Fire Safety Equipment

What Fire Safety Equipment does

Fire Safety Equipment (FSE) is a privately held, 100% New Zealand owned specialist importer and distributor of fire suppression and protection systems, founded in 1984 and headquartered in Auckland, with additional offices in Wellington, Christchurch, Sydney, and Brisbane. The company stocks and engineers certified fire-suppression solutions across nine vertical markets — marine vessels, vehicle and mobile plant, restaurant and commercial kitchens, telecommunications, lithium-ion battery storage, oil and gas, electrical cabinets and small enclosures, ATEX/explosive atmospheres, and cool stores — distributing products from international principals including FirePro, ANSUL (Tyco), 3M Novec 1230, Jactone PAFSS, Sea-Fire Marine, Tyco AquaMist, Amerex, Safe Fire Detection, Apreco, and FireMiks.

Name

Fire Safety Equipment

Legal name

Fire Safety Equipment

Website

https://fse.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Safety Equipment (FSE) is a New Zealand-owned specialist importer and distributor of certified fire suppression and protection systems serving marine, vehicle, restaurant, telecommunications, lithium-ion battery, oil and gas, and electrical enclosure applications across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment & Suppression Systems

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

Keywords

• Fire suppression systems
• Fire extinguishers
• Gaseous fire suppression
• Marine fire protection
• Vehicle fire suppression

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fire Suppression Systems and Equipment Sales: FSE generates revenue through the sale of fire suppression systems including FirePro aerosol systems, gaseous suppression (Novec 1230, FM-200, IG-541/55), foam suppression, watermist systems, and fire extinguishers. They also sell related equipment such as detection systems, pressure relief vents, and service products.
2. Service, Testing, and Maintenance: FSE provides comprehensive service support including FM-200/Novec 1230 decanting/filling, IG55/541 cylinder servicing, hydrostatic pressure testing, valve refurbishment, cylinder painting, leak testing and repressurization, and room integrity testing. They offer exchange cylinders and swap-n-go services for Inergen and iFlow systems.
3. Room Integrity Testing Services: Fire Safety Equipment staff perform room integrity tests on enclosures nationwide using blower door equipment to measure leakage areas and estimate retention times for clean agent fire suppression systems.
4. Foam Concentrate Testing: FSE works with ANSUL to perform accredited laboratory analysis for foam concentrate testing to ensure compliance with AS1851 servicing and testing intervals (12 monthly testing).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fire Safety Equipment is a New Zealand specialist importer and distributor of fire suppression and fire protection products, supplying FirePro condensed aerosol systems, gaseous clean agent systems (Novec 1230, FM-200, IG-541/55), foam and watermist suppression, hypoxic oxygen-reduction prevention, restaurant suppression, fire extinguishers and detection systems to enterprise and government customers. The company also delivers accredited service, testing, commissioning and maintenance support (room integrity testing, foam concentrate testing, hydrostatic pressure testing, cylinder servicing).

Product overview

Fire Safety Equipment is a specialist importer and distributor of comprehensive fire safety solutions in New Zealand, operating from a platform-plus-modules architecture. The core portfolio centers on fire suppression systems (including FirePro condensed aerosol, gaseous systems using Novec 1230/FM-200/IG-541, foam, watermist, and hypoxic prevention) complemented by fire extinguishers, detection systems (video, linear heat, flame, marine detection), and restaurant suppression (ANSUL R-102, Piranha). Supporting services include room integrity testing, foam concentrate testing, hydrostatic pressure testing, cylinder servicing, and technical support. The company distributes products from major brands including FirePro, ANSUL (Tyco), Jactone PAFSS, Sea-Fire Marine, Safe Fire Detection, Ciqurix, Apreco, and FireMiks, all certified to relevant NZ, Australian, and international standards.

