What Freedom Solar does

Freedom Solar, Inc. is a privately held solar energy contracting company founded in 2008 and headquartered in Campbell, California. The company designs, sells, and installs custom solar photovoltaic (PV) systems, battery storage solutions, and EV charging equipment for residential and light-commercial customers across the San Francisco Bay Area. The company holds California State Contractor License 940672 and operates as a direct-to-customer installer with no third-party resellers, working through energy consultants who conduct on-site consultations and custom design each system to maximize customer return on investment.

The core product portfolio comprises three integrated lines: solar panel systems using Maxeon, QCells, and REC panels with a minimum 25-year product warranty, installable across 12+ roof types including composition shingle, concrete tile, clay tile, woodshake, metal tile, standing seam, single ply membrane, torchdown, tar and gravel, foam, and ground or pergola mounts; battery storage systems including Tesla Powerwall 2/3 and FranklinWH aPower for backup power and time-of-use optimization; and EV charging installations including Tesla Wall Connectors and NEMA 14-50 outlets. Ancillary offerings include remove-and-replace services during roof replacement, panel cleaning, and web-based system monitoring through manufacturer platforms. Freedom Solar claims to have served 3,000+ customers since inception and holds Diamond Certified, T3 Energy Certified Installer, Maxeon Preferred Installer, and REC Certified Installer designations.

The business model is a one-time-installation sales motion with no disclosed pricing, no recurring SaaS or service-contract revenue layer, and a custom-quote-based pricing approach. PACE financing and third-party credit union financing are offered to customers. Marketing is primarily through direct consultation, the company website, and a customer referral program offering $500 or free panel washing per successful referral. The company has 11-50 employees, no parent company, no institutional funding rounds, and no disclosed M&A activity, operating as an independent regional contractor.

Name

Freedom Solar

Legal name

Freedom Solar, Inc.

Website

https://freedomsolar.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Freedom Solar is a privately held Bay Area solar installation contractor founded in 2008 that designs and installs custom residential and light-commercial solar PV, battery storage (Tesla Powerwall, FranklinWH), and EV charging systems across 12+ roof types.

Ownership category

akta.pro rank

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Panel Installation: One-time installation of custom-designed solar PV systems for residential and commercial properties. Systems range from small residential installations to large commercial systems. Revenue is generated through the sale and installation of panels, with pricing based on system size and complexity.
2. Battery Storage Systems: Installation of battery storage systems including Tesla Powerwall and FranklinWH aPower products. Provides backup power capability and energy independence for customers.
3. EV Charging Installation: Installation of EV charging solutions including Tesla Wall Connectors and other EV charging equipment.
4. Remove and Replace Services: Specialized services for removing existing solar systems during roof replacement and reinstalling afterward. Stated to be 30-70% less expensive than purchasing a new system.
5. Consultation Services: Free consultation visits to assess customer energy needs, roof suitability, and design optimal solar solutions. Part of the sales process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Freedom Solar is a Bay Area solar energy contracting company that designs, sells, and installs custom solar photovoltaic (PV) systems for residential and commercial properties on any roof type, including composition shingle, concrete tile, clay tile, woodshake, metal tile, standing seam, single-ply membrane, torchdown, tar and gravel, foam, and ground/pergola-mounted systems. The company also installs home battery storage systems (Tesla Powerwall 2/3 and FranklinWH aPower), EV charging solutions (Tesla Wall Connector), and offers specialized remove-and-replace services for solar systems during roof replacement, all delivered through a direct sales-led consultation process with custom-quoted pricing.

