Smark Global

What Smark Global does

Smark Global (Holdings) Ltd is a Hong Kong-based, privately held IT solutions provider founded in 2007, operating from Lai Chi Kok, Kowloon with 11–50 employees. The company sells a proprietary suite of business-management software — MOSES ERP, MOSES POS, and MOSES NET (online shop) — built as an integrated platform that connects retail point-of-sale, online storefronts, and back-office operations for small and medium enterprises. Alongside the MOSES stack, Smark Global offers the UUKA cloud platform (a modular SaaS alternative), the Hospital Membership Solution (HMS) for healthcare verticals, and SGCRM built on Microsoft Dynamics CRM. The company complements its software with digital marketing services (SEO, Facebook/Google Ads, email automation), Amazon and Alibaba marketplace expertise (as an official Amazon SPN and Alibaba partner), custom website and mobile-app development, and government-subsidised training through its wCommerce Academy (RTTP/NITTP-approved).

Smark Global generates revenue from four streams: one-time software licensing plus ongoing maintenance (HK$34K–HK$99K per deployment), professional services (digital marketing, system implementation, business consultancy), managed marketplace services (Amazon/Alibaba store operations), and training and education (paid workshops and subsidised courses). Customer concentration spans enterprise anchors — 7-Eleven Hong Kong (CRM for 900+ stores), IKEA Hong Kong, Citylink Electronics (12 stores, 2M+ annual customers), DKSH, Tung Wah Group of Hospitals, and Hong Kong government departments (Buildings Department, Urban Renewal Authority) — alongside a long tail of over 80 MOSES-system users, 200+ completed projects, and 1,800+ SMEs engaged through workshops. The company holds three Hong Kong ICT Awards (2013, 2016, 2017) and Microsoft Silver CRM Partner status, and markets through direct enterprise sales, co-hosted events with Amazon/HSBC/PayPal, channel partnerships (Amazon SPN, Alibaba), and an online learning platform.

Name

Smark Global

Legal name

Smark Global (Holdings) Ltd

Website

https://smarkglobal.com.hk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Smark Global is a Hong Kong IT solutions provider offering proprietary MOSES ERP/POS/e-commerce software, UUKA cloud platform, digital marketing, and Amazon/Alibaba marketplace services to SMEs, enterprises, and government clients.

Ownership category

akta.pro rank

Product category

E-commerce and Retail Business Management Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511), Advertising Agencies (541810), Computer Systems Design and Related Services (54151)

akta.pro primary industry

Remote Monitoring & Management (RMM) Services (BPAEABAA)

Keywords

• E-commerce solutions
• POS systems
• ERP software
• Digital marketing services
• Online retail platforms

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software/System Sales and Licensing: Sale and licensing of proprietary MOSES suite (ERP, POS, Online Shop systems) and custom website/app development. One-time licensing fees plus ongoing maintenance.
2. Professional Services: Digital marketing services, business consultancy, system implementation and customization services.
3. Training and Education: E-commerce courses, Amazon seller training, digital marketing workshops, and corporate training programs. Includes both free seminars and paid courses. Company is RTTP and NITTP approved training provider.
4. Amazon/E-commerce Operations Services: Amazon store operation services, account management, and cross-border e-commerce consulting including setup and optimization.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Smark Global develops and licenses the proprietary MOSES suite of business management software (MOSES ERP for resource planning, MOSES POS for multi-outlet retail, and MOSES NET for online shops) along with the cloud-based UUKA platform, and provides implementation, digital marketing, Amazon/Alibaba marketplace, training, and consultancy services around these systems. Its customers are primarily Hong Kong SMEs and e-commerce sellers seeking integrated online-plus-offline operations.

Product overview

Smark Global offers a comprehensive suite of e-commerce and business management solutions centered around the MOSES product family (MOSES ERP, MOSES POS, and MOSES NET). The MOSES products function as an integrated platform: ERP handles enterprise resource planning for sales, purchases, accounting, stock, and logistics; POS provides retail management with the unique capability to integrate with online shop functions; and NET serves as the e-commerce storefront connecting to the ERP. UUKA provides a cloud-based alternative SMB platform with modular applications. The company also delivers complementary services including Amazon and Alibaba marketplace expertise, digital marketing, mobile app development, website design, CRM built on Microsoft Dynamics, and professional training courses. Healthcare Solutions, including the Hospital Membership Solution, extends the platform to vertical industries. The ecosystem is supported by consultancy services and government-funded training programs.

Differentiator

Problem solved

Functional benefit

Brands

• UUKA: All-in-one user-friendly business management platform for SMEs offering customer management, product management, purchase, sales, inventory, payment management, and POS for retail functions
• MOSES POS
• MOSES ERP
• iNstockEC

