What Bold Living does

Bold Living is a Queensland-based residential home builder founded in 2011 that has delivered more than 3,000 homes across South East Queensland over 15 years of operation. The company offers eight distinct home design collections (Sorrento, Athena, Balwyn, Grayson, Samson, Flemington, Maverick, and Florence) spanning single-storey, double-storey, acreage, and coastal configurations from approximately 241m² to 523m². Three inclusion tiers (Bold Inclusions premium, Smart Inclusions mid-range, and AffordaBold entry-level) segment the offering across the affordability spectrum. Specialty offerings include Knock Down Rebuild for in-place redevelopment, Sanctuary Acreage Living for rural blocks, and House and Land packages bundled with land in developer estates.

The business operates on a fixed-price contract model with milestone-based one-time payments covering deposit, contract signing, council approval, construction commencement, and completion. Revenue streams include new home construction, house and land packages, display home sales with investor leaseback arrangements (providing ongoing rental income), and finance referral commissions through SW Brokerage partnership. The proprietary PropertyPro client portal provides customers with centralised access to plans, contracts, communications, and construction photos. The Evolve Selection Studio offers guided interior design consultation with qualified designers, and 3D virtual tours via Matterport technology enable remote home browsing.

Bold Living serves seven customer segments: first home buyers, growing families, downsizers/empty nesters, property investors, acreage lifestyle buyers, knock-down rebuild customers, and Chinese-speaking buyers (served through a dedicated Sunnybank Sales Suite with bilingual consultant). The company operates 14+ display homes across Brisbane, Sunshine Coast, Gold Coast, Redland Bay, and Toowoomba regions, using these as the primary sales channel alongside inside sales via the 1800 GO BOLD phone line and website inquiries. The family-owned, privately held company holds a Queensland Building and Construction Commission licence and has received HIA Medium Professional Builder industry recognition.

Name

Bold Living

Legal name

Bold Living

Website

https://boldliving.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bold Living is a Queensland-based residential home builder founded in 2011, delivering fixed-price customisable homes across South East Queensland with 3,000+ cumulative homes built. The company serves first home buyers, families, investors, and Chinese-speaking buyers through eight design collections and a network of 14+ display homes.

Ownership category

akta.pro rank

Headquarters

HQ city

Moreton Shire

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Home Construction: Bold Living generates revenue through constructing new customisable homes on customer-owned or purchased land. Revenue is earned as one-time payments at various construction milestones (deposit, contract signing, council approval, construction commencement, completion). They offer fixed-price contracts providing price certainty for customers.
2. House and Land Packages: Bundled sale of land with constructed home in new residential estates across South East Queensland. Fixed-price turnkey packages simplify the purchasing process for customers. Revenue realised upon completion of home construction.
3. Display Home Sales: Sale of completed display homes to investors, with leaseback arrangements where Bold Living rents the property back for continued use as display. Monthly rental income generated during leaseback period.
4. Finance Referral: Referral partnership with SW Brokerage for mortgage financing services. Customers are referred to SW Brokerage for home loan assistance, with potential referral arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Bold Living designs, constructs and sells customisable single and double-storey residential homes on customer-owned or developer-provided land across South East Queensland. Its portfolio spans 100+ home designs across eight collections, three inclusions tiers, specialised build solutions such as Knock Down & Rebuild and Sanctuary Acreage Living, House & Land packages in new residential estates, and a Display Homes for Sale investment program with leaseback arrangements. All builds are delivered under fixed-price contracts with fixed site costs, a 12-month price-hold guarantee, guaranteed build times and a 25-year structural guarantee.

