Dentaurum
Dentaurum is a family-owned German dental medical device manufacturer founded in 1886, producing orthodontics, implantology, prosthetics, ceramics, and digital dentistry products for orthodontists, implantologists, dental technicians, general dentists, and dental ceramists across 13+ countries via direct sales, distributors, and regional e-commerce.
- Company typePrivate
- Founded1886
- HeadquartersIspringen, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dentaurum does
Dentaurum GmbH & Co. KG is a family-owned German dental medical device manufacturer founded in 1886 and headquartered in Ispringen, at the gateway to the Black Forest. The company is registered as a GmbH & Co. KG limited partnership with Winkelstroeter & Pace Verwaltungs-GmbH as the personally liable partner, and is led by Managing Directors Mark Stephen Pace, Axel Winkelstroeter, Claudia Stöhrle, and Ralph Dittes. Dentaurum manufactures and distributes a comprehensive product portfolio organized into four core categories — orthodontics, implantology, prosthetics, and ceramics — supplemented by a digital dentistry platform. Flagship product systems include tioLogic® (TWINFIT and ST) and CITO mini® implants, discovery® self-ligating brackets, Orthocryl® acrylics, remanium® cobalt-chromium alloys, tomas® anchorage miniscrews, and the ceraMotion® family of veneering ceramics (One Touch, Z, LiSi), with the discovery® smart sl bracket and 10th-anniversary ceraMotion® One Touch positioned as the most recent commercial highlights. The digital portfolio — including the prime4me® aligner system, prime4me® model printing, prime4me® RETAIN3R retainers, CADback CAD software, and the Dentaurum Digital ordering platform — extends the offering into CAD/CAM prosthetics and aligner production, with workflow integrations to 3Shape TRIOS intraoral scanning and OnyxCeph3 orthodontic planning software.
Dentaurum serves five primary professional customer segments: orthodontists, implantologists, dental technicians and laboratories, general dentists, and dental ceramists. The company monetizes through multiple revenue streams: sale of dental hardware and consumables (brackets, wires, implants, alloys, ceramics), digital products and services (aligners, 3D-printed models, CAD/CAM solutions), professional education through an internationally recognized seminar program (€79–€2,665 per series), and direct e-commerce via regional online shops. The GTM motion is sales-led and multi-channel: direct sales in core markets (Germany and Austria) with on-site advisors and hotlines, distributor networks across international markets (Australia, BeNeLux, Canada, Spain, France, Italy, Switzerland, USA, China, and Arabic-speaking countries), country-specific websites in seven languages, and the CDC training facility at Ispringen for continuing professional education. Pricing is primarily quote-based with regional variation; the German online shop requires account registration, and standard payment terms are 2% discount within 10 days, net 30. Products are sold under Medical Device Regulation (EU) 2017/745 (MDR) compliance, with regulatory oversight by Regierungspräsidium Karlsruhe. The company employs 1,001–5,000 people and has been continuously operating for 140 years, which it markets as the longest continuous operation in the global dental industry.
Dentaurum firmographics
Firmographics- Name
- Dentaurum
- Legal name
- DENTAURUM GmbH & Co. KG
- Website
- https://dentaurum.de
- Company type
- Private
- Founded year
- 1886
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dentaurum is a family-owned German dental medical device manufacturer founded in 1886, producing orthodontics, implantology, prosthetics, ceramics, and digital dentistry products for orthodontists, implantologists, dental technicians, general dentists, and dental ceramists across 13+ countries via direct sales, distributors, and regional e-commerce.
- Ownership category
- akta.pro rank
Dentaurum industry classification
Industry- Product category
- Dental Medical Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industry
- Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)
Keywords
Where Dentaurum is headquartered
LocationHeadquarters
- HQ city
- Ispringen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Dentaurum business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Medical Devices and Consumables: Dentaurum generates revenue through the sale of dental medical products across four core categories: orthodontics (brackets, wires, bands, adhesives, pliers, acrylics), implantology (implants, surgical tools, prosthetic components), prosthetics (ceramics, crowns, bridges, cast dentures), and ceramics. Products range from high-volume consumables to premium instruments and systems.
- Digital Dental Products and Services: Revenue from digital products including the prime4me® aligner system, prime4me® model printing services, and CAD/CAM prosthetics solutions, as well as digital planning software and 3D-printed models.
- Educational Seminars and Training: Dentaurum operates an internationally renowned seminar program covering orthodontics, implantology, prosthetics, and ceramics, generating revenue through course fees ranging from €79 to €2,665 per seminar series. Courses are conducted across Germany and internationally, with languages including German and English.
