MyPlace-SelfStorage
MyPlace-SelfStorage operates 76 self-storage facilities across Germany, Austria, and Switzerland, renting climate-controlled storage units in six size tiers from 1 m² to 30+ m² to private individuals and commercial clients, supplemented by insurance, moving assistance, packing materials, and vehicle parking services.
- Company typePrivate
- Founded1999
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What MyPlace-SelfStorage does
MyPlace-SelfStorage is a DACH-region self-storage rental operator headquartered in Munich, Germany, operating under the legal entity SelfStorage Dein Lagerraum GmbH with affiliated wholly-owned entities in Austria (SelfStorage Dein Lager LV GmbH) and Switzerland (SelfStorage Dein Lagerraum AG). Founded in 1999, the company runs 76 facilities — 53 in Germany, 20 in Austria, and 3 in Switzerland — providing a combined 54,631 storage units and approximately 312,371 m² of lettable space. Its customer base spans private individuals (household goods, furniture during moves or renovations, seasonal items, wine collections, vehicles) and commercial enterprises (SMBs through larger clients such as lawyers, notaries, and insolvency administrators needing document and inventory storage). Units are sold in six standardized size tiers from a 1 m² compact box to 30 m²+ XXL storage, complemented by specialized wine storage and dedicated vehicle parking.
The technology stack centers on a proprietary online booking platform with real-time availability checking, unit size/location selection, and Adyen-powered payments, paired with automated self-check-in kiosks at each location that dispense locks and enable 24/7 rental outside staffed business hours. Facility-level systems include continuous climate control, temperature and humidity monitoring (data published per-floor on location websites), 24/7 video surveillance, alarm systems, and individual access codes. Marketing and CRM infrastructure spans Sendinblue/CleverReach email automation, Userlike live chat, Google Maps integration, and multi-platform organic and paid social across Google Ads, Bing, Facebook, Instagram, LinkedIn, and X, supplemented by a content hub ("Platzprofessor" blog), referral program, and brand ambassador network.
The revenue model is dominated by recurring rental subscriptions billed every four weeks, with a minimum 2-week rental period, indefinite contracts terminable on 2 weeks' notice, and a 15% loyalty discount for annual prepayers. Supplementary recurring and transactional streams include partner insurance products via Donauversicherung (Germany/Austria) and Helvetia (Switzerland) at €6/CHF 6 per 4-week period, packing materials sold through an online shop, transport and moving assistance commissions from SIXT and regional forwarders, package acceptance services for tenants, and dedicated parking space rentals from €41 per 4 weeks. Distribution is omnichannel: direct field sales at each location, an inside sales hotline (0800 491 491 0), online self-service booking, and self-check-in kiosks. An ongoing ALVA Energie partnership has deployed 1.03 MWp of rooftop solar across 19 German properties, generating ~1 GWh annually with up to 70% on-site self-consumption and offsetting over 250 tonnes of CO₂ per year.
MyPlace-SelfStorage firmographics
Firmographics- Name
- MyPlace-SelfStorage
- Legal name
- SelfStorage Dein Lagerraum GmbH
- Website
- https://myplace.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyPlace-SelfStorage operates 76 self-storage facilities across Germany, Austria, and Switzerland, renting climate-controlled storage units in six size tiers from 1 m² to 30+ m² to private individuals and commercial clients, supplemented by insurance, moving assistance, packing materials, and vehicle parking services.
- Ownership category
- akta.pro rank
MyPlace-SelfStorage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where MyPlace-SelfStorage is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices21 records
Markets served
MyPlace-SelfStorage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Storage Unit Rental: Core recurring revenue from renting self-storage units to private individuals and businesses. Units are billed every four weeks with flexible rental periods starting at a minimum of 2 weeks. Contracts are generally indefinite with weekly termination options subject to a 2-week notice period.
- Storage Insurance: Partner insurance products offered through Donauversicherung (Germany/Austria) and Helvetia (Switzerland). Basic insurance costs €6/CHF 6 per 4-week rental period covering goods up to €4,000/CHF 4,000 value.
- Packing Materials and Accessories: Sale of boxes, protective sleeves, films, locks, adhesive rolls, and shelving units through the online shop and at physical locations.
- Transport and Moving Services: Partnered moving assistance including free transporter rental (with 100 free kilometers) for new tenants and paid convenience moving services with helpers. Commission or partnership fees from SIXT rental vehicle discounts.
