What Studio Number One does

Studio Number One is a Los Angeles-based creative agency founded in 2003 by Shepard Fairey and Amanda Fairey. The firm provides art direction, branding, illustration, mural work, packaging, environmental design, apparel, and experiential marketing services to enterprise brands and nonprofit organizations. Named clients across available materials include Coca-Cola, Netflix, Adidas, Apple TV+, Stella Artois, Charlotte's Web, and The Sexton Irish Whiskey, with collaborative engagements alongside agencies such as 72andSunny and Mother London.

The agency operates on a project-based engagement model rather than a recurring-revenue or retainer structure, monetizing the aesthetic authority and cultural recognition of Shepard Fairey's OBEY GIANT street-art and activist platform. There is no proprietary technology platform or software product disclosed; the core deliverable is human-authored creative output, with execution spanning commercial brand campaigns, product launches, social activism initiatives, and licensed art distribution (including a free downloadable art initiative). The studio is embedded in a broader ecosystem that includes the Subliminal Projects gallery in Los Angeles, the OBEY Clothing apparel line, and allied artist platforms such as MASA.

Operationally, the firm is a private boutique with 11–50 employees concentrated in Los Angeles. No funding events, investor disclosures, or financial statements are referenced in the available material, and there is no indication of a technology stack, AI/ML tooling, or data assets underpinning delivery. The agency's competitive position is therefore a function of its founder's brand equity, creative team talent, and ecosystem reach rather than any scalable technology or recurring contract base.

Name

Studio Number One

Legal name

Studio Number One, Inc.

Website

https://studionumberone.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Number One is a Los Angeles-based creative agency founded in 2003 by Shepard and Amanda Fairey, providing art direction, branding, illustration, murals, packaging, and experiential marketing to enterprise brands and nonprofits via project-based engagements.

Ownership category

akta.pro rank

Product category

Creative Agency Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Creative agency services
• Brand identity design
• Experiential marketing
• Art direction services
• Visual design studio

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Studio Number One generates revenue through project-based creative agency engagements. The firm provides art direction, design, branding, illustration, and experiential marketing services to enterprise clients and major brands on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Studio Number One is a Los Angeles-based creative agency delivering project-based art direction, branding, logo design, poster design, mural design, illustration, packaging design, environmental design, apparel/merchandise design, experiential marketing, and digital/social media design services to enterprise clients and major brands. The studio also produces free downloadable protest art addressing social causes such as climate change, women's rights, gun control, and racial justice.

Product overview

Studio Number One is a creative agency founded in 2003 by Shepard and Amanda Fairey, offering a comprehensive suite of visual design and branding services. The agency's core offerings include poster design, logo design, mural design, illustration, packaging design, environmental design, apparel/merchandise design, experiential marketing, and digital/social media design—all unified under art direction, branding, and advertising services. Their portfolio is showcased through case studies spanning brand identity work, advertising campaigns, street art installations, and social activism projects. The studio also operates a free downloadable art initiative offering protest posters on social causes including climate change, gun control, women's rights, and racial justice. Services are delivered through client collaborations and strategic partnerships with other creative studios.

Differentiator

Problem solved

Functional benefit

Brands

• OBEY GIANT: Shepard Fairey's iconic street art campaign that began with stickers in 1989 and evolved into a worldwide art movement.

Products and services

• Poster Design Services Visual storytelling condensed into single impactful canvases, creating posters for client campaigns and social causes.
• Logo Design Services Visual manifestation of brand identities through logo design that introduces brands to the world.
• Mural Design Services Large-scale wall murals that turn blank walls into compelling public art and brand installations.
• Brand Identity & Branding Services Comprehensive branding services including strategy, identity development, and advertising campaigns that communicate unique brand stories for enterprise clients.
• Illustration Services Custom illustration work for client projects including campaigns, packaging, and editorial content.
• Packaging Design Services Product packaging design that creates meaningful brand experiences across consumer goods.
• Experiential Marketing Services Live activations, street art installations, and experiential campaigns that engage audiences in memorable brand experiences.
• Free Downloadable Art Free downloadable protest art addressing social causes and movements, shareable via social media or printable for marches, covering Climate Change, Unite Against Hate, Women's Rights, and Gun Control.