- E-commerce and Online Shop Sales: Direct online sales through regional e-commerce platforms for Germany, Australia, BeNeLux, Canada, France, Italy, Spain, Switzerland, USA, and international distributors. The shop offers 24-hour delivery service with maximum 48-hour delivery承诺.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Implantology Seminar Series - Lübeck 2026 |
| Other | Pay-as-you-go | Digital Implant Prosthetics Short Course |
| Other | Multi-year contract | Full Seminar Series Bundles |
| Other | Pay-as-you-go | Digital In-Office Aligner Workshop (Parts I & II) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Dentaurum product offering
Product offeringCore offering
Dentaurum manufactures and sells a comprehensive range of dental medical devices and consumables across four core specialties — orthodontics, implantology, prosthetics, and ceramics — plus a growing digital dentistry portfolio (clear aligners, CAD/CAM prosthetics, 3D-printed models, and digital planning software). Products are sold direct in Germany and Austria and through regional distributors and country-specific online shops in markets including Australia, BeNeLux, Canada, France, Italy, Spain, Switzerland, and the USA. The company also runs an internationally recognized paid seminar and training program in orthodontics, implantology, prosthetics, and ceramics.
Product overview
Dentaurum is a German dental technology company offering a comprehensive portfolio of dental products across four core categories: Orthodontics, Implantology, Prosthetics, and Ceramics, supplemented by a Digital platform. The product range includes orthodontic brackets and systems (discovery®, Orthocryl®), implant systems (tioLogic® TWINFIT, tioLogic® ST, CITO mini®), prosthetic materials (remanium® star alloys), and ceramic systems (ceraMotion® One Touch, ceraMotion® Z, ceraMotion® LiSi). The Digital division provides prime4me® aligner solutions and model printing services through the Dentaurum Digital platform. The company also offers seminars and training programs in orthodontics, implantology, prosthetics, and ceramics.
Differentiator
Problem solved
Functional benefit
Brands
- prime4me®: Digital orthodontic products including aligners, model printing, and RETAIN3R retainers
- ceraMotion®
- discovery®
- remanium®
- orthocryl®
- tioLogic®
- CITO mini®
- Premium-Line®
- tomas®
Products and services
- Orthodontics Product Range Complete orthodontic product portfolio including brackets, bands, arches, wires, adhesives, and appliances for dental correction treatments, sold to orthodontic practices and dental specialists.
- Implantology Product Range Dental implant systems and accessories for surgical and prosthetic implant procedures, sold to implantologists, oral surgeons, and dental clinics.
- Prosthetics Product Range Dental prosthetic products including crowns, bridges, cast partial dentures, and related materials for prosthetic restorations, sold to dental laboratories and technicians.
- Ceramics Product Range Dental ceramic materials including veneering ceramics, zirconia, and lithium disilicate for aesthetic restorations, sold to dental ceramists and laboratories.
- Digital Dentistry Platform Digital dentistry solutions encompassing digital orthodontics, digital implantology, and CAD/CAM prosthetics workflows, including the prime4me® aligner system, model printing, and integration with OnyxCeph3™ and 3Shape TRIOS.
- discovery® smart sl Bracket Passively self-ligating orthodontic bracket with innovative CLICK & GO closure mechanism that enables intuitive lid closing and faster archwire changes to reduce chair time, sold to orthodontic practices.
- ceraMotion® One Touch First veneering ceramic in paste form for all-ceramic restorations made of lithium disilicate and zirconium oxide, featuring 2D and 3D pastes for pink and white aesthetics, sold to dental laboratories and ceramists.
- ceraMotion® Z Zirconia-based ceramic system for crowns and bridges, marketed as smarter zirconia for dental restorations, sold to dental laboratories and ceramists.
- ceraMotion® LiSi Lithium disilicate ceramic for all-ceramic restorations offering aesthetic and strong solutions, sold to dental laboratories and ceramists.
- prime4me® Aligner Clear aligner system for orthodontic treatment, part of the digital orthodontics portfolio, sold to orthodontists and dental practices.
- prime4me® RETAIN3R Clear retainer for post-orthodontic retention, part of the digital orthodontics product line, sold to orthodontists and dental practices.
- prime4me® Model Printing 3D-printed dental models for orthodontic and prosthodontic applications, sold to orthodontists, dentists, and dental laboratories.
- tioLogic® TWINFIT Implant System Implant system featuring two-component design for flexible prosthetic solutions in dental implantology, sold to implantologists and dental clinics.
- tioLogic® ST Implant System Standard implant system for surgical and prosthetic dental implant procedures, sold to implantologists and dental clinics.
- CITO mini® Implant System Mini implant system for simplified implant procedures, sold to implantologists and dental clinics.
- remanium® star Alloys Cobalt-chromium (CoCr) dental alloys for cast partial dentures and prosthetic frameworks, sold to dental laboratories and prosthetic fabricators.
- Orthocryl® Acrylic Orthodontic acrylic material used for fabricating orthodontic appliances, sold to orthodontic practices and dental laboratories; celebrating 60 years of continuous use.
- Premium-Line® Pliers Premium orthodontic and dental pliers featuring precise finish, ergonomic design, and exceptional durability, sold to practices and laboratories.
- tomas® Anchorage System Orthodontic miniscrew anchorage system including pins and accessories for temporary skeletal anchorage in orthodontic treatment, sold to orthodontists.
- Dentaurum Seminar Program International paid seminar and training program covering orthodontics, implantology, prosthetics, and ceramics with hands-on training and continuing education, delivered across multiple German cities and select international locations in German and English.
