Jong Ondernemen

What Jong Ondernemen does

Stichting Jong Ondernemen is a Dutch non-profit foundation founded in 1990 and headquartered in Amsterdam (Bos en Lommerplantsoen 3), dedicated to youth entrepreneurship education across the Netherlands. The organization operates as the official Dutch partner of JA Europe within the global JA Worldwide network, which delivers 15 million learning experiences per year across more than 100 countries and has been nominated for the Nobel Peace Prize. Leadership is provided by Algemeen directeur Jonas de Groot, who also serves as Data Protection Officer.

Its product portfolio comprises structured programs tailored to each Dutch education tier — primary (PO), secondary (VO), vocational (MBO), and higher education (HBO/WO) — including flagship offerings Junior Company (secondary), Student Company (MBO/HBO/WO), and the YES! program which is offered free to vmbo and mbo students. These classroom-delivered programs are supplemented by competitive events (Pitch Battles, Marktdagen, Junior Company Finale, Student Company Finale, Gen-E Festival, The Blue Challenge) and by digital infrastructure consisting of the YoungPWR knowledge platform and the Academy Portal at academy.jongondernemen.nl for participant management and progress tracking.

The foundation operates a non-commercial business model in which programs are provided free of charge to schools, with funding sourced from corporate partners and sponsors — including VNO-NCW, Schneider Electric, ExxonMobil, Euroclear, FedEx, Nationale Nederlanden, Delta, Van Spaendonck, Doorpakkers, and CCHO — together with the Dutch Nationale Postcode Loterij. Go-to-market is event- and relationship-driven, with direct engagement of teachers and schools supported by content marketing, social media (Facebook, LinkedIn, Instagram), and email campaigns. In school year 2024-2025 the foundation reported over one million contact hours with Dutch youth across the four education tiers.

Name

Jong Ondernemen

Legal name

Stichting Jong Ondernemen

Website

https://jongondernemen.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Jong Ondernemen is a Dutch non-profit foundation that delivers free entrepreneurship education programs across primary, secondary, vocational, and higher education, operating as the official Dutch partner of JA Europe within the JA Worldwide global network.

Ownership category

akta.pro rank

Product category

Youth Entrepreneurship Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM), Small Business & Entrepreneurship Community Education (EDAAAFAK)

Keywords

• Youth entrepreneurship education
• School-based learning programs
• Digital learning platform
• Student company programs
• Financial literacy education

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Partner and Sponsor Funding: Stichting Jong Ondernemen operates as a non-profit foundation funded by corporate partners, sponsors, and the Dutch National Postcode Lottery. Programs are delivered free or at low cost to schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stichting Jong Ondernemen delivers a portfolio of youth entrepreneurship education programs and events to Dutch schools across primary, secondary, vocational (MBO), and higher education (HBO/WO) levels, including flagship Junior Company and Student Company programs. All offerings are delivered free of charge to schools and students, with operations funded by corporate partners, sponsors, and the Dutch National Postcode Lottery, and supported by the YoungPWR knowledge platform and Academy Portal digital infrastructure.

Product overview

Stichting Jong Ondernemen operates as a comprehensive entrepreneurship education platform offering programs across all educational levels in the Netherlands. The portfolio consists of structured programs (Junior Company for secondary education, Student Company for vocational and higher education, YES! for vmbo/mbo), thematic lessons, and various challenges that provide learning-by-doing experiences. These core educational products are complemented by event products including Pitch Battles, Marktdagen, and finals competitions that give students real-world business experience. The YoungPWR knowledge platform and Academy Portal provide digital infrastructure for participant management and ongoing support. Together, these products form an integrated ecosystem that develops entrepreneurial skills, financial literacy, resilience, and professional networks among Dutch youth from primary school through university.

Differentiator

Problem solved

Functional benefit

Brands

• YoungPWR: Knowledge platform for youth entrepreneurship, offering resources and tools for young people.

Products and services

• Primair onderwijs Programma's (Primary Education Programs)
• Voortgezet onderwijs Programma's (Secondary Education Programs)
• Mbo Programma's (Vocational Education Programs)
• Hbo & wo Programma's (Higher Education Programs)
• Junior Company
• Student Company
• YES! (Young Entrepreneurship Scheme) Free entrepreneurship program designed specifically to make entrepreneurship accessible to vmbo and mbo students.
• Pitch Battles
• Marktdagen (Market Days)
• Gen-E Festival
• The Blue Challenge
• Sci-Tech Challenge
• Themalessen (Thematic Lessons)
• YoungPWR
• Academy Portal Online learning and management portal at academy.jongondernemen.nl where students and supervisors log in to manage their programs and track progress.