Differentiator

Problem solved

Functional benefit

Products and services

• FirePro Condensed Aerosol Fire Suppression Condensed aerosol fire suppression system suitable for classes A, B, C, F and D fires, distributed by FSE in New Zealand. Targets industrial and commercial applications including marine, vehicle, electrical cabinets, lithium-ion battery enclosures and ATEX zones, with up to 60% lower weight than pressurised gas systems.
• IG-541/IG-55 Inert Gas Fire Suppression Inert gas fire suppression using naturally occurring gases for server rooms, data halls, control rooms and occupied spaces. VdS approved and ActivFire listed.
• ANSUL Sapphire Novec 1230 Synthetic gas fire suppression using 3M Novec 1230 fluid with zero ozone depletion potential, 5-day atmospheric lifetime and GWP of 1.0. For data centres, server rooms and sensitive equipment protection.
• ANSUL FM-200 Colourless, odourless, non-contaminating gaseous clean agent suppression system widely used as a Halon 1301 replacement for protecting valuable assets.
• PAFSS (Pneumatically Actuated Fire Suppression Systems) Automatic tube-based suppression using UL Listed detection tubing and 3M Novec 1230 fluid; certified to LPCB standard LPS 1666, protects up to four enclosures from a single system.
• ANSUL Foam Fire Suppression Complete foam fire suppression range including C6 AFFF, AR-AFFF, High Expansion and Non-Fluorinated concentrates, bladder tanks, in-line proportioners and FireMiks proportioners.
• ANSUL R-102 Restaurant Fire Suppression Kitchen fire suppression using ANSULEX Low pH Liquid Agent to protect hoods, ducts, fryers, griddles, range tops, broilers and woks in commercial kitchens.
• ANSUL Piranha Dual Agent Restaurant Fire Suppression Hybrid kitchen fire suppression combining wet chemical and water agents for rapid flame knockdown and cooling; only agent-plus-water hybrid system on the market, with 2x coverage and 15x faster cooling of cooking oils versus single-agent systems.
• AquaMist Watermist Fire Suppression Watermist suppression including AquaMist ULF (Ultra Low Flow), AquaMist Fog and AquaMist Sonic twin-fluid technology; uses up to 5x less water than standard sprinklers.
• LOX Hypoxic Fire Prevention System Proactive fire prevention system maintaining oxygen at 17% (below combustion threshold), protecting up to 48 areas with 2m³ compressed air per 1m³ nitrogen and 50% energy savings.
• Sea-Fire Marine Fire Suppression Marine fire suppression using FM-200 and Novec 1230 systems manufactured by Sea-Fire Marine in the USA; provides 24/7 onboard protection and carries Wheelmark, Maritime NZ and AMSA approvals.
• Vehicle Fire Suppression Systems AS 5062 approved suppression for vehicles and mobile plant including mining, logistics, construction and forestry equipment; covers lighting towers, cranes and hydraulic power packs.
• Fire Extinguishers AS/NZS 1841 certified portable and wheeled fire extinguishers including ABE Dry Powder, CO2, Water, Foam, Wet Chemical, Spray Foam, SOLAS Marine, Class D, Halotron, Purple K and Wheeled Units.
• Video Fire Detection (Ciqurix FCam) IP-based combined surveillance and fire detection cameras (FCam and FCamSolo) detecting flames indoors and outdoors up to 180 metres including in complete darkness.
• SafeCable Linear Heat Detection Linear heat detection cable from Safe Fire Detection Inc that detects heat along its entire length, compatible with any listed addressable or conventional fire alarm panel.
• Flame Detection UV/IR flame detectors analysing ultraviolet and infrared wavelengths emitted by flames to trigger alarms in harsh industrial environments.
• Marine Fire Detection Systems 2/4 Zone Marine Fire Detection Control Panel meeting Maritime NZ and NSCV standards; compatible with thermal ROR sensors, smoke detectors and Linear Heat Detection cables.
• Apreco Pressure Relief Vents Pressure relief vents for gas fire suppression systems including IGV (inert gas), SGV (synthetic gas) and FSV ceiling-mounted units; up to 4-hour fire resistance per EN1364-1 with 10-year warranty.
• Service and Testing Service centre offering FM-200/Novec 1230 decanting and filling, IG55/541 cylinder servicing, hydrostatic pressure testing, valve refurbishment, cylinder painting and leak testing/repressurization.
• Room Integrity Testing Blower door-based room integrity testing nationwide to measure leakage areas and estimate agent retention times in clean agent suppression enclosures, compliant with AS 4214, ISO 1450 and NFPA 2001.
• Foam Concentrate Testing Accredited laboratory foam concentrate analysis in partnership with ANSUL to ensure compliance with AS 1851 servicing and 12-monthly testing intervals.
• Technical Support Factory-trained technical support including flooding concentration assessment, system standard confirmation, risk assessment, system recharging and on-site support.
• FireMiks Foam Proportioners