- Dentaurum Digital Platform Digital ordering and planning platform for prime4me® products including aligner systems and model printing services, providing orthodontists and dentists with a digital workflow portal.
Companies that use Dentaurum
Customer profileSegments5 records
Ideal customer profiles5 records
Dentaurum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature15 records
Dentaurum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 3Shape (TRIOS)coreDentaurum integrates 3Shape's TRIOS intraoral scanning technology into their digital implantology workflow, allowing customers to use TRIOS scans for planning and producing Dentaurum dental prosthetics and implants.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Dentaurum competitors and assessment
Company assessmentDirect peers
- Straumann Group: Global leader in dental implants and prosthetics, directly competitive with Dentaurum's tioLogic® implant systems and prosthetic components. Straumann also extends into orthodontics and digital dentistry, overlapping with Dentaurum's growth segments.
- Ivoclar Vivadent: Privately held dental materials manufacturer with strong positions in ceramics (e.g., IPS e.max lithium disilicate), prosthetics, and digital CAD/CAM. Direct overlap with Dentaurum's ceraMotion® ceramic lines and prosthetic consumables.
- Align Technology: Maker of the Invisalign clear-aligner system and iTero scanners, directly competing with Dentaurum's prime4me® aligners and 3Shape-integrated digital workflows. The dominant consumer-facing brand in orthodontics is the main head-to-head in aligners.
- VITA Zahnfabrik: German-based dental ceramics and prosthetics manufacturer, directly comparable to Dentaurum's prosthetics and ceramics segments. VITA competes in zirconia, lithium disilicate, and shade-matching systems alongside ceraMotion®.
- GC Corporation: Japanese dental materials manufacturer producing ceramics, cements, and impression materials with global distribution. Overlaps with Dentaurum's ceramics line and supplies prosthetic labs and practices.
- American Orthodontics: Privately held US manufacturer of orthodontic brackets, bands, wires, and related appliances. Directly comparable to Dentaurum's discovery® and Orthocryl® orthodontic consumables portfolio.
Regional players
- Henry Schein: One of the world's largest dental product distributors, competing most directly with Dentaurum's distribution model in North America and across Dentaurum's distributor markets — though Henry Schein operates as a multi-brand distributor rather than a manufacturer.
Emerging players
- Zhermack: European dental materials manufacturer producing impression materials, gypsum, and related prosthetic consumables; comparable niche-scale supplier serving dental labs and practices in adjacent product categories to Dentaurum's prosthetic line.
Broad incumbents
- Solventum (formerly 3M Oral Care): Dental and orthodontic solutions division spun out of 3M, supplying orthodontic brackets, adhesives, and preventive products. Direct overlap with Dentaurum's orthodontic consumables and broader specialty consumables.
- Dentsply Sirona: The largest pure-play dental equipment and supplies manufacturer globally, with overlapping orthodontic, implant, prosthetic, and CAD/CAM portfolios. Dentsply Sirona competes across essentially every product category Dentaurum serves and serves as the scale benchmark for broad dental manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dentaurum social profiles
Digital presenceDentaurum compliance and trust
Trust signalCompliance1 record
Dentaurum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentaurum leadership team
Management profileNumber of profiles
Profiles5 records
Dentaurum subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dentaurum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentaurum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentaurum
What does Dentaurum do?
Dentaurum manufactures and sells a comprehensive range of dental medical devices and consumables across four core specialties — orthodontics, implantology, prosthetics, and ceramics — plus a growing digital dentistry portfolio (clear aligners, CAD/CAM prosthetics, 3D-printed models, and digital planning software). Products are sold direct in Germany and Austria and through regional distributors and country-specific online shops in markets including Australia, BeNeLux, Canada, France, Italy, Spain, Switzerland, and the USA. The company also runs an internationally recognized paid seminar and training program in orthodontics, implantology, prosthetics, and ceramics.
Is Dentaurum a public or private company?
Dentaurum is a private company. It is classified as family owned and is currently operating.
When was Dentaurum founded?
Dentaurum was founded in 1886. It employs 1,001 to 5,000 people.
Where is Dentaurum based?
Dentaurum is headquartered in Ispringen, Germany, in the Europe region.
How does Dentaurum make money?
Four revenue lines are on record. Dental Medical Devices and Consumables are the primary driver. The others are digital Dental Products and Services, educational Seminars and Training and E-commerce and Online Shop Sales.
Who are Dentaurum's main competitors?
Direct peers on record are Straumann Group, Ivoclar Vivadent, Align Technology, VITA Zahnfabrik, GC Corporation and American Orthodontics. Henry Schein is listed as a regional player. Zhermack is listed as an emerging player. Broad incumbents are Solventum (formerly 3M Oral Care) and Dentsply Sirona.
Does Dentaurum have an API?
No public API is recorded for Dentaurum.
What industry is Dentaurum in?
Dentaurum's product category is Dental Medical Devices. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLAHAEAE, Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics). Its NAICS code is 339114 and its SIC code is 3843.