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 72andSunnycoreStrategic or Co-development Partner · 1 January 2024Studio Number One worked with Activision's agency partner 72andSunny to create the The Truth Lies teaser campaign for Call of Duty Black Ops 6. 72andSunny developed the campaign concept while SNO provided the iconic bold illustration style and poster art.
• Mother LondoncoreStrategic or Co-development Partner · 1 January 2020Mother London commissioned Studio Number One to create the Together Apart Street Art campaign for Stella Artois during the 2020 pandemic. Mother London served as the campaign producer while SNO handled the artistic design for safe socializing murals.
• Busy Beaver Button CompanyminorStrategic or Co-development Partner · 1 January 2020Collaborated with Busy Beaver Button Company to create a special button pack featuring environmental-themed art to benefit NRDC and their climate efforts. These exclusive buttons debuted at the Sundance Film Festival 2020.
• Subliminal ProjectscoreStrategic or Co-development Partner · 1 January 1995Subliminal Projects is the multifunctional project space and gallery established by Shepard Fairey in 1995. It promotes diverse forms of art while providing a forum for contemporary dialogue. It is listed as part of the Studio Number One ecosystem alongside OBEY GIANT.
• House IndustriescoreStrategic or Co-development PartnerCollaborated with House Industries, a design studio and font foundry, to create a new vibrant logo and brand identity for the Los Angeles Tourism and Convention Board. The partnership combined SNO's creative direction with House Industries' typography expertise to develop a dynamic mark representing LA's spirit and diversity.
• Fake LoveminorStrategic or Co-development PartnerWorked with Fake Love on the Charlotte's Web Trust The Earth campaign. Fake Love served as a collaborator on the multi-city art installation project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buck: Buck is an independent creative design and experience studio that competes in the same premium creative-services segment for brand identity, motion, and experiential content. Like SNO, Buck serves major enterprise clients with high-craft visual work and sells creative talent rather than media scale.
• 72andSunny: 72andSunny is an independent creative agency with overlapping clients in entertainment, gaming, and consumer brands and a similar emphasis on culture-forward, disruptive campaigns. It is already a verified SNO collaborator on Call of Duty and represents the closest scale-comparable peer in the indie agency tier.
• Anomaly: Anomaly is an independent creative and brand strategy agency that competes for the same enterprise marketing and brand-building engagements as SNO. Like SNO, it differentiates from holding-company networks by offering a founder-led, culturally fluent approach to brand storytelling for major global clients.
• Pentagram: Pentagram is the prototypical founder-led, partner-driven design firm with a similar business model of senior principals running independent practices under one roof. Like SNO, it competes for premium brand identity, logo, and strategic design engagements from major global brands, and is led by individually renowned designers whose personal brands drive deal flow.
• Wieden+Kennedy: Wieden+Kennedy is one of the largest independent creative agencies globally and a direct comparator as an independent (non-holding-company) creative shop competing for the same enterprise brand-identity and campaign budgets as SNO. Both firms differentiate on founder-driven creative culture and bold, culturally resonant storytelling rather than media scale.
• House Industries: House Industries is a design and typography studio that collaborates with SNO on the LA Tourism rebrand and competes in the same premium branding, identity, and experimental type-design category. It offers a similar small-team, founder-driven creative model for enterprise clients seeking distinctive brand assets.
• Sagmeister Inc. Sagmeister Inc. (formerly Sagmeister & Walsh) is a founder-led design and branding studio run by Stefan Sagmeister with a comparable celebrity-designer business model. Both firms monetize the personal brand of a world-renowned creator and compete for premium branding, identity, and cultural-engagement engagements.
• Mother London: Mother London is an independent creative agency within the global Mother network that competes for the same premium, culture-led brand storytelling briefs as SNO. It is a verified SNO client/collaborator on the Stella Artois Together Apart campaign and shares a positioning around bold, disruptive creative for major global brands.

Broad incumbents

• Landor & Fitch: Landor & Fitch is a large global branding and design consultancy (WPP-owned) that competes for the same enterprise brand-identity and strategic design engagements as SNO. It offers a broader portfolio (strategy, research, naming) but overlaps directly in logo, identity, and brand-system work for major brands.
• Droga5: Droga5 (now part of Accenture Song) is a major independent creative agency that, pre-acquisition, was among the most awarded shops for culturally led brand campaigns. It overlaps with SNO in pursuit of bold creative work for major brands but operates at significantly larger scale and broader service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/studionumberone

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Number One