Perumnas

What Perumnas does

Perum Perumnas (Perusahaan Umum Pembangunan Perumahan Nasional) is a 100% Indonesian state-owned housing developer (BUMN) established in 1974 by Government Regulation PP No. 29/1974 and operating under PP No. 83/2015. It is the designated government vehicle for delivering affordable and middle-income housing under the national Program 3 Juta Rumah (3 Million Housing Program) and holds National Strategic Project (PSN) designation. The company has built 500,000+ housing units across all Indonesian provinces since inception (one source citing 2 million+ units across 150+ locations), operates 39 active projects nationwide, and runs wholly owned subsidiaries PT Propernas Griya Utama and PT Propernas Nusa Dua plus minority stakes in PT Nusa Dua Bekala and PT Perumnas IIDA Group.

Its core products span four categories under the Samesta masterbrand: Rumah Tapak (landed housing, Rp 161-535 million per unit); Rumah Vertikal / Rusunawa (subsidized urban rental at Rp 1.6-2.5 million/month and market-rate apartments at Rp 15-30 million/m2); Lahan Komersil (commercial land such as Grand Sentraland Karawang at 2.6 Ha); and Transit-Oriented Development (TOD) projects at Tanjung Barat, Pondok Cina, and Rawabuntu. Core construction technology centers on pre-cast wall systems for landed housing, integrated with TOD concepts near KRL/MRT/BRT nodes.

Revenue is generated through one-time unit sales (subsidized MBR, market-rate MBM, upper-income MBA), recurring Rusunawa rental income, commercial land partnerships with revenue-sharing models, and consulting/advisory services under PP No. 83/2015. The go-to-market combines direct field sales at each project site with a corporate/enterprise channel (e.g., the 'Gampang Punya Rumah' program with Kompas Gramedia for employee housing) and a digital partnership portal (kemitraan.perumnas.co.id) for joint development with private developers (BSA Land, Mahantas Property) and state enterprises (PT KAI for TOD). Customer segments are stratified horizontally into MBR (primary), MBM, and MBA tiers, plus institutional buyers. A June 2025 digital fractional ownership partnership with Goro introduces a technology-based ownership model targeting younger buyers. Pricing is supported by 100% government-covered PPN (valid through June 2025), DP starting at Rp 1 million, and KPR financing aligned with Bank BTN-linked mortgage channels.

Name

Perumnas

Legal name

PERUSAHAAN UMUM (PERUM) PEMBANGUNAN PERUMAHAN NASIONAL

Website

https://perumnas.co.id

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perum Perumnas is a 100% Indonesian state-owned housing developer (BUMN) established in 1974, delivering landed, vertical, and TOD housing across 39 active projects nationwide. It primarily serves low-income (MBR), middle-income (MBM), and upper-income (MBA) segments under the national Program 3 Juta Rumah.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Property Sales (Landed Housing): Sale of landed housing units (rumah tapak) including subsidized units for low-income communities (MBR) and market-rate units for middle and upper-income segments. Revenue is generated through one-time sales transactions with financing through bank mortgages and government subsidy programs.
2. Vertical Housing Sales and Rental: Development and sale/rental of vertical housing (apartments/rusunawa) including subsidized rusunawa units for low-income urban communities and market-rate apartments. Rusunawa units are offered for rent at Rp 1,600,000-2,500,000/month.
3. Land Development and Management: Large-scale land provision and management services, acting as land provider for housing development projects. Includes development of new cities and urban development.
4. Consulting and Advisory Services: Housing and settlement consulting and advocacy services as per PP No. 83 Tahun 2015.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Perum Perumnas is an Indonesian state-owned housing developer that develops, sells, and rents landed housing (Rumah Tapak), vertical housing (Rusunawa/apartments), commercial land, and Transit-Oriented Development (TOD) integrated townships across Indonesia. The company serves low-income (MBR subsidized), middle-income (MBM), and upper-income (MBA) segments through more than 39 active projects nationwide, while also engaging in strategic development partnerships with private developers and government institutions.