Products and services

• MOSES ERP Internet-accessible Enterprise Resource Planning system tailored for SMEs, managing online shop, sales, purchases, accounting, stock, retail, production, and logistics, integrating with MOSES POS and MOSES NET.
• MOSES POS All-in-one retail Point of Sale system for multi-outlet management with offline operation, membership management, and unique integration with online shop functions (described as the only such retail system in Hong Kong).
• MOSES NET E-commerce online shop platform connecting with MOSES ERP and POS for unified online sales management, multi-language support, payment gateway integration, and SEO optimisation.
• UUKA Cloud Business Management Platform All-in-one, user-friendly cloud-based business management platform offering on-demand modular applications including customer management, product management, purchase, sales, inventory, payment, vendor management, POS, and live ordering tools for SMEs.
• Hospital Membership Solution (HMS) SaaS and AI automation solution for hospitals, clinics, and care facilities providing patient ordering with allergy checking, meal pre-ordering, delivery tracking, e-payment integration, and inventory management.
• SGCRM Customer Relationship Management System Customer relationship management system built on Microsoft Dynamics CRM integrating websites, Facebook, payment platforms, email marketing, and mobile apps for sales, marketing, and customer service automation.
• Mobile App Development Service Custom mobile application development service for iOS and Android platforms including content management, social media integration, and push notification capabilities.
• Website Design and Development Service Website design and development service using proprietary SGCMS content management system with responsive design, multi-language support, and payment gateway integration.
• Digital Marketing Service Digital marketing services covering Facebook advertising, Google Ads, email automation marketing, and SEO optimisation for SME and enterprise clients.
• Amazon Expert Service Amazon marketplace services including store setup, FBA training, product sourcing, logistics, listing optimisation, and sales automation delivered under Amazon Service Provider Network Partner credentials.
• Alibaba Expert Service Alibaba.com platform services including store setup, B2B sales optimisation, and international trade support delivered under official Alibaba partner credentials.
• iNstockEC E-commerce Financing Platform Consignment financing platform for e-commerce businesses, connecting sellers with investors for inventory funding through the ATMinHand.com platform using data analytics and machine learning.
• Business Consultancy Service Business consultancy including free initial sessions, e-commerce coaching, Technology Voucher Programme (TVP) assistance, Distance Business Programme (D-Biz) support, and corporate training programme design.
• wCommerce Training Courses E-commerce and digital marketing training programmes including PROFITS brand acceleration, Amazon operations, big data analytics, AI applications, and cross-border commerce, delivered via Smark Global Education Centres and online under RTTP and NITTP government funding.

Quantifiable outcome

• Over 80 local companies using MOSES system for daily operations
• +3 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Amazon Service Provider NetworkcoreChannel Partner/ Reseller/ DistributorOfficial Amazon SPN Partner providing solutions to various problems encountered by sellers during their operations through training and system integration services.
• Alibaba InternationalcoreChannel Partner/ Reseller/ DistributorOfficial Alibaba partner providing cross-border e-commerce expert services for sellers on Alibaba.com platform.
• Microsoft Dynamics CRMcoreTechnology or IntegrationSilver level Microsoft CRM business solution partner, integrating Microsoft Dynamics CRM and Microsoft Office Outlook with their SGCRM system.
• PayPal Hong KongcoreGTM or Marketing PartnerJoint marketing partnership offering exclusive HK$300 cash reward for new PayPal business account holders who complete HK$600 transaction through Smark Global website within 60 days.
• HSBC Hong KongminorGTM or Marketing PartnerCollaboration on seminar: 'Opportunities for Assisting Customers in E-commerce Business Transformation' co-hosted by HSBC and Smark Global.
• Vocational Training Council (VTC)coreStrategic or Co-development PartnerNITTP (New Industrialisation and Technology Training Programme) approved training provider. VTC reviews and registers courses for government funding eligibility.
• Yun ExpressminorGTM or Marketing PartnerLogistics partner in multi-party seminar on cross-border e-commerce with PayPal, Smark Global, Yun Express, and YAYABABY.
• YAYABABYminorGTM or Marketing PartnerPartner in multi-party seminar on cross-border e-commerce with PayPal, Smark Global, Yun Express, and YAYABABY.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopify: Global e-commerce platform offering website building, POS, payments, and integrated back-office tools for SMBs. Directly competes with Smark Global's MOSES NET and POS offerings for Hong Kong and Asia-based merchants, although Shopify's scale and ecosystem dwarf Smark Global.
• Lightspeed Commerce: Omnichannel POS and commerce platform for retail and hospitality SMBs. Competes with MOSES POS and ERP for multi-location retailers, especially in restaurants, retail, and golf/entertainment verticals that overlap with Smark Global's customer base.
• Verifone: Global POS hardware and integrated payment solutions provider for retail and hospitality. Overlaps with Smark Global's POS and payment-integration offerings, particularly for multi-store retailers.
• Block (Square): POS hardware/software and integrated commerce platform serving SMB retailers globally. Competes with Smark Global's MOSES POS and merchant services, with far greater scale and broader payment processing capabilities.
• Zoho: Cloud-based SMB software suite spanning CRM, ERP, books, and e-commerce. Competes with MOSES ERP/CRM and offers similar bundled, affordable software targeting SMBs in emerging markets, including Asia.
• Babel Technology: Hong Kong-based digital agency offering web development, e-commerce solutions, and digital marketing. Directly comparable in geography and service offering to Smark Global's agency and platform business.

Broad incumbents

• Adobe Commerce (Magento): Enterprise-grade e-commerce platform owned by Adobe, often implemented by agencies for mid-market and enterprise merchants. Overlaps with Smark Global's e-commerce development services for larger Hong Kong retailers.
• HubSpot: CRM, marketing automation, and sales platform widely used by SMBs and mid-market companies globally. Competes with Smark Global's CRM and digital marketing services for inbound marketing and customer engagement budgets.
• Wix.com: DIY website builder with e-commerce, bookings, and POS capabilities targeting SMBs globally. Competes at the low end with Smark Global's website and online shop offerings for price-sensitive SMB customers.
• Ogilvy Hong Kong: Global advertising and digital marketing agency with significant Hong Kong presence. Competes for the same enterprise digital marketing budgets (e.g., 7-Eleven, IKEA) that Smark Global also serves, but at larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/smarkgloballtd
• LinkedInhk.linkedin.com/company/smark-global-holdings-limited
• Instagraminstagram.com/smarkglobal
• Pinterestinstagram.com/smarkglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smark Global