Hampton Roads Orthopaedics and Sports Medicine

What Hampton Roads Orthopaedics and Sports Medicine does

Hampton Roads Orthopaedics and Sports Medicine (HROSM) is a private, for-profit multi-specialty orthopaedic medical practice founded in 1959 by Dr. Wieman Kretz, the region's first orthopaedic surgeon. Headquartered in Newport News, Virginia, the practice operates from six locations across the Hampton Roads region — including Newport News, Williamsburg, Yorktown, and Suffolk — and employs between 51 and 100 staff, comprising board-certified and fellowship-trained orthopaedic surgeons, nurse practitioners, physical therapists, and administrative personnel.

The practice delivers comprehensive musculoskeletal care organized around several subspecialty verticals: spine care, joint replacement, sports medicine, pain management, podiatry, wound care, and physical therapy. It also operates an ACR-accredited MRI center equipped with a Canon Vantage Galan 3T system, and provides workers' compensation services. Ancillary revenue lines include a recently introduced Total/Whole Body MRI offered at a $1,500 cash-pay price and Blood Flow Restriction (BFR) Therapy added to the rehabilitation menu in 2025. Patient-facing technology is limited to third-party integrations such as the Cerner Health patient portal.

The business model is fee-for-service medical practice revenue generated from individual patients and a mix of commercial insurance, Medicare/Medicaid, workers' compensation payers, and self-pay transactions. Transparent self-pay pricing (e.g., MRI starting at $449 for uninsured patients) suggests the practice is also courting uninsured and high-deductible consumers directly. There is no evidence of private equity sponsorship, parent company affiliation, or institutional funding; the entity appears to operate as an independent physician group.

Name

Hampton Roads Orthopaedics and Sports Medicine

Legal name

Hampton Roads Orthopaedics Spine & Sports Medicine

Website

https://hrosm.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Hampton Roads Orthopaedics and Sports Medicine is an independent multi-specialty orthopaedic practice serving the Hampton Roads region of Virginia across six locations, providing spine, joint replacement, sports medicine, pain management, physical therapy, and diagnostic MRI services to patients and workers' compensation claimants.

Ownership category

akta.pro rank

Product category

Orthopaedic and Sports Medicine Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopaedic medical services
• Joint replacement surgery
• Sports medicine treatment
• Diagnostic MRI imaging
• Physical therapy rehabilitation

Headquarters

HQ city

Newport News

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation and Treatment Services: Revenue from patient consultations, examinations, and treatments across orthopaedic specialties including joint replacement, spine care, sports medicine, and pain management.
2. Diagnostic Imaging Services: Revenue from MRI scans and other diagnostic imaging services, with pricing available for insured and uninsured patients.
3. Physical Therapy Services: Revenue from physical therapy treatments including Blood Flow Restriction Therapy and rehabilitation programs.
4. Workers' Compensation Services: Specialized orthopedic care services for workers' compensation cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hampton Roads Orthopaedics and Sports Medicine (HROSM) is a full-service orthopaedic and sports medicine practice providing comprehensive musculoskeletal care across Hampton Roads, Virginia. The practice delivers diagnostic imaging (including a Canon Vantage Galan 3T MRI center), surgical services (joint replacement, spine surgery, sports medicine procedures), non-operative care (pain management, podiatry, wound care), and rehabilitation (physical therapy including Blood Flow Restriction Therapy). It operates multiple clinic locations offering integrated orthopaedic care for general patients, athletes, and workers' compensation cases.