Quantifiable outcome

• FirePro weighs up to 60% less than pressurised gas systems
• +3 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• ANSULcoreTechnology or IntegrationFSE is the proud agent for ANSUL fire suppression systems in the New Zealand market. ANSUL is described as the FIRST CHOICE in restaurant fire suppression and the #1 food service fire protection solution globally. FSE supplies ANSUL R-102, ANSUL Piranha, ANSUL FM-200, and ANSUL Sapphire Novec 1230 systems.
• FireProcoreTechnology or IntegrationFSE is a distributor of FirePro condensed aerosol fire suppression systems. FirePro is UL approved, evaluated against AS 4487-2013, and distributed in more than 110 countries worldwide. FirePro offers compact, lightweight fire suppression using aerosol technology with no pipework or high-pressure cylinders required.
• Jactone PAFSScoreTechnology or IntegrationFSE distributes Jactone PAFSS (Pneumatically Actuated Fire Suppression Systems). PAFSS systems detect automatically at the source of fire and extinguish early. Certified to LPCB standard LPS 1666, with UL Listed detection tubing.
• Sea-Fire MarinecoreTechnology or IntegrationFSE is the proud agent and stockist of Sea-Fire marine fire suppression systems to the New Zealand market. Sea-Fire manufactures marine fire suppression products in the USA with Novec 1230 and FM-200 systems.
• AmerexcoreTechnology or IntegrationFSE stocks Amerex fire extinguishers including Class D, Halotron, Purple K, and ABE Dry Powder models. Amerex is a leading manufacturer of portable fire extinguishers.
• 3M Novec 1230coreTechnology or IntegrationPAFSS and ANSUL Sapphire systems use 3M Novec 1230 Fire Protection Fluid. Novec 1230 has zero ozone depletion potential, atmospheric lifetime of just five days, and global warming potential of 1.0.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Marioff: Marioff (Carrier) manufactures and installs HI-FOG high-pressure watermist systems globally — directly competing with FSE's AquaMist and watermist offerings, particularly in marine and tunnel applications, and with broader international reach.
• Minimax: German-headquartered global fire protection solutions provider offering detection, suppression (including gas and foam), and service. Overlaps with FSE's special hazard and marine suppression offerings at a larger scale and broader geographic footprint.

Direct peers

• Total Fire Solutions: Australian specialist in special hazard fire suppression (gaseous, foam, watermist) and detection. Directly comparable product portfolio, particularly in special hazard and clean agent systems where FSE is strongest.
• Fisher Fire Solutions: Australian fire protection services provider specialising in suppression system design, installation, and servicing across industrial and commercial customers. Comparable in service-led model and ANZ-focused geographic reach.
• Wormald: Wormald (part of Johnson Controls) is the largest fire protection services provider in New Zealand and Australia, offering detection, suppression, and sprinkler systems across the same verticals FSE serves — including marine, industrial, and commercial kitchen. It is the most directly comparable ANZ fire safety specialist.
• National Fire and Security: NZ-based fire detection and suppression specialist serving commercial, industrial, and marine customers. Comparable as a regional specialist competitor with overlapping product range and direct sales motion.
• Chubb Fire & Security: Chubb Fire & Security operates across NZ and Australia as a leading installer and service provider for detection, suppression, extinguishers, and emergency lighting. Directly comparable in product breadth, geographic footprint, and enterprise/government customer base.

Others

• FirePro Systems: FirePro (Cyprus) is the manufacturer of the condensed aerosol suppression technology that FSE distributes under exclusive NZ agency. They are a principal/supplier partner but also a global channel competitor distributing in 110+ countries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance22 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Safety Equipment