple German cities with online booking and similar size-tier offerings. A direct comparable in terms of product scope, target segments, and multi-city German positioning.

Broad incumbents

• Extra Space Storage: NYSE-listed US self-storage REIT with operations expanding into Europe. Operates a comparable self-storage rental model at massive scale but does not focus on the German regional market with the same depth as Lagerlöwe.
• Public Storage: NYSE-listed largest US self-storage REIT, benchmark for the asset class globally. Operates a fundamentally similar rental-storage model but at vastly greater scale and capital efficiency; relevant for valuation benchmarking rather than direct local competition.
• Shurgard Self-Storage: Euronext-listed European self-storage leader operating hundreds of facilities across 7 countries including Germany. Competes with Lagerlöwe in same product category but at vastly greater scale, with established brand recognition, corporate customer programs, and pricing power.
• SafeStore Deutschland: UK-listed self-storage operator (SafeStore Group) with German facilities. Offers comparable storage products targeting both private and commercial customers, but operates as part of a broader European portfolio rather than specializing in the German niche.

Others

• StoringSpot: Online marketplace connecting available space (garages, basements, storage areas) with storage demand. An existing Lagerlöwe referral partner and adjacent business model — a peer marketplace channel that could either complement or compete with Lagerlöwe's owned-facility model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lagerloewe
• Facebookfacebook.com/lagerloewe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lagerlowe