Quantifiable outcome

• 1+ million contact hours with youth in school year 2024-2025
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• JA EuropeflagshipStrategic or Co-development PartnerStichting Jong Ondernemen is the official Dutch partner of JA Europe, part of the global JA Worldwide network that provides 15 million learning experiences per year in more than 100 countries and has been nominated for the Nobel Peace Prize.
• SKB (Samenwerkingsverband Kansengelijkheid & Burgerschapsonderwijs)coreStrategic or Co-development PartnerStichting Jong Ondernemen is a founding partner of SKB (Samenwerkingsverband Kansengelijkheid & Burgerschapsonderwijs), working to promote equal opportunities and citizenship education for all Dutch youth regardless of background.
• VNO-NCWcoreGTM or Marketing PartnerMajor Dutch employers' organization supporting youth entrepreneurship education programs.
• Nationale NederlandenminorGTM or Marketing PartnerDutch insurance company supporting youth entrepreneurship education.
• FedExminorGTM or Marketing PartnerGlobal logistics company supporting entrepreneurship programs.
• ExxonMobilminorGTM or Marketing PartnerEnergy company supporting youth entrepreneurship education.
• EuroclearminorGTM or Marketing PartnerFinancial services company supporting foundation programs.
• Schneider ElectricminorGTM or Marketing PartnerEnergy management and automation company supporting youth entrepreneurship education.
• Van SpaendonckminorGTM or Marketing PartnerDutch consulting firm supporting foundation programs.
• DoorpakkersminorGTM or Marketing PartnerDutch organization supporting youth entrepreneurship.
• DeltaminorGTM or Marketing PartnerDutch energy company supporting foundation programs.
• CCHOminorGTM or Marketing PartnerPartner organization supporting youth entrepreneurship education.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• JA-YE Norway (Ungt Entreprenørskap): Norwegian JA-YE affiliate delivering school-based entrepreneurship programs (Student Company, Junior Achievement) to primary, secondary, and tertiary students — structurally identical offering to Jong Ondernemen but operating in Norway.
• Junior Achievement USA: The US JA Worldwide affiliate, offering JA Company Program, JA Finance Park, and other school-based entrepreneurship/financial literacy programs — directly comparable to Jong Ondernemen's portfolio.
• NFTE (Network for Teaching Entrepreneurship): US-based nonprofit delivering entrepreneurship education programs to underserved youth in schools. Closely aligned with Jong Ondernemen's mission of practical, classroom-delivered entrepreneurship skills for secondary and vocational learners.
• Lemonade Day: US-based youth entrepreneurship program where students operate a real lemonade stand business, mirroring the learning-by-doing student-run micro-company model central to Jong Ondernemen's Junior Company and Student Company programs.
• JA Europe: The European coordinating body of JA Worldwide, of which Jong Ondernemen is the official Dutch member. Operates the same Junior Achievement youth entrepreneurship programs across Europe and shares curriculum, branding, and partner pipelines.
• JA-YE Finland (Nuori Yrittäjyys): Finnish JA-YE affiliate running school-based entrepreneurship programs (Yrityskylä, JA Company Program). Comparable mission, age segments, and learning-by-doing pedagogy.
• Bizworld Foundation: US nonprofit delivering kid-sized entrepreneurship curriculum through elementary and middle schools, with a comparable Junior Company-style mini-company program run by students in classrooms.

Regional players

• Erasmus Centre for Entrepreneurship: Dutch-based entrepreneurship education and incubator hub affiliated with Erasmus University Rotterdam. Overlaps with Jong Ondernemen's hbo/wo and Student Company audiences but is positioned more toward higher-ed and start-up launch rather than school curriculum.

Emerging players

• Ondernemend Nederland / Stichting Het Groene Brein: Dutch nonprofit networks promoting entrepreneurship and innovation in education and youth. Partial overlap with Jong Ondernemen on Dutch curriculum and equality-of-opportunity themes but with a broader SME rather than school-system focus.

Others

• VNO-NCW: The Confederation of Netherlands Industry and Employers, one of Jong Ondernemen's core GTM partners. While a supporter rather than competitor, VNO-NCW shapes Dutch entrepreneurship-education policy and funnels member companies into youth programs like Jong Ondernemen's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JongOndernemen
• LinkedInlinkedin.com/school/234862
• Instagraminstagram.com/jong.ondernemen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jong Ondernemen