Digital Storm
- Company typePrivate
- Founded2002
- HeadquartersGilroy, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Digital Storm does
Digital Storm is a privately held custom high-performance computer builder founded in 2002 and headquartered in a 27,000 square-foot facility in Gilroy, California. The company designs, hand-assembles, and stress-tests custom gaming desktops, workstations, gaming laptops, all-in-one gaming systems, and dedicated AI/ML GPU servers, with proprietary HydroLux custom liquid cooling as a technical differentiator. Product lines include the Vector and Aventum 5 flagship desktops (debuted at CES 2026), the Velox, Vanquish, Bolt, Lynx, and Aura consumer gaming platforms, the Slade Pro workstation, and Equinox gaming laptops. Systems range from approximately $899 entry-level builds to roughly $9,000 high-end configurations, with quote-based custom pricing.
Digital Storm firmographics
Firmographics- Name
- Digital Storm
- Legal name
- Digital Storm
- Website
- https://digitalstorm.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Digital Storm industry classification
Industry- Product category
- Custom Gaming Computers
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Electronic Computers (3571)
- akta.pro primary industry
- Gaming PCs (Desktops & Laptops) (HDACAAAH)
- akta.pro secondary industry
- Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)
Keywords
Where Digital Storm is headquartered
LocationHeadquarters
- HQ city
- Gilroy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digital Storm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Hardware Sales: Sale of custom-configured gaming computers, workstations, laptops, and AI/ML systems. Products are built to customer specifications with various hardware configurations. Revenue is one-time per transaction with potential for upgrades and accessories.
- Warranty and Support Services: Lifetime expert support included with every purchase. Warranty plans with varying coverage periods (3, 4, or 5 years) covering labor costs and parts replacement.
- Financing Services: Partnership with financing providers to offer installment payment options and Buy Now Pay Later plans for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom configuration pricing based on selected components |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Digital Storm product offering
Product offeringCore offering
Digital Storm designs, hand-assembles, and sells custom-built high-performance gaming desktops, professional workstations, gaming laptops, and AI/GPU servers. Every system is built in-house in a 27,000-square-foot facility in Gilroy, California, with full component configurability and proprietary HydroLux custom liquid cooling. Products serve individual gamers, content creators, AI/ML researchers, and enterprise/government customers.
Product overview
Digital Storm is a custom PC builder offering a portfolio of high-performance desktop, laptop, and workstation products. The portfolio includes gaming desktops (Vector, Aventum, Velox, Vanquish, Bolt, Lynx), all-in-one gaming PCs (Aura), gaming laptops (Equinox), professional workstations (Slade Pro, AI Workstations & GPU Servers), and custom liquid cooling solutions (HydroLux). Products range from budget-conscious gaming PCs to flagship enthusiast systems with custom chassis designs and advanced cooling solutions. The company builds systems in-house with over two decades of experience, offering both pre-configured and fully customizable options across consumer and professional segments.
Differentiator
Problem solved
Functional benefit
Brands
- Vector: High-end desktop platform emphasizing compact design with high performance density.
- Aventum 5
- HydroLux
Quantifiable outcome
- Systems stress-tested for processor, memory, graphics cards, storage, and power supply stability
- +1 more outcomes
Companies that use Digital Storm
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Digital Storm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Digital Storm partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Digital Storm competitors and assessment
Company assessmentDirect peers
- iBuyPower: Custom gaming PC builder with comparable product lineup (desktops, laptops, workstations) sold through e-commerce configurators. Directly competes with Digital Storm in the enthusiast and pro-grade custom PC segment.
- Origin PC: Boutique custom gaming and workstation PC builder offering similar configurator-based sales of high-end desktops, laptops, and professional workstations. Direct head-to-head competitor in premium custom-built segment.
- Maingear: Premium boutique custom PC builder specializing in high-end gaming desktops and workstations with hand assembly and custom liquid cooling. Closely comparable to Digital Storm on craftsmanship positioning, premium price points, and enthusiast/professional customer base.
- Falcon Northwest: Long-established US boutique custom PC builder (founded 1992) focusing on premium gaming desktops and workstations with hand assembly. Comparable to Digital Storm on craftsmanship-led brand positioning and high-end price tier.
- CyberPowerPC: One of the largest custom gaming PC system integrators in the US, offering similarly configured desktops, laptops, and workstations via direct-to-consumer e-commerce. Closest direct competitor to Digital Storm on product range, custom configurator model, and price points.
Broad incumbents
- MSI: Major PC hardware vendor offering gaming desktops, laptops, workstations, and components globally. Overlaps with Digital Storm on gaming PCs and workstations but with much broader product portfolio and international distribution.
- ASUS ROG: Asus's gaming-focused sub-brand producing gaming desktops, laptops, monitors, and peripherals. Competes with Digital Storm across multiple gaming PC categories but as part of a much larger global hardware portfolio.
- HP Omen: HP's gaming PC line offering prebuilt gaming desktops and laptops at mainstream price points. Competes with Digital Storm in the gaming PC market through broader retail distribution and larger scale, though with less customization depth.
- Alienware (Dell): Dell's gaming brand offering prebuilt gaming desktops, laptops, and accessories through mass-market channels. Competes with Digital Storm's gaming PCs on brand recognition and configurability but at higher scale and broader retail availability.
Emerging players
- NZXT: PC gaming hardware company that has expanded from cases and components into prebuilt custom gaming PCs sold via its own e-commerce site. Competes with Digital Storm in the configurator-based custom build space with strong brand affinity in the gaming community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Digital Storm social profiles
Digital presenceDigital Storm compliance and trust
Trust signalCompliance2 records
Digital Storm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Storm leadership team
Management profileNumber of profiles
Digital Storm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Storm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Storm
What does Digital Storm do?
Digital Storm designs, hand-assembles, and sells custom-built high-performance gaming desktops, professional workstations, gaming laptops, and AI/GPU servers. Every system is built in-house in a 27,000-square-foot facility in Gilroy, California, with full component configurability and proprietary HydroLux custom liquid cooling. Products serve individual gamers, content creators, AI/ML researchers, and enterprise/government customers.
Is Digital Storm a public or private company?
Digital Storm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Storm founded?
Digital Storm was founded in 2002. It employs 51 to 100 people.
Where is Digital Storm based?
Digital Storm is headquartered in Gilroy, United States, in the North America region.
How does Digital Storm make money?
Three revenue lines are on record. Custom Hardware Sales are the primary driver. The others are warranty and Support Services and financing Services.
Who are Digital Storm's main competitors?
Direct peers on record are iBuyPower, Origin PC, Maingear, Falcon Northwest and CyberPowerPC. Broad incumbents are MSI, ASUS ROG, HP Omen and Alienware (Dell). NZXT is listed as an emerging player.
Does Digital Storm have an API?
No public API is recorded for Digital Storm.
What industry is Digital Storm in?
Digital Storm's product category is Custom Gaming Computers. Its primary akta.pro industry code is HDACAAAH, Gaming PCs (Desktops & Laptops), with a secondary code of MPAFAGAC, Gaming PCs & Laptops (Prebuilt OEM/SIs). Its NAICS code is 3341 and its SIC code is 3571.