- Parking Space Rental: Secure, weather-protected parking for boats, trailers, caravans, vans, convertibles, motorcycles, and classic cars at select locations. Available from €41 per 4-week rental with annual prepayment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Storage units from 1 m² to 30+ m² |
| Unit Pricing | Multi-year contract | Long-term rental discount |
| Subscription | Pay-as-you-go | Basic Insurance (Donauversicherung/Helvetia) |
| Unit Pricing | Multi-year contract | Parking spaces |
| Unit Pricing | Pay-as-you-go | Seasonal promotional pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels12 records
MyPlace-SelfStorage product offering
Product offeringCore offering
MyPlace-SelfStorage rents secure, clean, dry, climate-controlled self-storage units in six size categories (1 m² to over 30 m²) at 52 locations across Germany with additional presence in Austria and Switzerland. The core offering is supplemented by storage insurance, transport and moving assistance, packing materials, package acceptance service, and vehicle parking spaces, with online booking and self-check-in machines enabling flexible 24/7 access.
Product overview
MyPlace-SelfStorage operates as a self-storage rental service offering a platform of storage solutions. The core product is the rental of secure, clean, dry, and climate-controlled storage units available in six sizes (from 1 m² to over 30 m²) at 52+ locations across Germany, Austria, and Switzerland. The product portfolio includes core storage unit rental, the specialized Storage Box compact option (starting at 1 m³), and Wine Storage for collections. The offering is supplemented by add-on modules including Storage Unit Insurance (via Donauversicherung/Helvetia partnerships), Transport and Moving Assistance (including SIXT vehicle discounts), a Packing Material Shop (boxes, films, shelving), Package Acceptance Service, and Parking Spaces for vehicles. The company also provides free temperature and humidity monitoring for stored goods and operates an online booking system for unit rental.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Units (Lagerabteile) Secure, clean, dry, climate-controlled self-storage rental units available in six size categories: Klein (1-3 m²), Mittel (3-5 m²), Groß (5-8 m²), XL (8-15 m²), XXL (15-30 m²), and XXXL (>30 m²). Units are not externally visible and accessible 24/7 via individual access codes. Offered to both private individuals and commercial enterprises.
- Wine Storage Specialized climate-controlled storage areas for wine collections that maintain optimal temperature and humidity conditions for wine preservation. Available at select MyPlace locations for private wine collectors and commercial wine storage needs.
- Storage Unit Insurance Insurance coverage for stored goods against burglary, vandalism, fire, water damage, and natural forces, provided through partnerships with Donauversicherung and Helvetia. Basic insurance costs €6/CHF 6 per 4-week rental period covering goods up to €4,000/CHF 4,000. Available to all storage tenants.
- Transport and Moving Assistance Complete moving solutions through partnerships with regional forwarders and SIXT. Includes free transporter rental (with 100 km and insurance) for new tenants and free moving assistance with truck and helpers. Provides up to 15% SIXT rental vehicle discounts for MyPlace tenants.
- Parking Spaces Secure, weather-protected parking spaces for boats, trailers, caravans, vans, convertibles, motorcycles, classic cars, and tires at select locations. Available 24/7 with weekly cancellation option, priced from €41 per 4 weeks with annual prepayment.
- Packing Material Shop Online shop offering sturdy boxes, protective sleeves, films, locks, adhesive rolls, cushioning materials, and shelving units for packing and storing goods. Products available for online ordering with pickup at desired storage location.
- Package Acceptance Service Free package and parcel acceptance service for commercial and private tenants. Shipments can be delivered to the storage location address by prior arrangement even during tenant absence, supporting online shopping deliveries and business mail handling.
Quantifiable outcome
- 70% of electricity from solar installations is self-consumed on-site
- +3 more outcomes
Companies that use MyPlace-SelfStorage
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
MyPlace-SelfStorage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
MyPlace-SelfStorage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ALVA EnergiecoreSolar energy partnership for photovoltaic installations across 19 German self-storage properties. Total installed capacity of 1.03 MWp generating approximately 1 GWh electricity annually with up to 70% self-consumption. Partnership began with bulk order for three projects in April 2025, expanded to ten completed installations with five more underway. Delivers measurable economic and ESG benefits including over 250 tonnes CO2 emissions reduction annually.
- SIXTminorMobility partnership providing MyPlace tenants with up to 15% discount on rental of transport vehicles. Supports the transport and moving assistance service offered to storage customers.
- DonauversicherungcoreInsurance partnership for basic storage insurance in Germany and Austria. Basic insurance (€6 per 4 weeks) covers goods up to €4,000 against fire, burglary, water damage, storm, rain, and snow. Additional coverage available at €1.50 per €1,000 extra insured value.
- HelvetiacoreInsurance partnership for basic storage insurance in Switzerland. Basic insurance (CHF 6 per 4 weeks) covers goods up to CHF 4,000 against fire, burglary, water damage, storm, rain, and snow.