Product overview

Bold Living is a Queensland-based residential home builder offering a portfolio of 8 distinct home design collections (Sorrento, Athena, Balwyn, Grayson, Samson, Flemington, Maverick, and Florence), three tiers of inclusions packages (Bold Inclusions, Smart Inclusions, AffordaBold), and specialized services including Knock Down & Rebuild, Sanctuary Acreage Living, Flexible Designs, and House & Land packages. The company operates the Evolve Selection Studio for interior design consultation and provides PropertyPro client portal access. All offerings are backed by guaranteed fixed-price contracts, fixed site costs, 25-year structural guarantee, and a 15-year operating track record with over 3,000 homes delivered across South East Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• House & Land Packages Fixed-price turnkey packages bundling land in residential estates across South East Queensland with a customisable Bold Living home design, simplifying the purchase process for first home buyers and investors.
• Knock Down & Rebuild Demolition and reconstruction service enabling customers to replace their existing home with a new Bold Living home on the same land, preserving their preferred neighbourhood, schools and local facilities.
• Sanctuary Acreage Living Acreage home collection featuring wide-frontage designs with expansive living areas tailored for rural properties and larger lifestyle blocks.
• Flexible Designs Tailored single-storey home designs adaptable to estate lots, acreage blocks and existing suburban blocks, delivered under fixed-price contracts with transparent site costs.
• Display Homes Model homes located across South East Queensland (Brisbane, Sunshine Coast, Gold Coast, Toowoomba) for prospective customers to tour and experience Bold Living designs in person, with virtual tours available online.
• Display Homes for Sale Purchasing program offering completed display homes as investment properties, including leaseback arrangements with secured rental returns and maintenance coverage by Bold Living during the leaseback period.
• Evolve Selection Studio Interior design consultation studio where customers personalise fixtures, fittings, colours, textures and finishes for their new home with qualified interior design consultants, featuring Australian leading brands across bath, kitchen, appliances, building materials and floor coverings.
• Sorrento Collection Coastal-inspired home collection with 10 floorplan variants sized 367-523m2, featuring seamless indoor-outdoor living and multiple facade options for bayside lifestyle buyers.
• Athena Collection Four bedroom family home collection with 5 floorplan variants (290-351m2), including media room, study and alfresco entertainment space, with a 19.4m minimum frontage.
• Balwyn Collection Luxury five bedroom residence collection with 3 floorplan variants (317-402m2), featuring dual living areas, grand alfresco entertaining and a 26.5m minimum frontage.
• Grayson Collection Wide-frontage acreage collection with 2 floorplan variants (355-377m2), featuring four bedrooms, a media room and expansive outdoor living areas with a 37.9m minimum frontage.
• Samson Collection Family-focused four bedroom home collection with 3 floorplan variants (241-300m2), featuring generous family, dining and kitchen areas with a 31.2m minimum frontage.
• Flemington Collection Two-storey contemporary collection with 4 floorplan variants (354-382m2), featuring open plan living, media room and home office with a 10m minimum frontage.
• Maverick Collection Double-storey home collection with 3 floorplan variants (301-366m2), featuring a master suite with ensuite and balcony, plus dedicated office and study spaces with a 12.5m minimum frontage.
• Florence 304 Single level four bedroom home with a 304.2m2 floor area, featuring a spacious kitchen, open-plan family area, luxury master suite and seamless indoor-outdoor flow with an 18m minimum frontage.

Quantifiable outcome

• 3,000+ homes delivered over 15 years
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plantation Homes: Plantation Homes is a Queensland-focused residential builder with comparable design collections, house-and-land packages, and display home presence across SEQ. Competes head-to-head with Bold Living in the medium-density family segment.
• Brighton Homes: Brighton Homes is a Queensland-based volume builder with a similar design portfolio, knockdown-rebuild offering, and house-and-land package model across SEQ estates. Direct competitor with overlapping customer acquisition channels and supplier relationships.
• Clarendon Homes: Clarendon Homes is a Queensland residential builder with similar design variety, fixed-price contract model, and display-based sales approach across SEQ estates. Direct competitor in the same medium-builder tier and customer segment.
• Burbank Australia: Burbank is a long-established Queensland home builder with comparable design collections, fixed-price contracts, and a strong display home presence across Brisbane, Gold Coast and Sunshine Coast. Directly comparable in product breadth, geography, and target customer.
• Coral Homes: Coral Homes is a Queensland-based volume home builder of comparable size, offering customisable single and double-storey designs across SEQ with similar fixed-price contract structures and display home networks. Direct competitor fighting for the same first-home-buyer and family-upgrader segments.
• Ausbuild: Ausbuild is a long-standing Queensland home builder with comparable offerings including knockdown-rebuild, acreage designs, and house-and-land packages across SEQ. Overlaps directly with Bold Living's product mix and geographic footprint.

Broad incumbents

• G.J. Gardner Homes: G.J. Gardner Homes operates a national franchise model of residential home builders across Australia and NZ. Comparable customisable design portfolio and fixed-price approach, but franchise structure differs from Bold Living's direct model.
• Simonds Group: Simonds is an ASX-listed Australian home builder with comparable design offerings and display-based sales, but operating at greater scale across Victoria and other eastern states. Comparable business model but larger and publicly listed.
• Eden Brae Homes: Eden Brae Homes is one of Australia's largest private home builders with a similar design-collection and fixed-price model, primarily operating in NSW with cross-state expansion ambitions. Larger scale but comparable business model and customer target.

Regional players

• ABN Group: ABN Group is Western Australia's largest residential construction group, encompassing home building, commercial and industrial construction. Compares through the homebuilding division but does not directly compete in the SEQ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/user/Boldproperties
• Facebookfacebook.com/boldlivingqld
• Instagraminstagram.com/bold.living
• Pinterestpinterest.com.au/boldliving0326

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Living