Product overview

Perumnas is a state-owned Indonesian housing developer offering a diverse portfolio of housing products under the Samesta masterbrand. The company provides three main product categories: Rumah Tapak (landed housing) including various Samesta-branded projects across Indonesia, Rumah Vertikal/Rusunawa (vertical housing/apartments) for urban areas, and Lahan Komersil (commercial land) for mixed-use development. Perumnas also develops Transit-Oriented Development (TOD) projects integrated with public transportation. The company focuses on low-income (MBR subsidized), middle-income (MBM), and upper-income (MBA) segments. Products range from subsidized homes for lower-income communities to premium township developments spanning hundreds of hectares.

Differentiator

Problem solved

Functional benefit

Brands

• Samesta: Masterbrand (wajah baru/face lift) for all Perumnas products. Pronounced as 'samesta', inspired by the concept of the universe representing unity, balance, and interconnectivity. The brand covers all residential products under Perumnas with commitment to quality, harmonious and sustainable housing for Indonesia.

Products and services

• Samesta Kalipuro Asri Subsidized landed housing project in Kalipuro, Banyuwangi targeting low-income communities (MBR), featuring modern architectural design, efficient spatial planning, and sustainable environmental considerations. Unit types 30/84 and 36/105 with prices ranging from Rp 200-250 million per unit.
• Samesta Alonia Vertical housing (Rusunami) integrated development in Kemayoran, North Jakarta, continuation of Bandar Kemayoran (RBK) project, offering 1 BR and 2 BR units for urban residents with easy access to public transportation. Pricing ranges from Rp 20-30 million/m2 with standard types 21-26 m2 for Middle-Low segment.
• Samesta Casanamora Modern residential development in Medan Labuhan, Medan City, part of 131.3 Ha new growth area with direct connectivity to Medan Industrial Area (KIM), featuring sustainable design with open spaces and community parks.
• Samesta Jonggol Inclusive residential area in Jonggol, East Bogor spanning 87.08 Ha, featuring Green Living concept with balance between development and nature conservation, targeting young professional families. Prices range from Rp 185-535 million per unit with unit types 30/60 and 42/84 (land area 60-84 m2).
• Samesta Kancana Eco-Smart Development township in Driyorejo, Gresik spanning 212 Ha, integrating housing clusters with commercial areas, educational facilities, healthcare services, and themed public spaces.
• Samesta Aksora Vertical housing development (Rusunami and apartments) in Pulo Gebang, East Jakarta, integrated with transit-oriented living 650m from Terminal Terpadu Pulo Gebang. Pricing ranges from Rp 15-21 million/m2.
• Samesta Parayasa TOD-based township in Parung Panjang, Bogor spanning 153 Ha, integrated with KRL Line Tanah Abang-Rangkasbitung with planned Lumping Station.
• Kota Mandiri Bekala Integrated township developed by PT Propernas Nusa Dua (subsidiary) in Pancur Batu, Deli Serdang spanning 854 Ha, featuring integrated living with housing, commercial facilities, and green spaces.
• Samesta Savanna Modern housing in Talang Keramat, Banyuasin, South Sumatra spanning 97 Ha with investment potential along Palembang-Banyuasin infrastructure corridor.
• Rusunawa Arjuna Urban rental housing program (Rusunawa) in Pulo Gebang, East Jakarta offering Studio and 2BR units for low-income urban residents at rental prices Rp 1,600,000-2,500,000/month. Unit sizes 24-36 m2.
• Grand Sentraland Karawang Commercial land development in Karawang, West Java totaling 2.6 Ha designated for mixed-use development including Mall, Sport Center, and FnB Area. Revenue sharing partnership model.
• Samesta Batursari Landed housing project in Mranggen, Demak spanning 3.5 Ha with 271 housing units.
• Anthurium @ Casanamora Landed housing project in Medan Labuhan spanning 5.5 Ha with 290 units.
• Kraton Harmoni Landed housing in Kraton, Pasuruan spanning 1.14 Ha with 76 units.
• TOD Tanjung Barat Transit-oriented development project at Tanjung Barat, South Jakarta integrated with public transportation.
• TOD Pondok Cina Transit-oriented development project at Pondok Cina, Depok integrated with commuter line.
• TOD Rawabuntu Transit-oriented development project at Rawabuntu, BSD City, Banten.
• Digital Fractional Home Ownership (Kepemilikan Hunian Fraksional Berbasis Digital) Digital fractional property ownership innovation in partnership with Goro, offering digital-based fractional home ownership for millennials and young generations. Provides a lighter, more inclusive, and flexible approach for those wanting to own their first home or invest in real estate.
• Consulting and Advisory Services Housing and settlement consulting and advocacy services provided by Perum Perumnas as per PP No. 83 Tahun 2015.
• Samesta Masterbrand Masterbrand that encompasses all Perumnas housing products, representing the company's new identity launched after 46 years of operation. Samesta means 'universe' in Indonesian, symbolizing unity, balance, and interconnectivity, and aims to deliver quality, harmonious, and sustainable housing for Indonesia.