Product overview

Freedom Solar is a Bay Area solar installation company (since 2008) offering a comprehensive suite of energy solutions designed to bring energy independence to residential and commercial customers. The core portfolio consists of three integrated product lines: (1) Solar Panel Systems with panels from Maxeon, QCells, and REC manufacturers installed across 12+ roof types; (2) Battery Storage Systems featuring Tesla Powerwall and FranklinWH aPower products for backup power and peak hour cost optimization; and (3) EV Charging Solutions including Tesla Wall Connector installations. The company also offers Remove and Replace services for roof replacement scenarios and Commercial Solar installations for businesses. All installations are custom-designed by manufacturer-trained energy specialists and supported by web-based monitoring through manufacturer platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panel Systems Custom-designed residential solar power systems installed on various roof types including composition shingle, concrete tile, clay tile, woodshake, metal tile, standing seam, single ply membrane, torchdown, tar and gravel, foam, and ground/pergola-mounted configurations. Panel manufacturers include Maxeon, QCells, and REC with minimum 25-year product warranties (Maxeon up to 40-year). Designed to maximize return on investment for Bay Area homeowners.
• Battery Storage Systems Home battery storage installation services for energy independence, backup power during outages, and peak hour energy usage optimization. Includes Tesla Powerwall and FranklinWH aPower product installation with 10-year minimum product warranties.
• Tesla Powerwall 3 Installation Installation of Tesla Powerwall 2 and Powerwall 3 home battery systems, offering whole-home backup protection with increased energy freedom and backup power capabilities for day or night operation.
• FranklinWH aPower Installation Installation of FranklinWH aPower home battery storage systems providing solar power storage, peak hour energy cost savings, heavy load support for air conditioners and water heaters during grid outages, and severe weather preparedness.
• EV Charging Solutions Installation of electric vehicle home charging solutions including Tesla Wall Connector with Wi-Fi connectivity for charging management through the Tesla app, compatible with any EV on the market, plus NEMA 14-50 outlet installations for 50A circuits.
• Commercial Solar Systems Custom-designed commercial solar installations for businesses including fitness centers, dental offices, and churches. Designed to reduce operating costs and carbon footprint with 30% federal tax credit available for commercial solar systems purchased before 2033.
• Remove and Replace Services Specialized solar panel removal and reinstallation services during roof replacement projects, including removal before roofing, new standoff installation per roofer specifications, and reinstallation to minimize time without solar energy. Stated as 30-70% less expensive than purchasing a new system. Includes servicing existing systems and panel cleaning.
• System Monitoring Service Web-based system performance monitoring service provided through equipment manufacturer platforms, enabling customers to monitor system connectivity, solar generation, battery state of charge, and run lifetime energy production reports.

Quantifiable outcome

• Return on investment recovery typically within 5 years
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MaxeoncoreTechnology or IntegrationMaxeon is a solar panel manufacturer whose products Freedom Solar installs. Maxeon panels come with an industry-leading 40-year warranty and are designed to create more energy over their lifetime than other panels. Freedom Solar is a Maxeon Preferred Installer.
• QCellscoreTechnology or IntegrationQCells is a solar panel manufacturer that Freedom Solar installs. QCells panels are made in the USA and offer outstanding performance, efficiency, and a 25 year warranty.
• RECcoreTechnology or IntegrationREC is a solar panel manufacturer whose products Freedom Solar installs. REC panels offer excellent performance in high temperatures and bright sun, built to last, with a 25 year performance warranty. Freedom Solar is a REC Certified Installer.
• TeslacoreTechnology or IntegrationTesla is the manufacturer of Powerwall home batteries that Freedom Solar installs. Powerwall provides whole-home backup protection and integrated solar with battery storage capabilities.
• FranklinWHcoreTechnology or IntegrationFranklinWH is the manufacturer of aPower home batteries that Freedom Solar installs. The aPower provides powerful, reliable, and easy to manage energy storage for energy freedom.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Trinity Solar: Large regional residential solar installer focused on the US Northeast. Comparable direct-sales residential solar GTM and product offering, though geographically distinct from Freedom Solar's Bay Area footprint.

Broad incumbents

• Tesla Energy: Tesla designs and installs solar roof systems, Powerwall batteries, and EV chargers. Compared to Freedom Solar, Tesla Energy is the hardware manufacturer and a national installer, making it both a partner (Powerwall installer program) and a large competitor.

Direct peers

• Sunrun: Largest US residential solar installer with nationwide operations, also offering battery storage. Directly competes with Freedom Solar for residential rooftop solar customers via direct sales and lease/PPA financing structures.
• Momentum Solar: Direct-to-home residential solar installer operating across multiple US states with a door-to-door and direct sales motion. Highly comparable GTM and product mix to Freedom Solar.
• ADT Solar: National residential solar installer leveraging ADT's home-security customer base for lead generation. Direct competitor in residential solar + battery with similar direct-sales model.
• Blue Raven Solar: Residential solar installer with a direct-sales GTM and bundled financing offering. Operates in Western US markets and competes on similar customer profile and product bundle.
• Renova Energy: California-based residential and commercial solar installer offering panels, battery storage, and roofing integration. Closely comparable local competitor in Freedom Solar's core California market.
• Semper Solaris: West Coast–based residential and commercial solar, battery, and roofing installer with overlapping multi-roof expertise (including remove-and-replace). Highly comparable operating model and product portfolio to Freedom Solar.
• SunPower: Long-established US residential and commercial solar installer and panel manufacturer (now operating post-restructuring via Maxeon for panels). Competes with Freedom Solar in California on rooftop PV and battery integration.

Others

• FranklinWH: Manufacturer of the aPower home battery system that Freedom Solar installs. Listed as a technology/integration partner and adjacent ecosystem participant rather than a direct rooftop installer competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freedomsolarinc
• LinkedInlinkedin.com/company/freedom-solar-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Solar