Product overview

Hampton Roads Orthopaedics Spine & Sports Medicine (HROSM) is a comprehensive orthopaedic and sports medicine practice offering a unified portfolio of services under one roof. The practice operates as a full-service orthopaedic center with core specialties including Spine Care, Joint Replacement, Sports Medicine, Pain Management, Podiatry, Wound Care, and Physical Therapy. The practice differentiates through advanced technology offerings including a dedicated MRI Center with the Canon Vantage Galan 3T MRI system and specialized therapies such as Blood Flow Restriction (BFR) Therapy. HROSM also provides preventive health services including Total/Whole Body MRI screenings and Cancer & Disease Screenings. The practice serves patients across four locations in Newport News, Williamsburg, Yorktown, and Suffolk, Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Spine Care Comprehensive spine care services for patients with back pain, herniated discs, and spine disorders, including minimally invasive spine surgery, motion-preserving surgery, and disc replacement delivered by board-certified orthopaedic surgeons.
• Joint Replacement
• Sports Medicine
• Pain Management
• Foot & Ankle Care (Podiatry)
• Wound Care
• Physical Therapy
• Blood Flow Restriction (BFR) Therapy Advanced rehabilitation technique using AirBands to partially restrict blood flow during low-load exercise, enabling strength building with lighter loads for post-injury and post-surgical recovery.
• MRI Center State-of-the-art diagnostic imaging center featuring the Canon Vantage Galan 3T MRI system with ACR accreditation, offering same-week appointments, evening and weekend hours, and pricing starting at $495.
• Total/Whole Body MRI Comprehensive full-body MRI screening service for early detection of potential health concerns, priced at $1,500, providing detailed imaging in a single visit.
• Cancer & Disease Screenings Advanced MRI-based cancer and disease screening services using the Canon Vantage Galan 3T system for early detection of abnormalities throughout the body.
• Workers' Compensation Services

Quantifiable outcome

• MRI results available within 48 hours after insurance approval
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sentara Healthcare: Dominant regional health system headquartered in Hampton Roads with hospitals and employed medical groups across Virginia. Competes for orthopaedic referrals and employs specialists within HROSM's core market.
• Bon Secours Mercy Health: Large regional Catholic health system with multiple hospitals and employed physician groups in Hampton Roads. Comparable as a regional incumbent that competes for orthopaedic referrals and employs specialists in the same service area.
• Resurgens Orthopaedics: Large independent orthopaedic specialty group in the Southeast U.S. with multi-location presence, integrated MRI, and physical therapy. Comparable as a multi-specialty musculoskeletal platform with a similar physician-group ownership structure.
• Rothman Orthopaedic Institute: One of the largest independent orthopaedic specialty groups in the U.S. with multiple locations across the Mid-Atlantic and Florida. Comparable as a high-volume multi-specialty musculoskeletal platform with integrated MRI and therapy.

Direct peers

• OrthoVirginia: Largest independent orthopaedic and sports medicine specialty group in Virginia with multi-location presence. Directly comparable as a multi-specialty orthopaedic practice serving the Commonwealth with spine, joint, sports medicine, and physical therapy.
• Tidewater Orthopaedic Associates: Orthopaedic specialty group in the Hampton Roads / Tidewater region. Comparable as a regional, multi-physician orthopaedic practice offering surgical and non-surgical musculoskeletal care in adjacent Virginia markets.
• Jordan-Young Institute: Virginia-based orthopaedic practice specializing in joint replacement and sports medicine. Closely comparable as a multi-physician, multi-specialty orthopaedic group offering surgical and rehabilitation services in a similar Virginia coastal market.
• Beacon Orthopaedics & Sports Medicine: Multi-specialty orthopaedic and sports medicine group with integrated MRI, physical therapy, and surgical services. Closely comparable in service mix (orthopaedics, PT, MRI under one platform) and physician-group ownership model.
• Atlantic Orthopaedic Specialists: Multi-location orthopaedic specialty group serving Hampton Roads / Virginia Beach. Directly competes for the same patient population across sports medicine, joint replacement, and spine care in the same regional market as HROSM.

Regional players

• Riverside Health System: Regional health system serving the Virginia Peninsula and Williamsburg (overlap with HROSM's Newport News/Williamsburg footprint). Comparable as a regional incumbent operating orthopaedic service lines in shared geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hamptonroadsortho
• Instagraminstagram.com/hrosm
• Xx.com/HROSM
• LinkedInlinkedin.com/company/hampton-roads-orthopaedic-and-sports-medicine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton Roads Orthopaedics and Sports Medicine