- Regional Forwarders and Rental Car CompaniesminorPartnership network providing complete transport and moving solutions for MyPlace customers. Includes free transporter rental with 100 kilometers for new tenants and paid convenience moving services with helpers.
- Regional Disposal PartnersminorHand-picked regional disposal service partners offering attractive conditions for MyPlace tenants needing to dispose of items during storage or clearing.
- factum Presse und Öffentlichkeitsarbeit GmbHminorPress and public relations agency for media inquiries and communications.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MyPlace-SelfStorage competitors and assessment
Company assessmentDirect peers
- Lagerbox: Austria-headquartered self-storage operator with locations in Vienna and Graz. Directly comparable climate-controlled, secure self-storage business targeting both individuals and businesses in the same DACH region.
- Shurgard Self Storage: European self-storage market leader with ~270+ facilities, including significant presence in Germany, Netherlands, Belgium, and France. Directly comparable multi-site operator with climate-controlled units, online booking, and similar B2C/B2B target customers.
- Boxie24: Germany- and Europe-focused self-storage operator (owned by U-Storage Holdings) operating a network of facilities with online booking and flexible rental terms. Competes head-to-head in the same DACH market with similar mid-market positioning.
- Cubedo (formerly City Self Storage / Citybox): European self-storage brand operating facilities in Germany and other European countries. Direct competitor targeting the same DACH customer base with flexible rental terms and multi-location coverage.
Broad incumbents
- Big Yellow Group: FTSE 250-listed UK self-storage operator with ~110 facilities, the dominant UK brand. Public-market self-storage operator benchmark for valuation, operating metrics, and DACH expansion potential.
- Public Storage: Largest publicly listed self-storage REIT globally, with European exposure through its stake in Shurgard. Relevant benchmark for capital structure, valuation multiples, and operating metrics in the self-storage industry.
- Safestore Group: FTSE-listed European self-storage operator headquartered in the UK with facilities across the UK, France, Spain, Netherlands, Belgium, and Germany. Comparable multi-country, multi-site operator pursuing DACH expansion through partnerships and acquisitions.
- Extra Space Storage: Major US-listed self-storage REIT with European and Asian exposure via joint ventures. Comparable as a public-market benchmark for a multi-site climate-controlled self-storage operating model.
Regional players
- Liebhart Selfstorage: Austrian family-run self-storage brand with locations primarily in Vienna. Comparable regional peer offering small to mid-sized storage units to private and commercial customers in overlapping DACH geographies.
Emerging players
- kontora Self Storage (Lagerbox family/kontora24): German self-storage operator with facilities in major German cities. Competes in same DACH market with multi-city footprint, offering flexible month-to-month storage rental to individuals and SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MyPlace-SelfStorage social profiles
Digital presenceMyPlace-SelfStorage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyPlace-SelfStorage leadership team
Management profileNumber of profiles
Profiles5 records
MyPlace-SelfStorage subsidiaries and ownership
Company hierarchySubsidiaries2 records
MyPlace-SelfStorage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyPlace-SelfStorage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyPlace-SelfStorage
What does MyPlace-SelfStorage do?
MyPlace-SelfStorage rents secure, clean, dry, climate-controlled self-storage units in six size categories (1 m² to over 30 m²) at 52 locations across Germany with additional presence in Austria and Switzerland. The core offering is supplemented by storage insurance, transport and moving assistance, packing materials, package acceptance service, and vehicle parking spaces, with online booking and self-check-in machines enabling flexible 24/7 access.
Is MyPlace-SelfStorage a public or private company?
MyPlace-SelfStorage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyPlace-SelfStorage founded?
MyPlace-SelfStorage was founded in 1999. It employs 51 to 100 people.
Where is MyPlace-SelfStorage based?
MyPlace-SelfStorage is headquartered in Vienna, Austria, in the Europe region.
How does MyPlace-SelfStorage make money?
Five revenue lines are on record. Storage Unit Rental is the primary driver. The others are storage Insurance, packing Materials and Accessories, transport and Moving Services and parking Space Rental.
Who are MyPlace-SelfStorage's main competitors?
Direct peers on record are Lagerbox, Shurgard Self Storage, Boxie24 and Cubedo (formerly City Self Storage / Citybox). Broad incumbents are Big Yellow Group, Public Storage, Safestore Group and Extra Space Storage. Liebhart Selfstorage is listed as a regional player. kontora Self Storage (Lagerbox family/kontora24) is listed as an emerging player.
Does MyPlace-SelfStorage have an API?
No public API is recorded for MyPlace-SelfStorage.
What industry is MyPlace-SelfStorage in?
MyPlace-SelfStorage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.