Quantifiable outcome

• 500,000+ housing units built since 1974
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered corporate, strategic and major.

• Kompas Gramedia GroupcorporateStrategic or Co-development Partner · 13 June 2025Employee housing program partnership offering special housing ownership terms for Kompas Gramedia employees through the 'Gampang Punya Rumah' program with DP starting at Rp 1 million and 100% PPN coverage.
• GorostrategicTechnology or Integration · 12 June 2025Digital fractional property ownership collaboration bringing innovative homeownership solutions for young generation. The partnership introduces digital technology-based fractional property ownership concept that is more affordable, flexible, and integrated with technology.
• BSA LandmajorStrategic or Co-development PartnerStrategic partnership for property development where BSA Land collaborates with Perumnas leveraging Perumnas' core assets and land holdings. The collaboration has produced successful formula for creating superior and competitive housing developments in the property sector.
• Mahantas PropertymajorStrategic or Co-development PartnerStrategic partnership providing development partnership value with guaranteed land legality, strategic locations, and flexible partnership schemes creating win-win solutions for all parties involved.
• PT. KAI (Kereta Api Indonesia)majorStrategic or Co-development PartnerPartnership with Indonesia's state railway company for non-railway asset development, leveraging Perumnas' expertise in property development and KAI's land assets for integrated transit-oriented developments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PP Properti: Property development arm of PT PP (Persero), a state-owned construction enterprise. Closely comparable to Perumnas as a state-owned enterprise (BUMN) involved in residential and commercial property development, with similar government relationship and project execution profile.
• Summarecon Agung: Listed Indonesian developer with multiple residential townships (Summarecon Bekasi, Summarecon Serpong, etc.) and commercial centers. Directly comparable to Perumnas in operating large-scale landed housing and mixed-use developments targeted at middle-income and upper-income buyers.
• Alam Sutera Realty: Listed Indonesian developer of Alam Sutera township and other residential projects. Closely comparable to Perumnas in operating integrated residential townships with mixed-use components, targeting middle-income and upper-income segments.
• Agung Sedayu Group: Major Indonesian property developer with significant residential townships (PIK, etc.) and commercial developments. Competes directly with Perumnas in the upper-income landed housing segment and integrated township development.
• Pakuwon Jati: Listed Indonesian property developer with residential and mixed-use developments (Pakuwon Mall integrated developments). Comparable to Perumnas in developing large-scale integrated townships and serving MBM and MBA segments across Indonesia.
• Ciputra Group: One of Indonesia's largest private property developers, founded by the late Ciputra. Develops residential housing, apartments, and mixed-use projects across Indonesia, directly competing with Perumnas in the landed and vertical housing segments across MBR, MBM, and MBA tiers.
• Sinar Mas Land: Major Indonesian property developer behind BSD City and other large residential townships. Closely comparable to Perumnas in operating large-scale landed housing developments and integrated townships across Indonesia, with focus on MBM and MBA segments.
• Waskita Realty: Property arm of Waskita Karya (Persero), a state-owned construction company. Direct peer to Perumnas as a state-owned enterprise developing residential and commercial properties, with similar BUMN structural advantages and access to government infrastructure projects.
• Lippo Homes: Residential property arm of Lippo Group, develops landed housing and integrated townships (Lippo Karawaci, etc.). Directly comparable to Perumnas in residential housing development across Indonesia, with focus on landed housing and integrated townships.
• Adhi Persada Realty: Property development arm of PT Adhi Karya (Persero), a state-owned construction company. Comparable to Perumnas as a state-owned enterprise participating in residential and commercial property development, with similar BUMN status and government-backed mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/infoperumnas
• YouTubeyoutube.com/infoperumnas
• Facebookfacebook.com/Perumnas4BumiGandasari
• LinkedInlinkedin.com/company/perum-perumnas
• Instagraminstagram.com/infoperumnas
• TikToktiktok.com/@infoperumnas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perumnas